The real purpose of a sales conversation isn’t the “yes.”

Ever wonder what the real purpose of a sales conversation is in financial coaching? It's not about pushing for a “yes” - it's about helping clients reach clarity.
We want to guide clients to a clear decision, whether it's a yes or a no.
But too often we think it’s the “yes,” and being attached to the outcome can actually hinder the process.
Do you know why prospective clients might still feel uncertain after what seems like a great conversation? Is it unanswered questions? Or have we not created a safe space for honest feedback?
Either way, by focusing on clarity and decision-making, you're providing immense value, regardless of the outcome.
Listen in to the whole episode for more about how to get away from the “ick” feeling when it comes to sales conversations!
Video is linked here!
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