Episode 22: Surviving Market Site Consolidations

In this episode of the International Web Effectiveness Podcast, Bill Hunt and Bill Scully discuss strategies for market site consolidations and website migrations. They cover the impact on SEO, managing language and content across markets, and operational considerations. The conversation also touches on URL management, evaluating web assets, and the implications of template changes on SEO performance.
They further explore managing redirects during migrations, stressing the importance of planning, monitoring, and testing to prevent issues like broken links and traffic loss. The discussion includes tools and strategies for redirect management, understanding where redirects are implemented, and post-migration monitoring. Data analysis is highlighted as crucial for optimizing redirects and ensuring key URLs are addressed during the process.
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Takeaways
✔️Website migrations are complex and can impact SEO.
✔️Language nuances and global operational challenges must be addressed.
✔️URL and template changes require careful planning to retain SEO value.
✔️A cross-market glossary helps manage language differences.
✔️Post-migration monitoring and data analysis are essential for success.
✔️Redirect management requires careful planning and testing across environments.
✔️Hreflang tags are crucial for international SEO.
✔️A detailed migration plan minimizes risks and issues.
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► IBM Overview of reason on Twitter - x.com/bryanfca...
► Britney Muller's AI Course - Actionable AI for Marketers - maven.com/brit...
► Noah Learner - Branch Tools GSC Data Management Solution - branch.tools/
Full show notes: internationalw...
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Past Episodes
Episode 1: HREFlang Frustration
• Episode 1: HREFLang Fr...
Episode 2: Domain Structures
• Episode 2: Domain Stru...
Episode 3: Web Governance
• Episode 3: Web Governance
Episode 4: Why Implement a Web Center of Experience (CoE)?
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Episode 5: Exploring the Root Causes Behind Web Project Failures
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Episode 6: Insights from Google's Search Off the Record HREFLang Podcast
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Episode 7: Creative Ways to Secure Web Budget
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Episode 8: Overcoming the IT Line of Death
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Episode 9: Web Service Contracts, and Terms and Conditions
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Episode 10: Pros and Cons of Web Centralization
• Episode 10: Pros and C...
Episode 11: The Challenges of Structuring Websites
• Episode 11: The Challe...
Episode 12: Keeping SEO Projects on Track
• Episode 12: Keeping SE...
Episode 13: Benefits of Uniform URL Structures
• Episode 13: Benefits o...
Episode 14: Benefits of Product Information Management
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Episode 15: What is International SEO?
• Episode 15: What is In...
Episode 16: IP Location and Language Detection and Redirection
• Episode 16: IP Locatio...
Episode 17: BrightonSEO San Diego 2024 Round-up
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Episode 18: What if Hreflang Went Away?
• Episode 18: What if Hr...
Episode 19: Why Your Perfect Hreflang Implementation Is Not Working
• Episode 19: Why Your P...
Episode 20: Duplicate Content and Canonicals
• Episode 20: Duplicate ...
Episode 21: Why Does Digital Marketing Still Not Have C-Suite Representation?
• Episode 21: Why Does D...
#hreflang #internationalseo #digitalmarketing #searchengineoptimization #globalseo