How to build a strong brand. Alexey Podyapolsky - CFR of Ozon company.Fresh
HTML-код
- Опубликовано: 12 июн 2024
- This is the “Brand Director” podcast. A podcast about how and why the best Russian companies build their brands. My name is Nastya Medvedeva, I have been in marketing for more than 15 years and I will invite marketing directors, brand managers and founders here in order to discuss the effectiveness of various tools and be inspired by new cases. And the main thing to understand is how to build a strong and influential brand in Russia
Is ordering an iPhone and a croissant in one app a killer feature or a positioning bug? How to take your place in the market, rebrand and grow.
The food delivery market is growing dynamically - from 2020 to 2023, the number of customers has grown 13 times. Let's consider e-grocery today as the main source of growth for marketplaces.
music.yandex.ru/album/2645665... Yandex Music
Subscribe to my social networks:
medvedeva_rekla... == Instagram 🟡
public221150463 VK Group 🔵
/ directorbrend Tick-Tok 🟣
Timecodes:
00:00 - start
00:35 - in the video
01:02 - today's guest
01:17 - what is Ozon.Fresh
02:30 - what is the main development strategy
03:32 - appearance of the company
07:00 - is there a problem with the name?
12:14 - how they came up with the name
13:02 - how to build a strong brand
14:52 - what was the most difficult part of rebranding
17:26 - ozon is not associated with food
18:22 - does the word "ozon" in the title interfere?
19:19 - how they tried to recover after renaming
20:39 - how to choose communication channels
24:52 - what exactly doesn't work
25:43 - do bloggers build knowledge?
26:57 - image advertising or product advertising?
28:13 - came for one, and bought another
29:16 - how to become top-of-mind?
31:50 - why ozon fresh does not use offline points
33:20 - brand traffic is an indicator of efficiency?
35:12 - which team should work on the brand
38:32 - seasonal goods strategy
41:18 - the formula of the ideal brand
42:18 - end
Hashtags:
#personal brand #business #brand #personal brand #marketing #12storeez #brands #fashion #personal brand development #how to create a personal brand #personal branding #fedoriv #clothing #style #how to be successful #personal growth #personal brand start #guess who #guess persona #promotion of a personal brand #bloptop #interview #success #brandwear #motivation #fedoriv #fashion business #branding #personal brand2023 #how to get subscribed to youtube #how to recruit subscribers #to work on the Internet #marketing budget #courses #katyakonasova #psychology #how to build a personal brand #self-development #apple #vlog #how to get better #your brand clothes #exposure #how to create a brand of clothing #ivankhokhlov #yuliyatrus #personal branding #creating a personal brand #modavrussia #business promotion #personal branding promotion #mahpoyasnit #basic garderob #businessnool #personal brand for an entrepreneur #personal brand promotion #brand packaging #promotion of a personal brand #maer #the foundation of the brand #personal brand in social networks #entrepreneur's personal brand #how to promote a personal brand #usa #building a personal brand #andreyfedoriv #edimbrandypoalfavituchellenge #fashionfactory #trendsen2023 #12stories #educationskolkovo #how to start a business #darkstyle #antonmygt #motor oil #esthetic2023 #motor oil #business secrets #darkstyle #golomazdins #interviewing khokhlov #podcast #sokolovsky #alexandersokolovskiy #alexandersokolovsky #podcast of sokolovsky #main trends #habits of successful people #commodity business #mistakes of millionaires #success of men #khokhlov #original oil #how to create a business #ligalegend #ligalegendbrand #some brand of the most expensive #list of the most expensive brands #the most expensive brands of the world #top #topsam of the most expensive brands of the world #brandguide #haydnabrand #brandguide #the most expensive brand #ligalegendbrand #amosrm #gucci #brandvalue #google #starbucks #netflix #businessnool #richestcompaniesintheworld #amazon #top brands #best brands #comparelength #mostvaluablecompaniesintheworld #blogbusiness #popularity #workingfashnindustry #vivalaika #brand manager #workingmarketing #mikhailvoronin #mikhailvoroninbusinessman #katyaadushkina #adushkina #katyaadushkina # working in the fashion industry #voroninkanal #as a brand manager #fashion factory #trendiland #trendisland #workcum #business #vivalavika #emka #overviewsabrendawear #brandshoich #how to save the industry mods #overviewtrendisland #industriamods #worklevis #adushkina #katyaadushkinaklip #didenok #ivankhokhlov12storeez #review of collections #kirilldidenok #zhizbi #deniskutergin #kuterginosnovateli #likes #worklanvin #social networks #lb #don't give up #evgeniygavrilin #hartmannmotivation #smooth #brandmenedzherobuchenie #mariagladkihrossy24 
Хобби
Подпишитесь на мои соц-сети:
vk.com/public221150463 Группа вк🔵
www.tiktok.com/@directorbrend Тик-Ток 🟣
instagram.com/medvedeva_reklama?igshid=MmIzYWVlNDQ5Yg== Инстаграм 🟡
Спасибо! Всё понравилось! Ещё!)
Мне было очень интересно 👍
🔥 очень круто 🔥 хочу еще 👍
Супер
Настя, это капец какой интересный подкаст, я заслушалась❤
*Отличный подкаст! Прослушал с удовольствием!*
*Теперь я знаю как варится каша на Ozon* -Express- *Fresh* 😁
Очень хочется услышать ВБ, для их бренда как будто бы не лучшие времена, какая у них стратегия сейчас)
Ну я за мерчем!) тема интересная, послушаю в авто
Моя дочь лучшая👍Она ведущая. Мама
Ваша дочь большая умница! Спасибо ей за такие интервью! Наконец-то хороший контент в отрасли❤
@@Surfirella А еще ямочки на щечках😁 Умница и красавица 😍
Спасибо, жду новых выпусков!
Есть вещи, в которых я с Алексеем не согласен, но их мало! Было бы прикольно может устроить потом между некоторыми участниками дебаты под запись ☺️
Нет, ну каков, а!!!
Очень понравилось, ведущая топ!
Почему так мало😄 очень интересно ❤
Кайф, ... визитка !!!! Какой должна быть ?? Либо флаер бюджет 0-100 т р ????
Хочу поддержать и заодно получить подарок)
Что за лев этот тигр 🐅
👍