I don't get why people think the books contrary to each other. zero to one is about which business to start, and the lean startup is about how to effectively execute that business. both excellent books :-)
In the end, the most important thing is, to be honest with yourself and look objectively at the reality. Not chasing the hype and trying to conform, but still making sure that your conviction is genuine and that you are not hiding the truth from yourself.
Excellent video man. I started by applying an idea borne out of a need created by the pandemic and after some deliberate research plus the abatement of same I was able to develop a vision with a grander scheme. It was based initially though on applying an improved service in my local my country's local andthen regional market.
Dude....you understand audience's mind. Do such comparison videos more often. And a request is that....please do a video on best or top tech company biography....Like No Filter, Airbnb Story etc. Company biographies are great reads.... Sorry I've one more request...which is if possible do case studies on unique startups like Kalrna, Affirm, Stripe etc ..if possible. And case studies could accelerate your channel's growth. Case studies and the end of the video with lessons to takeaway and that day book recommendation.
What are your thoughts on "The Artist's Way" by Julia Cameron? "Wishcraft" by Barbara Shear helped me make my visions come through. I wonder what the most up to date version of these books are. I liked how they made you get out pen and paper. Thank You for this video summarizing two books.
@@RickKettner Requests (1) I'll be waiting for your video on user personas and JTBD Theory. (2)Another topic that I want to you to discuss is product market fit, how do we know that we have it, or what are the steps to get it faster. And what to do after that. (3) Many of the successful entrepreneurs say that that in the early days of your company don't spend a single penny on ads and marketing, focus on the organic growth, if your product is good you'll grow by word of mouth, for example, Paul Graham wrote a whole essay on that topic "do things that don't scale" meaning that do things manually in the early Days. My question then is that if we don't do advertising, then how will people know about the thing that's completely novel in the market, or wouldn't be too late if we wait for the word of mouth growth, as you know Start-ups are about speed You can choose to answer any question, BTW.
@@AwaisPirzada34 - You can test product market fit through one on one customer interviews as described in Sprint by Jake Knapp. Hacking Growth also has some great advice on that front. Regarding organic growth, much of this comes down to early customer development. If you are building your product alongside early beta customers, gathering their feedback, and ensuring that you have a winner... these early customers often spread the word about the product (assuming they love it). Often though, you should be engaging in some initial marketing to get the ball rolling. Doesn't have to be "paid" advertising, but you have to do something to get the spark ignited (podcast interviews, PR, free samples, trade shows, etc.).
Great video, thanks man. Im leaning on reading the Lean start up first, as im a first time entreprenuer and its seems more reasonable.. I'm not a silicon valley genius.
You don't have to be a genius to be an entreprenuer. You just need to have a lot of luck be at the right moment and do the right thing and meet the right people.
I think they are also addressing two completely different worlds. One world is about the probabilistic nature of business (lean startup), as compared to the more deterministic and predictable world as seen by (zero to one).
I think the general concepts have broader application to anyone building something new or unproven, but yes, it's written primarily for startup businesses or startup teams within an established business.
Hello Rick! I recently discovered your channel and since I have been pretty glued to your videos. I have a doubt and I think you are the right person to clear this one. I want to start a “small” business. I am not gonna focus on branding initially and I just want to get started but I have no idea how to do this and I cant seem to find books helpful for “small” business. I read The Lean Startup and it just kept talking about revolutionary stuff which was not where my interest lays. So it will be really helpful if you suggest some books that help me More towards “small” business only. Thank you so much. And I hope you reply.
@@RickKettner I want to learn on how to start a business, the basic procedure and how it is handled, that is, accounting and shipping etc. Also how orders and queries are to be handled. Just some very basics. I tried learning about the same stuff through youtube but different channels said different things that just made me overhwhelmed!!
Also basic tips, like what you should know before starting a business, things to take care about, keeping everything organised. Basically something that explains step by step procedure to start a business to a child. Thank you so much for your reply. The time you took out to read and reply to this comment means a lot!
@@yuktachaurasia9142 - You might enjoy a book like The Personal MBA by Josh Kaufman. Naturally, it can't cover absolutely everything about business, but it does a good job of covering many fundamentals.
I agree with the second half of your recap (develop a monopoly, avoid competition), but he also strongly advocates being bold and taking risks rather than doing small iterative moves. And most of the PayPal Mafia examples follow that pattern: PayPal, Tesla, SpaceX, Palantir, etc.
peter thiel: cofounder of paypal a 300 billion dollar company, cofounder of palantir a 50 billion dollar company and he's also a legendary investor eric ries: some random virgin who made a startup no ones ever heard of enough said
In my humble opinion, if someone creates value and has helpful lessons to share, I see little value in judging them for earning millions instead of billions. I don't think any of us want to live in a world where the only products and services that exist are $1B+ opportunities.
