The Tech Behind Nike's LeBron 19 and Anta's KT7 Shoes | WSJ U.S. vs. China
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- Опубликовано: 31 мар 2022
- Nike’s LeBron 19 and Chinese sportswear giant Anta’s KT7 basketball shoes showcase the two brands’ flagship technologies.
WSJ compares both sneakers to see how a high-performance midsole could help Anta take on the world’s biggest sportswear retailer.
Photo Illustration: Sharon Shi
U.S. vs. China
This original video series explores the rivalry between the two superpowers’ competing efforts to develop the technologies that are reshaping our world.
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If Nike’s were made in the USA, this would be a valid comparison. China makes Nikes and Antas
“products made in Vietnam account for 49.0% of U.S. seaborne imports linked to Nike and its products in the second quarter of 2021. Nike footwear imports from Vietnam were included in 82.0% of shipments in the 12 months to June 30, 2021 after climbing 28.8% in the second quarter of 2021 versus a year earlier.”
? It is a fair comparison though. Where it’s manufactured has nothing to do with it. Company’s just chose the cheapest labor.
@@thejeffinvade beware of Vietnamese copy 😆
Capitalism, an American staple. How the turn tables
@@thejeffinvade China has been shipping 90% completed item to Vietnam to finish since 2018 trade war
Durability is not an issue. Been wearing a pair of those Anta foamies for years. They need to do better marketing and design though.
chinese shoes are normally made more durable because most of the basketball scene is outdoors
I have no problem with the design
Yea my Nike have last longer
They'll never catch nike... nike been in the game for a long time... nike have and kno 30 yrs of experience over them meaning, nike kno all the ways and qualities that go's in a shoe🤷♂️
Have to say chinese shoes are actually really nice, been rocking some li-ning and anta shoes for a couple years and the price to quality is really nice. (i am norwegian so No chinese bias here either) reccomend People checking them out.
facts people slander it just cause its chinese
Same, ive been wearing chinese shoes for the last 7 years. The quality is amazing for the affordable price
I am a Chinese, to be honest, almost all our domestic clothing and shoe brands lack quality but the good point is they are cheaper, the downside is unfortunatley they won't last long, I owned Anta and Nike and other brands, most of my anta shoes didn't made it more than a year, nike and addidas life is far far longer.
@@JigilJigil Really? My 30 yuan Warrior lasts 3 years already, and I have a pair of Anta running shoes, more than 2 years now and nothing wrong with it so far. You might bought a fake anta.
@@JigilJigil really? Am indonesian and have been wearing anta shoes for years. No problem for me. They r durable and comfy (yes, i have nike and adidas too).
Just wonder if u wear the shoes wrongly - exp running shoes for hiking, etc
This is the first time I've heard of Anta.
Me too
Fila China and Arc'teryx are also affliated to anta
Basically Anta is using foam tech vs Nike using air tech.
On God!
It is very common in China, the other one is Li Ning. You can see these brands at the Olympics
Very interesting video. First time hearing about Anta.
Looking forward to Anta's creating a bigger size for lifestyle shoes. When it comes to quality they are also good.
As a fun of sneakers, who has more than 60 pair of shoes, I have to say Nike is good at marketing, something like creating interesting concepts, telling stories and finding good players, but about the products, they are good, but not outstanding, especially recent couple of years, nothing impressive.
What Ive noticed, and this is based on their basketball shoes, is that they dont make their shoes to last. A lot of their outsoles are made with super soft rubber which can be burned through pretty fast over time. Their best cushioning setups like phylon and react bottom out pretty fast.
making shoes is not a cutting edge tech industry, to make a little progress is very difficult, so companies are heavily rely on marketing(design, telling stories)
I paid 5 dollars Australian for a second hand pair of Reebok shoes from the charity shop in December. They are absolutely trashed but it cost me 3 cents a day to wear shoes👍
Most consumers are not looking for performance from the shoe, they're looking for designs and which player wears them.
As an ANTA KT7 user, the quality, shape and fit is better by a mile then anything Nike has.
Oh come on, they are good but your claim is just wrong. You are entitled to your opinion I guess, not your own facts.
Colorways too
Koi is 🔥🔥
I owned a couple Anta shoes they are pretty low quality.
I bought KT3, 5 and 7. No complaints with 3 and 5. Solid shoes. But I found 7 the worse for my feet... my toenail went black because the midsole at the forefoot was thin. Bought Nike's Zoom G.T. Jump, and it is so much better. That said, it's my first Nike bball sheo since KT3 (2016), so I gotta say Anta is catching up really fast.
