Ford Mustang continues to carry the Ford BEV effort absolutely but there is still huge blowback in particular from the UAW as relates to pure play BEV Trucks as these vehicles have suddenly become very capable and are starting to impact the massive Class A market for Semi trucks in the USA. No diesel fuel, no crazy emissions, no mechanical transmission, great electronics and safety systems for both driver and passenger this is not a demand problem but an Industry problem that simply has no interest in anything battery electric never have been interested in this product never will be so yes this FUD serves that very well and is hardly surprising but given a new massive slew of offerings Rivian, Ford, General Motors, Tesla soon Dodge this is a future that can no longer be denied for commercial trucks in the USA and Canada. These trucks are now capable enough to start putting the Dealerships themselves "off grid" meaning no more power bills so yes...if Ford GM and Dodge were serious about their offerings they would be effecting that for the Dealerships that play ball with Future as Now Ford until then can have all the discounts they want on Ford Explorers they want and *RAPE* the end user that way. Until they play ball here these ICE Platform clowns are dead Industry group walking as far as the USA is concerned except maybe in Texas and Alabama. Long $tsla Tesla Motors strong buy as they are not burdened by all these backward ass morons living on some Eastern Front Battlefield still fighting the Mongolian Horde😊😊
I agree the truck is fine with great performance, it’s quiet and I like the interior with the exception that its range is not adequate. It needs to be able to go at least 400 miles between charging, something it can’t do now.
I have both a 23 lighting (small battery, 2 years and 30k) and a foundation CT (4 months and 10k duel motor) both are work trucks doing residential construction. In the past 30 years I've used everything from 4x4 sprinters, f350, 2500 Rams and even a UD flatbed. The first thing I will say is both the Ford and the Tesla are the cheapest trucks to operate and the most reliable and best to drive. Here are the issues with the Ford that are most likely hurting sales. 1. The Dealers don't want to have anything to do with them... no recurring service charges and no internal expertise so why bother? 2. No charging networks (non Tesla) that work. I just drove from Athens GA to Cincinnati OH in the CT in 9 hours, about the same as my old sprinter. 95% FSD. I did the same trip in the ford and it was 14 hours... never again. 3. The charging port is on the wrong side to work on tesla chargers even with the NACS adapter... forces you to use 2 spaces. 4. UI is terrible. 5. NO over the air updates. 6. US media negativity paints a bad picture of all EVs as expensive, limited, and dangerous. Most truck buyers are invested in the ICE rumble and what they "know"....so why take a chance if it's "BAD". 7. Education. Most of us here in the US are clueless about the efficacy of owning an EV. Truck buyers are that times 10 because the traditional image ( most don't actually use their trucks for work). Even the folks terrified of climate change say things like "the grid cant take it" or "I hate Elon" and buy hybrids to signal their virtue and save a few bucks. They are clueless or convinced of some impediment that is usually not real, to buy any EV. 8. No EV sex appeal, nothing special looks like ICE to most people, not a rivian or CT. So I don't believe the 150 KW speed is that big a deal as I have a older tesla that maxes at about that and I would drive it across country tomorrow. The ford has the most "cushy" ride of any truck and even with the small battery I can beat the stated range by 20%. so for what I do it's a perfect truck, 30k cost under 7 cents a mile total cost outside insurance which has been equal to ICE. Considering you can buy my truck for 40k it's a bargain. The folks in the trade, farmers and ranchers that I let use the ford come back converts...Cost, ride quality and torque win them. They have no Idea that something like this even existed, (see number 6 and 7) There is NO comparison between the two , The CT wins on all accounts except for the conversation factor which is a negative if you work. I just went to the dump towing a dump trailer and spent 30 minutes talking Cyber speak. In the ford no one knows its an EV until I open the frunk ;-)
2021 Model Y owner from Canada here. Had to reply, your post was amazingly thorough. Truly excellent and informative content. Thanks for your insights. 100% agree.
From a Ford SVC manager you nailed everything except the maintenance. Most dealers are not modeling their profit off of maintenance. They still will need repair, updates etc. that will require the dealership. The majority of my customer base does not keep their vehicles out to the 100,000 mile mark, that is when the bulk of required maintenance is due on a vehicle. That is if you're running it under a severe duty schedule. If you're not then it's 155k. That work usually goes to an independent shop or in many cases, as I've seen, just gets ignored.
People were all for buying the Lightning back when it was supposed to be just $40,000. But the dealerships screwed Ford over by jacking the prices up so outrageously. And now the hype is gone and no one wants it anymore.
I totally agree. I had a deposit on one when I thought 40k-ish as they first purported, then it was like 75k for the long range model. The pro was a thing but very bare bones. Blah blah. For 75k I'ld rather buy a Rivian. Or just keep driving my 2002 Land Cruiser into the ground with 215k and chugging along.
@@JDMSwervo2001 There is a HUGE market for a small light pickup with no thrills bells or whistles. 200 miles on charge. under 25k. they would not be able to make enough for every one that wants them
Ford doesn't care if the dealer actually sells it to a customer, only that the dealership buys the truck from them. After than it is the dealer's problem. Our local dealer still has 2023 lightnings and mustang evs.
Actually this would likely work IMHO I mean the biggest issue with purchasing a new car is a dealer. Just sell them through the app for a reasonable price you would sell tons of them
@@BrisbaneTeslaGuy They are already losing $30K+ per unit. On the other hand, if they cut the price by $30K they would only lose twice as much per unit but their sales volume would go up. Sounds like any other government backed enterprise.
I am planning on buying a Lightening. It will serve double duty as a home battery backup for an off grid solar system. The 131 kWh battery is the equivalent of $35,000:of home batteries and if I ever run out of batteries in a cloudy stretch of weather I will just run into town and recharge there, giving me another 3 or 4 days worth of electricity. Given that it serves to replace $35,000 worth of batteries, I am thinking it is like getting a truck for $35,000 less than what I pay the Ford Dealer for the truck.
Don't forget it's over 6000 lbs so you can take full depreciation from your taxable income if it's for business use. That stacks with $7500 federal tax credit (if you qualify). So it's a triple play, reducing taxes, getting power backup and getting a reasonably "efficient" truck to use (compare to 15 mpg ICE trucks).
I suggest you watch the video entitled "Replacing My OFF-GRID Power System With an E.V. (not what I expected)" on the Ambition Strikes channel. In essence, the channel hosts bought an F150 Lightning for the same double-duty goal that you have. They ran into a few teething problems, so if you watch the video you can be forewarned about them.
Correction...Third quarter Lightning sales were 7,162 (up 104% from the same period last year), not 3,000. The Ford rebate is (from memory), something like $1000 if the dealer sells one, $1,500 for two etc., so not much different than other deals that car companies often make.
@@john335i Maybe in the first six months after they where released. There were a few dealers trying to cash in. Certainly not anytime lately, most are getting thousands off.
It's amazing what people will believe from some guy just posting stuff that he didn't take the time to back-check: "Ford is the second best-selling electric vehicle brand in the United States this year, behind only Tesla, with sales figures going up 45% compared to last year's January-September period."
IMHO it’s trust. Ford has a lot of quality issues with their ICE vehicles. They’re also relatively new to EV, dealers and mechanics are scared of them. Ford got started too late into EVs, they should have slowly built up their products so that the ford infrastructure could adapt. They need to get out from under the mountain of 3rd party partners and suppliers and into efficient integration of EV modules. It wouldn’t hurt if they were more open about the software/protocols used so that the vehicles would be easier to diagnose and repair.
Ford had an ev back in the 90's only for California. As soon as the law changes they eliminated them, and stopped the rersearch. They could have been ahead of Tesla (same for GM) but the bean counters decided to kill their own ev. Now it is too late to chach up, and worse I doubr if bothe Ford, and GM will survive at least 4 more years. Once the US reaches 10% the rest will come very fast.
The real winner in the EV truck race is the Chevy Silverado EV. 450 miles of range and 100 miles of range in 10 minutes at DC fast chargers. Let’s see how this sells.
@@horoh1depends on price of electricity. If you can charge at home with cheap electricity EVs make sense. If you're paying more than $0.35 per kwh, doesn't make sense to go EV.
@@gargalash9191 Yeah fair to say if thats all you do , but not so convenient out on the road , and even less convenient if you have to tow stuff any distance , because the very nature of electric vehicles is when they are under heavy load they use energy at an exorbitant rate , and if you have to cover long distance in a hurry , your screwed.
22 Lariat Lightning ER. Best truck I have owned. I almost never tow, but when I do the performance is incredible. 90% of my driving is in town. The range is excellent for that. I do have an ER in case I do need to do 1000+ mile trips. So far this vehicle is way cheaper then a ICE F-150. No MX and fuel costs. People don't understand the EV, this is why they are not selling. Also the dealerships will not get as much money for the MX, no incentive. Adding a range extender will make the Lightning unstoppable.
