The Art of Balance: Managing Two Careers, Embracing Vulnerability, and Market Expansion

What does it take to transition from a stable career to pursuing your passion full-time? In this episode, we talk to Erica Eickhoff, owner of Styles By Erica, who went from being a hospice nurse to a successful boutique owner. Erica shares her journey from starting her business in her basement just for fun to holding Facebook live sessions that helped her build a dedicated community. She discusses what prompted her to quit her nursing career to open a brick-and-mortar store, how the pandemic affected her business, and the importance of vulnerability and authenticity in her success.
Listen in to learn about the challenges Erica faced in balancing customer interactions with essential behind-the-scenes work, the significance of showcasing diverse ages and body types in marketing, and the various strategies she tested over the years. You’ll learn what turned out to be one of Erica’s best business decisions and gain valuable advice on building a community, leveraging social media for growth, and making strategic business decisions in the boutique world.
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