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- Опубликовано: 25 янв 2024
- #1 Amazon new release for tennis book - Essential Tennis: www.amazon.com/Essential-Tenn... Order your copy today and learn from my top 38 principles for tennis success!
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Essential Tennis is worldwide leader in digital tennis improvement resources. For over a decade their coaches have been publishing video, audio, and written instruction helping millions of passionate players improve at the game they love.
With content ranging from video lessons, to the first tennis podcast ever published on iTunes, to insightful long form emails giving insight into the improvement process Essential Tennis has the guidance you need to reach your goals and break through to the next level of play.
Their coaches also provide world class in person experiences including group clinics and their exclusive, Milwaukee VIP instructional package.
For more information on lessons, digital training programs, or anything else please send an email to support AT essentialtennis DOT com.
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If you can read this you have an impressive scrolling game.
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Your videos have been a game-changer for me as a high-school coach. I just bought your book to support and learn more. But more importantly you’ve made an impact on high school kids across the world more than you may know!
Thanks so much, for all your support, Elliott. It means a ton!
Ian, as a small business owner I can relate and empathize. My industry has seen huge changes and competitive pressures over the past few years. It's not a sad fact, nor a happy fact. It's just a fact. And one that will continue. That said, your passion and willingness to invent and re-invent will always serve you well. Truly what doesn't kill you makes you stronger. Hang in there.
Well said, Tripp! Best wishes to you navigating the changing landscape.
I found myself in a similar situation. I ran my small business successfully for 17 of the 21 years I had it and tried to do a lot of things to keep afloat but at the end I just couldn't. It's really stressful, really scary and challenging but it's just part of life. I'm 100% confident that new opportunities will show up for someone that's incredibly dedicated, hard working and kind hearted as you. Cheer up Ian! the best may be still to come@@EssentialTennis
Anytime I feel lost or need a reset with tennis, I refer to your book. I can't thank you enough, Ian. Much love.
That makes me so happy to hear, thank you for supporting!
Thanks Ian for being so candid :) Remember watching ET back in early 2010s to improve my tennis
Dude, you're killing it. So happy for you!
Ian, thanks for the honest video. As someone that has watched your videos since the start, I’m pleased you’re continuing despite the tough times you’ve had. You and James will smash it as a small team and without the stresses that come with big overheads, you can create what you want, rather than what you have to, as after all… life is too short to stress!! Thanks for everything you do for us all
You're so right about the pressure being off and more freedom to do what I want. Very grateful to have the support of other amazing creators like yourself!
I admire your honesty and transparency ❤
I was out of tennis for 20+ years. I started playing again in Feb 2022. Your YT videos, published book, FB groups, RT matches, courses and emails have given me strength and ability to continue--less frustration and blaming; more studying, practice, matches and staying healthy. THANK YOU!
I appreciate your support so much, Kenzie
The reason you get such feedback and input and encouragement from us is because of moments like this. Many people would have just disappeared without an explanation. Thank you for all you’ve done and do to grow the game of tennis. I love your book and your courses! I look forward to your next adventure.
ruclips.net/user/realtennis
Thank you! Keep up the good work and thoughtfulness. We will keep following, where ever the creative twists go.
Thanks! I enjoyed your videos and have learned much from it. Good luck with everything.
WOW, that's so kind of you, Karen! Thank you so much for your support. 🙏
Like you I grew up in Wisconsin, but in Madison. I was late to tennis and parents didn’t have the extra money for lessons as a teen. So I mostly figured things out from hitting against a brick wall and watching others in the 80s. Flash forward to today, I’m a very popular full time tennis pro at a top club in Houston the past 4 yrs. Before that I was a tennis pro in NYC.
With hundreds of students I have always shared links to your content with great feedback. I have always been proud of your passion and work as a fellow Wisconsinite. Job well done!
Wow, we have exactly the same story! Congrats on all your success! I appreciate your support so much.
Thank you, Ian, for the update. Will continue to follow your channel.
What a great video explaining what is going on behind the scenes. Will certainly hang with you and wish you the best of luck. You are appreciated!
Ian, it’s great that you are reinventing yourself. Clearly you are passionate about Tennis. With reinventing yourself, I would highly recommend reading VIC BRADEN’s book Tennis for the Future and the revised Tennis 2000 and every video of Vic on RUclips, especially the ones about biomechanics. Good luck!