I purchased a 2023 XLT with the lariat wheels and driving features for $45,000 new with a standard range battery. Great truck! People know nothing about them and just assume they are crap.
@@jerrycrane6830 LOL... We just picked a lightning up as a work truck. Most contractors such as ourselves never leave the city limits, under 100miles per day. The lightning has a huge frunk where we can store and charge our tools so our truck bed stays empty to haul materials. Cybertrucks frunk is tiny and not powered. The Lightning also has a fully boxed steel frame that won't snap in half when towing a trailer and hitting a pot hole. Lastly, we could buy three lightnings for the cost of one cybertruck. To say you're better off with a Tesla for a work truck is just fanboyism.
Around here, we can't touch one for under $70,000, they have no base models, nothing to get people to really take the plunge. I've driven them, they ride amazingly, but the barrier to entry is pretty high. Plus when you add in the fact that to really use any kind of level 2 charger you'll have to invest in getting some 220 lines run to your garage, that's going to jack the price even higher. People are starting to become very sensitive to price, and it shows in what is or isn't selling.
I have a sale pending for a brand new Flash trim (with max tow package and 9.6kW pro power onboard) for *$49,840* plus tax after all the incentives they are offering, and this is in a state with no state incentives. Plus it comes with 0% APR for 5 years. The Cybertruck is more than $30,000 more expensive. Try finding a gas F-150 with heated steering wheel for under $50,000. Cheaper than gas! Fords aren't selling because the car buying experience at dealerships is ATROCIOUS. I went in to take delivery of mine and got the bait and switch (agreed upon price wasn't available when I got there). Probably wasn't intentional, but it was an inconvenience, because then I had to find another truck and get it delivered. Then the delivery was delayed. Then when it arrived, it had a dent on it. Now they have to MAYBE do a paintless dent repair, if not it has to to go to the body shop (no thanks). I hopefully will get mine Monday. If it's not ready, I'm going with a 2 year lease on a Kia EV9. Charging speed isn't terrible on Lightning, it's a slow max of 150kW (you get a boost near the beginning that goes slightly higher), but it holds that 150kW up to 80%. My 2018 Model 3 starts tapering to under 150kW by around 45% (newer batteries are even worse). It's not worth it to charge Teslas to 80% at superchargers because you're down to around 60kW by then. Lightning will keep chugging 150kW at 80%, then it plummets to around Tesla speed beyond that. So if you go deep (which you do when towing), the F-150 Lightning isn't bad. It's a good value relative to other trucks. It's just not the best in class.
And this story is complete junk, I debunked it in about 30 seconds using the powrs fo Mr. Google. The Viking should try something similar. This guy rarely checks any of his statements before posting his prolific and often erroneous 'ev news reports'. I only subscribe to see what inaccurate drivel he'll put out next.
You are absolutely correct at the sticker shock. Needed to buy a new truck for our company and was shocked at the price of all trucks (EV and ICE). Ended up getting a Lightning for cheaper than its ICE equivalent. In other words the reason they aren't selling is not price because people seem to have no problem spending 80K+ on ancient ICE models.
Outside the Cybertruck, there is no latent demand for an EV truck Current sales is meeting demand at the current point. Similarly, Cybertruck sales are plateauing as the latent demand is drying up. Of course, Tesla is in a much better position to lower the price.
Dealers were given incentives of 1.5k per truck up to 15 units or 22.5k total per dealership, which is not a high amount compared to many other incentives typically given to push Q4 and annual sales numbers.
I love my 2023 Ford Lightning. I just went on a 209 km trip and came back home without any need to charge. Got home and plugged into my 80A Level 2 Home charger. 4 1/2hrs later, back up to 80%
I literally at leased one yesterday and I'm waiting for the Ford power promise home charger install in the next couple weeks. In the meantime, the inconvenience of charging elsewhere, even at a Tesla fast charger is more trouble than it's worth for most truck people. The speed and features are really amazing on this thing and it can even power your house in an outage. My 36 month lease starts with 5500 cash out-of-pocket and $278 per month. It's for business so it's a write off and it just finally made sense. It's my firstEV.
I’m convinced that part of the issue is that there is a large overlap between the people who Ford markets its trucks to and people who get more exposure to and/or are more susceptible to heavy anti EV messaging.
hopefully, as George Harrison once said, all things must pass, and the anti ev thing will be part of that also. My Dad (UK) was in WW2 and his bias toward the enemy would never leave him till the day he died. I think this type of thinking unfortunately will prevail for quite some time.
@@TerryHickey-xt4mf it never saved your dad money to befriend a German. Never thought I’d create that sentence. My point is that I suspect much of the dislike for EVs will fade when they become the less expensive option rather than the more expensive option, which does look set to occur in coming years.
Ford isn't promoting the lighting. I haven't heard or seen anything about a lightning in months. Actually I thought maybe they had given up on the lightning. I've got 220 thousand on my current f150 and was planning on buying a lightning for my next vehicle but I'm having second thoughts because I'm not sure ford is going to be selling them anymore.
Just bought my 2nd Lightning last week. went from 22 pro version to the 24 flash version. Much more refined and ER battery was WELL worth the purchase. I got 16k off MSRP with rebates and fed incentive, 1.9 % apr. amazing. and in love. Shocked they don't sell a ton of these trucks. put 82k miles on my pro with 0 issues whatsoever. at that time was best truck ive ever owned and have owned tons of trucks, gas and diesel included.
There's no support for the Intelligent Home Backup. The functionality has been removed from the app and the companies who sold the home integration kit hardware are out of business.
I own a renovation company. I have been tracking my KM for a year to see if I can get away with the lightning. Also having to drop to a smaller box was a bit of a hold up for me. I picked one up after talking to a other contractor who owns one. It has been a great truck and I should have made the switch earlier. I do believe that if an EV company made a truck with less electronics, a longer bed with even 550km range it would also be more appealing for workers and fleets.
My son bought and XLT lightning in the third quarter . The dealership really wanted him to buy a lease which he did not want . Not sure why they were pushing the lease . He drives to many miles to make that practical . He could drive a bit over a 100 miles a day when working . Charges at work and home ( with solar ) so charging speed is not a factor . He does have the standard range . He really doesn't want to take it on long trips which is the Achilles heal of the truck . Now he drove to LAX airport to go on vacation for a week . The extended parking came with level 2 charging that he leaves plugged in while he is parked and will have a 100 percent charge when he gets back to drive home which is very cool . I think what you can compare the Ford lightning standard range to is driving with a half tank of gasoline . So that's the mindset you have to have to deal with . The truck on all other points is fantastic. Maybe up to 150 mile per day range . Short tows . If your in that type lifestyle it's a very good deal . I think Ford does not want to allow high dc fast charging to preserve the battery life
I just picked up a 2023 platinum for 70333 plus tax tag title and license. Brand new. 22,512 off MSRP. Took some negotiations but I think I got a great deal.
Hello Sam, I have watched your videos from the beginning and just wanted to update you on the follow rebuttal. This was one I couldn't even finish as it was incorrect and seemed to be "Ranting" in response to your video above. Electric Viking's False Rant on F150 Lightning Debunked! 10K views 1 month ago Trucked Up EVs === Overall I think you are far more POSITIVE towards Ford, GM etc than negative, almost without exception. I have subscribed to your channel, the first one ever for me, and just wanted to thank you for the enjoyable Green Energy, Batteries, and EV news. WELL DONE. All the best, Paul
EV buyers in the US are still early adopters. The Lightning look is designed for traditionalists. That’s going to be a hard sell. Cybertruck was designed for the bleeding edge. Totally different market for now, but the more that people see it and get used to it, it will gain mainstream appeal. It’s great to see Ford trying but they just seem to be making obvious errors each step of the way.
Agree with your point. In Australia, it's just way too expensive. If it is $100k here, Every third neighbour will own this ute. Ford Australia should sell direct to the buyers.
Lov mine and yes I have felt my dealer resents the ev revolution, tried to buy a new 2024 trade in my 2022 and I got crickets! I have done regular maintenance every 6 months myself (4 jugs of windshield washer fluid in 2 years) so that could be it also.
Not sure where the numbers came from on this video but the lightnings sales in Q3 2024 were over 7000 units and they are over 22 000 YTD just shy of the 28 000 that the new Cybertrucks sold with pent up demand of 2 million preorders. The Lightning sales are up 111% from Q3 2023. The $22500 the dealers would get is not per vehicle. They get 1000 for the first 9 sales and 1500 for the next 4. They get that if they sell off of the new central distribution centre in attempt to get specific vehicles to customers faster by pooling rather than every dealer having their own inventory. Come on Sam... Why are you doing this kind of dis-service to the EV community.
@@truckedupevs Hey Buddy... Love your channel. You always have excellent content promoting the facts, both good and bad about EV trucks. Really love your current series of traveling across Canada in your Lightning.
