Gaslighting by Google? A Creator Summit Blogger Tells All

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  • Опубликовано: 13 янв 2025

Комментарии • 131

  • @CleanEatingKitchen
    @CleanEatingKitchen 2 месяца назад +33

    Finally someone who is honest about how Google has crushed the sites of quality bloggers. My site was also featured on the Google for Creators site and then lost almost all traffic starting in March 2024. It’s only gotten worse from there and my site is almost at zero. Fifteen years of quality content down the drain. I have a master’s degree in public health and my scientifically-backed quality content is being outranked by unreferenced articles that don’t even cite who the author is. It is beyond frustrating!!!!! Thank you Morgan for being so honest, you aren’t alone. Thanks Jared for another great interview.

    • @weekendgrowth
      @weekendgrowth 2 месяца назад

      Thanks Carrie!

    • @gadgetgrader
      @gadgetgrader 2 месяца назад

      Have you considered moving your domain content to an EMD site or another domain name? I would probably move it over and do multi lingual strategy with some more data research. Are your old posts refreshed yearly?

    • @CleanEatingKitchen
      @CleanEatingKitchen 2 месяца назад +1

      @@gadgetgrader I don’t know what EMD sites are….I do update my old posts. I spend most of my time doing scientific research and testing recipes…just want to offer good info to people who need it but obviously Google doesn’t want that.

    • @gadgetgrader
      @gadgetgrader 2 месяца назад

      @ looks like you peaked in February 2023? Then in June it’s like a whoa off the cliff straight down dive now you’re at 2020

    • @CleanEatingKitchen
      @CleanEatingKitchen 2 месяца назад

      @@gadgetgrader yep

  • @CharlesFloate
    @CharlesFloate 2 месяца назад +26

    Danny says one thing, the engineers do another - Hard to take ANY release seriously from Google about search... Good interview Morgan and Jared!

    • @NichePursuitsPodcast
      @NichePursuitsPodcast  2 месяца назад +1

      Glad you enjoyed the interview Charles!

    • @weekendgrowth
      @weekendgrowth 2 месяца назад +1

      Thanks Charles... certainly can't argue with you on that :)

  • @PAEverAfter
    @PAEverAfter 2 месяца назад +38

    For Google to say there is not a site wide penalty is a slap in the face. I went from 250,000 monthly sessions to around 1,000 monthly sessions.
    If I Google the name of my business and an exact phrase of a blog post I have written, I don’t even show up (even with my own business name included in the search). Shame on Google for flat out lying about this.

    • @PAEverAfter
      @PAEverAfter 2 месяца назад +4

      Meant to say site wide classifier

    • @johnnwabuforudemezue1108
      @johnnwabuforudemezue1108 2 месяца назад

      Try creating content around a related niche, it's not a site wide update.

    • @YerainAbreu
      @YerainAbreu 2 месяца назад +3

      There is 10000% is site wide classifier

    • @klishee9
      @klishee9 2 месяца назад

      LOL i think there is a lot of advanced AI deep learning and implementation here i don't think humans apply penalties anymore

    • @PAEverAfter
      @PAEverAfter 2 месяца назад +3

      I’m a wedding photographer who only creates content around a single niche. I’ve been in business 14 years. Every article was written by me and every photo was taken by me. So I would have to disagree with you.

  • @MarcoGarcia-sm1ns
    @MarcoGarcia-sm1ns Месяц назад +1

    I own a website in niche education in Mexico, been leader by 12 years, referenced by .gov institutions, university thesis, been on big media, and recently got in touch by one of the biggest universities at my country (they were searching for my contact).
    Then some ransoms day the September HCU came and then the 2024 August-November update came and we went to 100 users a day in just 1 week.
    While big media sites with 10+ ads, 300 words of spun content, and keyword stuffing took our place.
    Kinda wild.

  • @CraigSmith-ui2xx
    @CraigSmith-ui2xx 2 месяца назад +18

    Give it a couple more years when search only consists of respun AI generated content because bloggers have stopped making new content. Then, see how Google's attitude to content creators does a 180 flip. They will only make changes to the algorithms when they see a downturn in their profits.

    • @NichePursuitsPodcast
      @NichePursuitsPodcast  2 месяца назад

      I think their attitude needs to change asap.

    • @M00NdaYn
      @M00NdaYn Месяц назад

      I don't think they care.

    • @BenHeath-Wordpress-Developer
      @BenHeath-Wordpress-Developer Месяц назад

      We need a search engine that is For humans, by humans. Someone needs to go all in promoting human generated high quality content. Something like this would get a lot of support and traffic.