Vic is a legend
I have been a full time tennis coach since 2007 and I CONSTANTLY use your information in my lessons! I always tell students that I am referencing someone else’s material and direct them to your RUclips page. Sometimes I unabashedly watch your videos WITH my students because you present the information so well, I know they are getting good value for their lesson time.
Thank you for your passion, your innovation, and your endless hard work. Can’t wait to see what lies ahead for Essential Tennis!
That means so much, thank you for sharing the content! I appreciate your support tremendously.
Thanks for the transparency and update. I'm looking forward to what comes next. I know it will be great as you are the OG! I can't wait for the next session we have together whenever that is. I hope to be able to show you improvements based on your teaching and lessons. Good luck!!
ruclips.net/user/realtennis
Thank you for all of the work through the years, from the start as a podcast to the videos and the academy. You have great content for recreational players like us, and hope to continue to support you as you move forward.
Hi Ian. I found your videos 18 months ago when I picked up tennis again after 15 years away from the game. Your knowledge and method of coaching/explaining have been so helpful for me as I've fallen back in love with the game. I wanted to say thank you for your dedication, hard work, and talent for coaching and providing tennis knowledge through this medium (not an easy feat.) Thank you for sharing the good and the bad here and having this difficult conversation about what you've experienced with this business/channel. I'm looking forward to continuing to support you, the content, and your channel as you start over. Thanks again!
❤
I started following you (essential tennis) on FB around 10 years ago and I'm glad that you are still around! Keep up the great work and best of luck for the future.
🙏
Thanks for your effort and thoughtfulness throughout the years, Ian! Your videos have helped so much--the videos on volleys and split stepping stick out in my mind. And I still throw on the follow-along HIIT fitness video with Kevin and Megan when I can fit it in. Your book is an excellent compilation of your advice. Good luck and seeing what the next evolution looks like.
Thank you so much, Victor
Thank you for posting. You have been a blessing to everyone trying to improve their games. Keep up the good work!
Good luck with things going forward. Have really loved the match play stuff!
I just watched your video, and I must say how heartfelt and heart wrenching it was. You are one of the good guys, I share your name (Ian and Essential Tennis) often. It's been a rough few years for any business, you are not alone. You have provided so much to the tennis community in honesty and from the front, the reality that we as rec players face. I would like to personally thank you for that. And you are correct, I have several tennis skills subscriptions but yours is the one I always make time to watch. You have a gift in presentation and in making us understand the lesson.
It's a new chapter for the business world in general, for online, brick and mortar, with AI taking a front seat (is it real or is it ....). Lots to ponder and wonder. Keep doing what you're doing, find a new way or keep doing the same way but more aggressively or differently. You will figure it out, but in the meantime, I appreciate you immensely and what you bring to the tennis community; you are "The Guy" for the rec tennis community. Believe that. I'm sure everyone else does too.
In gratitude,
Tracey
Thank you so much, Tracey! I appreciate your support tremendously!
Welcome back legend!
Yours were one of the first videos I looked at when I grabbed the racquet for the first time 2-3 years ago, at the ripe age of 34. I'm 37 now and have learned to play with both hands (all but the serve which is still only with the right), and I remember how much information I got from your videos and how I liked your approach to distilling that info.
Thanks for that and here's to great new beginnings! 🥂
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Appreciate your on-line instruction. Purchased your book. All very helpful and had made a big difference in my game over the years. Keep it up!
Your honesty, integrity and love of coaching shows in every video. Your teaching methods are stellar. Thank you! I look forward to seeing what comes next.
Hi Ian! Thank you for your candor and transparency! I’ve been a subscriber for many years. I have watched most of your content purchased your book in two formats and own several of your courses. I believe that you are correct when you speak of the internet competition. However I quickly learned that too many coaches lead to confusion and less time on the courts working on your game! So I only subscribe to your channel and refer you to my many USTA teams! Your content is superior to all others and has been extremely helpful to me and so many others who won’t take the time to write you! Thank you for all that you’ve done to help me and so many others grow our tennis game! I’m looking forward to seeing and celebrating the evolution of Essential Tennis! Hang tough my friend and trust God to carry you forward! Blessings for you, your staff and family!
That's so kind of you, Denita. Thank you!
Sounds tough. It's an amazing channel. For my money it's the best put together / edited sports content on the internet. You should be very proud. I think the best thing about Essential Tennis is that it feels a lot more personal than the other channels.