@@truckedupevs Oh and PS... Yeah, not sure where Sam got his numbers this time. It's not like Ford hides their sales numbers. It's publicly accessible. The 7000+ Sales in Q3 with 111% sales increase has been posted everywhere and I've seen it in countless reviewes, including TFL break down of all the truck sales for the quarter and Now you have it too. It's almost impossible to get it wrong. So I don't know what is up with this. Anyways, contrary to the incorrect doom and gloom presented here, its great to see that EV truck sales between all manufacturers are up tremendously.
Sure, they are literally up "100+%" from a year ago, when sales were tiny! If they had sold one a year ago, and sold three this year, that would be up "200%"! And Ford had over 18+months head start on the Tesla CT, and they have 25% less sales, that's "success"? The video might be off on the specifics-but the point stands -the Lightning has been a bust.
For a comparably priced vehicle, I chose an R1T. Had a reservation for both back in 2022. Ford took the cheap route and simply electrified the butt ugly F150. The front end of it looks like it should dispense DVDs in front of a 7 eleven. Huge miss Btw, I’m a ford guy. Drove 250s all my life. Great trucks
The problem with the F150 Lightning is that it is not really a work truck. Its range when towing is abysmal, because of its weight it eats up tires, and insurance is costly. Finally, driving it on work sites invites battery damage which may result in a totalled truck. There are only so many people who want to pay premium prices for toy trucks.
Spot on, my guess is that like this whole EV Madness is that NOONE EVER ASKED the truck buying demographic what they NEED and what they WANT in a new redesigned EV TRUCK ! which after seeing what is happening in this EV market it's Business DISASTER ! EV intrest and Trust is DEAD, no one that I know wants them at any price. Too rich for my blood ! even down here in SoCal !
@@ImLivinSD What jobs or industry needs a truck that has to tow more than 8,000lbs and tow that more than 150 miles a day? I guess down there in the Outback, you might have to drive more than 100 miles one way to a job. May as well get an Aptera and run on the sun. But in SoCal, there are plenty of chargers. It's just always going to be cheaper to buy a beater truck to start a business. New work trucks in general are more rare. But if you're going to buy new, the Lightning can save over $100 per week in fuel. Or more.
Not sure what you're talking about. We introduced a lightning to our fleet and it's the best 1/2 ton ever. It tows better than any of our ICE half tons, we store and charge our tools in the huge frunk so our bed can stay empty to haul materials. We power entire job sites with propower outlets. Like most contractors, we rarely leave the city and are always under 100 miles per day. We have no gas stations to ever waste our time at. Just plug it in at the end of the day and you start full again in the morning at 1/5th the cost. No down time for oil changes either. We expect to save 10k/year over our ICE trucks. The lighting is also solid, Fully boxed steel frame and heavy steel skid plates from front to back. No way you are damaging the battery. We do not baby it. You don't have to like EV's but stop spreading FUD on something you clearly know nothing about. We are so surprisingly impressed with the lightning that all our future work trucks will be EV's from here on out.
@@EnriqueAThieleSolivan For those of us who grew up in a land of Thunderbirds, Avantis, Rivieras, Firebirds, E-Type Jaguars, 427 Cobras, Stingrays, Bullet Mustangs, and other “muscle cars”, the current offerings are, for the most part BORING! Look-alike crossover SUVs and pickup trucks don’t “build excitement”, and the $4000 Corvette has become the $140,000 Corvette, out of reach for the average Joe. No wonder people aren’t excited about buying new cars any more. Throw in insurance costs and it’s “No Sale”.
In America, full size trucks are often used to haul heavy stuff fairly long distances. The lightening has fairly short range and is slow charging. Those things don't go together. I personally would like to have a Lightening but I want one just to run around town in and to take some trash down to the dump. Easy stuff.
My friend says his f 150 is only good for 250 miles run time. I’m sorry but I feel I would be setting at a charger way to much, just can’t justify paying 100,000.00. Give me a battery that can haul a loaded trailer and a good range at a decent price and I’ll buy one. Until then forget it!
Great range but dismal payload due to heavy battery. Tow a trailer with 1000 lb. tongue weight and you have almost nothing left with two people in the truck.
1. The US anti-EV media propaganda is centered on the pickup truck segment. 2. Car dealers hate EVs because they don’t;t require oil changes, brakes, etc 3. The knowledge that Ford can use Tesla Superchargers is still not well known.
It’s not just media. The number of people who spend their precious time badmouthing EVs on social media is astonishing. People are afraid of change, and people get a lot of identity and status from the vehicles that they drive.
@@juliahello6673 People are afraid of Change .....LOL that is a good one ! Maybe just maybe the media is putting FORD on notice that 100K+ trucks be them ICE or EV are not what us sub 6 figure income people can afford. Might be that we are in a Recession and if things keep going Depression why ? excessive Govt Spending on you guessed it EV transision. Who the hell goes to the dealer for oil changes ?
@@juliahello6673 Nah its not that , there are a whole range of reasons people do not want EVs , i will say it again , EVs are not a direct replacement for ICE vehicles , EVs come with distinct compromises and disadvantages . If you have an undemanding commuter role for an ev they can do the job , but in a variety of other tasks , they suck , and this is fact , and again , a family member has dual motor long range , which i have driven many times , but my conclusion stands .
The shorter the charging time the better it is for person charging.Because the ford lightning has a large battery 150kwmax charging speed this only means one thing you will be waiting around for a while until it is fully charged
I have an EV. For commuting. The range of the Lightning is not enough to buy. Cost is second. You can get an ICE truck with greater mileage and more pulling ability.
Like Simon Sinek says, you have to start with Why. Buying a Ford over a Tesla EV is asinine. It’s not the product. It’s the story. It’s the idea. It’s the reason. It’s the vision. Ford wants to sell an EV car. Tesla is after something entirely different. Start with Why.
@@serpserpserp it’s why no one buys an EV at those rates. A Tesla model y base model with no extras is $1000 a month Canadian at 6% interest over 8 years and that is with $10,000 on teslas own finance. Any discounts are cancelled out by the taxes which are added after the discounts are applied
The F150 lightning is probably the most excited I've ever been about an EV even though they're a bit big, because of the range and the price. Unfortunately in Aus they're double the USA price, if you can even get them. It would be nice to have a good range EV ute or van in Australia that doesn't break the bank! The BYD Shark sounds like it will be the closest, but I'd rather a full EV than a PHEV.
They aren't selling because all the ones that get on the lots around me are brown and $90k. When I shopped and talked about ordering an XLT that was going to be about $70k. The dealer said we can order it but it will never show up.
I went to my local Ford dealer and there was NONE to show me. (Supposedly a friend of the dealer had it at home.) I made an appointment to see it 2 weeks later and they sold it the day before my appointment. Now they have NONE to show me. You can't sell any if you have NONE to sell!
Dealer salespeople, especially at Ford, are so used to selling gas or diesel trucks that they just do not want to sell a heavily discounted electric truck when they have a slam dunk and large commission on a non-electric truck.
This truck is actually a good truck and if people would use these trucks to the fullest then they would definitely benefit from it as you can use the power from the truck to power appliances and other things. Would be a critical vehicle to have when dealing with hurricane zones as long as you have a solar energy unit to charge it when not in use then it would be a hands down good buy
Not selling for the very reason you indicated. Slow charging for a massive battery and heavy truck. Thus a lower efficiency EV compared to smaller cars.
I'm A Cybertruck fan but don't see Ford truck guys switching over. The guys here are complaining about Ford service would be even more unhappy with Tesla service.
You hit the nail on the head with charging experience. If you can't charge at home, then charge speed matters a lot for a work vehicle. The Cybertruck easily sells better because the Cybertruck drives so much better than any other truck. I don't care about Kyle Connor loving the Silverado EV or Zac and Jesse loving their Rivian and F-150 Lightning. If I want an adventure vehicle, it's the Cybertruck. Of course there is a limit to how many people have the money for an adventure vehicle.
Yeah okay dude. I am not supposed to care about the countless trusted reviewers that have driven every EV truck for years. Contrary to what they say, some fanboy dude on the internet says the Cybertruck drives so much better. I tested all of them out myself and you are so wrong. The lightning drives the best for comfortable touring driving and the Rivian has much harsher ride due to its air suspension but it is the best handling for both sport and off road. The Cybertruck is the worst driving of the three as it also has air suspension which is less cushiony, but its bigger and bulkier than the Rivian to out handle it.
I’d say the biggest thing that hurt F150 lightning sales in Q3 was cyber truck released Silverado EV released and Rivian announced an update for the R1 at this point the F150 lightning is the oldest model and it’s the slowest charging. And the range isn’t all that great also while compared to those others, it is a good price. It’s still a lot. If it would update it with faster charging, I think it would go a long way to reviving their sales or if they chop the price.
