Your Business Is NOT What You Think It Is
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- Опубликовано: 27 сен 2024
- Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
Hands down the best entreprenaur chanel on youtube right now! Just 15 min into the video, pure gold.
Stocking Golf ⛳️ Cart beverage gal's cart could also be a potential niche for her canned beverage.
Amazing !!
This is my morning run dose of realty
This guy pumped out 5 high quality, high value, long form videos in the last week. WOW. Inspirational!
He’s on fire rn prob has more backloaded
RIGHT??
right? It's incredible
Is A.I already here?
“This guy” lols. Y’alllllllllll
This guy gives away more knowledge and experience than any other 10 "business building gurus" will charge an arm and a leg for
J😢
Mozi is the goat. He’s going to surpasses Buffet one day
True meaning of passion!
@@lucascorbin2552I think you underestimate what Buffett has done Hormozi is great but understanding and scaling million dollar businesses is very different from successfully beating the market for decades
100. No one comes even close
I have a feeling that at this point Alex is building a legacy for the Hormozi name. He is delivering to a point that it has no other way but to go down in history as one of the best information of the century.
It’s real.
"When money comes hard, that's when I go easy. When money comes easy that's when I go hard!"
This just changed my paradigm!
This actually works for me too. When I’m getting low on sales, I’ve realized most of it is because of my mindset. In those times I need to take a breather, reflect on my life, go outside, and then sales come back in again
@@arthursworld7302 I've experienced something similar. Often I'll be working on a project and hit a brick wall on a problem. I go on a walk for about an hour and a solution will hit me out of nowhere!
same here 🤯
I take it as. If sales come harder then there something in your system that’s broken or it could be outside influences outside your control. If its not the later then it’s time to prep and educate yourself more, sales come back due to a revamped system go hard on that system. If it’s the latter than, you can slow and wait
I totally agree! With the right systems in place sales will be a natural effect of us running the system. Chasing sales is a sign of a unoptimized or non-existant system.
3:40 different businesses are constrained by marketing, branding or sometimes product
4:20 The software business is much more about product than an average business
6:45 a cleaning business is constrained by labor
8:30 what is the big hairy problem I’ve got to solve? Each type of business has a unique biggest, hairiest problem
14:50 not knowing what the big hairy problem is, leads you to keep plateauing
18:00 grey wall that you have to keep swinging at that wall
❤thanks you champ
Thank you 💯
@@justusgreen8498 goat
Trying to keep up with this guy is hard... Alex is a beast. His work ethic is remarkable.
Alex is a thief of Alen Sultanic materials
I started making $1000/Month in my freelancing business just by watching and learning and executing what this man says...Much love
what kind of freelancing work do you do.
@@robertcamiliere6678 footjobs
Great! Keep going!
Build a new offer for atleast 10k one time, go bigger, will take you forever to scale how you currently are, aim for 50k-100k first, no different to 500-100$ , same
Difference.
Thank you for making business videos that provide real value without cussing every 2 seconds.
YES!!!! I can't stand Gary Vee for that. It makes no sense to have value that people can't listen to.
Alex is very good at breaking down these business concepts to layman terms. Much appreciated, you are doing much good!
You Are Amazing Btw Where You From?
@@erickgaming001 It’s a bot
He copied Alen Sultanic lecture word for word. He literally stole Alens lecture from his mastermind group and made a video as if he came up with this concept
@@liquidsnakex I Literally Wasted My Skills On A Bot...How Dumb It Sounds😂
@@erickgaming001 Meh, not as big of a problem as you Capitalizing Every Single Word.
It’s bizarre and off-putting. Just write normally.
Thank you for your research. I find your videos are well done. RIght now I'm keeping an eye on Eledator
This is the singular most insightful video you’ve have ever put out (in my opinion), Alex. And I say this with the utmost respect and admiration for your work and not a knock on your hundreds of other videos.
Geez! This is good.
Basically, don’t give up and do everything within your means to find the solution to every road block of what you’re aiming for.
I just clicked to the video, but I know this is another masterpiece :) I started my first brick and mortar business couple months ago, and your content really helped me a lot, thanks for everything Alex!
What type of business?
Your videos are so inspirational, they changed me completely!
I love this format where you drink six shots of coffee and get super passionate about business 😂 Please keep these coming, they're fantastic.