Thanks so much, Phil
Dude! Thank you for your video, and your videos. I have always enjoyed them, and your sense of fun and passion and your clarity and ways of explaining things. My heart goes out to you in and around having to let go of your team. Years ago I owned a clinic, and having to focus not only on my core work but also the work of keeping the cash flow going was a lot. Too much, in fact. I, too, eventually stripped down my operation to the point where it was just me, and I couldn't be happier. Good luck in your next steps, and may the creativity flow freely for you and James!
I want to say Thank You for your channel. My son started playing tennis 2011/2012. A year later after taking him to lessons I decided to try it for the first time and loved it. And that's when I found you. From 2011 to 2020 I was a regular watching your RUclips. Sorry to say I haven't played since Co-vid but I want to express your channel has a place in my heart. It's like that feeling when we say as a an adult "as a kid I grew up watching this cartoon show."😅 In my small tennis journey you are a part of it. I love your material and in my eyes you're the "OG!!" Just want to let you know you will always have a lifetime fan. ✌️ peace out.👍
Hey Ian. Your work is your passion. That says it all buddy. You'll figure it out, no doubt...
Routing for you. I've played tennis for the past twenty years, and you're the only tennis instruction channel i subscribe to or watch. I started out listening to you on the podcast back in 2011. You've helped me play better and have more fun playing. Thanks for your hard work all these years.
❤
The birth of RealTennis out of the atrophy is an absolutely powerful element that has a lot of legs left. Truely. Amazing and still the best in its genre/market. Hope you refer both channels to each other. Have the brands reconnect. (I loved that time and space in the warehouse. Maybe you can find a great one once more! As part of new directions) It seems you also really love doing that type of presence, and the product of it. In a sense it's like the podcast to your educational content. It's a more personal casual vibe. You pop off the screen, during matches and commentary.( I mean not as much as Scott but heck who does.) I hope RealTennis remains part of your focus on ET. All the best to you.thank you and respect from Europe.
Keep up the good work Ian and James, been watching your content since forever!
I really enjoy your content and love your Essential Tennis book! I've read the book twice! Thank you Ian and James - hang in there and know that your audience is looking forward to seeing what path you take for ET. Good luck and best wishes for what comes next with ET!
Thank you Ian for all your wonderful work! Glad to hear you keep pushing forward! Go Ian go!
I love your content, especially the matches. Best of luck to you Ian and James!
Appreciate this video and keeping us in the loop with your plans. Looking forward to your Timeless Tennis program! Thanks for all you do!
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Wow! Your content has been the best tennis instruction on the internet. I’m so grateful for your teaching, even if I haven’t gotten through all of the courses…
We are so lucky that you plan to continue teaching and sharing your passion for tennis with us. Some people may have given up, but not Essential Tennis! Thank you!!
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Appreciate the candor and I completely understand the hard reality of the business side of things. I can only imagine how immensely stressful the past few years have been but your resolve to remain committed to tennis instruction is inspiring. Good things will come. I appreciate the years of great video instruction and look forward to the amazing things you will come up with soon enough!
Enjoyed your channel, hope you continue. Looking forward to what the future brings.
Thanks for the update and the behind the scenes information. I have followed you from the start and I’ve learned a lot from the courses and the matchplay here and on real tennis and I loved your book, essential Tennis, Big respect For not giving up on what you’re passionate about. Best of luck!
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All the best to you, the Essential Tennis Team and your families. This goes for current and past members of the team.
Let you know your work is appreciated also across the big pond in Austria.
Keep it up!
Good luck Ian! I look forward to your continuing effort!
Ian, thank you for this honest update. Been with you since 2018 and I have seen the stages you've gone through. I am from Wisconsin living in Florida so I also enjoy that local connection besides the love of tennis. Anyway, I applaud you for your tenacity. Your channel was my first favorite and I have never moved on from your work because after viewing many others, your content is what resonates with me the most. Thank you so much for all you have done. You have improved my game! I look forward to watching and following for years to come.
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Would have been so difficult to make this video. And even harder to go through the last few years you were experiencing this. Wishing you all the best man! Your videos have always been so helpful!
Keep up the good and hard work! Excited for the next stages. My son and I love the book 👏
Thank you for all you guys do! I appreciate the straightforward lessons and your passion for tennis. Blessings to you and your families in this next season...may God guide you in wisdom and joy!
Thank you so much!
Ian, I've been a long time subscribers(more than 10 years) and your videos have improved my volley and serve. Thank you for your passion and hard work! You got this!
Thanks Ian! Keep up all of your great work! Best of luck!
Man, thank you so much for everything you, James & your team have been doing! I've been reading your book - it's really brilliant!