  • @HouseFresh
    @HouseFresh 2 месяца назад +6

    Another great peice of insight into the Creator Summit. Thank you Morgan, I wish we got more time to chat at the event! And thanks Jared and the Niche Persuit team for putting this together.

    • @weekendgrowth
      @weekendgrowth 2 месяца назад

      Thanks so much! Great to hear that you felt the two episodes did a good job of encapsulating what happened - you were there!

    • @NichePursuitsPodcast
      @NichePursuitsPodcast  2 месяца назад

      Thank you!

  • @Peak195
    @Peak195 2 месяца назад +8

    Great interview. It reflects exactly how I feel: Google is broken and they don't know how to fix it. Hopefully the current core update fixes some of the obvious errors, but I don't count on it. As a user I've already left Google, but I'd love to come back because they used to be the best.

    • @NichePursuitsPodcast
      @NichePursuitsPodcast  2 месяца назад +2

      I agree, we all hope Google gets things figured out.

    • @krabbanshandplay2656
      @krabbanshandplay2656 Месяц назад

      I too never use Google search unless I have to. Ive completely stopped spending on adsense too. I asked Gemini about my website. It says good things about me then ended it with but people on forums have said negative things and talked about bias for "my website" I asked about sources. It said oh that was just general suggestion to be critical. Like wtf? You said it as a statement. I have no such info and I know because I track what's said about us in case.

  • @jamesoverholt5135
    @jamesoverholt5135 2 месяца назад +3

    The Morgan-verse grows stronger! I do wonder if this initiative to invite impacted publishers is from Danny's team or higher, that would show an intent to actually fix it vs just words. I was a software developer in corporate for a long time for important federal government projects, I totally understand hearing from a developer that everything is fine and it very much is not. They are offloading a large portion of their human capital to ML and a new search algorithm and either they can't figure out how to recognize small publisher content, it's too expensive, or some other much darker reason. I suspect it is more of a lack of ability than a darker reason. I like the term "small publisher overfitting hallucination" which is a subset of AI hallucinations. Also, the sitewide classifier nonsense seems more of a legal protection for them rather than an admission of the issue. Great Interview! All the best to you Morgan.

  • @TikTokTrends-dc5sb
    @TikTokTrends-dc5sb 2 месяца назад +8

    man its insane, i think its more ABOUT LUCK THAN ANYTHING NOWADAYS

    •  2 месяца назад

      It's worse than luck. It's however Pangu gets out of bed, or whatever his name is.

  • @lazarinastoy
    @lazarinastoy Месяц назад

    Incredible interview! Thank you for your honesty, Morgan!
    Can't help but notice the disfunction of Google as an enterprise
    -teams not speaking to one another or sharing news/updates
    -Google Search & Google Analytics totally different teams that don't speak to one another or want to even pass on feedback
    -Google search & Creator teams - never talk to one another with no insight into each other’s work
    - Google Search understanding up and down the chain (from engineer to head) TOTALLY different and contradictory.
    Just standard enterprise stuff, sadly. It's insane but not at all surprising that people are dishearten. The over-reliance on ML will lead to even worse for Google's search systems in the future, in my opinion.

  • @gabrielacovay
    @gabrielacovay 2 месяца назад +1

    The problem now is that you’re seeing a huge change in search intent for many of the keywords these types of sites used to rank for. So many different keyword results are now dominated by shopping ads.

    • @deewinc
      @deewinc 2 месяца назад

      That's not the problem. After shopping ADs, Google lists useless sites on SERP as a way to push users to focus on ADs. Mr.WhoseTheBoss covered this in-depth.

    • @NichePursuitsPodcast
      @NichePursuitsPodcast  2 месяца назад

      That's definitely part of it.

    • @CharlestonCrafted
      @CharlestonCrafted 2 месяца назад

      Yes I’ve seen this even when you put in “diy” before a keyword like durrr I want to build it not buy it stop showing me wayfair

  • @naveenreddy1993
    @naveenreddy1993 Месяц назад

    Thanks Morgan for sharing your story!

  • @HouseOfHipsters
    @HouseOfHipsters Месяц назад

    OMG your words about the mental toll this has taken on you completely resonates with me. This has crushed my self esteem and confidence in my ability to be an expert in my niche. And eff the SEO bros telling us it’s our content 😵‍💫 Every time I read those comments I wanted to throw my phone out a window. Thank you for being so candid.

  • @Mattgsouthern
    @Mattgsouthern 2 месяца назад +2

    Thank you for sharing your experience

  •  Месяц назад

    When I submitted a URL to the feedback form, they only allowed 500 characters or something very small. So I'm not sure how you spent 2 hours on yours. That sounds like a different form from the one I was given.

