CAS Podcast Episode 152 | How To Make 75K In Custom Tees

Listen to other CAS Podcast episodes: customapparels...
But here's where we got the $75K number: www.getrichslo...
What's the average American income in 2021: policyadvice.n...
Why $75,000?
Because according to the article "how much is enough" and the Princeton study they reference there, for most people $75K/year is enough to be worry free. They surveyed people at different income levels and by and large, the people that made less reported to be less happy and happiness didn't increase much at larger amounts.
Depending on almost everything of course - location, family size, etc.
And the $75K is also right in the middle of what is typically considered "middle class" in America.
These articles are talking about top line income - and we'll do that too, but we'll also talk about how much PROFIT you'll make at various sales levels.
Because I think that knowing these numbers will help you figure out your own.
So - if you buy into all this - what do you have to do in the customization business to make $75K?
First - we'll run a few scenarios for you - having to do with sale price, cost of goods sold, et.
Most of our digital t-shirt makers make $12 or MORE for every shirt they sell. Here's how the numbers work to get you to $75,000 per year!
Average profit per shirt $12.00
$75,000/$12 = 6,250 shirts
365 Days/6,250 = 17.12 shirts per day
or 2 week vacation and 5 day work week = 25 Shirts a day
Is making 25 shirts a day realistic?
Doing it alone, it's realistic to break up 2 shirts a day into this:
Production - 2 hours
Sales - 2 hours
Marketing - 2 hours
Paperwork - 2 hours
How do you get to 25 shirts a day?
Marketing:
Get your google / facebook / bing info set up for searches
Join groups / clubs
Up-sell customers
Sell through ebay / etsy (if you have good ideas)
Be sure you have some niche markets to sell to
90% of our custom t-shirt business customers make ALL their money through word of mouth
Ask for referrals
Sales:
Get in the car with samples
Make phone calls
Talk to people / socialize
Ask for business
Be sure people know what you do
Wear what you do
Paperwork:
Build into business costs to have a CPA
Learn how to do it yourself (if you are good at that thing)
Don't let it pile up
Do things legally (if not sure hire someone - build that into cost of business)
Know your numbers!
Production:
Make your room work for you
Practice makes perfect
Don't give up
Stop chasing crazy ideas and focus on a few things you can do well
Up-sell more prints on a shirt or item, more money... less garments
Sell things that are easy to do. e.g. can coolers, mugs vs a hat with 4 locations of logos for $12
Remember to get to 75k... you have to do these simple things:
Leverage YOUR social network to build a business that YOU control.
Work hard on sales and marketing... don't just sit there
Get production down to a science
Do the paperwork right and know your numbers
GET TRAINED on how to start a custom t-shirt business with this new online course: customapparels...

[@BelQuettePrinters]

Definitely all true for DTG as well.

[@ColDesiColman]

Thanks guys

[@DigitalHeatFX]

Good stuff here - we get people asking how much you can make! :)

[@ColDesiColman]

Thanks Edward - that is a smart observation.

[@richardstokes7508]

what was the FB group you mention? Great video THANK YOU!

[@ColDesiColman]

Hi Richard - here you go! facebook.com/groups/CustomApparelStartUps Also, don't forget to visit coldesi.com for equipment options