It's like you spent zero time actually understanding this simple dealer incentive. Ford is paying $1k / truck (1-9) to the dealer as a sales incentive to dealers if they can sell trucks from their premanufactured pool. The bonus goes up the $1500 / truck (10-15). The total maximum bonus to the dealer is $22,500 if they can sell 15 lightnings. Frankly that's nothing in the big scheme of sales incentives. I have a 2023 Lightning Lariat that I bought back in Feb 24 and I love it. After incentives and rebates my I paid ~$57k which replaced my 2014 RAM1500 Laramie Longhorn. I loved my RAM, but frankly the only advantage it has over the Lightning is range/towing range. The Lightning is faster, quieter, tows better, and is far cheaper to operate ($/mile). The 240v output is an awesome solution for home backup during emergencies. My Ram could only tow ~7.5k lbs, but I can easily tow 10k lbs with the Lightning. I get that range is a thing, but frankly how many half ton pick up buyers are towing daily for >130 miles / day (~47k miles / yr) or driving more than 260 miles/day (90k miles / yr)? It's very easy to hit these ranges (100% charge) with only overnight charging at home. My 80amp charger (~17kw) can go 0-100% in ~7.5hr or 0-80% at a high speed charger in ~40 minutes. For sure if you're going to use the truck for road tripping constantly then this is not the vehicle for you. I frankly think a 500 mile / day is no big deal but 1000 would be tedious because that would require 4 or more charging stops. The GM Silverado EV is cool and has massive range with its 200kwh pack, but it it's way more expensive than F150. It's realistic to get into a Lightning Pro for $50k and the GM products don't get below $90k. The $80k price point is critical, because of Fed and state $7500 rebates. GM can't get to that price because of the battery cost so you have to really want the big battery.
I am a general contractor. I would love to buy 5 or 6 of these trucks. But I am never going into a Ford dealership after their actions over the last few years. Their unrepentant greed can not be forgiven.
The Chevy/GMC trucks are out with 460 miles of range and 350kW charging. That's why. The next generation Lightning's will be 800V, so people are going to wait.
When they first announced the Ford F-150 electric the price was supposed to be $40,000. At that price I would have purchased one immediately. But now the prices are out of control and the return does not worth it. Especially since day lose so much value in the first two years of ownership, and most accidents will total the vehicle. Lower the price back down you'll have a customer
It maybe the price... last I heard they've gone from 40k preorder to 100k plus... at dealer... I saw one yesterday ... where I live everyone has a truck or two I have a F250 4x4 myself..
I'm a little suspicious of all the commenters who say they'd buy a gas F-150 but the Lightning doesn't fill the bill for a work truck, because I don't see F-150s being used as work trucks out here in the real world. They are more often used as cars, which is what they are made for. Likewise for people saying they cost too much for poor overworked underpaid Americans -- see Cybertruck. Other reasons being put forward are more likely. It looks like Ford is just behind the competition, another example of too little too late.
Haven't looked at 3rd quarter full size truck sales, but Q1/Q2 full size trucks sales (combined) were over 1 million ICE. Don't know what mid-size trucks are, but regardless, ICE runs America.
Why? Because it will likely see recalls like many other Ford products, statistically. I am a Ford fan but the quality issues are nuts. Between the stainless steel Cybertruck and the Lightning, which one will rust out first? I have the feeling the Cybertruck will last a lot longer. My 2 cents.
Cut the price in half on all models and they will sell. Only problem is Ford and their dealers thought they could get super premiums for electric vehicles. But when you charge Mercedes money for a Ford; it don’t sell!
The Ford 150 Lightning not selling. Ford are up against the Cybertruck. Sure, not everyone can afford the $100,000 or so for the Foundation edition, or the Cyberbeast - but my guess is people are waiting for the cheaper models to be produced, and not buying other trucks...time will tell....
Just like people from America, don’t understand ‘the world’, people from other countries don’t understand America and Americans. Our lifestyle’s, freedoms, geography, and other, make the F150 Lightning a hard pass for truck buyers. The reason the Cyber Truck outsells the F150 Lightning is the Cyber Truck buyer would have never considered a truck, had they Tesla never made the Cyber Truck. The Cyber Truck sales numbers are a rounding error compared to total US domestic truck sales. If you actually use a truck to make a living with it, no current electric truck is a viable option for more than 40-50 miles of use in the US.
The Cybertruck is outselling the lightning right now because they had 4 years of pre-sales built up. 99% canceled and you can already put a new order in. CT is an impractical fashion statement and its already saturated. I predict their sales to drop like a tank very shortly.
Why? This is only good for driving around town. It cannot tow, and you cannot drive out of town, even between big cities. This is not a Tesla, charging station are scare in North America. I lived in Condo in Toronto, we still do not have any EV charge station in our Condo.
I'm ready to buy an EV truck before end of the year for tax savings and power back up purposes that's not the cyber truck or Rivian because I do truck/work things and know how much it costs to operate an ICE truck towing or not. I'm just waiting for Chevy to release more sanely priced and compelling models like LT, to push Ford to seriously discount. Just need another $5k off then I'm in.
Honestly, I think it's a disconnect between the types of people in the US that want to buy EVs vs the types of people that usually buy pickup trucks here. Plus the fact that a lot of pickup truck buyers really want to be able to tow for long distances (even if they didn't actually do it, they want to have the ability). And the towing range losses for just too much for even the battery to make up for, especially given the charging situation between cities, and the max charging speeds even theoretically available on the truck.
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Ford Mustang continues to carry the Ford BEV effort absolutely but there is still huge blowback in particular from the UAW as relates to pure play BEV Trucks as these vehicles have suddenly become very capable and are starting to impact the massive Class A market for Semi trucks in the USA. No diesel fuel, no crazy emissions, no mechanical transmission, great electronics and safety systems for both driver and passenger this is not a demand problem but an Industry problem that simply has no interest in anything battery electric never have been interested in this product never will be so yes this FUD serves that very well and is hardly surprising but given a new massive slew of offerings Rivian, Ford, General Motors, Tesla soon Dodge this is a future that can no longer be denied for commercial trucks in the USA and Canada. These trucks are now capable enough to start putting the Dealerships themselves "off grid" meaning no more power bills so yes...if Ford GM and Dodge were serious about their offerings they would be effecting that for the Dealerships that play ball with Future as Now Ford until then can have all the discounts they want on Ford Explorers they want and *RAPE* the end user that way. Until they play ball here these ICE Platform clowns are dead Industry group walking as far as the USA is concerned except maybe in Texas and Alabama. Long $tsla Tesla Motors strong buy as they are not burdened by all these backward ass morons living on some Eastern Front Battlefield still fighting the Mongolian Horde😊😊
I bought one last Spring, and it’s the best truck I’ve ever owned.
It must be your first truck
@@DirkDiggler-p5q Nope, fourth truck. Three V8 Silverados, and now this EV F150.
I agree the truck is fine with great performance, it’s quiet and I like the interior with the exception that its range is not adequate. It needs to be able to go at least 400 miles between charging, something it can’t do now.
Well, at least tell us why. And how much you paid :)
Which shows the problem is not the truck
I have both a 23 lighting (small battery, 2 years and 30k) and a foundation CT (4 months and 10k duel motor) both are work trucks doing residential construction. In the past 30 years I've used everything from 4x4 sprinters, f350, 2500 Rams and even a UD flatbed. The first thing I will say is both the Ford and the Tesla are the cheapest trucks to operate and the most reliable and best to drive.
Here are the issues with the Ford that are most likely hurting sales.
1. The Dealers don't want to have anything to do with them... no recurring service charges and no internal expertise so why bother?
2. No charging networks (non Tesla) that work. I just drove from Athens GA to Cincinnati OH in the CT in 9 hours, about the same as my old sprinter. 95% FSD. I did the same trip in the ford and it was 14 hours... never again.
3. The charging port is on the wrong side to work on tesla chargers even with the NACS adapter... forces you to use 2 spaces.
4. UI is terrible.
5. NO over the air updates.
6. US media negativity paints a bad picture of all EVs as expensive, limited, and dangerous. Most truck buyers are invested in the ICE rumble and what they "know"....so why take a chance if it's "BAD".
7. Education. Most of us here in the US are clueless about the efficacy of owning an EV. Truck buyers are that times 10 because the traditional image ( most don't actually use their trucks for work). Even the folks terrified of climate change say things like "the grid cant take it" or "I hate Elon" and buy hybrids to signal their virtue and save a few bucks. They are clueless or convinced of some impediment that is usually not real, to buy any EV.
8. No EV sex appeal, nothing special looks like ICE to most people, not a rivian or CT.
So I don't believe the 150 KW speed is that big a deal as I have a older tesla that maxes at about that and I would drive it across country tomorrow.