One of the most insightful videos I’ve ever seen. No question.
I am a cleaning enthusiast, I own a window cleaning company, we are crushing it in our own small way, onwards and upwards!
I love watching Alex Hormozi, Stock Brotha, & Everything Money. Love them all! ❤ ❤ ❤
It's time to implement mannnn🎉
Such key concepts! 🔥🗝🔥
I am loving these new videos! Boosting the wellbeing of your business! 💪💖
He continues to impress me after 1 year+ of consuming his content.
Thank you for this video. This helped me reframe how I have been looking at my business. That frame is me looking in the mirror asking myself: what am I not seeing that I am missing? What about myself do I need to change? Thank you Alex!!!!!
We need more videos and more stories on push vs pivot. I was thinking that why doesn't Alex have a video on this literally 2 days ago, but here you are.
Thanks Alex for everything you do for us
SIMPLY GOLDEN CONTENT! This format is worth millions! Please continue. Thanks for this!!!
Whao. That last second eye roll and relief. 41:05
Blink twice Alex.
As usual...i'm a simple business man...alex hormozi posts...i click
10 minutes into this video and it’s absolutely brilliant and hit so deep. I started a cleaning company a year and half ago and recruiting cleaners is by far the hardest damn thing. Ngl probably gonna memorize this 😂
great vid Alex, and to make it clear, at every level, the business you're in changes. That doesn't mean that the overall business changes, the change is the problem you need to solve.
In short, the business you're in is the problem ahead of you.
That last story of the property developer.. whoa 🤯🤯 hard truth..
Great video
Love the new long form videos, Alex is one of, if not my biggest business knowledge source. Thank you
These videos are the best format! I am getting so much distilled value in such a short time. Thank you!
I never liked a video on RUclips or even commented, but damn this man he is an other level keep it up , you are helping a lot more then you think !! Specially small business owners like me ❤
Alex has giving me so much value that it has improved my mindset and has improved my service business. Alex ,Robert kiyosaki, Gary vaynerchuk... These are the business owners to be paying attention to. Oh and I almost forgot sorry Cody Sanchez.
Alex is phenomenal at framing his ideas and frameworks to make it easy to digest
Terrific news.
Push or pivot is now in my vocabulary.
And I just found out I’m in the recruiting business.
Just some feedback, the mic needs to be fixed so when Alex bumps the table it doesn’t do a “bump” noise. I’m listening on AirPods and kept trying to figure out if someone was knocking on my office door because I couldn’t figure out what the noise was. Thanks for the golden content, you are helping so many people, including myself.
This video really helped. I knew this but it just reminded me of what we need to do all over again
I much more prefer this style of videos. No fluff. Straight explanations. You are awesome dude. Keep on keeping on and one day i WILL join the millionaire club and eventually 10-millionaire club. I wish i found you sooner.
LOVE these new speaking videos. A ton of value. Thank you Alex.
This was extremely good advice. I’m so glad RUclips is free.
Peter thiel said something similar. Most businesses fail because of poor distribution.
what does poor distribution mean?
Good to see you releasing this. This kind of content is how I found you - and this is why I’m coming back
In 5 minutes you answered a problem I’ve been having for ages. ❤
This is probably the best video I've seen from him. Amazing
This content is so good that I cannot believe it’s real 😅 what a beast Hormozi is!
I participated in classes and events of a business accelerator over four year period and I get more out of Alex's content and so far it's been around an four hourz of watch time
Experiencing the Hormozi reality distortion field is amazing
11:17 this makes so much sense.
always super valuable & simplified💯
Alex Hormozi has changed the eyes i use to see business... not the skulls, tactics, knowledge or sheer wisdom... the man literally sets your mind first.. then you see the real results you're seeking
Love the new content model. Keep it coming sir.
Bro this content is top PEAK information for business.
This was insanely valuable Alex! One of the most impactful videos yet, atleast for me anyways.
It’s true for college classes. I learn entrepreneurship from Ted talks, from my own practice and from people like you sharing content on YT. The only class i have ever dropped in my MBA was the entrepreneurship one, exactly for those reasons. Entrepreneurship classes should focus on developing an entrepreneurial mindset rather than creating business plans. Should challenge you to see if you have what it takes to be en entrepreneur. Some people just start businesses, but some don’t know what it is all about. If you work on a virtual business plan in a class you waste your time. Furthermore, a business model is just an instance in a business’ life. Beware of its dynamic, so no need to delve into it too much. What should be taught though, is the entrepreneurial spirit, kind of like your content does.
