I also like him handing out cold Hamm's to the loggers. I suspect these guys could down a few cold ones and work power tools with no problem. I agree the 70's looked awesome.
It was! In the 70s, I'd go to work at an auto parts store every morning, and I used to go to a place called "The Underpass Bar" at 11:00am, and had a Tombstone pizza and a mug of Hamms every day for lunch. Then I'd get on a bus and head to high school for half a day. I was a junior in high school. The 70s were GREAT!
Sending the pull tab back into the can is golden. I remember doing that with Coke and all other brands of soda in the 70's. And hoping I didn't suck it down when taking a drink. Also, the pull tab in the can and shaking it when empty was my dad's cowbell for me to get him another Miller Lite. Good memories.
There's at least one case in the medical literature of pull tabs being inhaled, and dug out of people's lungs. Part of why they made pop tops stay with the can (most of it was litter control)
Yeah, that was one of the first things I noticed today about this commercial that made me laugh, the separating pull tab. Back when I was about 2 years old, my uncle was a heavy beer drinker in his late teens. He used to make chains out of the pull tabs. I remember he decorated his bedroom with pull tab chains and empty beer cans of his favorite beers stacked up along all the walls.
That brought a Tear, to my eyes !!! It reminds me of driving my Old Jeep in the Woods, with my Ex-wife in the Passenger Seat !!! Oddly enough, She was built just like that Bear !!! Good Times, Good Times !!! Lmao !!!
I remembered that song from 40 years ago. It had been stuck in my head all this time. I have fond memories of turning 21 and drinking Hamms. And yes, drinking and driving without a seatbelt. Somehow they were still good times I think.
I love this commercial! I just found an old distressed Hamm’s beer can with pull top on our beach here in CA. I had been singing that sky blue water song for months prior. I think I summoned or manifested. It really blew my mind. It’s now on my mantle. Crazy!
Lol. So what was more dangerous in the commercial? driving without a seatbelt in a jeep in the forest with a huge bear in the passenger seat or giving beer to loggers who appear to be still on the job. Lol
I can't believe they showed - twice - this dude dropping his pop top back into the can! When I was a boy in the '70s we were all warned not to do that so we wouldn't accidentally choke on the thing.
This was early pressure companies got from their AD guys and in house PR to get something out of the ‘Don’t Litter’ and ‘ecology’ trends gaining traction in the early 70s. Choking on tabs came later, and they figured out to market that too.
For years I tried (in vain) to explain the glories & majesties that were the 70s to my kids: macrame, shag carpet, wood paneling.....but I need not worry anymore. I can just show them this commercial and it all became painfully obvious, the 70s ruled! "warm, wet, clear?" Really? This has got the machismo factor of 11 (on a scale of 1-10). I feel more manly having watched it. If I show this to my kids I suspect they will accelerate through puberty and become men in a matter of minutes. Don't question it, believe it.
Everyone who bad raps this beer should know that ALL domestic beers whether it's Hamm's...Pabst...Miller...Budweiser..Coors...do NOT have the same taste they did years ago. With all the regulations put on brewing it has changed the taste at least I feel that way just as Coke, and Pepsi do not taste like they used to....
For the people who noticed the actor dropping the tab in the can. They had to stop doing that after this commercial because of complaints. Re: "Elephants in the living room; bears in the canoe."
Apparently the bearded Jeep driver in this commercial never saw the episode of "Emergency!" where a guy gets a pop top stuck in his wind pipe after depositing it in the can! In the 70's he would have just been labeled an idiot by Gage and DeSoto, but these days someone who choked on a pop top would most likely file a multi-million dollar lawsuit against the brewery for negligence. God, I miss the 1970's! Everyone was a lot less uptight and a lot more laid back then.
Notice he put the pop-top tab back into can before drinking. Pull tabs were discontinued primarily because too many ended up in water ways and fish and waterfowl were attracted to and swallowed the tabs.
That handsome actor is Earl Hammond, owner-trainer of the bear, his dark hair dyed blond and his beard shaved off. Earl wrote a book entitled "Elephants in the Living Room, Bears in the Canoe," which is a fascinating account, full of photos of his life in a vintage farmhouse with his family and a myriad of "wild" animals, like an elephant, a chimp, an owl, and more. The book is out of print, but still available on Amazon.
