Tour the IWC W&W 2024 booth with Andrew and CEO Chris-Grainger Herr

This year, IWC looks far into the future. And in doing so, the brand has built a world that immerses you into this forward looking vision through a depiction of its observatory in the middle and the music of Hans Zimmer providing the soundtrack to the whole affair. With running water underneath the displays holding the novelties, it is almost otherworldly. But enough of us trying to describe it to you, check out the video for the full tour with Chris and Andrew. And watch out for the surprise release of this year at the very end.
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