Facebook Ads in 2023: Brand NEW Secrets, Strategies & Pro-Tips
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- Опубликовано: 12 сен 2024
- Facebook ads in 2023 have changed again. The good news is, in many ways they’ve actually changed for the better - as long as you know what you’re doing.
So to show you what’s going to work as we head into 2023, I asked a few of my Facebook ad expert friends to join me this week to help me put together the ONLY Facebook ads playbook video you’ll need this year.
We’ve got 8 incredibly powerful secrets, strategies, and pro-tips from the trenches that these guys have battle-tested, and have proven to be the most up-to-date, and profitable Facebook ad “hacks” for 2023.
Even if you apply just one of these tricks, you’ll be miles ahead of where you are now in terms of Facebook ads performance and profitability.
Thanks to my guests this week! You can find out more about them below.
Amanda Bond's channel: / @theadstrategist
Adam Erhart's channel: / adamerhartvideo
Salome Schillack's podcast "The Shine Show": podcasts.apple...
🎬 Register for the FREE On-demand video masterclass training, "The Automated Clients-on-Demand Website Blueprint for Service Businesses" Just go to: wesmcdowell.co...
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Dude I feel like I just watched a documentary. Well done man obviously the content would have been good enough alone but taking the time to create a video like this is remarkable.
Thanks so much Nick, that's totally what I'm going for with my newest videos. Glad you appreciate!
Bro, Read Sell Like Crazy by Subri Suby......You'll be blown out.!!! 🤯🤯
I run an agency and this was actually one of the most helpful videos I’ve seen in a while! Really nice work and very informative. It would be wrong if I also didn’t mention the production quality too ❤
Thank you for sharing! I’ve just subscribed to all three of you after this
Awesome! Thank you Jake for the nice words! 👏😃
Do you actually run an agency or are you pretending to run an agency? Shouldn't an agency owner know this stuff? Fake it till ya make it?
Thank you so much for this! I just started doing ads at my work and i’m slightly terrified and excited. I will be using your strategies!!!
You got this! If nothing else I'd get on running those engagement ads sooner than later to get things started right on your account :)
Fun! You'll be awesome at it. We all start at the same place so dive in with both feet. You got this! 💪
@@WesMcDowellInc I can’t wait!! I know my work is stuck in the one mind set of ways so it’s a bit scary to spend money if I do it wrong. Fingers crossed! And thank you so much again!
@@theadstrategist I am super excited! Thank you so much for your incredible information! I’m soooo curious to give this a try!!!! 😊 they want me to run a messenger ad tomorrow which usually never works well for us 🤨
This is the best video I have ever watched on digital/social media marketing 🤗 I can't believe I just sat down for 23minutes to see this. The last video I saw before this was 9 minutes long, but the guy spent 5minutes trying to keep me hooked but not getting to the point. But this, this is gold. Please do more videos with this kind of format. Welldone.
Wow, thank you Paul! 🙌😊 Love to hear that. I will be sure to keep it up!
This
Wes and Adam in one video was always going to be a winner! Thanks so much for this, when everyone else is saying FB ads are dead there is so much to take from this video
Thx Matt for watching and I was def excited to speak with Adam 👍 FB ads are sticking around
Thanks Matt, yeah it was great to chat with Wes!
This was surprisingly helpful. Most of the stuff on YT is just general fluff, not really tactical. Nice work.
thanks William 😀👍
Absolutely wonderful. Also, I have been working in digital marketing on Facebook for 5 years, and I have never seen polite and explained videos like this about Facebook. I am a regular scroller and always looking for new content or ideas to put value for my clients, I love this video
Thanks for watching! I appreciate the kind words 😊👍
Well, it feels illegal to have this knowledge for free. Carry on, dude.
Thanks Sakib 😎
Facebook ads seem intimidating at first but you manage to make it seem very straight-forward and simple! Thank you so much for this video!
That is always my goal - to keep it simple and easy to implement. 😊 Glad it was helpful for you Jomiah!
@@WesMcDowellInc can you recommend someone that does this for people as a service? way too much tech for me lol
@@dapartyat Pretty sure all 3 experts featured in this video do that :)
Thank you, Wes! Always bringing excellent content.
Thanks Savvas, appreciate that!
This was great... can ya'll just run my ads FOR me... Haha!
😆 thx for watching Zshakira! 👍
Fruitful Conversation !
Bro i am a Hvac design engineer (construction industry) trying to start my own service based business working from home as beginner so what needs to be done to attract clients initially without getting caught up in experienced market of people & stand out from crowd ? What's ur favourite books on this subject to position ourselves as the best in the business ?
man. great content, great video, i see you put a lot of effort into those videos. Amazing. you deserves the views likes and subscribers.
I appreciate that Ari! 👏🙌
This video has so much valuable info. I can't wait to start implementing them. Thanks a lot.
Glad it was helpful Rosangela! 😊👍
You can very well be proud of this video!
Amazing structure and sources you chose.
A lot of youtubers can make these eye candy graphics.
But very few can be as clear and well structured as you managed to be in this video.
