How to Add Backend Keywords to Rank on Amazon
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- Опубликовано: 4 июл 2024
- Amazon lets you add backend keywords or backend search terms. These search terms are hidden from shoppers but are extremely useful in helping your products rank for specific keywords that you weren't able to add to the front-end of your product listing.
In this video, I explain how to use this Amazon feature to rank for all the keywords related to your product without stuffing your product listing with keywords.
This video is brought to you by Plytix, a product information management system specially designed for small and medium-sized businesses. With Plytix, you can easily manage your backend keywords as well as all the rest of the information needed to market and sell your product so you can easily syndicate it across all your sales channels.
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00:00 Introduction
00:40 What is the frontend part of a product listing?
00:51 What are backend keywords?
01:10 Why do I need backend keywords? | PLO
01:58 How to use backend keywords
03:03 Frontend vs backend keywords
03:22 How to add backend keywords in Amazon Seller Central 
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Thank you for including a precise example of navigating Amazon's Seller Account inventory management page and providing a clear example of the required formatting for typing the backend keywords. Very professional video with personality! Thank you!
to the point - informative - thank you
Short, informative, to the point, and exactly what I needed. Thanks.
Glad it helped!
However, she didn't explain where to put the backend terms. Is that the section for "search terms?"
@@Chicago48 Hey there, I explain this starting at minute 03:23
Thanks!
Happy to help 😄
theirs no key words tab how do i turn on advance view?
Hey @m8mateyt531 , under the ‘Inventory’ drop-down menu, click on ‘Manage Inventory’ and then find the listing you want to add the backend keywords to. Click ‘edit’ and you should be redirected to a new page where you'll see the ‘Keywords’ tab.
@@Plytix I am FBM not FBA and never seen a Keywords tab. I see the Search terms box.
Idk when this video was made but the "Keywords tab" is not there anymore. Idk what its been changed too.
Hi @ceozatan1875
We published this video in May of 2022. Thanks for catching that and letting me know! 😄
I still see it. Try contacting support.
Is there a way to add subject matter phrases? I can't find that option anymore on seller central.
Hi @mxkjk1 , it's difficult for me to say because every country marketplace has its own attributes, but it should be included within the keyword section.
Hi, I have a listing on FBM & FBA of the same item, am currently updating my Listing's details and was wondering where the Generic Keyword should be listed on FBM or FBA or both?
Hi, we always suggest adding utilizing the space available on both to add as much relevant information as possible since Amazon uses the information it deems most useful based on all contributions from all users for a particular product.
Can you add multiple keywords in your keyword section. If so, do you separate the keywords with quotes or commas?
Hi Bobbi, you can add multiple backend keywords and you shouldn't use anything other than a space to separate them. You can learn more about how to do this and optimize your Amazon backend keywords in this video ruclips.net/video/tPRMJ_dINPk/видео.html
Hi Manoella!
Quick question from me:
I'm using daches: "-" (Word A-Word B) in all my hidden keywords, because I've read that Amazon will index all 4 different combinations of those keywords: Word A, Word B, WordAWordB combined and WordA WordB separated. Is that correct or should I better delete all the dashes because Amazon gets confused and probably indexes none of the keywords or just a few of them?
Thank you very much for your answer!!
Philipp
Hey Phillip (@fish.fluencer), I've replied in your other question but in case anyone else has the same one, yep! Using the dash is beneficial especially for words like cell-phone
Hi, so I have 4 color variations of my product. Is is better to use the same backend keywords for each variation, or use different backend keywords for each variation to maximize the amount of keywords I am being indexed for by Amazon?
Hey @fredmartiniv8377 , another great question. I'd say since the ranking is made at ASIN level and every variation (even if it’s linked to other variations) has its own ASIN you should use different backend keywords for each variation.
@@Plytix Okay, thank you. That's what I was thinking. I really enjoy your videos. You do a great job of explaining things clearly.
Can you add keywords to another company’s products that you are selling
If it's your own listing on Amazon, yes. Amazon uses a collection of the information all sellers have for the same product.
There is no longer a keywords tab where you say there should be.
Hi @richardbrunt5706
Under the ‘Inventory’ drop-down menu, click on ‘Manage Inventory’ and then find the listing you want to add the backend keywords to. Click ‘edit’ and you should be redirected to a new page where you'll see the ‘Keywords’ tab.
Did you ever find the tab I’m still having trouble
Can I hire you?
Hi, @richardbrunt5706, Plytix is a product information management software that you can use to organize, store, and manage all your product data. If you'd like a subscription, you can go here 👉🏼 bit.ly/3GMPJSN
If you'd like a marketing agency, write us at youtube@plytix.com and we might be able to recommend one some our clients have worked with in the past.
Somewhat wrong here - While repeating keywords can subjectively be in bad taste (for customer experience and conversion MAYBE) and does not add to your indexing/ranking, not including variations of keyword phrases is actually not helpful either.
Amazon makes the distinction between exact match and broad match in keywords on the front end - it does not do this on the back end. For their example including the word "sleeve" on this listing will index it for "laptop sleeve", but you will not rank higher in search results and that is, quite frankly, king.
Including as many exact match keywords and synonyms, without keyword stuffing and while being indexed for them, will contribute to your ranking. Backend keywords are good for adding the chance to be indexed for them but they also help Amazon to contextualise your product, giving relevancy to ALL your keywords, which will immediately contribute to your front end indexing (which is more heavily weighted) and as a result your ranking. I would not recommend excluding high volume, vital keywords from your back end just because you have them on your front end.
Great point Luke. To clarify, yes, you should definitely use synonyms- for example, computer case vs laptop sleeve- so long as it's in a way that sounds natural. My earlier comment was more aimed at staying away from variations like "case vs. cases" -since Amazon already takes plurals into account- and repeating the same word in the backend. So for example, if you already have the word "computer case" you don't need to repeat "computer" in "computer sleeve".
@@Plytix I'd still disagree and I'd like to hear your take on this. Each each keyword phrase has it's own search volumes. Surely by including more exact match keywords you're going to perform better than if you just broad match for it? You can index either way, but broad matches won't helping you to rank for specific keywords as much.
Hey @@lukeverhave8520 Do you mean on the front-end or the backend? This specific video is focused on backend keywords which, because the amount of characters we're allowed is so limited, I'd say to go for broad and not try to add specific variations (like plural versus singular). So when I mentioned not worrying about adding variations I meant on the backend.
For the frontend, I completely agree with you that we should add variations and long-tail keywords, but the point I was trying to make is to not over-exaggerate and end up with a title or description stuffed with keywords in a way that sounds unnatural.
Using the laptop sleeve example again, I would recommend not naming your product, "Laptop computer sleeve carrying case bag" and instead sprinkle the secondary keywords in the description.
But again, the main point I was trying to make is to stay away from keyword stuffing.
250 bytes? what does that even mean.
That's a really good question @somerandy3062 !
And it can get a bit confusing but basically a byte is a is a measure of data storage whereas a character is the textual symbol in writing. In most encoding schemes, one character uses one byte. In the English alphabet, for example, each character is one byte, but other languages have diacritics or other letters that require more than one byte. For example A is one byte, but Á is two bytes. "?" is one byte, but "ˆ" is two bytes.
Good news though, it looks like Amazon changed their backend keywords limit from 250 bytes, to 500 characters!
From what I understand its 2500 characters now. @@Plytix