Ep. 3 - SEO Loves Connection, Complexity and Makeovers

Today, effective SEO is about much more than keyword research. Top-performing content must:
Connect its audiences seamlessly to the information they’re looking for.
Be complex in its coverage of a topic, looking at it from different angles to demonstrate a deep understanding.
Receive constant makeovers to better serve its users.
Hear from Sarah Thaler, Senior Digital Marketing Specialist, and Dylan McIntyre, Account Supervisor, on how to follow SEO best practices for tangible results.
0:06 Introduction: The Dynamic Duo of Strategy and Creativity
0:48 What does fish and chips have to do with great work?
2:28 Strategy and Creative: 1+1 = 3
4:06 Jump. Noodle. Bounce.
5:46 Gut checking the process
6:20 Conclusion
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