Earl and Liz were friends of ours back in the 80s. We would often visit them at their farmhouse in Tioga, PA. Their daughter Jenny is still a very dear friend of mine to this day. Earl and Liz were good people and their three daughters are as well. Sadly, Early and Liz have both passed on, but they have left a wonderful and very unique legacy behind.
Throwing the pull tab into the can before you drink it is the equivalent of having your finger on the trigger before your sights are on target. It's bad form, and someone could get hurt! I remember my parents railing on us about that so we wouldn't choke on a pull tab. That being said, who needs seat belts? My family had a WWII jeep that had no seat belts, no roll bar, not even a roof. We used to sit on the rear fender wells and ride to the local swimming hole. Luckily no-one ever got hurt.
For the first moments I just keep thinking, it's a drunk driving commercial and they are about to come in with a narration like: "You wouldn't drive around with a bear in the car, would you? Yet thousands of Americans die every year because of drunk drivers."
I laughed when I saw the guy putting the pull tab inside the beer can. So many people ended up accidentally swallowing the tab while drinking it...that's why cans today have non-removable tabs. Also, many people made chains or necklaces out of the pull tabs.
There was an episode of Emergency (the 70's show about the two paramedics, that ran concurrently alongside Adam 12), where they have to respond to an emergency call where a guy is choking on one of those beer tabs.
IIRC, there was some controversy about that commercial for exactly that reason: no one wanted to choke on a beer can tab. I believe it was a well intended attempt to seem environmentally friendly regarding ones used pull tabs, but somehow it never occurred to anyone that putting the tab in the can should be shown being done after the drinking, which could not be shown on TV, which may have complicated the shooting of the commercial.
Man Card Checklist: Riding off-road in an open jeep without a seatbelt✔ Riding in the same jeep with a BROWN BEAR in the passenger seat✔ Being a logger who drinks beer on the job given to him by a lunatic driving over mountainous terrain with a bear in his jeep✔ Hanging out and getting buzzed on the worksite with a brown bear✔ Dropping the old pull tab INTO the beer can, opening up the possibility of choking to death on what was essentially a razor✔
Had a Chemistry teacher in high school who, while serving as a long term sub go "on the DL" from having a pull tab come out after dumping it into the can, this is probably 1976. Cannot confirm a Hamm's was in her hand. I respected her tenacity but gave her precious little effort in Chemistry or Physics.
I can imagine the marketing executives sitting around when that comerical was thought up....hum let's get a guy to drive bear around in a jeep recklessly through the woods, then make a stop at an active logging site where the workers can get loaded while working with heavy loging equipment....
You'd be surprised how many goat ropers and dime-store cowboys wanted a jeep and a pet bear after this commercial came out.
16 дней назад
Used to love pull tabs and then some knuckleheads swallowed some, and some more knuckleheads stepped on some at the beach and pretty soon no more pull tabs and we have the stupid ones we have nowadays
I long for the day when I can drive a Jeep with no seat belts with a bear in the passenger seat, to work to drink Beer. Man the 70's looked awesome
There is a similar themed, modern video from Russia :-)
I also like him handing out cold Hamm's to the loggers.
I suspect these guys could down a few cold ones and work power tools with no problem.
I agree the 70's looked awesome.
@@1978garfield Literally the most dangerous job in the U.S.... let's drink on the job! :-D
It was! In the 70s, I'd go to work at an auto parts store every morning, and I used to go to a place called "The Underpass Bar" at 11:00am, and had a Tombstone pizza and a mug of Hamms every day for lunch. Then I'd get on a bus and head to high school for half a day. I was a junior in high school. The 70s were GREAT!
That's how almost everyone in the 70's commuted, but it turns out the bear was less helpful for commuting than you'd think so it became less popular
This is by far the most awesome commercial I have ever seen. I want a Hamm's based on this alone.
i went and bought a six pack (lol 3.99!!) just now because of this commercial
Don't do it.
Hamms 5UCKS now.