Thank you!
Wow, thank you Thomas for those nice words! 👏😎
This was a very well put together video. Thank you.
Glad you enjoyed it, Lita!
the best most valuable video on fb ads i have seen since a long time, thank you sir
You are most welcome Fares! 🙌👏
I had so much success for reels ads the beauty is even when you stop the reel it keeps growing bc if exposure and Shares 🎉🎉🎉
Thats great to hear Rocki!
Wow, I think this is the most valuable FB ads video. Thank you so much!
Thanks so much Ikenna, that's awesome praise for sure!
@@WesMcDowellInc You are most welcome Wes, you deserve it!
that's what we should to know before starting something through fb ads ! thanks for this video this is very helpful for me. valuable content. 🙌🏻
You're so welcome Piyush! 😊👍
man you deserve number one top presenters , it felt like im watching a movie , props to your editor as well
Love to hear that - thank you!! 🙌 I'll let me editor know too 😊
Great content! Thanks for sharing Wes. Quick question: what do you think about Dynamic Creative Ads (with up to 5 headlines, desc, creatives, etc) ? Now audiences need to be broader within adsets & talking about ad copy targeting, they feel like a great fit for the future. I also like to bet on platforms' automation's & AI initiatives, but would love to hear your take on this :) ?
Great content! It was so well put and easy to digest! Especially the presentation of everything!
Thanks Jose for those nice words 👏!
Hey Wes, amazing video! Just wondering if you have a video on how to set up the surround sound ads? What kind of frequency, spend per day etc.
Wes, this video is so fun and informative! Loved seeing Adam and Salome on the screen with their hot tips for 2023 too.
Thanks for inviting me to the show.
No, thank YOU for joining me! You 3 are quite the FB ads dream team!
BOND!!!!
The best part of this video is, to invent totally new strategies through proven marketer duly engaging them in the Video. Amazing content to grasp the knowledge about Facebook Ads for 2023.
video is def reigning supreme these days - thanks for watching!
Hey, very nice Video man. Thank you very much for sharing this knowledge with us!
Glad it was helpful! 😎
You are right. FB ads are different now. They are becoming worse.
This was not only super helpful & reinforced my current strategies ... but it was fun to watch! You're brilliant! Thank you for bringing the value!
Glad you enjoyed it Amber! 😀 🙌 Thx!
how to calculate profitable advertising correctly? or is it possible to judge only by the CTR indicator?
Awsome ideas. Thanks
You are most welcome Kevin 👍
This is brilliant, and covers so much - thanks Wes and the other experts 🙂
Our pleasure Jennifer - love being able to share this info! 😀 🙌
Man you're literally the best content creator on this platform! Excellent Job!
Wow, thanks Ven! 😊 🙌
Really upped the quality of the videos Wes - cool to see you going all in on RUclips!
Love this video. Thank you so much! It helps a lot. :) Best wishes from germany.
Glad it helped you Marvin! Cheers :)
This is the best and most important Facebook ads video ever
We keep making things so complicated and the result is opposite of what we want, but this video simplified everything 💕
Always my goal to simplify and help out others! 🙌 Thx for watching Satyam
This is great information, am I able to use the information they gave as testimonials to my clients?
I would like to know from you, and on the basis of what the forecast of the advertising budget and the result is made?
Amazing content as always Wes! Just wanted to ask you if the use of CDP services (Such as CustomerLabs) that collect your first party customer data on your website to be used on facebook allows us to completely close the reporting gap that opened up as a result of post IOS 14.5 regulations ?
Wow... this is a paradigm shift for me. Specifically what Salome said about targeting 60+M. For the last 7 months I've been working hard on my avatar and trying to figure out how to micro niche. So don't micro niche and go for the masses? 🤔
Luis, you'd want to test this for sure, but in the most general sense, Facebook's algorithm will figure out pretty quickly who will respond to your ad. It works better/faster if you've already been running ads and they already have some sense of who your people are... which is why those $5/day engagement ads are so key.
@@WesMcDowellInc Testing first is definitely great advice. Thanks brother! Love the content.
I started " NO TARGETING" 3 years ago ( 50M+ audience) and it has always been my best results.
Amazing content, Wes!!! thank you so much
My pleasure Paige - glad you enjoyed it! 😊
swiping these ideas. This is GOLD. Thanks Wes
Do it!!
Hello, Thank you for the great video!!! Question - regarding Amanda Bond Surround-Sound retargeting. How do you actually do it? The only way I could find was through using sequencing in the reach and frequency campaigns, but it seems to me you need a very big retarget audience to do so. Can you refer to any content about this?
Wow, great content. Subbed cause this one video 👍🏽
Welcome aboard Alex! 😀 🙌
can you suggest free services for advertising analytics? indicators of efficiency, costs and other things ... or just count them yourself?
is contextual advertising enough? Or is it better to add a cms?
Hello. What are the best actual social media marketing books? Thanks for your video.
Amazing content. Please do more videos on conversion ad.
Thanks Sanjay 😀 and I will def look into doing more ad videos.
Hey. Do you use IG Lead Ads? What experience can you share?