The ford has the most "cushy" ride of any truck and even with the small battery I can beat the stated range by 20%. so for what I do it's a perfect truck, 30k cost under 7 cents a mile total cost outside insurance which has been equal to ICE. Considering you can buy my truck for 40k it's a bargain. The folks in the trade, farmers and ranchers that I let use the ford come back converts...Cost, ride quality and torque win them. They have no Idea that something like this even existed, (see number 6 and 7)
There is NO comparison between the two , The CT wins on all accounts except for the conversation factor which is a negative if you work. I just went to the dump towing a dump trailer and spent 30 minutes talking Cyber speak. In the ford no one knows its an EV until I open the frunk ;-)
2021 Model Y owner from Canada here. Had to reply, your post was amazingly thorough. Truly excellent and informative content. Thanks for your insights. 100% agree.
From a Ford SVC manager you nailed everything except the maintenance. Most dealers are not modeling their profit off of maintenance. They still will need repair, updates etc. that will require the dealership. The majority of my customer base does not keep their vehicles out to the 100,000 mile mark, that is when the bulk of required maintenance is due on a vehicle. That is if you're running it under a severe duty schedule. If you're not then it's 155k. That work usually goes to an independent shop or in many cases, as I've seen, just gets ignored.
People were all for buying the Lightning back when it was supposed to be just $40,000. But the dealerships screwed Ford over by jacking the prices up so outrageously. And now the hype is gone and no one wants it anymore.
Greed killed the Lightning
The lightning killed itself. Pickup truck buyers don’t want electric
I totally agree. I had a deposit on one when I thought 40k-ish as they first purported, then it was like 75k for the long range model. The pro was a thing but very bare bones. Blah blah. For 75k I'ld rather buy a Rivian. Or just keep driving my 2002 Land Cruiser into the ground with 215k and chugging along.
@@JDMSwervo2001 There is a HUGE market for a small light pickup with no thrills bells or whistles. 200 miles on charge. under 25k. they would not be able to make enough for every one that wants them
Exactly!
Maybe they should cut out the middleman and just pay customers to take them
Still wouldn't want them.
Ford doesn't care if the dealer actually sells it to a customer, only that the dealership buys the truck from them. After than it is the dealer's problem. Our local dealer still has 2023 lightnings and mustang evs.
Actually this would likely work IMHO I mean the biggest issue with purchasing a new car is a dealer. Just sell them through the app for a reasonable price you would sell tons of them
@@jerrycrane6830 what state, city?
@@BrisbaneTeslaGuy They are already losing $30K+ per unit. On the other hand, if they cut the price by $30K they would only lose twice as much per unit but their sales volume would go up. Sounds like any other government backed enterprise.
Dealerships don't want to sell vehicles that don't need routine maintenance.
Or need fixing from new every few months....
@@chrisheath2637 fix or repair daily a tag that is fairly lumped on ford trash
Bang that hits the nail on the head
They DONT even KNOW how to fix these 🤣🤣🤣... FORD is know for shit manufacturing and service...
Lulz
I am planning on buying a Lightening. It will serve double duty as a home battery backup for an off grid solar system. The 131 kWh battery is the equivalent of $35,000:of home batteries and if I ever run out of batteries in a cloudy stretch of weather I will just run into town and recharge there, giving me another 3 or 4 days worth of electricity. Given that it serves to replace $35,000 worth of batteries, I am thinking it is like getting a truck for $35,000 less than what I pay the Ford Dealer for the truck.
Which trim?
If you're off grid are you going to have some fixed batteries as well, to cover for time when the truck is in use?
Don't forget it's over 6000 lbs so you can take full depreciation from your taxable income if it's for business use. That stacks with $7500 federal tax credit (if you qualify). So it's a triple play, reducing taxes, getting power backup and getting a reasonably "efficient" truck to use (compare to 15 mpg ICE trucks).
I suggest you watch the video entitled "Replacing My OFF-GRID Power System With an E.V. (not what I expected)" on the Ambition Strikes channel. In essence, the channel hosts bought an F150 Lightning for the same double-duty goal that you have. They ran into a few teething problems, so if you watch the video you can be forewarned about them.
@@adrianthoroughgood1191 he said it was a battery backup.
Correction...Third quarter Lightning sales were 7,162 (up 104% from the same period last year), not 3,000. The Ford rebate is (from memory), something like $1000 if the dealer sells one, $1,500 for two etc., so not much different than other deals that car companies often make.
Ford sold 7162 in Q4 of this year, up from 3503 in Q3 of 2023.
Ford should start selling the Lightning direct, cut out the stealerships and give the customer the discount
You think that will make the dealers want to service it even more?
that's illegal
@@adama7752 Not in all places.
Ford dealers would riot if Ford tried that.
@@EnriqueAThieleSolivanIt’s illegal in US. Tesla can’t in at least 7 states, after more than decade of fight with these states.
The dealer I went to wanted $15,000 above retail for me to buy it!
lol I got over $23,000 off of MSRP.
How long was that ? thought they were done with the crazy markups?
That happened with some dealers (not all), even Tesla marked them up to $120,000!
Calling bull shit on that
@@john335i Maybe in the first six months after they where released. There were a few dealers trying to cash in. Certainly not anytime lately, most are getting thousands off.
It's amazing what people will believe from some guy just posting stuff that he didn't take the time to back-check: "Ford is the second best-selling electric vehicle brand in the United States this year, behind only Tesla, with sales figures going up 45% compared to last year's January-September period."
IMHO it’s trust. Ford has a lot of quality issues with their ICE vehicles. They’re also relatively new to EV, dealers and mechanics are scared of them. Ford got started too late into EVs, they should have slowly built up their products so that the ford infrastructure could adapt. They need to get out from under the mountain of 3rd party partners and suppliers and into efficient integration of EV modules. It wouldn’t hurt if they were more open about the software/protocols used so that the vehicles would be easier to diagnose and repair.
Ford had an ev back in the 90's only for California. As soon as the law changes they eliminated them, and stopped the rersearch. They could have been ahead of Tesla (same for GM) but the bean counters decided to kill their own ev. Now it is too late to chach up, and worse I doubr if bothe Ford, and GM will survive at least 4 more years. Once the US reaches 10% the rest will come very fast.
I just bought a Platinum Lightning in October, already have 5000 miles, I freaking love this truck.
The real winner in the EV truck race is the Chevy Silverado EV. 450 miles of range and 100 miles of range in 10 minutes at DC fast chargers. Let’s see how this sells.
Make sure you have a huge wallet because it will cost more to charge than paying for fuel for ice vehicles
Charging at home is what makes evs so convenient and reduces cost. Also always fast charging degrades the battery quite considerably
@@horoh1maybe not so much if you can charge it at your place of work or at home during down time/overnight with that range?
@@horoh1depends on price of electricity. If you can charge at home with cheap electricity EVs make sense. If you're paying more than $0.35 per kwh, doesn't make sense to go EV.
@@gargalash9191 Yeah fair to say if thats all you do , but not so convenient out on the road , and even less convenient if you have to tow stuff any distance , because the very nature of electric vehicles is when they are under heavy load they use energy at an exorbitant rate , and if you have to cover long distance in a hurry , your screwed.
We don't want full size trucks with slow charging and short range. We want mini trucks with long range batteries...
22 Lariat Lightning ER. Best truck I have owned. I almost never tow, but when I do the performance is incredible. 90% of my driving is in town. The range is excellent for that. I do have an ER in case I do need to do 1000+ mile trips. So far this vehicle is way cheaper then a ICE F-150. No MX and fuel costs.
People don't understand the EV, this is why they are not selling. Also the dealerships will not get as much money for the MX, no incentive.
Adding a range extender will make the Lightning unstoppable.
70,000 miles into my '22 Lightning Lariat ER, 1st EV and 7th F150. Super reliable. Just tires, rotations and wiper fluid. Eats up the miles.
I bought mine a year and a half ago and hardly ever saw another one on the road. Now I see at least one or two every time I drive.
Spot on. Ty for your ownership feedback. FUD is overcome by education and familiarity.
I purchased a 2023 XLT with the lariat wheels and driving features for $45,000 new with a standard range battery.
Great truck! People know nothing about them and just assume they are crap.
If you charge at home, even level 2 charging is fast enough, and the battery won't degrade with gentle charging
If you can charge at home, you are probably not using it as a work truck. If you wanted a ev, you would be better off with a tesla.
@@jerrycrane6830 LOL... We just picked a lightning up as a work truck. Most contractors such as ourselves never leave the city limits, under 100miles per day. The lightning has a huge frunk where we can store and charge our tools so our truck bed stays empty to haul materials. Cybertrucks frunk is tiny and not powered. The Lightning also has a fully boxed steel frame that won't snap in half when towing a trailer and hitting a pot hole. Lastly, we could buy three lightnings for the cost of one cybertruck. To say you're better off with a Tesla for a work truck is just fanboyism.
@@jerrycrane6830 rubbish
YEah it will still degrade mate , just slower .