Sending the pull tab back into the can is golden. I remember doing that with Coke and all other brands of soda in the 70's. And hoping I didn't suck it down when taking a drink. Also, the pull tab in the can and shaking it when empty was my dad's cowbell for me to get him another Miller Lite. Good memories.
There's at least one case in the medical literature of pull tabs being inhaled, and dug out of people's lungs. Part of why they made pop tops stay with the can (most of it was litter control)
I just liked stepping on them
Yeah, that was one of the first things I noticed today about this commercial that made me laugh, the separating pull tab. Back when I was about 2 years old, my uncle was a heavy beer drinker in his late teens. He used to make chains out of the pull tabs. I remember he decorated his bedroom with pull tab chains and empty beer cans of his favorite beers stacked up along all the walls.
Love that little bit about your dad shaking the can to signal for a new one. Good stuff!
Oh wow. You just unlocked something. Yes! Empty beer w/ rattling tab was also my dad or uncle’s way of saying they needed another. Hahahha
That brought a Tear, to my eyes !!! It reminds me of driving my Old Jeep in the Woods, with my Ex-wife in the Passenger Seat !!! Oddly enough, She was built just like that Bear !!! Good Times, Good Times !!! Lmao !!!
The Revenant alternate ending
Nah it’s the Great Outdoors alternate ending
This is, unquestionably, the manliest commercial ever!
I love how the bear keeps sampling the driver with its tongue and how the driver occasionally looks at the bear and laughs with secret dread and fear.
Or maybe that's just ursine desire.
Ukto bobo jeepy lapooeytoo
I remembered that song from 40 years ago. It had been stuck in my head all this time. I have fond memories of turning 21 and drinking Hamms. And yes, drinking and driving without a seatbelt. Somehow they were still good times I think.
One of the best songs ever made in my opinion.
The only thing that could make this cooler would be if the bear was driving.
Who is driving?! Bear is driving! How can that be!?
ruclips.net/video/gUwQwtDpdE4/видео.html
As a kid we used to take those pull tabs and string them together to make make-shift curtains for forts and tree houses. Those were simpler times.
That's very creative, actually. Never thought about doing that.
@@justafanofnerdculture7602 the tabs also mad neat bands for cowboy hats.
I love this commercial! I just found an old distressed Hamm’s beer can with pull top on our beach here in CA. I had been singing that sky blue water song for months prior. I think I summoned or manifested. It really blew my mind. It’s now on my mantle. Crazy!
Lol. So what was more dangerous in the commercial? driving without a seatbelt in a jeep in the forest with a huge bear in the passenger seat or giving beer to loggers who appear to be still on the job. Lol
Putting the tab back in the can
The man with the bear was Earl Hammond. I met him and his wife Liz in 1989 when the lived in Descanso, CA.He was an amazing animal trainer.
Last name sounds suspect.
Bears name was Sasha, Kodiak brown bear
If I owned my own microbrewery and made a TV commercial, I would totally rock a bear in a jeep.
Refreshing as the land it comes from. Man I love hamms! I like to have about 6 and watch this and sing along. Its a good feeling.
That's how I used to party...get drunk with a Grizzly Bear and see what happens!
+John Moore
A party animal eh?
A cold beer and a hot bear. lol
And thus the origin of Bigfoot is explained--bad decisions made by human and bear at a wild party...
I don't think I could bear it.
0:47 he almost throws the tab on the ground but remembered to put it In the can for the commercial
70's commercial
Give a Hoot, Don't pollute was very popular back then. If you started drinking your tabs it was time to stop drinking.
That dude was so wasted he thought the bear in his jeep was a hot blonde.
😂😂😂
Lmaoooooo
I can't believe they showed - twice - this dude dropping his pop top back into the can! When I was a boy in the '70s we were all warned not to do that so we wouldn't accidentally choke on the thing.
I know this is nine years after you posted, but I saw that, too, and did a double-take. Then, he did it again!
@@Blippity_Bloop64 And the 2nd time the scene cuts out a few frames early, like the editor second guessed himself
This was early pressure companies got from their AD guys and in house PR to get something out of the ‘Don’t Litter’ and ‘ecology’ trends gaining traction in the early 70s. Choking on tabs came later, and they figured out to market that too.
