From Free to Fee: The Changing Landscape of Connected Devices - Nifty Gifties

Anova will start charging new customers $2 per month to help offset the cost of its mobile application infrastructure.
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In this episode of Nifty Gifties on F5 Live: Refreshing Technology, the hosts discuss the recent announcement by Anova, a company known for their sous vide cookers, regarding the introduction of a paywall for their companion app. The hosts delve into the implications of this decision, the backlash from customers, and the potential impact on the company's reputation.
Key Points Discussed:
- Introduction of a paywall for the companion app of Anova's sous vide cookers
- Backlash from customers and concerns about hidden paywalls in smart devices
- Comparison to other companies exploring subscription models for hardware products
- Analysis of the reasons behind Anova's decision and potential consequences
Tune in to this episode to learn more about the challenges of hidden paywalls in smart devices and the impact on consumer trust and loyalty.
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