Around here, we can't touch one for under $70,000, they have no base models, nothing to get people to really take the plunge. I've driven them, they ride amazingly, but the barrier to entry is pretty high. Plus when you add in the fact that to really use any kind of level 2 charger you'll have to invest in getting some 220 lines run to your garage, that's going to jack the price even higher. People are starting to become very sensitive to price, and it shows in what is or isn't selling.
@@MrBillrookard 4 awg wire for 220 is quite expensive.
I have a sale pending for a brand new Flash trim (with max tow package and 9.6kW pro power onboard) for *$49,840* plus tax after all the incentives they are offering, and this is in a state with no state incentives. Plus it comes with 0% APR for 5 years. The Cybertruck is more than $30,000 more expensive. Try finding a gas F-150 with heated steering wheel for under $50,000. Cheaper than gas!
Fords aren't selling because the car buying experience at dealerships is ATROCIOUS. I went in to take delivery of mine and got the bait and switch (agreed upon price wasn't available when I got there). Probably wasn't intentional, but it was an inconvenience, because then I had to find another truck and get it delivered. Then the delivery was delayed. Then when it arrived, it had a dent on it. Now they have to MAYBE do a paintless dent repair, if not it has to to go to the body shop (no thanks). I hopefully will get mine Monday. If it's not ready, I'm going with a 2 year lease on a Kia EV9.
Charging speed isn't terrible on Lightning, it's a slow max of 150kW (you get a boost near the beginning that goes slightly higher), but it holds that 150kW up to 80%. My 2018 Model 3 starts tapering to under 150kW by around 45% (newer batteries are even worse). It's not worth it to charge Teslas to 80% at superchargers because you're down to around 60kW by then. Lightning will keep chugging 150kW at 80%, then it plummets to around Tesla speed beyond that.
So if you go deep (which you do when towing), the F-150 Lightning isn't bad. It's a good value relative to other trucks. It's just not the best in class.
And this story is complete junk, I debunked it in about 30 seconds using the powrs fo Mr. Google. The Viking should try something similar. This guy rarely checks any of his statements before posting his prolific and often erroneous 'ev news reports'. I only subscribe to see what inaccurate drivel he'll put out next.
I GOT A GOOD DEAL ON MINE WHEN I BOUGHT IT. IT'S A GREAT TRUCK
No need to yell ;)
What’s going on?? Sticker shock is what’s going on. Monthly payments that rival mortgage is a clue.
It is not just the initial cost, insurance, tires, and fast charging fees need to be considered.
And it's a Fixed Or Repaired Daily.
@@N20Joe 95% are still on the road. The other 5% made it home.
@@jerrycrane6830 that’s funny!
You are absolutely correct at the sticker shock. Needed to buy a new truck for our company and was shocked at the price of all trucks (EV and ICE). Ended up getting a Lightning for cheaper than its ICE equivalent. In other words the reason they aren't selling is not price because people seem to have no problem spending 80K+ on ancient ICE models.
I just bought one. Amazing truck
Outside the Cybertruck, there is no latent demand for an EV truck
Current sales is meeting demand at the current point.
Similarly, Cybertruck sales are plateauing as the latent demand is drying up. Of course, Tesla is in a much better position to lower the price.
Dealers were given incentives of 1.5k per truck up to 15 units or 22.5k total per dealership, which is not a high amount compared to many other incentives typically given to push Q4 and annual sales numbers.
I love my 2023 Ford Lightning. I just went on a 209 km trip and came back home without any need to charge. Got home and plugged into my 80A Level 2 Home charger. 4 1/2hrs later, back up to 80%
Lol. 4 ½ hours to recharge. Takes me less than 5 mins to fill the tank with diesel. Oh and then I can do 900k, before needing to refill.
130 miles.
@Car-crazy I can drive for over an hour and not see a gas station so something that needs a wall socket isn't going to work out.
@@GoonyMclinux haha, exactly!
Round round, get around, you get around...🎵Yeeahh!
I literally at leased one yesterday and I'm waiting for the Ford power promise home charger install in the next couple weeks. In the meantime, the inconvenience of charging elsewhere, even at a Tesla fast charger is more trouble than it's worth for most truck people.
The speed and features are really amazing on this thing and it can even power your house in an outage.
My 36 month lease starts with 5500 cash out-of-pocket and $278 per month.
It's for business so it's a write off and it just finally made sense. It's my firstEV.
I’m convinced that part of the issue is that there is a large overlap between the people who Ford markets its trucks to and people who get more exposure to and/or are more susceptible to heavy anti EV messaging.
hopefully, as George Harrison once said, all things must pass, and the anti ev thing will be part of that also. My Dad (UK) was in WW2 and his bias toward the enemy would never leave him till the day he died. I think this type of thinking unfortunately will prevail for quite some time.
@@TerryHickey-xt4mf it never saved your dad money to befriend a German.
Never thought I’d create that sentence. My point is that I suspect much of the dislike for EVs will fade when they become the less expensive option rather than the more expensive option, which does look set to occur in coming years.
Ford isn't promoting the lighting. I haven't heard or seen anything about a lightning in months. Actually I thought maybe they had given up on the lightning. I've got 220 thousand on my current f150 and was planning on buying a lightning for my next vehicle but I'm having second thoughts because I'm not sure ford is going to be selling them anymore.
I have owned a Tesla and now own a Kia with fast charging. In Florida, I have had no issues with Electrify America network.
Just bought my 2nd Lightning last week. went from 22 pro version to the 24 flash version. Much more refined and ER battery was WELL worth the purchase. I got 16k off MSRP with rebates and fed incentive, 1.9 % apr. amazing. and in love. Shocked they don't sell a ton of these trucks. put 82k miles on my pro with 0 issues whatsoever. at that time was best truck ive ever owned and have owned tons of trucks, gas and diesel included.
There's no support for the Intelligent Home Backup. The functionality has been removed from the app and the companies who sold the home integration kit hardware are out of business.
WTF? This was one of the big selling points!
I own a renovation company. I have been tracking my KM for a year to see if I can get away with the lightning. Also having to drop to a smaller box was a bit of a hold up for me.
I picked one up after talking to a other contractor who owns one. It has been a great truck and I should have made the switch earlier.
I do believe that if an EV company made a truck with less electronics, a longer bed with even 550km range it would also be more appealing for workers and fleets.
My son bought and XLT lightning in the third quarter . The dealership really wanted him to buy a lease which he did not want . Not sure why they were pushing the lease . He drives to many miles to make that practical . He could drive a bit over a 100 miles a day when working . Charges at work and home ( with solar ) so charging speed is not a factor . He does have the standard range . He really doesn't want to take it on long trips which is the Achilles heal of the truck .
Now he drove to LAX airport to go on vacation for a week . The extended parking came with level 2 charging that he leaves plugged in while he is parked and will have a 100 percent charge when he gets back to drive home which is very cool .
I think what you can compare the Ford lightning standard range to is driving with a half tank of gasoline . So that's the mindset you have to have to deal with . The truck on all other points is fantastic. Maybe up to 150 mile per day range . Short tows . If your in that type lifestyle it's a very good deal .
I think Ford does not want to allow high dc fast charging to preserve the battery life
I bought one, it’s awesome! Such a great truck. Extended range is more expensive than gas equivalent.
I just picked up a 2023 platinum for 70333 plus tax tag title and license. Brand new. 22,512 off MSRP. Took some negotiations but I think I got a great deal.
Hello Sam, I have watched your videos from the beginning and just wanted to update you on the follow rebuttal. This was one I couldn't even finish as it was incorrect and seemed to be "Ranting" in response to your video above. Electric Viking's False Rant on F150 Lightning Debunked! 10K views
1 month ago Trucked Up EVs === Overall I think you are far more POSITIVE towards Ford, GM etc than negative, almost without exception. I have subscribed to your channel, the first one ever for me, and just wanted to thank you for the enjoyable Green Energy, Batteries, and EV news. WELL DONE. All the best, Paul
EV buyers in the US are still early adopters. The Lightning look is designed for traditionalists. That’s going to be a hard sell. Cybertruck was designed for the bleeding edge. Totally different market for now, but the more that people see it and get used to it, it will gain mainstream appeal. It’s great to see Ford trying but they just seem to be making obvious errors each step of the way.
Agree with your point. In Australia, it's just way too expensive. If it is $100k here, Every third neighbour will own this ute. Ford Australia should sell direct to the buyers.
Lov mine and yes I have felt my dealer resents the ev revolution, tried to buy a new 2024 trade in my 2022 and I got crickets! I have done regular maintenance every 6 months myself (4 jugs of windshield washer fluid in 2 years) so that could be it also.
Not sure where the numbers came from on this video but the lightnings sales in Q3 2024 were over 7000 units and they are over 22 000 YTD just shy of the 28 000 that the new Cybertrucks sold with pent up demand of 2 million preorders. The Lightning sales are up 111% from Q3 2023. The $22500 the dealers would get is not per vehicle. They get 1000 for the first 9 sales and 1500 for the next 4. They get that if they sell off of the new central distribution centre in attempt to get specific vehicles to customers faster by pooling rather than every dealer having their own inventory. Come on Sam... Why are you doing this kind of dis-service to the EV community.