  • @33bigmoney
    @33bigmoney 2 месяца назад +1

    so its either Googles mistake or deliberate penalty to get reddit or some other special interest sites up

  • @JoeMac1983
    @JoeMac1983 2 месяца назад +3

    I went from 2,300 visitors per day which was $50 average, to 80 visitors per day and I now average $1. I hate Google.

  • @vifi2893
    @vifi2893 2 месяца назад +10

    Google has still placed site-wide classifiers on my site. Page views have dropped from 5 million per month to zero, with current visibility at 0%. Google is lying by claiming there are no more site-wide classifiers. Shame on you for lying about this.

    • @deewinc
      @deewinc 2 месяца назад +1

      5 million to zero? Daaamn 😬😬😬

    • @NichePursuitsPodcast
      @NichePursuitsPodcast  2 месяца назад +2

      Yeah, it seems they don't want to acknowledge the site wide classifier.

    • @imrankalathingal6444
      @imrankalathingal6444 2 месяца назад

      No freaking way.😢

    • @silverbackag9790
      @silverbackag9790 Месяц назад

      It didn’t hit me as quite as hard. 5,187,000 million page views on my best/main site during my best month in 2023 to 1,082,000 during the same month in 2024. So I lost 77%. And more than that for Google organic as a bit of that is from Social. Enough traffic left that I could let a bunch of people go and still survive.

  • @veppa
    @veppa Месяц назад

    I like the idea of pivoting to video first content with a couple lines of blog post content with some screenshots. 👍

  • @billyscorner2232
    @billyscorner2232 Месяц назад

    it sucks - but in the first 2 mins she said they never used tools for keyword research. maybe other sites just took their keywords. i didn't hear anything about a backlink profile - maybe competitors have a stronger authority sites. and with 4 websites, blog sites especially.. they must have got tons of people asking about guest posts. maybe they got hit for selling them. which impacted the site
    sounds like they got very lucky to be making 300-500k a year while it lasted. you cannot just cry and say you lost your traffic and want it back. and search changes over years. how was the EEAT. she said they don't have a Google profile etc. what else is also missing. all i kept hearing was i do good content. yes, but this is SEO. search engine optimization. for ranking. not just writing what you think is good content. and the exbf reference at the end. just wow. - the only time i heard about links (internal) was the ad the end :)

  • @bernhard.rieder
    @bernhard.rieder 2 месяца назад +1

    I think it’s time to start a new search engine.

  • @JustinGrossbard
    @JustinGrossbard 2 месяца назад +2

    I feel for everyone hit. These are real peoples lives and businesses unlike companies like forbes where it's just 'fun' money

  • @johnvan9571
    @johnvan9571 2 месяца назад +5

    Google denies a site-wide classifier, but what about all of the sites that received manual penalties?

  • @samanthajoan
    @samanthajoan 2 месяца назад +2

    I'd really like to follow her. Do you have links to her social media?

    • @HouseFresh
      @HouseFresh 2 месяца назад

      Would be aweosme to get her social and RUclips in the description!

    • @NichePursuitsPodcast
      @NichePursuitsPodcast  2 месяца назад +1

      We will get that added, good catch.

    • @samanthajoan
      @samanthajoan 2 месяца назад

      @@NichePursuitsPodcast Thanks! And could we also possibly see her friend's Instagram account (the one she said was making thousands of dollars a month with affiliate links)?

  • @theshortordercook5542
    @theshortordercook5542 Месяц назад

    OMG Morgan, I used to work in health care & know Epic (though never been there). I live near Google & they do have some cool buildings. They clearly put you in an odd building that was plain & cold. Though it is very empty with many working at home in Silicon Valley. The campus is large and many blocks in multiple directions. Thank you for the insight though frustrating.

  • @powervisionstudio480
    @powervisionstudio480 2 месяца назад +2

    What I understood from both videos is actually quite scary. What if AI and LLMs have taken over Google search and that's why the human engineers can't fix the algorithm. That's why durring the tour the offices were empty. Nayak knows this and that's why he denies the existence of the problem. And yes, the end of the session with him was also the final end for the websites of these 20 participating bloggers, as well as for thousands if not millions more across the globe.

    • @NichePursuitsPodcast
      @NichePursuitsPodcast  2 месяца назад

      I address this in my recent RUclips video: ruclips.net/video/ThZ3cyA0j7A/видео.html

    • @CharlestonCrafted
      @CharlestonCrafted 2 месяца назад +1

      I think this is the truth

    • @simonesemprini9629
      @simonesemprini9629 2 месяца назад

      I don't think it's a "what if". It's the truth. the SERP is AI made, and mostly not dependent on humans anymore. Also, the training of a model like that takes months and a huge amount of money. So, they won't do much to save bloggers, even if they are thousands, but nothing compared to the size of Google.