Please keep churning the content out - your advice, enthusiasm & genuine commitment to help others are thoroughly appreciated! Thank you. 🙏🏽😍
Thank you so much, Tanya!
Great job and appreciate the transparency that very few 'influencers' are willing to share. Personally, my absolute favorite vids are the matches with commentary and strategic observations. These have been very helpful to my game. Thank you for your commitment to helping people play better tennis. I know you have helped many of us immensely. Looking forward to the next chapter!
Lots of those types of videos are still getting uploaded here: ruclips.net/user/realtennis
Whatever it is you'll come up with, I'm sure it will be just as interesting and valuable to us all who have a passion for this sport as the best stuff you did before! we appreciate you (and James) as well !
Ive been playing tennis for 4 years and your videos helped me communicate better with my coach. You taught me how to clearly speak ‘tennis’ so that my coach could help me better. AND I love your book! You have obvious mastery of communication. You’re future is bright and you have a fan base who trust you. Thank you for sharing!
Ian, you are an awesome tennis content creator. I have enjoyed your videos, courses, and book content for years. It has made an impact to my game. I look forward to your future projects.
Best of luck Ian! Your videos have made a tangible difference in my tennis journey from a 3.5 to 4.0 (Computer certified!) NTRP. Beyond the numbers I've learned to love the game and all its details.
Congrats on your improvement!
Thank you for making high quality content. And thanks for your honesty. Keep fighting the good fight.
I love your work Ian; it's always been standout. Best of luck with the new arrangements... and keep it up!
I have learned a lot from you. Thank you! Keep at it, keep the videos coming!
LOVE the stuff that you do. I have purchased quite a few of your programs over the years and there is no one else who does it better, imo. Best wishes and good luck as you continue to evolve!
Thank you so much, James!
Keep it up! We still follow you. It will be better and better!
❤
Thanks for sharing your story. Hope you keep Realtennis going
Great perseverance mate - all the best
thank you. your vulnerability and humility are impressive. even though i am older than you, there are similarities in the successes of our repective professional careers. i will continue to follow and learn from your expertese and content, and hopefully will someday become involved in your classes.
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Ian, I trully appreciate your passion for the game. Whenever i hit a slump in tennis, your videos would always inspire me to do more and train again. I hope everything will get better from here on for you. All the best! ❤
Ian you are great on what you do and I’m sure you’ll get back to a positive trend much sooner than what you think… cheers up!
Good luck! I admire your courage and passion!
I just found your channel a few months ago. I only picked up a raquet 6 months ago. I appreciate your videos and think you're a fantastic coach! If I lived near you, I'd want to have live coaching with you. However your path unfolds I hope it is wonderful.
Hey Ian,
I know I already told you that, but I want to say it again: THANK YOU.
I think I already read your book 5 to 6 times, and I love it. Some time I go to the coutr, with my Slinger Bag, and keep hitting balls while listen to you on Audible.
By the way, THANK YOU JAMES.!
Thank you for all you have done for tennis. I subscribed and used your coaching videos religiously for years. For the past 5 years Ive been excited to watch the content you post online. Every Video. You have a gift of sharing tennis insight, and a contagious attitude that reminds us of why we love this sport. I have lost 75 lbs in the last 5 years, and gone from a 3.5 to a solid 4.5. Much of that inspiration and practice is thanks to you. Dont ever stop, Im rooting for you
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Thank you for your videos. I had been playing tennis for just couple yrs and I really enjoyed your videos. I'm looking forward to the next chapter and with your help, continue getting better. It me know if you ever find yourself in AZ, I would love to catch some clinic
I started my tennis journey during sophmore year of high school and after my passion and desire to get better I watched a lot of video on tennis but this channel helped me out so much and even during the covid time I enjoyed the matches you guys played with mark and the other college players Thank you for all the lessons and I will still be here waiting for a new upload
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Ian, thank you for your videos and courses!!
Thanks for all these high quality videos all these years. I learned a lot from them and bring me from 3.5 to close to 4.5 now. Everyone finds a way forward, hope things goes well for this channel again.
Congrats, amazing improvement!
I have learnt a lot from your videos over the year, and I totally get how it is, even as much as I love tennis (and doing some side coaching), I found myself watching less and less of tennis content over the past years as I get more busy with other things.
Nonetheless, here's hoping we'll all be here for years to come and share our passion for tennis for more people! godspeed!
❤
As a player and coach, I have greatly appreciated your lessons. All the best to you and your future.
