The Art of Amazon Keyword Optimization: How to Add Keywords to Your Copy
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- Опубликовано: 3 окт 2024
- Amazon listing optimization requires an effective keyword strategy. When done correctly, it helps you index, rank, and sell.
It can be tempting to stuff your product page full of keywords, but don't fall victim to keyword stuffing your Amazon listings and negatively impacting your sales performance.
Boost your ability to connect with and convert your customers by skillfully integrating keywords into your copy.
While this video uses Amazon as an example, the same basic principles apply whether you're selling on Amazon FBA, Shopify, or Walmart, the principles are the same. You must strike the right balance between keywords and persuasive copywriting.
Explore how to add keywords naturally into your copywriting, then dive into an Amazon listing analysis to learn how to think about listing optimization like a pro.
Learn more about how to add keywords to your Amazon listing: marketingbyemm...
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Factors to consider when conducting Amazon keyword research: marketingbyemm...
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Prefer to let the pros handle it? Our team at Marketing by Emma would be delighted to take your e-commerce copywriting and Amazon listing optimization needs off your plate!
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*Thank you for supporting my channel by using these affiliate links, which help me make more content like this.
#ecommercebusiness #amazonfba #amazonseller
Such a complex and important process, thanks for breaking it down!
100%! Glad it was helpful!
I will definitely implement this info in my writing and keyword strategy.
Excellent!
SOLID TIPS!
Thank you so much!
Thank you Emma!
You're welcome! Thank you for watching!
Great value ❤
Thank you so much!
Very helpful thanks !
My pleasure! Thank you for watching!
Thanks for taking us diving into the ocean of keywords
Thank you for coming swimming in the SEO sea!
Love the examples.
I can't believe that a listing of a product with so many sales isn't optimized 🤔
Right?! It's a big opportunity - either for their competitors to come in and steal market share or for the company to optimize and capitalize on all the traction they've already acheived.
Thanks for the great value!
Glad you enjoyed it!
Very Well Said!
So many go for the main KW and end up spending a ton on PPC with low conversion. Finding the super relevant long tail KW that also has the main KW within the phrase, will work wonders for your rank!
Yes, exactly!
Thanks for the information, it's very interesting
I'm so glad to hear you found it interesting! Thank you for watching! Are there other topics that you'd like me to cover in future videos?
Thanks 🙏🏻
My pleasure! Thank you for watching!
How significant are keywords in the product title?
Great question! They're very significant - not just from an SEO perspective, but perhaps even more so from a buyer perspective. Customers are looking for keywords that closely match search to reinforce that the product aligns with their needs.
When launching a new product, should I go for the top keywords or the long tail less competitive ones?
Every situation is different, so it's always important to be clear about your goals, your category, budget, etc.
With that being said, it's generally easier and less expensive to focus on the long tail keywords. The benefit is that these phrases also tend to be more relevant and have higher buying intent.
Love your videos! One suggestion: you ramble a lot with mono tone sentences making it hard to follow. Otherwise great content!
Thank you for the feedback. I tried to keep that in mind when filming yesterday.
Please let me know if there are topics you'd like to see for future videos.