Stop lying
I personally bought some Anta shoes while I was working in China, some of the best sneakers definitely.
I am chinese and live in china Anta shoes are low quality but cheaper.
@@JigilJigil those Anta shoes I bought are very high quality would say almost same as Adidas Nike.
Yes Anta does make some really good gear,I have always been wearing Nike or Addidas. A recent trip to China I have brought a pair of Anta running shoes due to the quality but also well priced compared to its international peers. After wearing it for months, i can safely confirm that its one of the most comfortable shoes I've ever worn. Now that i am back to Australia, I am keen to get my next pair from the company, hopefully they will expand to here for more consumer choices.
it is all about marketing,Nike is best on this industry .
Good discussion👍.
i have one of the anta models and the pair is very comfortable with high quality materials
China does have some very fine products, depending on how much you pay
Indeed i get annoyed that made in china is equated to bad. I have had some really good stuff from chinese brands all from tech, clothes, to shoes
not really.
That's the point, but lots of westerners don't get this.
@@JigilJigil another $0.2 lol
@@JigilJigil ok boomer
These are just mind-blowing ideas they are coming with
American companies basically do the same thing, making very similar foam by just lightly changing the chemical compound. Not the whats the problem here.
Most of it is a snake oil. Bunch of marketing bs
I have 2 Anta basketball shoes, Shock the game Black 3.0 and KT7 Rocco. Both are very good.
Nice video.
The Anta KT4’s are one of the best shoes I have ever worn overall.
ONLY* shoe you've worn probably
Only weirdos wear that trash; send ur address I'll get u a pair of air max....
Same
@@plantdaddy7738 lol 😂😂😂don't be jealous... Just enjoy the video and other people's comments
@@plantdaddy7738 only time you ever used brain.
It just means one thing, Nike charges too much..
Not gonna lie, Anta shoes are comfy af. I used to be a Nike only type of dude, but once I tried the KTs.... my god. they are hella legit and in terms of durability, I see no difference between Nike shoes.
I owned Anta shoes they are not comfortable at all and lack quality but price is low.
@@JigilJigil you prb got their lowend lineup got their flagship stuff and they’re good bruh
I have beeing using Anta KT 5, 6 ,7, 8 over the years and waiting for 9.
On my experience playing in and out side courts, is better on materials, technology cushioning system, super durable outsole and price, Hard to Beat That !!!
The video i never knew existed but needed.
It is all about marketing.
Nike has been around much longer and Nike marketing is superior than any Chinese brand combined.
Anta just copies Nikes designs
"what the midsole will do is prevent injury"
Klay has been injured quite a bit these last two seasons lol
So did many other players, it's inevitable, but shoes will help to lower the chance
That says a lot more about Klay Thompson's physique than the shoe itself
Those were knee injuries though !
@@edwinbrace4681 Look up what kinetic chain means
Thats a logical fallacy. He could have been injured more without thoes shoes
I really like lining and anta shoes
Plot twist: they're all made in the same Chinese factories
Really won’t surprise me the only difference is the name of the brand
They made a shoe with chicken pox
Super interesting
Antas cushioning is like boost
Anta is Chinese brand it for Chinese people off course descent and good quality of product .
Glad the foot doctor got a feature
Anta is far more comfortable than nike considering the price
Where can I find the sneakers
I was wondering why WSJ made such a random video about shoes. Then I realized they dedicated 10% of the video to Xinjiang...
I have some very light Anta running shoes. It is comparable with Hoka except 1/3 the price. I think China can make almost anything comparable for 1/3 the price. If it is half the price, it is usually a superior product.
Now I have heard about anta for the first time
Imma cop some Antas and be stuntin on them fr!!!
NIKE and ADIDAS are made in China. Chinese entrepreneur adopted their tech and developed the new Chinese design sneakers at a cheaper price.
It is beyond disappointed with the current sneaker design of Nike and Adidas. People bought the sneakers as pursuing the kitsch! Some classic sneakers were warmed cash-grab numerous times, along with the low quality and lack-character brand collaboration.
