Joe Rogan signs a new deal with Spotify worth up to $250 million: WSJ
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- Опубликовано: 24 авг 2024
- Spotify Technology SA announced a new multi-year deal with comedian and podcaster Joe Rogan on Friday, in a bid to tap into the popularity of his show to drive its advertising revenue.
"The Joe Rogan Experience" podcast, which debuted in 2009, has been an exclusive offering on the music streaming platform since 2020, with the company touting it as the most-listened-to podcast globally.
Spotify also said it will soon make Joe Rogan's show available on other platforms such as Apple, Amazon and RUclips.
Joe Rogan has interviewed well-known politicians, businessmen and celebrities including film director Quentin Tarantino, singer Miley Cyrus and Tesla CEO Elon Musk on his podcast.
Sweden-based Spotify is focusing on boosting ad revenue on its platform with the help of its advertising marketplace for podcast publishers and creators - the Spotify Audience Network.
"Since the podcast has been exclusive to Spotify, overall podcast consumption on the platform has increased by 232%," the company said, adding its revenue last year increased 80% compared with 2021.
The multi-year deal with Rogan, which is estimated to be worth as much as $250 million, involves an upfront minimum guarantee, plus a revenue sharing agreement based on ad sales, the Wall Street Journal reported on Friday.
The company declined to comment on the terms of the deal but in an email response said the estimated value of the deal mentioned in the WSJ report was incorrect.
Spotify first added podcasts in 2015 and made a major push into the medium from 2019, buying podcast networks Gimlet Media and Anchor FM and signing exclusive deals with reality TV star Kim Kardashian and former U.S. President Barack Obama.
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Deserves every penny. Dude was an early adopter and champion of podcasting!
Before everyone and their moms had a podcast
joe is good at being a nerd, but unkind at times...he was not the first comedian to make a tv show in his spare room.
Even better, they fired a ton of the woke losers that croed about him
Joe Rogan let's go
The chick said that spotify was pulling back. How is it pulling back if they're paying him more than the first contract. They're still trying to discredit him any chance they get.
Pulling back restrictions on exclusivity, he can be basically anywhere now.
But Spotify controls distribution and advertising @@bigbay1159
This is like watching dummies taling to each other
Wouldnt be surprised if they are diversity hires.
He deserved more! One of the few sane voices in the world!
JRE back on RUclips will bring big numbers.
Overrated. Overpaid.
Better than the alternative, right ?
@@ryanhumor the alternative fits him better.
@@ThumbdownMan he gets paid based on what he brings in. You get what you bring in, that's why you're broke
🤣🤣🤣😂😂 jealous as f
Ari pissed in a corner in a pod cast , the next day they had RFK on. Cool story bro
More right- wing BS
How?
@@MateoBancoit's because when you're far left everyone else is on the right of you.
You sound like you believe obesity is healthy and a virtue.
Absolutely ridiculous he sits there and does nothing! This is why the division is so great why is he making that kind of money he’s irrelevant to society. America has lost its mind!
He's the founder of modern podcasting on RUclips and very liked in the industry because he's a generous man
@@TheMagicJIZZ he’s not the founder of anything podcast! He got onto it at a good time and has good managers behind him he’s not generous to anyone!
@@teresawilson3893 what are you talking about
You are TALKING ABOUT him rn lmao that is organic growth
You are aware Joe Rogan is a comedian and comedy club owner and former actor
Have you EVER seen him on Jimmy Kimmel or Stephen Colbert? Or cnn? The guy literally avoids mainstream media
And if you watch episode 1 of JRE you'll understand why he's organically grown
Nobody questions he's the reason RUclips podcasts are big because he started the trend of 3 hour long podcasts
@@teresawilson3893 Joe Rogan Literally paid someone's debt off and he pay comedians very well at his comedy club in Austin Texas
He is known for generosity and paying comedians debts off and giving money if they are in a bad place
He's incredibly liked and hard to cancel because everyone knows he's not fake
@@TheMagicJIZZ yup he did a comedy show and a reality show yup he’s made a trail for himself do you think he’s worth almost 500 million dollars 🤣🤣🤣for what he does NOW! Considering he doesn’t save lives doesn’t contribute to the overall welfare of society and his podcast is all just his opinion. There’s real people out there heroes people making an actual difference in society that only make a living wage. This is the problem with our society.