The Not-So-Secret Value of Podcast Transcripts - Whiteboard Friday

What are the benefits of transcribing your podcasts and what's the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week's episode of Whiteboard Friday.
The Not-So-Secret Value of Podcast Transcripts - Whiteboard Friday ► mz.cm/2VQmAhS
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[@PatrickHerberts]

Let be realistic here regarding these transcripts and the results: 15% increase in organic traffic etc is great and all but any SEO worth his or her salt will want some actual data on that. Did that even come to the transcripts and what was that traffic actually like, high converting or just information searches that lead to high BR and low time on site.
Not to say there's no value for it at all but the results presented and the implication it's from the transcript is pretty iffy

[@Moz]

Thanks for watching Whiteboard Friday, we appreciate your thoughts!