The negotiations between Disney and Lucasfilm - A negotiation case study

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  • Опубликовано: 21 окт 2024

Комментарии • 19

  • @365FinancialAnalyst
    @365FinancialAnalyst  5 лет назад +1

    Thanks so much for watching the video! You can learn more from our course "MBA in a Box: Business Lessons from a CEO". To check it out, go to the following link: bit.ly/2Y1WY4t.

  • @phillc19
    @phillc19 6 лет назад +6

    I have always heard Iger's name pronounced with a hard G. VERY useful video. Thanks for posting.

  • @TheDylandProductions
    @TheDylandProductions 5 лет назад +14

    10:19 "We want to build on your vision for Star Wars, not replace or erase it!"
    But Disney relegated all previous material outside of the original 6 films & clone wars series as non-canonical shortly after the buy out, and soft rebooted the series with their new continuity.
    Is that not replacement?
    Also (granted, this video was released in 2017...) I wouldn't call this a successful deal in the long run... with The Last Jedi's heavily mixed reaction, Solo's box office bombing, and various merchandise controversies. Plus, I think it's been made clear that Disney did not follow Lucas' treatments, and instead made movies very differently from what Lucas was originally going to do for VII VIII and IX.
    Although, getting one of Hollywood's most prominent anti-Hollywood creators to sell his entire company to a mega corporation certainly took some negotiation skills - even with the two's prior history together. Although, again, I think it (as of 2017 after only 2 movies) was too soon to call the deal a success or not. Even with such high box office numbers (which are increased with inflation, mind you).

    • @agustinbaletti
      @agustinbaletti 3 года назад

      No. Books comics and games of the LEGENDS EU was not Lucas’ story, and they have been canonizing and adapting many old EU stories into the new CANON EU.

  • @phemivision
    @phemivision 3 года назад

    This video is very helpful in understanding negotiation. Thanks

  • @TheCategor
    @TheCategor 4 года назад +10

    9:50 "But to get there we must get the new movies right".. yea so much for that..

  • @raghavgupta498
    @raghavgupta498 2 года назад

    This is a great video, Thank you so much!!!!

  • @amberaitken2685
    @amberaitken2685 2 года назад +2

    Are the settings and timeline of this video accurate? Just want to know how accurate the conversations shown are as I'm doing a negotiation analysis paper on this acquisition

    • @ziweizhang811
      @ziweizhang811 2 года назад

      Hi, same as you, I am now working on it.

  • @elinguiuriel
    @elinguiuriel 3 года назад

    Very intersting

  • @ramkvs1918
    @ramkvs1918 2 года назад +2

    **Negotiation Concepts in the Video**
    1:20 Self Assessment - What do you want? - Define a Target -
    Exploring your own options towards the Goal - **What your options have to achieve the Goal/Target**
    2:15 Counterpart Assessment - Knowing your opponent aqnd What their Power is
    Understanding the Opponents Values, Interests and Possible Sources of Conflict. *Think of Issues to Add*
    3:00 Building Trust - In a negotiation, individuals believing that the other person is untrustworthy leads to lesser options
    4:09 Opening up Offer - An offer can be made progressively without putting everything on the Table Initially. This induces a Positive Sum Approach and also makes one feel regret/dissapointment less.
    4:33 Active Listening - Another way to understand the position and interests of the other party and establish trust
    Opponent Assessment - Giving time to opponent to assess her state
    6:18 BATNA - Best Alternative to the negotiated Agreement
    6:45 Situation Assessment - Understanding the Situation and the Consequences that follow each possibility of the Negotiated Agreement
    7:30 Target and Reservation Point - Target is what you want to achieve, Reservation Point is the
    worst possible deal you would take. Reservation Point serves as the bottom limit for any possible Negotiated Agreement. Conceptually, BATNA is always equal or below the Reservation Point.
    8:33 Improving Value leads to Improving your Position that leads to increasing leverage
    9:25 Anchoring during the Negotiation - An initial offer that will drive further offers. Expectations drive
    9:53 Rationalization of the Positions
    10:01 Perspective Taking, Paraphrasing - Establishing Trust between you and the other party
    10:32 Inventing Options/Creating Value - Creating new options than the
    10:45 Making your Claim - What is that part of the deal that you are not willing to compromise on. Or which you should be getting.
    11:31 Seeking Reciprocation for Concession made - Reciprocation is a one of the fundamental drives for Human Behaviour. It is a part of Persuasion Framework by Robert Cialdini. Using it to, get the other party to closer to your interest is an effective strategy.
    11:40 Diagnostic Questioning
    12:27 Building up to a Counter Offer - Establishing Context that adds weight to the Counter offer. Making a Straight Counter Offer might lead to lesser trust on Counter Offer. This pushes the other party to do perspective-taking.
    12:38 Making a Counter Offer
    I am exploring this concept and If anyone is interested to explore together - Please ping me (at)dagnytaggart1 on Tel(e)gram

    • @asesay7622
      @asesay7622 2 года назад +2

      Wow!
      Perfectly put.
      Thanks for this

  • @skraegorn7317
    @skraegorn7317 Год назад

    If anything, this case study showcases the importance of prior relationships in negotiations. Lucas had had a successful relationship with Disney through the theme parks since the 1980's, when Michael Eisner was still president. That played a massive role in this negotiation ending so successfully for both parties.

  • @rickyramos4112
    @rickyramos4112 4 года назад +5

    the negotiations were short

  • @อรรถชัยพิทักกุล

    You try to give the video more brightness it will be great if you do

  • @defcon3451
    @defcon3451 3 года назад +5

    And the end of Star Wars began with these two.

    • @themovieguy3642
      @themovieguy3642 3 года назад +1

      Man, this only proves how Disney is getting Scarier by the minute.

    • @agustinbaletti
      @agustinbaletti 3 года назад

      hahahaha joke is on you troll

  • @ayeyebrazorf7527
    @ayeyebrazorf7527 2 года назад

    the logic that the Disney CEO uses (an incompetent individual who got in that position basically without being qualified for it!!! just read his biography) doesn't amke any sense. The same reasons why lucasfilm was a good merger were even more valid for both LEGO and harr potter... but anyways... seeking logic unfortunately is impossible given that the given explanation don't make actually sense