I don't get why people think the books contrary to each other. zero to one is about which business to start, and the lean startup is about how to effectively execute that business. both excellent books :-)
not really, he literally calls out lean startup in the book
I agree with you
yes u r correct
Brilliant Thank you :D
Awsome
In the end, the most important thing is, to be honest with yourself and look objectively at the reality. Not chasing the hype and trying to conform, but still making sure that your conviction is genuine and that you are not hiding the truth from yourself.
Well put.
nice words but not practical cuz you just can be like that most of the time, that's rare not for most people
i have read both books and i can tell you i dont see any conflict between the 2....infact in zero to 1 peter encourages his readers to start small
Great video as usual Rick, I love this kind of format where you compare 2 books and point out the differences that make them stand out. Keep it up!!
Glad you enjoyed it! Do you have two books that you think would make an interesting comparison?
@@RickKettner Atomic Habits vs The power of Habit
your channel is a gem. I am glad that I found it
thanks Rick!! you've explained a very clear comparison that made me more excited to read!
I have read the lean startup for like 3 times already. Ffter watching this, I would like to read from 0 to 1 for the first time.
Nice, it's always helpful to read and re-read great books. I'm sure you'll enjoy Zero To One as well.
good book 0 to one
i have read the lean startup but i dont just get the book
Awesome Video Rick, love the comparison and way you break it down
Thanks, glad you enjoyed it!
Excellent video man. I started by applying an idea borne out of a need created by the pandemic and after some deliberate research plus the abatement of same I was able to develop a vision with a grander scheme. It was based initially though on applying an improved service in my local my country's local andthen regional market.
Rick, you hit the nail on the head!
Thanks for making this video sir. Found it useful.
I'm glad you found it useful :)
Good summary, also compare and contrast approach.
Thanks for the video, I will definitely read these books.
Great video zero two one will always be one of my top 3 fav books will give the lean startup a read
did you ? how was it
Dude....you understand audience's mind.
Do such comparison videos more often.
And a request is that....please do a video on best or top tech company biography....Like No Filter, Airbnb Story etc.
Company biographies are great reads....
Sorry I've one more request...which is if possible do case studies on unique startups like Kalrna, Affirm, Stripe etc
..if possible.
And case studies could accelerate your channel's growth.
Case studies and the end of the video with lessons to takeaway and that day book recommendation.
Lots of great ideas, thanks!
What are your thoughts on "The Artist's Way" by Julia Cameron? "Wishcraft" by Barbara Shear helped me make my visions come through. I wonder what the most up to date version of these books are. I liked how they made you get out pen and paper. Thank You for this video summarizing two books.
Finally,I got this. Thanks man ☺️
Thank you for the great question!
@@RickKettner
Requests
(1) I'll be waiting for your video on user personas and JTBD Theory.
(2)Another topic that I want to you to discuss is product market fit, how do we know that we have it, or what are the steps to get it faster. And what to do after that.
(3) Many of the successful entrepreneurs say that that in the early days of your company don't spend a single penny on ads and marketing, focus on the organic growth, if your product is good you'll grow by word of mouth, for example, Paul Graham wrote a whole essay on that topic "do things that don't scale" meaning that do things manually in the early Days.
My question then is that if we don't do advertising, then how will people know about the thing that's completely novel in the market, or wouldn't be too late if we wait for the word of mouth growth, as you know Start-ups are about speed
You can choose to answer any question, BTW.
@@AwaisPirzada34 - You can test product market fit through one on one customer interviews as described in Sprint by Jake Knapp. Hacking Growth also has some great advice on that front.
Regarding organic growth, much of this comes down to early customer development. If you are building your product alongside early beta customers, gathering their feedback, and ensuring that you have a winner... these early customers often spread the word about the product (assuming they love it).
Often though, you should be engaging in some initial marketing to get the ball rolling. Doesn't have to be "paid" advertising, but you have to do something to get the spark ignited (podcast interviews, PR, free samples, trade shows, etc.).
There are more than one approach to do something.
Great video, thanks man. Im leaning on reading the Lean start up first, as im a first time entreprenuer and its seems more reasonable.. I'm not a silicon valley genius.
It's a great book! I also recommend "Running Lean" as an even more actionable guide for building a startup.
You don't have to be a genius to be an entreprenuer.
