Hub Culture Cannes 2010: Berry Meyerowitz, CEO & President of PHASE 4 FILMS

Berry Meyerowitz, CEO & President of PHASE 4 FILMS, is a Toronto-based distributor who is in Cannes picking up some new titles. Sharon Swart of Hub Culture asks Berry about the current state of the market, and the high competition for purchasing film. His first foray into documentaries include films about Valentino and Hugh Hefner. That said, they're also big in kids and family, genre picks -- they buy films across the board. He talks about the rapidly changing market. Filmed on the Future Films boat.