I only love the old design, like ADIDAS THE KOBE 2, T-MAC 4 &4.5, AI 9, AI10, NIKE SHOX SERIES ETC
I was teaching in China at a wealthy design school for 5 years. + 7 years work with Rich high schoolers in CA, I have never seen the Chinese brand on their feet or shoes collection . They only wear Nike, addidas, Van's or NB
This is a best content by far from WSJ! 👍
Used li ning (basketball) and peak products. If you have try taichi foam from peak the cushion is on a new level comfort.
i may try 1
someone's idea is someone else's gain. As far as marketing goes, you don't need top athletes to endorse the name brand, the sporting shoes aint gonna turn you into a superstar if you are nowhere near a pro athlete. It's the reliable sport science technology and own individual ideas and concepts that truly earn the right in the industry.
Anta Yesss..
I’ll keep my checks thanks!
Even Skechers uses nitrorgen outsoles
We love anta
Both come from the same underpaid sweatshops.
They use very similar technology. “Children”
Why does Anta’s logo look like a mirrored Nike logo
that's why the number on players' jersey is always bigger that their names.
These subtitles are full of errors. How may ways can someone spell mid-sole incorrectly?
Have not bought a Nike in over 15 years. Not interested in buying one either.
The colours on Anta really pops, wouldn’t mind to buy some clothing.
ayy foot doctor Zach POGGERS
How about PEAK? Shoe reviewers have stated the Peak Tai chi is rivaling or even surpassing boost foam
Peak shoes are good.. Tai chi is nice
Not about durability. I need the shoes with good foam for comfy like react or fuelcell. Do chinese have that.
Los chinos vienen con todo buen reportaje amigos
Anta shoes are a great way to get made fun of at school for wearing them
So why Americans are so insecured, even made a video about it😅
Wearing a made in China Nike shoes will certainly makes you the coolest kid in your class. 🤣
@@jchen666 stop with all of the nationalism, I don’t care if they were made in MARS. The shoes look silly and cheap
@@jamesgich1038 then don't wear them. Lol that's your choice, your opinion. According to people whose opinions matter, like weartesters and solebrothers, these are dope.
Goes to show no one actually cares about good products and people won't give anything new a chance.
Funny, because both shoes are still manufactured in China 🇨🇳
Nike forever ✔️
Aren’t Nikes made in China and Vietnam and other places not in the USA? So it’s really not Anta vs “USA”.
The R&D for the tech that goes into Nikes takes place in the US.
Basically Adidas BASF + Nike Nitrogen tech
i buy Anta it good shoe
A Sneaker Race ???
Our New Cold War Isn't About Rockets Or Satellites
But About Basketball Shoes ??? 🤣🤣🤣
Anta can't even make sizes bigger than 11🤣
true and worst anta somehow
Nice comparison. Just note that the price of Nike one can be twice of the Chinese ones. Why not compare with a same price line there? Maybe PGs. That called the fair play to the customers, American business.
KT7 and LeBron 19s are the same price
@@vanilkharbanda mate, they are about same price only in the US due to the high cost for the shipping and Tax put by the gov for protecting local brands.
For the rest of world where no tax charged for self protection. KTs are like 30% off compare to LBJ line (before they are sent to outlets)
@@harrytung7027 You just said American business, I quoted American prices
@@vanilkharbanda yeah, but the fact is that the American customers need to realise how much they have to pay for the policy makers (or Nike themselves)instead of the products.
Nike has been quite arrogant and you have no other choice but paying for the worse product compared to past.
I purchase the Made in USA line of New Balance sneakers. I have four pairs.
NIKE sells with artist, ANTA sells with user experience, and the winner is ANTA
Enes Kanter should try to sign with Anta >.
SE Asia should copy Anta shoes and sell it back to China.
There are no bad shoes, just bad choices!
Funny how that green Anta towards the end looked like an exact copy of a Nike shoe.
In 2023, Anta signed Kyrie Irving so I think Kyrie will help increase Anta's brand awareness and shoe sales for the long term especially in their home country to better compete with Nike and other sports good companies
I am a wholesaler in China.
安踏是一个非常好的中国品牌
can i buy a pair of KT 7 in usa?
The Chinese shoes look very similar Nikes
Bro just cassually Cuts some kt7 kois in half😢😢
and wsj advertising for both
Nike all day
Bruh you've never tried Anta it's the real deal
kinda start to not like Nike basketball shoes, it breaks down every 2 years. I have turned to Puma and Anta a lot more recently
Nike looks wayyyy better than most, and the grip on the hardwood basketball court is second to none.
It's nice when it lasts longer than a week tho. Just saying 🤷♂️
Second to a lot
anta gunning for ur spot nike
Air Vs foam, foam will win all the time in shoes.
Just think it this way, air puncher and get flat Tyre in the middle of basketball game.