HOLD UP. Folks back in the day used to drop the pull tab into the freshly cracked beer??!?!
Yep, or can of soda, or whatever. Pop tops without a pull-off ring were very high tech when they were a new thing.
It was truly the dark ages
@@funghazi Still don't believe that nonsense, my god lol
For years I tried (in vain) to explain the glories & majesties that were the 70s to my kids: macrame, shag carpet, wood paneling.....but I need not worry anymore. I can just show them this commercial and it all became painfully obvious, the 70s ruled! "warm, wet, clear?" Really? This has got the machismo factor of 11 (on a scale of 1-10). I feel more manly having watched it. If I show this to my kids I suspect they will accelerate through puberty and become men in a matter of minutes. Don't question it, believe it.
I hear you bro, I sat on the couch clean-shaven to watch this, and got up with a beard.
Yeah, and remember how people used to just toss sh't out of their car windows, and didn't give a damn?
I just showed my six year old son. He is now singing the song, and is headed to the washroom to shave now.
Pure swill, my favorite kind of beer. I'm drinking two Hamm's right now.
This is the best commercial I have ever seen
Beer, Bear and a Jeep....life was good in the 70's.
Dude's drunk as a sunk doing 60+ out in the middle of the woods with a bear in his jeep and putting the tab in his beer! No regard for safety! lol
Jesse Lockhart good times man... if the risk of death ain't there it ain't fuckin fun
Jesse Lockhart Fuck Yeah! That's the way we like it
He was going about 45mph the top speed on those cjs was 65mph
I drink hamms because of this forgotten gen.I miss the old school life and I wasnt a thought when this was made. What happened to man these days?
Social media happened
I think I might reach for a Hamms tomorrow, my local grocery store sells it.
man earned his lifetime Man Card with that Bear while drinking and Driving Hamms
Everyone who bad raps this beer should know that ALL domestic beers whether it's Hamm's...Pabst...Miller...Budweiser..Coors...do NOT have the same taste they did years ago. With all the regulations put on brewing it has changed the taste at least I feel that way just as Coke, and Pepsi do not taste like they used to....
This is the most 70s commercial that's ever existed
notice there was no "Please Drink Responsibly" warning
There wasn't even a "No feeding the bears sign."
This commercial so perfectly encapsulates the early 70s of my childhood. God, what a great time to be alive especially after the Vietnam War.
why didn't the poor bear get any of the beer. Seems very unfair
The bear got A LOT of beer. Why do you think the guy was driving? He was the most sober of the two
And the bear wasn't wearing a seat belt. Very dangerous.
So is trying to put a seat belt on a bear.
The beer, the bear, what a combo!!!
Wait, did he rip off the pull tab and then put it BACK INSIDE the full can of beer?? Seems like a choking hazard...
It was something that I used to see people do frequently back in the day - thankfully can't recall any choking mishaps lol.
Dude, there is a BEAR IN YOUR JEEP!
and no seat belt on the poor bear...
Lol I want this to be my ringtone
So I got a Jeep, now all I need is a bear
Grindr
I am now showing this commercial to friends in the U.K. & summing it up with "this is 1970's America." 🤣
Featured on the DVD: Colorshop: 100 Vintage TV Ads, Vol.1
I had a Hamm’s on the weekend. Great on a hot day. No bears around though…🤷🏻♂️ 🐻
My Grandpa loved this stuff.
One of the best Hamm's Beer adds.
The bear is thinking:"I just wanna eat one of these hoomins and wash it down with beer!"
😂😂😂
For the people who noticed the actor dropping the tab in the can. They had to stop doing that after this commercial because of complaints. Re: "Elephants in the living room; bears in the canoe."
Do I want a "Warm, Wet, and Clear" Beer? WTF?
+UPMiner 616 He's saying BORN not warm. He then says it again ...born in the land of sky blue waters.
back when men worked and earned cold beer at the end of the day
This looks to be around 10am. They still earned it.
@@mrconancat cracken cold ones.
check out the book "Elephants in the living room, Bears in the canoe" for this actor/trainer and family
John Knoblauch I kind of figured the actor had to be the bear's trainer; a regular actor would've crapped his pants when that bear licked his face!
