The Future of Marketing in the Metaverse | Daniel Robbins | TEDxSantaBarbaraSalon

Dan explains how marketing will drastically change in web3 and the metaverse as we go to community-centric brands. With the adoption of DAOs and other community-driven projects, brands and people need to look at how they bring others in on the company journey and decision-making. Dan Robbins is a media strategist, producer, and creator of "Meta Talkz, the first-ever Web3.0/Metaverse cable TV show focused on interviewing groundbreaking founders in the space, currently airing on Fox. On a mission to bring 100 million entrepreneurs into the metaverse, Daniel has helped over 150 entrepreneurs and brands get exposure in media outlets such as Forbes, CNN, New York Times and is also co-founder of Metaverse XYZ. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@wynton921]

Mission of community is the fundamental change from web2 to web3. There are communities on web2, but the engagement is different because the product is the platform. With web3, the product and community are symbiotic components of the same entity.

[@wynton921]

Craig’s List is still web1. Pretty amazing.

[@JimCathcartvideos]

Two of my favorite people!

[@julieclaire6322]

Great episode!

[@wynton921]

Not “the” Metaverse. “A” Metaverse. Right now, Metaverse platforms are disconnected. The internet is one connected entity. A Metaverse is a space where a person can interact with digital elements.

[@Goodstuff1984]

Are You sure about that? Many would say there is only one Metaverse just like there is only one internet. Now there are many websites on the internet. Like there are many virtual worlds that are a part of the Metaverse. Or web3 or Web 3.0 depending on who you ask.

[@wynton921]

@@Goodstuff1984 yes sir, I hear you. We need a better word for the worlds being created in the Metaverse, but the disconnect between Metaverse worlds effectively makes each world an immersive marketing channel for whatever platform or brand it serves. We still go to the web to access the Metaverse, but we have to “unplug” from one world in order to enter the next. From a structuralist point of the view, the internet and the Metaverse are not the same.