Social Media Guidelines for RMP Professional Conduct Regulations, 2023

Social Media Guidelines under NMC RMP Professional Conduct Regulations, 2023 (RMP Professional Conduct Regulation)
The National Medical Commission (NMC) has notified the National Medical Commission Registered Medical Practitioner (Professional Conduct) Regulations, 2023. These Regulations have come into force on 3rd August, 2023. The regulations focus on various aspects of a doctor’s responsibilities, including prescribing practices, professional qualifications, remuneration, and maintaining patient records.
CONDUCT OF RMPs ON SOCIAL MEDIA
Key Principles:
(1) The broader principle of medical ethics should guide the use of social media by RMPs
(2) RMPs need to distinguish between telemedicine consultation and social media.
(3) All written and visual communication should be truthful, respectful, and professional.
Conduct:
1) RMPs can provide information and announcement on social media. However, the information should be factual and can be verified. The information should not be misleading or deceptive, nor should it exploit the patient’s vulnerability or lack of knowledge
2) RMPs should avoid discussing the treatment of patients on public social media or prescribing medicine to patients on the public social media platform. If a patient approaches doctors through public social media, the doctor should guide the patient toward a telemedicine consultation or in-person consultation as the situation warrants.
3). RMPs should not post patients’ photographs or scan images (ct/pet scans) on social media. Once an image is posted in social media, it becomes data that is owned by the social media company or the general public.
4). RMPs behavior on social media towards his colleagues should be guided by general principles of medical ethics on professional behaviour.
5). RMPs should not directly or indirectly indulge in the practice of purchasing “likes” , “followers” , or paying money so that search algorithms lead to their name being listed at the top or registering on software programs (apps) that charge fees for higher ratings or soliciting patients.
6). RMPs should not request or share patients ’testimonials or recommendations or endorsements or reviews in social media.
7). RMPs should refrain from sharing images of healed/cured patients, or surgery/procedure videos or images displaying impressive results under any circumstances.
8). RMP is allowed to share educative material for the information of the general public. However, communication should be limited to the expertise of the RMP.
9). RMP’s webpage should also follow the same guidelines as above.
10). On social media, RMPs should refrain from boundary crossings or violations and conduct themselves with dignity and decorum.
11). Soliciting of patients directly or indirectly through social media is unethical
Patient Solicitation Prohibited: RMPs are forbidden from directly or indirectly soliciting patients, whether individually or as part of groups, institutions, or organizations.
These new regulations mark a significant step towards enhancing the accountability, transparency, and ethical standards within the medical profession. The Indian medical community awaits the positive impacts these regulations are expected to bring to the healthcare sector.

[@bidyutmukherjee789]

🌹💐⬜Good Morning Prof.Suresh BadaMath. Thanks. Very useful and informative video.
Please stay healthy and happy with your beautiful family and all yours NIMHANS colleagues. Best wishes. ⬜💐🌹

[@prrajwal9576]

Sir, so, is it not allowed to mention that those who wish to seek help can get in touch?
Soliciting patients means?

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