LOL Anta's so-called 'Nitrogen technology' literally looks identical to Adidas Boost
puma also have this tech called nitrofoam
Many brands currently have a similar foam setup that looks like boost now. Saucony is another brand
boost is just tpu vs anta which infused nitrogen into it...a bit lighter
Yes, your car looks identical to my car because it also has four wheels.
Boost is ETPU
Never bought one pair of shoes from Nike, overpriced/underperforming. Adidas, Puma, New Balance and Anta shoes for me.
Sell all DIS stock today. Semper Fi
nike made anta as nike of asia for asia. wsj knows
Klay’s run mechanics suck, explains the injuries
the tech is called SLAVE LABOR
世界上最好的采棉机器约翰迪尔是美国制造，中国是这款机器的最大客户，而新疆则是进口这种机器最多的省份。其实美国人比谁都清楚新疆的情况。
John Deere, the best cotton picking machine in the world, is made in the United States, China is the largest customer of this machine, and Xinjiang is the province that imports the most of this machine. In fact, Americans know more about Xinjiang than anyone else.
This video talks about the competition between Nike and a Chinese sports brand, Anta. Nike has a history edge of 30 years over Anta. They both adopt sophisticated technologies, which created massive amounts of revenue in return for both, into sports shoe making. They are evenly matched competitors. Nike is confronted with irrational boycott in China due to its decision to refusal of cotton from Xinjiang, northwestern province of China. This boycott has been hurting Nike’s revenue, approximately 20% drop in sales in China. Even worse, those once Nike fans turn to embrace Chinese homegrown brands under the influence of a swell of nationalism coming along with boycott. Anta must be over inflated to believe that it is the investment in technology, rather than the celebrities who wear its sports shoes, that makes most of its profits.
More than 85% of Xinjiang's cotton fields are mechanized. Why did you specifically look for a few videos of manual cotton picking?
Source: Chinese authorities.
@@tomaszyarlett8681 just read John Deer’s financial report then you till understand
世界上最好的采棉机器约翰迪尔是美国制造，中国是这款机器的最大客户，而新疆则是进口这种机器最多的省份。其实美国人比谁都清楚新疆的情况。
@@tomaszyarlett8681 sources of aging population and declining birth rate in China are also from the Chinese authorities. Based on your logic, you should not trust those data as well. China does not have a aging population problem and declining birth rate at all. They are lying
@@tomaszyarlett8681 It is hard for brainwashed people who believe their free press 😂😂😂
As a consumer , I don't care if the Chinese company copies their American counterpart. As long as the Chinese offering is cheaper..I'll still go to that.
black market is really illegal and copying the production techniques is illegal too
Anta is getting better and better all-around but it is a long way to be able to catch up with Nike. 30 years ahead of you means a lot of time and money has been invested into R&D and marketing.
Xinjiang cotton harvesting are mainly done by machines. For hand picked ones, people outside of Xinjiang tend to take rails every year just to work in cotton field for quick bucks during harvesting seasons. lol
US: Forcing machines to work 24/7, that's forced labour!
It's not funny!
@@user-rp4qc7yh9g lol yes it is sort of
@@user-rp4qc7yh9g dude it's hilarious
@@tokroni the last time china allowed western media to do that, they looked for an empty or quiet alley, put on a filter and started shooting, as if citizens have been wiped off or told not to go out 😂 not only that they looked for mosques that were under repairs/ constructions / temporarily closed / abandoned just to tell viewers that prayers are not allowed in Xinjiang 🤷
There are independent western RUclipsrs in china , you can find plenty of them on RUclips btw, they made quite a number of videos about Xinjiang
America's actions are purely political
C'mon, idk how much you know about shoe industry. But these two pairs are in VERY DIFFERENT design... If you know better with basketball shoes, you'd know there are way more other shoes look similar
Lol if I want better looking style Nike hands down. If I want a cheap pair that looks good is Vans. Also both mine and Vans last a very long time. Can't say for these Chinese Brand. Their style is meh at best and quality can't tell but if it is the same why other Chinese brand it will work maybe a year and starts having issues. And I have use many Chinese cell phone m all works great but after a year some how all starts to have issues
I will ALWAYS give a try and support lesser known brands. If this brand "Anta" would be available here and the price is good i will just give it a try. You are a product of being a sheep if you constantly throw away your money just because of "brand". Don't be a sheep, always give a chance and it will truly surprise you. This is how life rewards you. Save money and find something surprisingly good.
I'd buy Anta anytime, they are the best better than Nike.