V informative. I have a question about engagement ads. Since I do not have a website or a landing page, my pixels are not set. So how will I get the full benefit of the engagement ads?
Hello. Thanks for this. What about if you have a blog and want to use FB advertising?
This was great thank you, sub.
Thanks for the sub!
Can you advise me please? How is the budget for 1 social network calculated? In total, I run 3 social networks of the same brand.
Always good! Thanks Wes 🙏
Thanks for watching Marc!
great video for Facebook Ads, thank you Wes
Glad you liked it Peter! Thx 👍
This was great information but how did you create successful Facebook ads to sell products not services?
Can you help me figure out what the forecast of the advertising budget and the result is based on?
Nice high-end content, and very interesting strategies.
Much appreciated, Anthony!
is it worth using broad keyword matching at all?
Which social media is best for business and marketing?
Is it worth ordering paid advertising on social networks? Does she work well on Instagram?
A question of this kind, can I order an ad setup from you?
And can you answer, is it possible to somehow set the bid adjustment so that the conversion keys receive a large bid?
Can you help me figure out how to choose the right keyword extension?
Hi Sir I Really like your Videos kindly can you make some Videos for Running facebook ads and Strategies for the SAAS business (Software Development) !
it's not entirely clear whether the CPC affects how many potential buyers will see my ads or does it depend on the daily budget?
Great video. A bit confusing about the pixel though. I though the pixel was s bit of code you pasted on your website to track conversions. It sounds like something different now. I currently run ads for about 10 different facebook pages, with different audiences for each, through my one ads account. Am I confusing my pixel by doing this? Should I be setting up different ad accounts for each page?
Following
How difficult is it to understand the content of different customers? Or is it more expedient to work with companies from a certain field in which I understand?
Is there any ads manager I can hire to execute this type of thing?
Absolutely! All 3 of the experts in this video run FB ads agencies :)
I'm available for remote work
Can you help me figure out where to study the sales funnel for an online store in more detail?
sorry I only work in service businesses 😕
what is the relationship between my advertising budget and the cost per click?
Can you recommend schools or online courses where I can learn CMM?
Hi. How to determine that an advertising campaign is set up effectively?
superb content
Thx 👏!!
Killer content. Thanks!
Thx Sujit 🙌👏
🤯🤯🤯 excelente contenido, gracias.
Thanks for watching! 👏
EXCELLENT video. Thank you. Subscribe! 😂 But yes, some obvious-ish stuff but nicely laid out. Also bringing in multiple influencers as a collab is ALSO a great technique. Just as in the music biz, you get everyone’s fan base. Well done! 🎉❤👏🏻
Thx for the kind words and sub Kord! 👏
Interesting stuff, but I have such a question, how to make the title more noticeable without breaking the rules?
Awesome!
Thank you James! 😎
What is an advert account why does a promoter need to link my fb with one? Can I trust them to link their promotion advert account to mine? I am cautious when granting access. Please help thank you!
Is this the same thing as Facebook dark posts from a few years ago or is this something different? If not, is FB dark posts still effective today?
Hello, do you arrange private lessons?
is it possible to see where customers' preferences are? What are they buying now?
First of all, great great content overall and in this particular video too!
I have one question only, if someone can help me I would be forever grateful!
I run generally very effective ads (around 3$/lead), BUT I’m working with United States for first time and people NEVER ANSWER THEIR PHONE! What can I do to solve that?
Thanks man...
Happy to help Sherry! 👍
is it possible to somehow highlight the text so that it is not blocked?
for those who are just starting out, which platform would you recommend to start learning from? Google, Yandex seem so complicated ((
Sorry, dont understand the question
Is it worth ordering paid advertising on social networks?
Can we do retargeting, if we run engagment ads that leads to Whatapp?
Phenomenal
Thanks! 🙌
And please tell me how to see where my advertisement was shown?
Who here has already tried these tips and really managed to get results?
A question of this kind: can I order an ad setup from you?
Unfortunately I don't do that 😕 - but if you want some help with strategy, feel free to book a consultation at wesmcdowell.com/private-coaching-consultations/
We used the lead ad for our BFCM FOMO and the result was amazing (for ecom store)
Awesome!
How much does it cost to get 10,000 subscribers?
Hi, Currently I am Facing the daily spending limit on my ad account which I created 1 month ago. But It impresses my business coz I have to run more and more ads on daily basis. What's the solution??
Do you think reels would still be so useful with a target audience who are mostly 45-65 women who love history and hang out in facebook groups? Do they watch reels?
this video is real GOLD
Thanks Benji!
I've had very discouraging calls with "Meta pros" (directly from Meta) over the past few weeks who've told me that without an ad budget of 5K/month for conversion ads, we aren't likely to see success - would love your thoughts on that. It's outrageous for small businesses and I was shocked that they told me that!
That's honestly gonna be different for every business, and every offer/audience, etc. If you were running list building ads (which work better longterm anyway,) you wouldnt be seeing that. Goes to show why the advice in this video is so important.
Hello, how do I see where my ads were shown?