Just posted the same: ruclips.net/video/6B1lvVPHR2k/видео.html
@@truckedupevs Hey Buddy... Love your channel. You always have excellent content promoting the facts, both good and bad about EV trucks. Really love your current series of traveling across Canada in your Lightning.
@@truckedupevs Oh and PS... Yeah, not sure where Sam got his numbers this time. It's not like Ford hides their sales numbers. It's publicly accessible. The 7000+ Sales in Q3 with 111% sales increase has been posted everywhere and I've seen it in countless reviewes, including TFL break down of all the truck sales for the quarter and Now you have it too. It's almost impossible to get it wrong. So I don't know what is up with this. Anyways, contrary to the incorrect doom and gloom presented here, its great to see that EV truck sales between all manufacturers are up tremendously.
@@darpompie4354 Thanks Dar!
Sure, they are literally up "100+%" from a year ago, when sales were tiny!
If they had sold one a year ago, and sold three this year, that would be up "200%"!
And Ford had over 18+months head start on the Tesla CT, and they have 25% less sales, that's "success"?
The video might be off on the specifics-but the point stands -the Lightning has been a bust.
For a comparably priced vehicle, I chose an R1T. Had a reservation for both back in 2022. Ford took the cheap route and simply electrified the butt ugly F150. The front end of it looks like it should dispense DVDs in front of a 7 eleven. Huge miss Btw, I’m a ford guy. Drove 250s all my life. Great trucks
I bought a dual-motor Cybertruck last week.
A Ford dealer screwed me over 20+ years ago. They NEVER saw another dime from me!
The problem with the F150 Lightning is that it is not really a work truck. Its range when towing is abysmal, because of its weight it eats up tires, and insurance is costly. Finally, driving it on work sites invites battery damage which may result in a totalled truck. There are only so many people who want to pay premium prices for toy trucks.
Spot on, my guess is that like this whole EV Madness is that NOONE EVER ASKED the truck buying demographic what they NEED and what they WANT in a new redesigned EV TRUCK ! which after seeing what is happening in this EV market it's Business DISASTER ! EV intrest and Trust is DEAD, no one that I know wants them at any price. Too rich for my blood ! even down here in SoCal !
@@ImLivinSD What jobs or industry needs a truck that has to tow more than 8,000lbs and tow that more than 150 miles a day? I guess down there in the Outback, you might have to drive more than 100 miles one way to a job. May as well get an Aptera and run on the sun. But in SoCal, there are plenty of chargers. It's just always going to be cheaper to buy a beater truck to start a business. New work trucks in general are more rare. But if you're going to buy new, the Lightning can save over $100 per week in fuel. Or more.
Not sure what you're talking about. We introduced a lightning to our fleet and it's the best 1/2 ton ever. It tows better than any of our ICE half tons, we store and charge our tools in the huge frunk so our bed can stay empty to haul materials. We power entire job sites with propower outlets. Like most contractors, we rarely leave the city and are always under 100 miles per day. We have no gas stations to ever waste our time at. Just plug it in at the end of the day and you start full again in the morning at 1/5th the cost. No down time for oil changes either. We expect to save 10k/year over our ICE trucks. The lighting is also solid, Fully boxed steel frame and heavy steel skid plates from front to back. No way you are damaging the battery. We do not baby it. You don't have to like EV's but stop spreading FUD on something you clearly know nothing about. We are so surprisingly impressed with the lightning that all our future work trucks will be EV's from here on out.
Many CT sales were to influencers, celebrities and others who see it as a status symbol, rather than a real work truck.
They are priced too high. But all pickups are right now. All the Ford profit eggs are in the pickup basket.
Yes only the Ford Mustang remains. All the others were eliminated a few years ago.
@@EnriqueAThieleSolivan For those of us who grew up in a land of Thunderbirds, Avantis, Rivieras, Firebirds, E-Type Jaguars, 427 Cobras, Stingrays, Bullet Mustangs, and other “muscle cars”, the current offerings are, for the most part BORING! Look-alike crossover SUVs and pickup trucks don’t “build excitement”, and the $4000 Corvette has become the $140,000 Corvette, out of reach for the average Joe. No wonder people aren’t excited about buying new cars any more. Throw in insurance costs and it’s “No Sale”.
In America, full size trucks are often used to haul heavy stuff fairly long distances. The lightening has fairly short range and is slow charging. Those things don't go together. I personally would like to have a Lightening but I want one just to run around town in and to take some trash down to the dump. Easy stuff.
Ford is not selling F150 of any type right now. They're too expensive
I looked at 3 available Lightnings at my local dealer and considered buying one until I saw the dealer mark up of
$29990.00 on every one!!!
My friend says his f 150 is only good for 250 miles run time. I’m sorry but I feel I would be setting at a charger way to much, just can’t justify paying 100,000.00. Give me a battery that can haul a loaded trailer and a good range at a decent price and I’ll buy one. Until then forget it!
plenty of big rigs in europe do it
How often are you going over 250 miles in one day? When you charge at home, the truck has a full battery every morning when you leave for work.
All down to range, the silverado ev with the massive 200kwh battery destroys the Lightning
Great range but dismal payload due to heavy battery. Tow a trailer with 1000 lb. tongue weight and you have almost nothing left with two people in the truck.
1. The US anti-EV media propaganda is centered on the pickup truck segment. 2. Car dealers hate EVs because they don’t;t require oil changes, brakes, etc 3. The knowledge that Ford can use Tesla Superchargers is still not well known.
It’s not just media. The number of people who spend their precious time badmouthing EVs on social media is astonishing. People are afraid of change, and people get a lot of identity and status from the vehicles that they drive.
@@juliahello6673 People are afraid of Change .....LOL that is a good one ! Maybe just maybe the media is putting FORD on notice that 100K+ trucks be them ICE or EV are not what us sub 6 figure income people can afford. Might be that we are in a Recession and if things keep going Depression why ? excessive Govt Spending on you guessed it EV transision. Who the hell goes to the dealer for oil changes ?
@@juliahello6673 Nah its not that , there are a whole range of reasons people do not want EVs , i will say it again , EVs are not a direct replacement for ICE vehicles , EVs come with distinct compromises and disadvantages .
If you have an undemanding commuter role for an ev they can do the job , but in a variety of other tasks , they suck , and this is fact , and again , a family member has dual motor long range , which i have driven many times , but my conclusion stands .
Dealers don't pass on the savings, choosing to keep prices high.
The shorter the charging time the better it is for person charging.Because the ford lightning has a large battery 150kwmax charging speed this only means one thing you will be waiting around for a while until it is fully charged
I have an EV. For commuting. The range of the Lightning is not enough to buy. Cost is second. You can get an ICE truck with greater mileage and more pulling ability.
Like Simon Sinek says, you have to start with Why. Buying a Ford over a Tesla EV is asinine. It’s not the product. It’s the story. It’s the idea. It’s the reason. It’s the vision. Ford wants to sell an EV car. Tesla is after something entirely different. Start with Why.
No one can afford $1000 plus a month on a depreciating asset when mortgage and rent payments are double or triple that.
True, this is why nobody buys ICE BMW, Benz, VW's or Audi's anymore.
@@serpserpserp it’s why no one buys an EV at those rates. A Tesla model y base model with no extras is $1000 a month Canadian at 6% interest over 8 years and that is with $10,000 on teslas own finance.
Any discounts are cancelled out by the taxes which are added after the discounts are applied
That's it maybe people are afraid of rent payment vs new Shiny EV Payments.
No. This is a very high price for a working truck. So it competes with personal vehicles.
There is a simply explanation: everybody is waiting for Cybertruck. 😀😀
I test drove one and it was great, they wanted 93,000 usd so we didn’t buy
The F150 lightning is probably the most excited I've ever been about an EV even though they're a bit big, because of the range and the price. Unfortunately in Aus they're double the USA price, if you can even get them. It would be nice to have a good range EV ute or van in Australia that doesn't break the bank! The BYD Shark sounds like it will be the closest, but I'd rather a full EV than a PHEV.
Same old story. Unethical Dealer sales tactics ruins the Ford buyer experience and compels customers to buy competitor trucks
price, slow charging & stealerships
They aren't selling because all the ones that get on the lots around me are brown and $90k. When I shopped and talked about ordering an XLT that was going to be about $70k. The dealer said we can order it but it will never show up.
I went to my local Ford dealer and there was NONE to show me. (Supposedly a friend of the dealer had it at home.) I made an appointment to see it 2 weeks later and they sold it the day before my appointment. Now they have NONE to show me. You can't sell any if you have NONE to sell!
Dealer salespeople, especially at Ford, are so used to selling gas or diesel trucks that they just do not want to sell a heavily discounted electric truck when they have a slam dunk and large commission on a non-electric truck.