  • @IsaacAdamsHands
    @IsaacAdamsHands 2 месяца назад +2

    I'm wondering if Google’s algorithm (machine learning) now prioritizes engagement over quality? With low literacy rates and pushback against what is seen as ‘elitism’ in our politics, sites hit by the Helpful Content Update may actually have high-quality content-but that may not be what people want anymore. Audiences might prefer simpler, ELI5-style content with visuals, even if it’s less substantive.
    Maybe we’re projecting our idea of “great content” (as Google suggests), but ‘great’ is subjective. While we aim to be like PBS or the Wall Street Journal (more trusted news sources), people might be gravitating more toward Fox News-style content.

    • @CharlestonCrafted
      @CharlestonCrafted 2 месяца назад +1

      Lmao at Fox News level that made me laugh 😂 but this concept is why we are pivoting to video first I think that’s how many people prefer to consume content

    • @EasyandDelish
      @EasyandDelish Месяц назад

      Yes it prioritizes popularity over knowledge. I think whoever is in charge there doesn’t care about what really matters. Google used to be a company that I highly admired and has lost all its credibility in my opinion.

  • @poltaj3963
    @poltaj3963 Месяц назад +1

    Has anyone considered that relying solely on keyword-centric content generation is no longer a business model that works? This is not the first time something like this happened, and it won't be the last. If Google can take away your traffic overnight, your success is built on borrowed authority. People weren’t actively seeking these sites. Instead, they used SEO tactics to place their content in front of keyword searches, with Google as the sole gatekeeper granting them visibility. Real authority comes from building a recognizable brand that users trust and seek out directly. If that’s missing, were they ever truly in control of their business?

  • @krabbanshandplay2656
    @krabbanshandplay2656 Месяц назад

    Feel for your loss! Its getting ridiculous I lost my 250k and 70k channels last month. Because one of my kids had uploaded 5 gaming videos of a paw patrol game on their accounts 5 years ago which now got labeled copyright. And google connected these with my businesses even though theyre completely cut off from my google account, and have no relation. But I am "parent connected". So terminated all my accounts too and I can now not show myself on youtube, barred for life 😅😂
    Edit: oh and my business websites got hit by the HCU too on top of that. Merry Christmas peole!

  • @ButterfliesOnFlower5
    @ButterfliesOnFlower5 2 месяца назад +1

    I think SEO and Ad layout are likely two BIG issues here. Having the name "Charleston" in the URL is unfortunate (and potentially confusing to algorithm) if this isn't a local resource (maybe it could be?)...also the video ads negatively impact visitor experience and make the site seem spammy. I need to remove them from mine too 🙃

  • @HouseOfHipsters
    @HouseOfHipsters Месяц назад

    My story is the same as yours. Lost all my traffic on a 10 year old site. Sorry this happened to you but also glad I’m not alone is the Google killed my business boat.

    • @M00NdaYn
      @M00NdaYn Месяц назад +1

      Why did y'all put all your eggs into Google and allow them to kill your business? Seems irresponsible, IMO.

    • @HouseOfHipsters
      @HouseOfHipsters Месяц назад

      @@M00NdaYndidn’t. Have many other revenue streams. It’s just crushing when the one stream you’ve had the longest is killed overnight for no reason. Also, your comment just doubled down on Morgan’s comment of the SEO bros 😵‍💫🤦🏻‍♀️ high five you.

    • @M00NdaYn
      @M00NdaYn Месяц назад +1

      @@HouseOfHipsters I never said it wasn't upsetting. Google has been known to be untrustworthy for far longer than all this AI bs came about.

  • @silverbackag9790
    @silverbackag9790 Месяц назад

    Google “profile.” They had authorship and shit canned it.

  • @13111y
    @13111y 2 месяца назад

    Sounds like you met a bunch of interns.

    • @NichePursuitsPodcast
      @NichePursuitsPodcast  2 месяца назад

      That's what it sounds like. But they met the top engineers, including the head of search (Pandu Nayak).

    • @CharlestonCrafted
      @CharlestonCrafted 2 месяца назад +1

      It was a mix of levels of employees.

  • @daledavies_me
    @daledavies_me 2 месяца назад +4

    It tooke me about 18 seconds on the website to see what the problem is: the UX is horrendous. The amount of ads is out of control and makes for a frustrating experience. Sorry, you are perfectly entitled to monetize your blog, but with some control.