14:36 man I needed a laugh today, thanks 🤣🤣🤣
Dude you’re a beast! Thank you
Thanks Alex , Awesome content !
Alex, I'm a dentist in Brazil. Thanks for charing our huge knowledge. Please make a video about your experience in dental industry. And considering this excellent video, please tell me which business I'm in?
Caffeinated Hormozi is my favorite Hormozi 🔥👑
Dude. Why are you so freaking inspiring!!
The absolute epitome of entrepreneurship!
Hormozi has to end up being amongst the top-10 speakers in history by the time he is 50.
Great work here Alex - helpful insights and lessons. Thank you
Thanks Alex!
Bro stop you’re killing me with value!!!
Alex with yet another banger 💯
Thank you to make the concrete example. So helpful!!
Different problems need solving at different stages of the business so its all true and dependent
There are cleaning enthusiasts. People are amazing
A video on how YOU run paid ads would be incredibly helpful for many of us.
he talks about how one's skillset affects the choice of business type(like how he said that with the skills of the lady the cocktail business isn't really good)
but what do I do if I don't have any business skillset? like how do I start, which skills should I develop? does it even matter or I can learn any skills related to business in any order and see where it gets me?
This guy is awesome. Searing logic !
You are so good Alex . Keep up the good work
Hi Alex and team,
I am 23 year old and have progressed into a role to help with ideas to grow the business. The guys in higher positions all have MBA's (Master in Business Administration) and told me that I should think about doing an MBA. After researching it I found that it basically covers every aspect of the business as a subject but to study it I would have to go into debt I don't want. I already started with your two books and will soon finish Leads, that has already transformed the way the lead team thinks and approach leads, which covers marketing and sales.
The Question:
What recommendations do you have for courses, books, RUclips channels or some other way of learning I can do to study the other aspects that an MBA will give me?
Wow, I’m really surprised by the content of this video. It’s good stuff!
Thank you, Alex!
31:51 Airport Vending machines with ID scanners for the cans?
And people still listen to Cody Sanchez 😂 while Alex here is bumping gas to the fire ! 🔥🔥🔥
Damn I’m hyped.
This video is massively valuable 👍🏿
Is this from a podcast or just a new setup?
You're awesome!!!!
Great video Alex, keep them coming 💪
The woman in the red dress is a priceless analogy 👌🤣
What would you suggest for a brand new business trying to gain clients trust with zero results and zero followers, nothing to back you other than my experience. I mean Brand new.
Real value.
This kind of content is the best
"People buy AG1 because it tastes good" Tell me you've never tried AG1 without telling me lmao
I’m a country artist/singer/performer. Things are going well but even just a couple minutes in to this video and I’m wondering if my approach is wrong (or could be dramatically better) because maybe I don’t know what business I’m in 🤔
22:12 - AMEN
Brilliant thanks very helpful 👍🏼
Damn. You really stare down reality in the face. Thank you for giving so much value for free
Thanks for ur videos 🎉
"The vast majority of businesses are stuck because they're working on the wrong stuff. The entrepreneur likes doing a certain thing, they keep doing a certain thing... There's a much harder problem that's in front of you that you have to confront, rather than sidestepping and getting distracted and looking at things that look like they're going to be better opportunities." - Alex Hormozi
6 years as a gym owner and today i am closing… literally as i type the breakdown.
What lead you to sutting down?
@@deathveteranxd6650 Multi-factor: Decreasing revenue. Lack of capital/cashflow for ads. Rent increases and inflation leading to late payments and debt, initiatives that didn’t work… client churn, burn out…. Most studio gym owners can relate at some point
I hate to hear that ... 6 years is a long time. I wish you the absolute best of good fortune in your future endeavors.
half way in… HOLY FUCK, this is gold
11:49 4 of his 22 deals account for 90% of revenue. Classic 80/20.
I am that cleaning enthusiast!
great interviewer!
Why would you get more ebitda for the same growth when your bigger? Is that COGS etc? Very interesting