Behind the Scenes at FlexPlus PT: Hiring, Marketing, and the Changing World of PT

Cheryl Abelow and Lauren Abelow are Private Practice Owners of FlexPlus PT in Massachusetts.
In this episode, Cheryl and Lauren share their insights into how private practice physical therapy has changed since Cheryl started the practice 19 years ago.
Cheryl, a second-career physical therapist, recounts her transition from the corporate world to the healthcare industry, to opening her own practice nearly 20 years ago.
Lauren reflects on her unexpected journey into the family business.
Together, they discuss their experiences in hiring, direct access, marketing, and navigating the changing landscape of private practice.
Join us as we dive into their story and discover the valuable insights they've gained along the way.
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