Help a Coffee Farmer, Stump a Tree!

Getting anyone interested in stumping is a hard sell. That goes for farmers and your local neighborhood coffee know-it-all as well. But let me try to convince you to watch a video about plant pruning!
Coffee roasters talk about the price they pay for coffee. And price is important ... but productivity is perhaps more important to the success of a coffee farmer! How much will the roaster need to pay when the tree produces 50% less in a down crop cycle?
Fair price is only part of the equation for a farmer to earn a living wage. They need an adequate volume of coffee to sell as well. As a coffee tree ages, it produces less and less unless it is fed well (organic nutrients) and pruned.
The most important pruning to do is a total stumping of the tree, to about knee height, every 7-10 years. Farmers don't want to take a tree out of production by doing this, especially in Ethiopia. But if they don't stump the coffee tree, they will see less and less fruit to sell each harvest cycle.
We are supporting the work of Technoserve in Ethiopia with an initiative called The Stumping Project. This video explains why!
The Stumping Project
thestumpingpro...
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[@gespresso]

Stump a Tree! 🌱☕

[@TavisAllen]

The second farm-you made a brief comment; is there a point where a tree is beyond stumping?