    • @alk3345
      @alk3345 2 месяца назад

      Oh stfu. How do Google's boots taste? Is Google's own UX a good experience? Do they need to cut down their ads too? It's fk all to do with ads or UX or Google would take their own advice. They'd also tank the massive media sites that have twice the amount of obstrusive ads of these niche site owners, but they haven't. Stop gaslighting people and learn what's actually going down.

    • @krod16
      @krod16 2 месяца назад +6

      You're not Google so you CAN'T see what is the problem. Google admitted there is no problem and the website is great. They also consider the website as great and recognize this as a Publisher Success Story. So you are wrong.

    • @deewinc
      @deewinc 2 месяца назад

      ​@@krod16Remember Google takes into account the user experience. It's a characteristic of sites with Mediavine to spam users. I bounce off real fast from such sites.

    • @HouseFresh
      @HouseFresh 2 месяца назад +8

      Another SEO bro giving his 2 cents. Jeezus man read the room.

    • @CharlestonCrafted
      @CharlestonCrafted 2 месяца назад

      This was a discussion at the event - we work with Mediavine who tells us they work with Google and all the ads we use are within Google guideline. We are well below the max upper end of the official limits.
      So if ads do have something to do with it, Google needs to change the guidelines they send to Mediavine, raptive, and others.

  • @johnnwabuforudemezue1108
    @johnnwabuforudemezue1108 2 месяца назад +1

    Just so you know, there is no site wide update, try updating your articles.

    • @NichePursuitsPodcast
      @NichePursuitsPodcast  2 месяца назад +9

      You really don't think people have tried updating their articles?

    • @bestfacebookcover9348
      @bestfacebookcover9348 2 месяца назад +10

      Man, do not give advice if you don't know what you are talking about.

    • @daledavies_me
      @daledavies_me 2 месяца назад

      @@NichePursuitsPodcast They could start by pulling back on the ads. The UX is horrendous. There's nothing "content first" about it (on the surface). It's an ads play (and done too much).

    • @krod16
      @krod16 2 месяца назад

      @@daledavies_me You're not Google so you CAN'T see what is the problem. Google admitted there is no problem and the website is great. They also consider the website as great and recognize this as a Publisher Success Story. So you are wrong.

    • @bestfacebookcover9348
      @bestfacebookcover9348 2 месяца назад

      @@daledavies_me Are you this dumb? This site has been featured 3x at google as a content site example. Of course they are milking out what they can after a 75% drop. Keep your BS theories and learn what this is all about before giving any advice.

  • @viktorlarsen5000
    @viktorlarsen5000 2 месяца назад +3

    I mean her site is spammy though? I'm sorry but it is. How can anyone read that poorly formatted content with just ads upon giant pictures upon giant font size? And this is after the HCU, when she probably fixed 90% of the UX so it looks great in order to recover. It's not weird to be honest, she just doesn't really know SEO or digital stuff and that's fine. But Google doesn't owe you anything, it's not like they ruined your business because they hate you personally, it's just to better satisfy their users (actually in this case)

    • @krod16
      @krod16 2 месяца назад

      Reality check: Google IS NOT satisfying their users right now as results have been trash with these updates. So, your views are NOT Google's algo. They just went batshit crazy with Reddit, forums and brands at the cost of search intent.
      And Google themselves have told her content is good. At this summit as well as with their Google Publisher Success team. So does not matter what you view it as because you are wrong when it comes to the content being good in Google.

    • @bestfacebookcover9348
      @bestfacebookcover9348 2 месяца назад

      Are you working for google as an engineer? Your work is pure trash, admit it! Fix HCU first if you want to do something useful.

    • @vifi2893
      @vifi2893 2 месяца назад

      I don't think you even have a brain to read the articles.

    • @SusanLee-u3e
      @SusanLee-u3e 2 месяца назад +1

      Let's say it is, these big brands are starting to run 10-20 sites using the same tool based website schemes on the same keywords at this point. They basically own the web when you start digging up who owns these websites, even if they pretend to be local by using citystate matches. Google cant identify PBNs, link schemes or not even sure if they care too. Her website should probably STILL out rank all the doorway spam ahead. You work for google? It is just suck timing to be in any type of online business when google decided to go 100% AI and domain/page authority is all that matters. They did not fix spam more so gave the spam to crafty blackhats or those who really understand authority of a domain.

    • @weekendgrowth
      @weekendgrowth 2 месяца назад +8

      Remember that Google previously celebrated her content by featuring her as a Publisher Success Story...