Bill Backer interviewed about "I'd Like to Buy the World a Coke"

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  • Опубликовано: 29 сен 2024
  • Interview conducted with Bill Backer about his role in creating the famous Coca-Cola ad, "I'd Like to Buy the World a Coke." Backer co-composed the ad with Billy Davis, Roger Greenaway and Roger Cook in January 1971. Backer was the creative director for McCann Erickson when the ad was made. The Coca-Cola Archives interviewed Backer in 2007. The song was used in the Hilltop commercial filmed in Italy. See the "Making of Hilltop" story here: www.coca-colaco...

Комментарии • 56

  • @SimMaster
    @SimMaster 9 лет назад +96

    so this guy is Don Draper?

    • @arthurw8054
      @arthurw8054 9 лет назад +4

      SimMaster Yep. It's pretty clear to me at least.

    • @LGranthamsHeir
      @LGranthamsHeir 9 лет назад +4

      SimMaster I guess so, given that both Bill Backer and the fictional Don Draper were both born in 1926. And Mr. Backer is still with us today (89 years young)!!

    • @LGranthamsHeir
      @LGranthamsHeir 9 лет назад

      SimMaster Now the media speculations begins: news.nationalpost.com/arts/television/mad-men-finale-is-bill-backer-the-real-don-draper

    • @randyw.9916
      @randyw.9916 9 лет назад +15

      LGranthamsHeir I wonder if his real name is Bill Bracker? Was he in the Korean War?

    • @59771006
      @59771006 6 лет назад +2

      When the commercial was used in the series finale of Mad Men media outlets contacted Bill Backer and asked him if he was the basis for the Don Draper character Backer told the New York Times "I'm not Don Draper"

  • @jimmydean6195
    @jimmydean6195 9 лет назад +22

    Here because of mad men lol

  • @jawja100
    @jawja100 8 лет назад +20

    RIP, Bill. Most loved commercial ever. And, nobody likes commercials!

    • @artdeco64
      @artdeco64 7 лет назад +2

      SchlägerXperten!
      If you're a fan of commercials check out, i.e., RUclips - "Michel Gondry Levi's Commercial'.
      I remember when it came out, won all these awards, I went and bought a pair of Levi's just out of respect.

    • @abelphilosophy4835
      @abelphilosophy4835 6 лет назад +1

      That's true. It was beautiful

    • @emilymalden3310
      @emilymalden3310 3 года назад

      When did he die?

  • @bashbrannigan
    @bashbrannigan 9 лет назад +12

    I would have liked to have heard him talk more about the creative process for coming up with the commercial.

  • @terri845
    @terri845 11 лет назад +8

    I have had the pleasure of working with Mr. Backer a very long time ago. A very talented, creative man. I think of him every time I hear the tune....

  • @JANFREY_
    @JANFREY_ 9 лет назад +11

    There are Two kind of answers here: before and after Mad Men finale

  • @SMC01ful
    @SMC01ful 9 лет назад +12

    Despite hating Coke and everything it stands for; hence, I piss myself laughing at the cynicism of Cokes "Interracial" angle. I have to say I remember being a kid in the 70's and this ad was huge! I loved it! Hell, the Ad was made in 71' and I was born 75' and I clearly recall in NZ the ad was still running when I was 3! Was that the case in America? That's how good that jingle and concept was. It defined the soft drink genre, amazing.

    • @JourneyToTheTruthandTR
      @JourneyToTheTruthandTR 9 лет назад +3

      +SMC01ful I was born in 75 as well in PA. The ad was still running in the 80s here. I remember in the 80s Coca Cola getting busted for including cocaine in their recipe. Now they just put aspartame in it. 44 years later the world is more divided than ever.

    • @SMC01ful
      @SMC01ful 9 лет назад

      Journey, lets just buy the world a Coke and heal it! From NZ to Pennsylvania with love ROFL. God that is some cheese right there. I think Coke got rid of the coca way earlier than the 80's... but its rather fascinating all the same.

    • @kirkmoore4515
      @kirkmoore4515 5 лет назад

      @@JourneyToTheTruthandTR
      Coke quit putting cocaine in the drink around 1900. I doubt you can remember that far back since you were born in 1975.

  • @Geraint3000
    @Geraint3000 9 лет назад +4

    Wish he could afford to tune his piano.

  • @59771006
    @59771006 6 лет назад +3

    When the commercial was used in the series finale of Mad Men media outlets contacted Bill Backer and asked him if he was the basis for the Don Draper character Backer told the New York Times "I'm not Don Draper"

  • @ArtyShat
    @ArtyShat 9 лет назад +4

    its just me or the name bill backer is similar to don draper?

  • @bctannery
    @bctannery 13 лет назад +4

    "I'd like to buy, the world a Coke..." -Bill Backer, Billy Davis, Roger Greenaway, & Roger Cook.