You just need to have a lot of luck be at the right moment and do the right thing and meet the right people.
In My humble opinion both are great Stripe apply both
Great video sir👍; Next Video on HOW TO SCALE A STARTUP plz🔥🔥🔥
I recommend you check out my video on The Start-Up J Curve by Howard Love, and consider picking up the book. It has great advice on scaling up.
@@RickKettner Thanks sir, I found your channel yesterday and I was amazed with your content. (GREAT CHANNEL)
@@ANIKETGWALKE - Thanks, glad you are enjoying the content :).
I think they are also addressing two completely different worlds. One world is about the probabilistic nature of business (lean startup), as compared to the more deterministic and predictable world as seen by (zero to one).
Thanks dude, it was useful!
Good explanation. Thanks.
The lean start up is not for people who are into e-commerce I think it’s more tailored to tech start ups
I think the general concepts have broader application to anyone building something new or unproven, but yes, it's written primarily for startup businesses or startup teams within an established business.
Thank for your effort
Sir make a video on your book self tour
Yes very much needed! ☺️
At some point in the future, but too busy with summaries, lists, and other videos at the moment :).
Hello Rick! I recently discovered your channel and since I have been pretty glued to your videos. I have a doubt and I think you are the right person to clear this one. I want to start a “small” business. I am not gonna focus on branding initially and I just want to get started but I have no idea how to do this and I cant seem to find books helpful for “small” business. I read The Lean Startup and it just kept talking about revolutionary stuff which was not where my interest lays. So it will be really helpful if you suggest some books that help me More towards “small” business only. Thank you so much. And I hope you reply.
What kind of business are you trying to start and/or what do you most want to learn about running a small business?
@@RickKettner Its a product based small business focused on printing posters and various other similar things.
@@RickKettner I want to learn on how to start a business, the basic procedure and how it is handled, that is, accounting and shipping etc. Also how orders and queries are to be handled. Just some very basics.
I tried learning about the same stuff through youtube but different channels said different things that just made me overhwhelmed!!
Also basic tips, like what you should know before starting a business, things to take care about, keeping everything organised.
Basically something that explains step by step procedure to start a business to a child.
Thank you so much for your reply.
The time you took out to read and reply to this comment means a lot!
@@yuktachaurasia9142 - You might enjoy a book like The Personal MBA by Josh Kaufman. Naturally, it can't cover absolutely everything about business, but it does a good job of covering many fundamentals.
next comparison: popular books about negotiation, persuasion, or communication (:
I have one potential comparison in mind when it comes to persuasion vs. building trust :).
@@RickKettner exactly! I'll wait
@@nuansalail7980 - It will likely be a few weeks, but I'll get it done :).
Zero one primary theme is not to be bold, but develop a monopoly, not a competitive business that duplicates what others are doing.
I agree with the second half of your recap (develop a monopoly, avoid competition), but he also strongly advocates being bold and taking risks rather than doing small iterative moves. And most of the PayPal Mafia examples follow that pattern: PayPal, Tesla, SpaceX, Palantir, etc.
Great Answer!
ruclips.net/video/u1hVe6mA2tM/видео.htmlsi=imt4KL6AXcDCOsOw
The lean startup is the practical side and zero to one is the philosophical side
ruclips.net/video/u1hVe6mA2tM/видео.htmlsi=imt4KL6AXcDCOsOw
Please give sales book review for beginners
Sorry, I don't read many books on sales so I can't make any strong recommendations on that topic.
based on what u said, the 021, %80 of it is just stupid ( its like being born rich and say having a comp is not that hard..)
Awesome advice 😄 big like from my heart 😀
Thanks, I appreciate the support!
ruclips.net/video/u1hVe6mA2tM/видео.htmlsi=imt4KL6AXcDCOsOw
Plot twist, I read the 2 books.
ruclips.net/video/u1hVe6mA2tM/видео.htmlsi=imt4KL6AXcDCOsOw
😊
ruclips.net/video/u1hVe6mA2tM/видео.htmlsi=imt4KL6AXcDCOsOw
peter thiel: cofounder of paypal a 300 billion dollar company, cofounder of palantir a 50 billion dollar company and he's also a legendary investor
eric ries: some random virgin who made a startup no ones ever heard of
enough said
In my humble opinion, if someone creates value and has helpful lessons to share, I see little value in judging them for earning millions instead of billions. I don't think any of us want to live in a world where the only products and services that exist are $1B+ opportunities.
N=1 PLTR will become a monopoly
ruclips.net/video/u1hVe6mA2tM/видео.htmlsi=imt4KL6AXcDCOsOw