Always glad to find another fan. Check out Buckles Blog also for more info on the family.
I remember reading it as a child :-)
@Roger Clemons Did he and Dan Haggerty ever work together?
@ :38 was it recommended to put the tab back into the beer back in the day?!! wtf
The tab would sink flat on the bottom so there was no way it'd come back out.
This is the greatest commercial ever
That bear was a great actor
I probably won't be reaching for a Hamms anytime soon, but I may investigate the legality of getting a bear co-pilot in a Willy's Jeep.
that's is what everyone did with pull tabs not just with beer but cokes too
THAT SEEMS DANGEROUS..... not having a roll bar is crazy.
Hamm's: Get so drunk you'll mistake a bear for a woman.
Sometimes a bear is easier to deal with, especially if you been drinking.
in the golden age when commercials were manly!
this commerical is the definition of not giving a f**k
Part 2 is the guys cutting their arms off with a chainsaw after being piss drunk; and then the bear finishes them off.
Why put the tab in the full beer end up drinking the tab i would put them in my pocket then but it in at the end
It was a '70s thing
Besides driving a Jeep with a bear, the beer drinking guy put his pull tab inside the can while it still was full? WTF? 0:37 Seriously, WTF?
+albear972 lmao he did throw the tab in a full can.
Well, he was a forward thinker and didn't want to pollute! It's what we did in those days. I never liked beer, but the Hamms commercials rocked!
My Dad used to do that...I was always worried he'd swallow it while drinking; there were no problems in the 70s/80s, bruh.
Apparently the bearded Jeep driver in this commercial never saw the episode of "Emergency!" where a guy gets a pop top stuck in his wind pipe after depositing it in the can! In the 70's he would have just been labeled an idiot by Gage and DeSoto, but these days someone who choked on a pop top would most likely file a multi-million dollar lawsuit against the brewery for negligence. God, I miss the 1970's! Everyone was a lot less uptight and a lot more laid back then.
albear972 some pull tabs had notches in the side of the ring where you put the blade part of the tab in,and shoot ring off like a mini frisbee
That's a 1965 Kaiser Fraiser Jeep.
And all they found of the man was an empty can of beer and a chewed up boot.
@Roger Clemons
Thanks for the info!
Few people realize Grizzly Adams had a horrible drinking problem.
I don't care how much beer they turned me onto, there's no way they're going to get me to do a commercial with a huge bear.
The bear said the same thing about his part..then he had a few Hamms.
I cant stop watching this
Hamms. The bear you've been looking for :-).
Is this a young Ben?, looks like a Big Friendly Dog, what a day to live like that
Notice he put the pop-top tab back into can before drinking. Pull tabs were discontinued primarily because too many ended up in water ways and fish and waterfowl were attracted to and swallowed the tabs.
Yeah. We learned early on not to put the pull tabs inside of the beer or soda cans. :P
Hamm's beer and bear piss. Both born in the land of sky blue waters.
That handsome actor is Earl Hammond, owner-trainer of the bear, his dark hair dyed blond and his beard shaved off. Earl wrote a book entitled "Elephants in the Living Room, Bears in the Canoe," which is a fascinating account, full of photos of his life in a vintage farmhouse with his family and a myriad of "wild" animals, like an elephant, a chimp, an owl, and more. The book is out of print, but still available on Amazon.
Linda Lockyer I am reading the book right now.Sasha loved doing this commercial with his trainer buddy Earl. This ad campaign became a classic.
Whoa Linda! Great info! I guess there IS good stuff in the comments sometimes!
Earl and Liz were friends of ours back in the 80s. We would often visit them at their farmhouse in Tioga, PA. Their daughter Jenny is still a very dear friend of mine to this day. Earl and Liz were good people and their three daughters are as well. Sadly, Early and Liz have both passed on, but they have left a wonderful and very unique legacy behind.
@@troncy Cool! The amazing thing about RUclips is how many unique and interesting stories of people's lives you encounter.
Old enough to remember this ad. And old enough to remember pull tabs haha!