This truck is actually a good truck and if people would use these trucks to the fullest then they would definitely benefit from it as you can use the power from the truck to power appliances and other things. Would be a critical vehicle to have when dealing with hurricane zones as long as you have a solar energy unit to charge it when not in use then it would be a hands down good buy
Have you thought much about hurricane zones and solar panels?
Yes. Buy Portable solar and generator. I have them and I don't have a ev
Surprising since i ordered mine only getting it in 6 months. Wanted a cyber truck but who knows in how many years ill get it min 2 years.
Not selling for the very reason you indicated. Slow charging for a massive battery and heavy truck. Thus a lower efficiency EV compared to smaller cars.
The Cybertruck is available for immediate delivery
I'm A Cybertruck fan but don't see Ford truck guys switching over. The guys here are complaining about Ford service would be even more unhappy with Tesla service.
The Cybertruck is ugly as sin.
Which means that 99% of their 2 million preorders cancelled.
You hit the nail on the head with charging experience. If you can't charge at home, then charge speed matters a lot for a work vehicle. The Cybertruck easily sells better because the Cybertruck drives so much better than any other truck. I don't care about Kyle Connor loving the Silverado EV or Zac and Jesse loving their Rivian and F-150 Lightning. If I want an adventure vehicle, it's the Cybertruck. Of course there is a limit to how many people have the money for an adventure vehicle.
Now is a pinch nbelow $80K. Enought to complu with the less than $80K for the federal incentive. To can get one now for only $72,500.
Yeah okay dude. I am not supposed to care about the countless trusted reviewers that have driven every EV truck for years. Contrary to what they say, some fanboy dude on the internet says the Cybertruck drives so much better. I tested all of them out myself and you are so wrong. The lightning drives the best for comfortable touring driving and the Rivian has much harsher ride due to its air suspension but it is the best handling for both sport and off road. The Cybertruck is the worst driving of the three as it also has air suspension which is less cushiony, but its bigger and bulkier than the Rivian to out handle it.
I ordered 2
I’d say the biggest thing that hurt F150 lightning sales in Q3 was cyber truck released Silverado EV released and Rivian announced an update for the R1 at this point the F150 lightning is the oldest model and it’s the slowest charging. And the range isn’t all that great also while compared to those others, it is a good price. It’s still a lot. If it would update it with faster charging, I think it would go a long way to reviving their sales or if they chop the price.
This kind of thing has been going on long before the EV ever existed. Overproduction, a recession!!!
2024 ford lightning xlt $ 77k . So it’s not way less expensive!!!
It's like you spent zero time actually understanding this simple dealer incentive. Ford is paying $1k / truck (1-9) to the dealer as a sales incentive to dealers if they can sell trucks from their premanufactured pool. The bonus goes up the $1500 / truck (10-15). The total maximum bonus to the dealer is $22,500 if they can sell 15 lightnings. Frankly that's nothing in the big scheme of sales incentives.
I have a 2023 Lightning Lariat that I bought back in Feb 24 and I love it. After incentives and rebates my I paid ~$57k which replaced my 2014 RAM1500 Laramie Longhorn. I loved my RAM, but frankly the only advantage it has over the Lightning is range/towing range. The Lightning is faster, quieter, tows better, and is far cheaper to operate ($/mile). The 240v output is an awesome solution for home backup during emergencies. My Ram could only tow ~7.5k lbs, but I can easily tow 10k lbs with the Lightning.
I get that range is a thing, but frankly how many half ton pick up buyers are towing daily for >130 miles / day (~47k miles / yr) or driving more than 260 miles/day (90k miles / yr)? It's very easy to hit these ranges (100% charge) with only overnight charging at home. My 80amp charger (~17kw) can go 0-100% in ~7.5hr or 0-80% at a high speed charger in ~40 minutes. For sure if you're going to use the truck for road tripping constantly then this is not the vehicle for you. I frankly think a 500 mile / day is no big deal but 1000 would be tedious because that would require 4 or more charging stops.
The GM Silverado EV is cool and has massive range with its 200kwh pack, but it it's way more expensive than F150. It's realistic to get into a Lightning Pro for $50k and the GM products don't get below $90k. The $80k price point is critical, because of Fed and state $7500 rebates. GM can't get to that price because of the battery cost so you have to really want the big battery.
Got so tired of Sma's clickbait churns I did this: ruclips.net/video/6B1lvVPHR2k/видео.html
Interesting… KBB says Ford sold over 7,000 lightnings in Q3, up over 104% from 2023. And YTD sales are up 23%.
I am a general contractor. I would love to buy 5 or 6 of these trucks. But I am never going into a Ford dealership after their actions over the last few years. Their unrepentant greed can not be forgiven.
Electrify America is such a distant second.
more like last at least in my area
The Chevy/GMC trucks are out with 460 miles of range and 350kW charging. That's why. The next generation Lightning's will be 800V, so people are going to wait.
I would really love to buy one. We have a model s and a model x. But here in switzerland its waaaay to expensive and impossible to get a good deal...
When they first announced the Ford F-150 electric the price was supposed to be $40,000. At that price I would have purchased one immediately. But now the prices are out of control and the return does not worth it. Especially since day lose so much value in the first two years of ownership, and most accidents will total the vehicle. Lower the price back down you'll have a customer
It maybe the price... last I heard they've gone from 40k preorder to 100k plus... at dealer... I saw one yesterday ... where I live everyone has a truck or two I have a F250 4x4 myself..
I'm a little suspicious of all the commenters who say they'd buy a gas F-150 but the Lightning doesn't fill the bill for a work truck, because I don't see F-150s being used as work trucks out here in the real world. They are more often used as cars, which is what they are made for. Likewise for people saying they cost too much for poor overworked underpaid Americans -- see Cybertruck. Other reasons being put forward are more likely. It looks like Ford is just behind the competition, another example of too little too late.
Haven't looked at 3rd quarter full size truck sales, but Q1/Q2 full size trucks sales (combined) were over 1 million ICE. Don't know what mid-size trucks are, but regardless, ICE runs America.
Ford should sue Tyler Hoover for that.
He's the one who destroyed that truck by completely misusing it.
Why? Because it will likely see recalls like many other Ford products, statistically. I am a Ford fan but the quality issues are nuts.
Between the stainless steel Cybertruck and the Lightning, which one will rust out first? I have the feeling the Cybertruck will last a lot longer. My 2 cents.
Cut the price in half on all models and they will sell. Only problem is Ford and their dealers thought they could get super premiums for electric vehicles. But when you charge Mercedes money for a Ford; it don’t sell!
The Ford 150 Lightning not selling. Ford are up against the Cybertruck. Sure, not everyone can afford the $100,000 or so for the Foundation edition, or the Cyberbeast - but my guess is people are waiting for the cheaper models to be produced, and not buying other trucks...time will tell....
Just like people from America, don’t understand ‘the world’, people from other countries don’t understand America and Americans. Our lifestyle’s, freedoms, geography, and other, make the F150 Lightning a hard pass for truck buyers. The reason the Cyber Truck outsells the F150 Lightning is the Cyber Truck buyer would have never considered a truck, had they Tesla never made the Cyber Truck. The Cyber Truck sales numbers are a rounding error compared to total US domestic truck sales. If you actually use a truck to make a living with it, no current electric truck is a viable option for more than 40-50 miles of use in the US.
funny... electric big rigs run all over the states and europe.
and you get petrol for about free, so......
The Cybertruck was fueled by hype and was bought and flipped for profit. The original owners didn’t even keep them
The Cybertruck is outselling the lightning right now because they had 4 years of pre-sales built up. 99% canceled and you can already put a new order in. CT is an impractical fashion statement and its already saturated. I predict their sales to drop like a tank very shortly.
It’s too expensive.
Why? This is only good for driving around town. It cannot tow, and you cannot drive out of town, even between big cities. This is not a Tesla, charging station are scare in North America. I lived in Condo in Toronto, we still do not have any EV charge station in our Condo.
I'm ready to buy an EV truck before end of the year for tax savings and power back up purposes that's not the cyber truck or Rivian because I do truck/work things and know how much it costs to operate an ICE truck towing or not. I'm just waiting for Chevy to release more sanely priced and compelling models like LT, to push Ford to seriously discount. Just need another $5k off then I'm in.
Its a way to good EV Pickuptruck!
It’s actually the second best selling ev truck and sales are doubled year on year.
Honestly, I think it's a disconnect between the types of people in the US that want to buy EVs vs the types of people that usually buy pickup trucks here.
Plus the fact that a lot of pickup truck buyers really want to be able to tow for long distances (even if they didn't actually do it, they want to have the ability). And the towing range losses for just too much for even the battery to make up for, especially given the charging situation between cities, and the max charging speeds even theoretically available on the truck.
I might have got one if it wasn't for the horrendous dealer mark ups. Same thing happened with the $20k Maverick that cost closer to $40k after these.