2020 Messenger Policy Updates Explained (ManyChat 2020 Updates)

Messenger is making changes to improve the customer user experience and drive real conversations and more effective business outcomes. This means that as an industry, we have to adapt and find better ways of connecting with our customers while staying compliant with the changing policies.
I made this video for you, so you can be up-to-date. Also below is an article from my friends over at ManyChat.
You’ve probably heard the buzz about the Messenger updates coming March 4, 2020. With that just around the corner, we want to make sure you, your Messenger bot, and your marketing strategy are ready.
First, Messenger is making these changes to improve the user experience for everyday people (protecting against spam and abuse) and drive more effective business outcomes.
This means that as an industry, we have to adapt and find better ways of connecting with our customers while staying compliant with the changing policies.
That said, here’s the low-down on those policy changes and how you can take the reins using new channels to scale your business.
March 4, 2020 Cheat Sheet The Easy Way: Get right to fixing things by logging in and going to manychat.com/profile/complian... to instantly find every problem flow across all of your business pages. This will show you exactly where you need to apply tags / OTNs or replace Message Steps with SMS or Email Steps.
Facebook has announced changes to Messenger’s Policies that will take effect on March 4th, 2020.
Businesses will be allowed to message subscribers within 24 hours of a subscriber’s last interaction with that Business Page. This is known as the “24-hour messaging window.” Promotional content will continue to be allowed within the 24-hour messaging window. The biggest change is that messages sent outside the 24-hour window must be tagged with one of four Message Tags: Confirmed Event Update, Post-Purchase Update, Account Update, or Human Agent.
One-Time Notifications: Beyond tags, you’ll be able to send a single message to users who explicitly opt-in to receive it. The one-time notification (OTN) will allow you to send messages beyond 24 hours for use cases that don’t fall into the definition of the four Message Tags. ManyChat recently introduced a new OTN Request block option inside of Messenger Steps to let you request an OTN from subscribers.
Action Needed: ManyChat users will need to review their flows and apply appropriate Message Tags to Facebook messages that could be sent outside the 24-hour window (this guide will show you how to do it). Important: Messages that don’t have a Message Tag will not deliver outside the 24-hour messaging window as of March 4th, 2020. For messages that don’t fit any Message Tag - use SMS or email steps instead. Start gathering phone numbers and email addresses immediately to maximize the reach of your SMS and Email steps, and also ensure that you have access to your audience through independent channels.
Get familiar with omnichannel campaigns that leverage Messenger, SMS, and email together to maximize your ROI while staying compliant with the New Facebook Messenger App Policy.
Read and apply the guide below and you will be ready for the March 4th changes.
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[@jimf.9770]

Great information Manuel!!

[@gvilla0013]

Excelent Information, thank you very much

[@kamleshkhotekar6317]

Thanks Brother God bless you thinks positive i am with you

[@timothyolatunji8924]

Thank you Manuel for the update, i am trying this right away

[@ManuelSuarezNinja]

You're welcome! :)

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