16 B2B Demand Generation Predictions For 2024

It's been a weird ride for go-to-market teams, specifically around demand generation and driving new revenue for your organization in 2023. With AI, stiff competition, and increased channel saturation, we are in for a real treat in 2024.
Thankfully, I see a few handfuls of hope in 2024 through 16 different predictions (& actionable strategies) your organization can leverage to drive more revenue in 2024.
I hope you enjoy my soap box and analysis on the current state of demand gen affairs and what I expect to work in 2024. :)
[00:00:00] 16 Demand Generation Predictions for 2024
[00:00:44] Strategies for Effective Marketing in an Increasingly Competitive World
[00:04:18] The Selfless Advantage in Sales and Marketing
[00:08:47] The Selfless Advantage Theory: An exploration into the mindset needed for effective marketing and sales
[00:10:37] Effects of AI on Trust in the Internet
[00:12:30] The Impact of AI on Marketing and Sales in the Future
[00:16:05] The Importance of Building Relationships and Providing Value for Business Growth
[00:16:48] The Rising Importance of Customer Advocacy in Demand Generation
[00:21:05] Community-Led Growth: Macro and Micro Communities
[00:23:45] The Power Of Strategic Partnerships And Comarketing In Business Growth
[00:28:27] Addressing Product Led Growth in enterprises
[00:30:14] Increasing Impact in Sales & Marketing: A Shift towards Providing Value
[00:35:09] Maximizing Customer Relationship and Thought Leadership
[00:36:18] Navigating the Complexity of Tracking Buyer's Journey in the Digital World
[00:37:44] Effectiveness of Short Form and Long Form Content
[00:40:14] Generate Audiences, Not Just Leads: A New Approach to B2B Marketing
[00:42:50] The Rise of Competitive Ads in SaaS marketing
[00:45:19] The Future of Vertical Software and Services in Marketing
[00:49:45] Employing Counterintuitive Tactics in Different Channels
[00:53:12] Winning in Competitive Marketing with the Power of Relationships and Impact
[00:55:16] End-of-the-Year Review with Taylor Wells from GTM News
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