Timothy Treadwell: The Early Years
The 70s, drink driving in an open jeep with a bear
Hey, That's illegal!
"Help me! There's a bear in my car!"
I know, it's so hard to bear!
I think those new Dr. Pepper Ten commercials copied this almost to a T.
You're right - the first time I saw the new commercial before I knew what the product was I figured Hamm's was staging some kind of retro-comeback.
I can't find it that often where I live, but when I do, I buy and drink it solely on the fact there was a jeep in the commercial lol
I get it in upstate NY and sometimes can find it in Conn.
Driving a Jeep with a bear in the passenger seat,you gotta love the 70's.
Throwing the pull tab into the can before you drink it is the equivalent of having your finger on the trigger before your sights are on target. It's bad form, and someone could get hurt! I remember my parents railing on us about that so we wouldn't choke on a pull tab.
That being said, who needs seat belts? My family had a WWII jeep that had no seat belts, no roll bar, not even a roof. We used to sit on the rear fender wells and ride to the local swimming hole. Luckily no-one ever got hurt.
I actually liked that beer
Great commercial
For the first moments I just keep thinking, it's a drunk driving commercial and they are about to come in with a narration like: "You wouldn't drive around with a bear in the car, would you? Yet thousands of Americans die every year because of drunk drivers."
I said, " Can you make a 🍺 run?"
I laughed when I saw the guy putting the pull tab inside the beer can. So many people ended up accidentally swallowing the tab while drinking it...that's why cans today have non-removable tabs. Also, many people made chains or necklaces out of the pull tabs.
Thanks, Toby
Toby Radloff Yeah I remember seeing door curtains made of those.
Man, I remember those! What an old fogey!
There was an episode of Emergency (the 70's show about the two paramedics, that ran concurrently alongside Adam 12), where they have to respond to an emergency call where a guy is choking on one of those beer tabs.
IIRC, there was some controversy about that commercial for exactly that reason: no one wanted to choke on a beer can tab. I believe it was a well intended attempt to seem environmentally friendly regarding ones used pull tabs, but somehow it never occurred to anyone that putting the tab in the can should be shown being done after the drinking, which could not be shown on TV, which may have complicated the shooting of the commercial.
Bad teeth and grizzly bear
If they started recycling this as a commercial again, this crap would fly off the shelves
Wait.. They open the beer and then drop the lid in?
Ah, the day back when beer tops littered every park horribly. Now meth addicts do!
Having a hamms . But why did they put the tops back in the beer ? Anyone else notice that .
The new Dr. Pepper Ten commercial totally ripped off this commercial. Or honors it...
Is Hamm's still being sold?
It’s alive and thriving
@@thefrase7884 🤔 ..would you say, *thriving,* like the bacteria in a petri dish?
Man Card Checklist:
Riding off-road in an open jeep without a seatbelt✔
Riding in the same jeep with a BROWN BEAR in the passenger seat✔
Being a logger who drinks beer on the job given to him by a lunatic driving over mountainous terrain with a bear in his jeep✔
Hanging out and getting buzzed on the worksite with a brown bear✔
Dropping the old pull tab INTO the beer can, opening up the possibility of choking to death on what was essentially a razor✔
Had a Chemistry teacher in high school who, while serving as a long term sub go "on the DL" from having a pull tab come out after dumping it into the can, this is probably 1976. Cannot confirm a Hamm's was in her hand. I respected her tenacity but gave her precious little effort in Chemistry or Physics.
I can imagine the marketing executives sitting around when that comerical was thought up....hum let's get a guy to drive bear around in a jeep recklessly through the woods, then make a stop at an active logging site where the workers can get loaded while working with heavy loging equipment....
someone please tell me, what is the idea of dropping your beer cap into the can and then drink it ?
Of all the nerve....drinkin' & drivin', doesn't even make the grizzly bear buckle up.
You'd be surprised how many goat ropers and dime-store cowboys wanted a jeep and a pet bear after this commercial came out.
Used to love pull tabs and then some knuckleheads swallowed some, and some more knuckleheads stepped on some at the beach and pretty soon no more pull tabs and we have the stupid ones we have nowadays