After the MEP Classic, your periodic talks to let us see behind the curtains are my second favorite part of ET. I wish you the very best in this next phase of your ET journey. Thanks for all the great content over the years.
Best wishes to you & James!!!
Thank you Ian and James for the videos and book. It renewed my motivation to want to improve and play better tennis.
Ian, thank you. Your channel and content sparked a new chapter in my life as I recovered from injuries looking for a new way forward. At 55 years old, Tennis became my new fitness fun activity and your channel taught me so much, it accelerated my growth so much that it feels like I’ve been playing for years. I hope you find a new way forward that suits you because it will certainly thrill so many of us. Again - thank you.
So happy to hear that!
Keep going Ian! You've done great for the tennis community!
Keep up the good work, Ian. It's much appreciated.
Very transparent, honest and from the heart. Got into the channel during the pandemic, mainly for the matches which are entertaining and quality content .... especially the smack talk! It's clear how invested you are in the subject and business and it's clear how challenging the recent phase of the journey has been for you. As we say in the UK, you look knackered. Only advice I would give you is to look after the important stuff - your health, wellbeing and family. After that, nothing else matters. If content doesn't get uploaded the day you want, nobody dies and nothing explodes. Having said that, everything happens for a reason so good luck with the reset and look forward to seeing the next chapter.
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Thanks!
Wow, thank you so much!
I discovered your videos during Covid and they helped me massively in becoming a better player, and now I'm doing a level 1 coaching course. Keep going Ian because you've been an inspiration.
Keep it up! Keep plugging away. You're providing value
what a MAN you are , thanks for all, good luck for your part II
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Love you man! I have been following Essential Tennis for years now (10?). All the channels - videos (my bookmarks say 1530 ET videos watched), podcasts (remember Shankcast?), courses, academy. I admire your dedication and my perception of the game is hugely influenced by you. Wishing you all the best for the future and thank you for your amazing work!
I just discovered you and it has totally changed my way of thinking about technique❤. Please don’t leave
Ian, good luck with your new evolving business plan. Your tennis channels are by far my favorite and I have become a better player with what I have learned. Good luck to you and James!
Your stuff resonates with me. Have the book and a lot of your courses. I’ll keep following
Thank you so much for supporting!! ❤
Ian, I'm very grateful for the videos you've made - and for your book. You've made a huge difference in my tennis game. Thank you so much. And, there's more videos I haven't seen yet! Best of luck to you.
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Thankyou for continuing, I'm sure you will reach new heights in the years to come..
Having a small business is a grind man, gotta keep on reinventing yourself in this sphere, especially online. One area that is often overlooked in the online tennis world is there aren't enough breakdown of strategy, shot selection, tactics, technique of PROFESSIONAL matches, and why a player was able to either play so well or what they were doing wrong to lose a match - or where their technique went south on a certain shot. It's always really interesting to hear from the commentators why something went awry or a breakdown of an awesome shot in slow motion (they used to do this a lot more with the likes of Cliff Drysdale breaking down Novak's forehand for example). With someone who has the size of your audience on RUclips, I bet that a lot of people would tune in, I know I would! These types of videos could separate you from the rest of the online tennis channels IMO.
I’m a big supporter, very grateful for your content. You helped me get into tennis to begin with. Love your book as well. Don’t be afraid to make simpler videos-if the content is helpful for what rec players want, that’s enough. I still watch really simply produced/edited videos if the content and talking points speak to me.
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Good luck mate!!! I love seeing the tennis matches in Real Tennis and other videos!!! Good content.
So glad you're enjoying the videos
yeahh too👏👏👏
Vamos Ian! Looking forward to watching your new content.
Great video Ian, I appreciate the openness. I've been listening/watching your content since the early days of the podcast and as such I will always feel a strong connection with Essential Tennis. I hope things work out for you and the company going forward. :)
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Hi Ian, I’ve been playing tennis for 8 years now and literally you are the only coach I’ve ever had. I could watch your videos all day. You are so genuine and relatable. I appreciate your honesty in everything you do. Very best of luck going forward and I wouldn’t be opposed to a where are they now video.
It truly is the essential tennis family. ✊❤️
When I rediscovered Tennis after more than 20 years (during the first lock downs in 2020), I learnt so much from Essential Tennis. I loved your live FAQ sessions for subscribers. It was an amazing time. Thank you for everything! - "Richard!"
I wish you nothing but the best been watching your videos for a long time as I have been coaching high school and d3 tennis for 36 years, I follow you because of your love of tennis and is shows very much in your videos, you cant fake passion, stay strong both you and James.
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