Fireside Chat with Wendy Bergsteedt, Old Mutual Head of Marketing

In this session, we had the privilege of learning from the ultimate student of life, Wendy Bergsteedt.
Wendy heads up marketing at Old Mutual Investment Group with over twenty-two years of experience in marketing and advertising. Previously, Wendy served as the Group Business Director at Ogilvy and Mather, where she led the development of integrated campaigns for some of the country's most iconic brands.
Her qualifications from Oxford University, The Seth Godin Institute, AAA School of Advertising, GIBS, and the University of Stellenbosch have been pivotal in shaping her successful career. Additionally, she was a juror for the Financial Mail Ad Focus awards in 2020 and 2021.
Wendy boasts a solid track record in advertising, sponsorship, and digital marketing, all contributing to her career's exponential growth. She employs an insight-driven and value-based approach to marketing, always prioritizing business growth.
Our moderator Declan Hollywood is the Chief Growth Officer at Engage Video Group, a technology and data driven video company that helps the world’s biggest brands to win on social.
He began his career in consulting with Deloitte and is a seasoned marketing expert with transformative roles at Google in Europe and Africa, before becoming the CMO of takealot.com and later 10X Investments. Takealot.com is Africa's largest e-commerce player and 10X is a multi-billion dollar investment provider..
The common thread on his journey has been working with high growth and purpose led organisations to disrupt the old way of doing things. Declan studied Business and Economics at Trinity College Dublin and received a distinction from London School of Economics in a Masters of International Relations.