Empowering Education: Personal Branding and Future of Work | Mike Murali, Capgemini India

In this esteemed gathering of industry leaders and academicians, I would like to represent the industry in extending our profound appreciation to educators for their vital role in guiding the next generation of India to a trajectory of success and glory. Speaking about the future of work, are we evolving as a species along with the rapid advancements in technology around us? Personal Branding is an excellent concept that will allow us to make ourselves more relevant to whatever the future throws our way. Personal Branding is something we should emphasize in students’ minds from a young age. It is of paramount importance in today’s dynamic society. In today’s world where Tech is accommodating every business, are we actively exploring ways to use our unique talents for the betterment of the world? The concept of personal branding requires immense courage and integrity to put yourself on a pedestal and let the world know what you stand for. Educators serve as the first responders to this self-discovery of individuals and assist students in uncovering and nurturing their distinct abilities. This differentiation becomes instrumental in cultivating trust with potential clients and employers, transcending the sea of competition. The ABCD principles of personal branding; Attract, Brand, and the 3Cs of Continuity, Creativity, Connectivity and Development, serve as a roadmap toward this goal. Let us divert our gaze from the relentless march of technology and redirect our focus to the humanities. There lies the realm of human science comprised of actual intelligence, culture, confidence, and common sense which makes life enjoyable.", says Mike Murali, Senior Director & Chief Fun Officer, Capgemini India at the 54th Edition of ICT Academy Bridge'23 - Bengaluru on 13 December 2023.
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