In this episode of the International Web Effectiveness Podcast, Bill Scully and Bill Hunt tackle the challenges of implementing hreflang and why it’s essential for managing global websites.
They explore common problems when hreflang doesn’t work as expected, highlighting the role of query intent in influencing search rankings.
The discussion focuses on practical tips for using hreflang effectively, especially during site launches and content updates, to maximize visibility and search performance.
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Takeaways
✔️ Hreflang is not a ranking factor but a tool for URL swapping.
✔️ Google needs to see hreflang tags to unders...