Ive been experimenting with direct mail and theres certainly potential but you need a much larger budget to see results than you do with digital. For example, a $2k budget will get you a small test of postcards (4000-6000), whereas that could get you a full month of digital ads (~$75/day). If youre a local business or have high margins, its definitely worth a try.
Ive been experimenting with direct mail and theres certainly potential but you need a much larger budget to see results than you do with digital. For example, a $2k budget will get you a small test of postcards (4000-6000), whereas that could get you a full month of digital ads (~$75/day). If youre a local business or have high margins, its definitely worth a try.
Well said David. In my opinion, we need a balance. small businesses should use it on warm prospects. That will help.
This is interesting for understanding how this affects consumers. However, it is discouraging considering the environmental situation.
Quite informative, thanks.
Glad you enjoyed it!
Excelente !!
Thank you, I am definitely going to try this out
This is very insightful but a little out of reach for a marketer who is not only a new sole trader but also trying to be a paperless brand