From 'uncool' niche to 9 figure business with Simon Mottram, Founder of Rapha | Ep. 13
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- Опубликовано: 2 окт 2022
- From 'uncool' niche to 9 figure business with Simon Mottram, Founder of Rapha | Ep. 13, Working Hard, Hardly Working Podcast.
Introducing, episode 13 of the Working Hard, Hardly Working podcast, featuring Simon Mottram - the man who made cycling cool (and very lucrative).
As a passionate cyclist for more than 30 years, Simon made a brand out of his passion by founding Rapha back in 2004, and in 2017, Simon sold his business for a short $200 million.
Not only did Simon's niche business idea go from zero to 100 within these 13 years, through an innovative marketing approach and direct to consumer model, but Simon is also an investor in my business, TALA.
So if you want advice on how to launch your own business, then this is an ep of my Working Hard, Hardly Working podcast you're gonna' want to listen to!
thank you for watching!
listen on Spotify: open.spotify.com/episode/6mJV...
listen on Apple Music: podcasts.apple.com/gb/podcast...
instagram: / gracebeverley
tala (own business): www.wearetala.com/?...
shreddy website (own business): shreddy.com/pages/supplements...
shreddy app (own business): shreddy.com/pages/app?...
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in this video
00:01 - Intro.
00:40 - A whistle-stop tour of Simon's career.
08:22 - Identifying a niche market for cycling; Simon's decision to pursue it.
15:34 - Building exclusivity and authenticity into Rapha.
27:15 - The power of taking a direct-to-consumer approach.
33:26 - Maintaining brand values in the face of growth.
44:40 - Looking back on 13 years of entrepreneurship
50:23 - Simon's advice to aspiring entrepreneurs - 'be curious, be relentless and keep looking for opportunity'.
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Instagram: gracebeverl...
Spotify: open.spotify.com/user/gracebev...
Depop: www.depop.com/gracefituk
Management: lauren@intertalentgroup.com
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PO Box:
I no longer have a PO Box, please email lauren@intertalentgroup.com for enquiries
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TALA:
Website: www.wearetala.com/?...
Instagram: / wearetala
Facebook: / we-are-tala-1997903660...
Need help? hello@wearetala.com
SHREDDY:
Website: shreddy.com/pages/supplements...
Need help? Support.shreddy.com
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*** I use affiliate links! These are links where I get a tiny bit of commission from anything purchased through them (aka. when you click on them and end up buying something) - this doesn't cost any more to the customer. As always, my opinion is always my honest opinion.
SHREDDY and TALA are my own brands, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊
Great interview Grace. I was one of the founding investors and as you’d expect know the Rapha story and Simon intimately. However you managed to tease out some fresh and inspiring thinking that was new to me.
Great video, Grace! Rapha is my favorite brand, so you know I had to watch this.
At 14 mins, he mentions something and it's easy to miss but if you really think about it, it must have felt super discouraging: He was only able to raise £40,000 from 200 meetings (I'm guessing those were investor meetings)! WOW. That must have been tough.
great interview! thanks!
podcast is so interesting
As a keen cyclist myself and soon to be working at Rouleur magazine (once owned by Rapha), I loved this episode! Really interesting to hear from Simon and to see he is an investor in Tala - my fav activewear brand :) Can't wait for the next episode.
Amazing interview loved it
❤Building my ass with shreddy while listening to your podcast. I call this the Ultimate Grace. (Ill be ordering TALA when i can afford it)
Sound is off. Too loud when you speak compared to you guest
The biggest war for feminism and human rights is happening in Iran, right now. If you're living on earth and you're being silent, you don't get to talk about women rights anymore! #MahsaAmini
Even with the fluctuation in the economy, I’m so excited I’ve been earning $45,000 from my $10,000 investment everyday 10days.
Wow! How’s that possible please I’ll appreciate your assistance on how to go about it.
Same here, I started with $3,000 now earning $28,300 bi-weekly profits with her trading program.
@Sophia Mirabelle How, I'm in need of her assistance?
I am from Denver Colorado USA I connected with her and she has helped me a lot,she makes so much profit for me she is a FINRA agent, the best I can invest with so far ever since I came across expert Mrs Angela Cole Carr, my bad turned out being good and profitable. She's made success earlier than we thought.
$21,000 just in two weeks Expert Mrs Angela Cole Carr you are so amazing.