4.5 - The 7 Ps - Product Life Cycle - IB Business Management

IB Business Management
The first (of 7) videos in Chapter 4.5 covers:
- Definition of Product
- The Product Life Cycle
- Stages of the Product Life Cycle
- Different Product Life Cycle stages
- Brand awareness
- Brand development
- Brand loyalty
- Brand value
- Pros and Cons of branding

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