Freed of London Pointe shoes

A short film about the making, styles, fitting and information about Freed of London's Classic Pointe shoes.
Freed of London is the world’s leading designer and manufacturer of professional dance shoes. With an extensive history dating back to 1929, Freed of London shoes are hand crafted in the UK and today the Freed of London portfolio includes dance apparel, bridal and fashion collections.
From humble beginnings in London’s West End, Freed of London was founded by cobbler Frederick Freed in 1929. Working from a basement in Covent Garden, the same site where the brand’s flagship store now stands, Mr Freed and his wife revolutionised the dance shoe industry by tailoring shoes to a dancer’s individual needs. To this day this philosophy remains, and Freed of London shoes continue to be made by hand in the UK.
Two thirds of all Freed Classic pointe shoes are made to dancers specific requirements and are worn by Prima Ballerinas worldwide including Sylvie Guillem, Nina Ananiashvilli, Tamara Rojo. Leanne Benjamin, Evelyn Hart, Alexandra Ansanelli, Patricia Barker and Alexandra Ferri. Freed of London also supplies most major ballet companies in the world including The Royal Ballet, Birmingham Royal Ballet, English National Baller, New York City Ballet, American Ballet Theatre, Miami City Ballet, Ductch National Ballet, Parish Opera Ballet, Finnish National Ballet, Scottish Ballet, Rambert Dance Company and Pacific Northwest Ballet, to name just a few.
Freed of London regularly supply to West End and Broadway productions, feature regularly on national UK television on Strictly Come Dancing, X Factor and Dancing on Ice, and have also appeared in the Harry Potter and Pirates of the Caribbean films and most recently in Snow White and the Huntsman. The brand’s celebrity clientele includes Amy Winehouse, Naomi Campbell, Natalie Portman, Sheridan Smith and Patrick Swayze to name but a few.
Available in over 50 countries, Freed of London has enjoyed successful, continuous growth. From a basement in Covent Garden, today the brand consists of nine retail stores, seven offices, five warehouses and three manufacturing sites across the world.

[@dancemomsedits8812]

I wonder how they keep the satin so clean going from the workroom to being boxed. it looks pretty dirty in the workroom and it's not like they're constantly washing their hands. it must be hard making sure you don't mess the satin up!!

[@thinkdobepositive6]

I'm so happy that pointe shoes are still made by hand!

[@psychoshamrock]

+thinkdobepositive6 so are figure skates. It's a precise and yet dying art!

[@clairebear5279]

+Lulu Belle wow I didn't know figure skates were handmade too! That's awesome

[@Geeky.rainbow.vampire]

The pointe shoe chooses the dancer, Harry.

[@khaleesimotherofdragons285]

lol

[@Geeky.rainbow.vampire]

*bows* thank you, thank you very much

[@morgan8154]

actually, thats kinda true in a way.

[@alisont1003]

I wear Capeziobut they became dead after 3 lessons so I changed to Freed and it was much better !

[@cindyhuang7195]

The last kid... I think she's in the RAD demonstration video thing...

[@visionette225]

I've been dancing since 5 and I only just got my pointes recently. I'm almost 17 :3

[@morgan8154]

i got mine when i was 11

[@yasminwright6259]

wow i got them at 12

[@visionette225]

Dang! :D

[@lulumorman8197]

The Purple Raven I got mine when I was 8

[@sullenmooncat]

I wonder are the students from the Royal Ballet School? They filmed it there so i am guessing they are?

[@alifishler4293]

these students have great control.

[@fionayue6121]

Very nice video.im a beginner so I love watching videos about pointe shoes

[@loulwaabdallah6175]

I have these shoes and they are so comfy and amazing. I love them so much❤️❤️❤️

[@frandent5196]

The pointe shoe chooses the dancer, Darcy.

[@pauli408]

Does somebody know the song, which starts at 8:17 and ends at 8:56? :)

[@eldorachng3553]

Song??

[@emilycollick2329]

Coppélia Act 1 Valse:)

[@doraaa333]

What's the song name at 11.20?

[@TurboBinch]

+dorarocks2010 Mio Babbino Caro - Rossini

[@lpspeyton8007]

My teacher told me to get freed's

[@acrosiena2365]

One of those girls kept staring at the ground and it bugged me so much!

[@meowool]

she's following her hand movements, which what you do in RAD

[@m.davidson2232]

Okay so I have been on pointe for only 8 months or so and the first ever class I took I was on pointe for almost the entire class. So this whole using it for a short amount of time at the end of class business is just BS to me

[@meowool]

it's just what they do in white lodge.