    • @shellyt556
      @shellyt556 Год назад

      With additional assistance from Don Draper hehe

  • @LongIslandEddie
    @LongIslandEddie 10 лет назад +3

    We must never kill the messenger. Kudos for the writer of this clever jingle, he certainly was visionary, creating this outstanding musical accompaniment for America's best choice for soda. I'll never know exactly why I
    post shit like this on my channel, often I puzzle myself and count the empty cans, trying to see which of us is right.Which way do you turn when all that is right, is left, and whatever is left is right? Confusing is it? Bill Backer interviewed about "I'd Like to Buy the World a Coke"

  • @nancylamb1117
    @nancylamb1117 8 лет назад +5

    LOVE LOVE LOVE -- and how great that he can still play!

  • @AruneshShan
    @AruneshShan 9 лет назад +4

    He is now famous, Thanks to Don Draper..

  • @yanm8633
    @yanm8633 10 месяцев назад +1

    Wow! An executive that's actually creative. This man is a treasure.

  • @MultiRabe
    @MultiRabe 7 лет назад +3

    I was 11 when this commercial first aired! I thought it was cool, but I was too young too understand the social comment it was making at the time (end the Vietnam war, stop racism, etc)!

    • @BLTKellys
      @BLTKellys 4 года назад +1

      It wasn’t making a social comment, it was trying to sell you something you don’t need.

  • @snarldarl
    @snarldarl 9 лет назад +3

    Bill Backer and Billy Davis were the geniuses behind it.
    Me, The Empress , Jim Campbell, Arlere Martell, Ronnie Dante et al, sang it for them, I believe we are owed Money for this play.

    • @joecerisano6874
      @joecerisano6874 8 лет назад +2

      Today is the 4th of July, 2016. I was really surprised to find this video. It was an honor to know and work with Bill Backer and Billy Davis and to work with all the singers that Linda mentions above. I got into the session singer business at the end of an era and I'll forever be grateful for how they brought me into the fold. It forever changed my life.

  • @tileslasher
    @tileslasher 8 лет назад +3

    I woke up today remembering this awesome man, God be with you my friend.

  • @HunterMann
    @HunterMann 12 лет назад +2

    I believe the TV commercial was directed by Scott Lloyd-Davies, who may have also directed the re-union re-make of their classic Coke TV spot. Scott is a brilliant cinematographer & director.

  • @emmef7970
    @emmef7970 3 года назад

    Reminiscing about a commercial in my youth back in the early 70's. I'm here in 2021 when Coca-Cola is telling white people to be more white. This goes against everything this Coke commericial stood for and what the original song "I'd Like To Teach The World To Sing" message was. Mr. Backer would be appalled.

  • @elles.9255
    @elles.9255 9 лет назад +1

    I wish there were a rendition of Bill Backer's version of the song from this video that I could buy. Anyone know if that's a possibility?

  • @SoMoeYourToe32
    @SoMoeYourToe32 9 лет назад +2

    Popular right now??

  • @timbobwe1
    @timbobwe1 9 лет назад +2

    CO
    CA
    CO
    LAAAAAAHHH

  • @batavusfietsbel
    @batavusfietsbel 9 лет назад +2

    Don!

  • @muckstar23
    @muckstar23 8 лет назад +8

    diabetes,.. is the real thing

  • @yoshiofdeath
    @yoshiofdeath 3 года назад

    thank you for bringing such.. joy into our lives.. we have not forgotten

  • @rhettruggerio148
    @rhettruggerio148 4 года назад +1

    Beautiful. I’d like to see this again in 2021! We need it.

    • @judgereform4491
      @judgereform4491 4 года назад

      Dear Rhett - 2020 CoronaVirus Lockdown - see this take off
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  • @TheHolyMongolEmpire
    @TheHolyMongolEmpire 3 года назад

    The commercial is for sure the most genius commercial of all time.

  • @kkuru2
    @kkuru2 7 лет назад

    Whenever it was aired, that ad always made me smile. We could use an updated version right now.

    • @UnsterblicheKonig
      @UnsterblicheKonig 5 лет назад

      There is a newer version. Starts out as a sort of rap.

  • @carolsuet229
    @carolsuet229 8 лет назад

    great song ! great cm

  • @vaahtobileet
    @vaahtobileet 6 лет назад

    sad

  • @JazzKeyboardist1
    @JazzKeyboardist1 9 лет назад

    Pepsi Pepsi, Cheeseburger cheeseburger

    • @JazzKeyboardist1
      @JazzKeyboardist1 8 лет назад

      Cheeseburger cheese burger. Speed ball Speedball.. John Belushi

    • @gowthamsiddarth20
      @gowthamsiddarth20 10 месяцев назад

      ​@@JazzKeyboardist1what does this even mean ⁉️