How to Price your Product | Wholesale, Retail, White Label, Private Label

Learning how much to charge for your products can be challenging. In the beginning, I just guessed my way through & that carried me for a while. But for the long-term growth & sustainability of your business, you need to know your exact costs (and a few other things). In this video, we go over some basic pricing guidelines for selling Retail (a.k.a. Direct To Consumer), Wholesale, White Label, and Private Label. These are not set in stone, but just a starting point to understanding how to price your products. We also briefly cover value perception (perceived value) and target markets. Thanks, Lisa L. for suggesting this video!
If you watch this video and still aren't very confident in your Excel skills don't worry, the file shown in the video is available for purchase.
The "Pricing Your Product" graphic is available for free! Details below.
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FREE "Pricing Your Product" graphic:
drive.google.c...
Etsy Links:
Supplies Cost Tracker | www.etsy.com/l...
Foaming Whipped Sugar Scrub Recipe Cost Calculator | www.etsy.com/l...
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Links to Mrs. Soap & Clay Whipped Sugar Scrub video:
• Whipped Sugar Soap Scr...
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*Disclaimer*
This is NOT an all-encompassing tutorial & I'm not an Excel/accounting expert. This is a demonstration of how I set up my worksheets to track recipe costs. Neither The Element Bath & Body nor any of its agents will be held responsible for any damages that may occur.
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