How to Sell Online Courses in 2024 (Organic Approach)
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- Опубликовано: 7 июн 2024
- Ready to start organically growing your online course-selling business?
Creating an online course-selling business is one of the best ways to scale your impact and achieve financial freedom.
But what if I told you that you can build a business like this, all without spending a penny on paid ads or any direct outreach?
In this video, I share with you everything I’ve learned over the past two years building my seven-figure course selling business.
This does take time and effort, but if you’re a teacher at heart and don’t want to be confined to a classroom or deal with the financial restraints that teachers often face, this is a perfect solution for you!
Here is the eight-step process I suggest following to organically build and grow an online course-selling business:
1. Identify your audience
2. Create free content
3. Grow your mailing list
4. Validate your course idea
5. Presell your course
6. Launch your course
7. Grow your business
Following along with this process is a surefire way to start building your own course-selling business, grow in an organic way, and begin your path toward financial freedom. Check out the links below to explore each step in more detail!
👉Grab the free step-by-step guide to build your path toward financial freedom at www.devlinpeck.com/course-sel...
Using the affiliate links below will help support me and the content on this channel:
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0:00 Intro
1:06 About Me
3:35 Why Course Selling?
5:10 Setting Expectations
7:44 The Process
8:53 Identify your Audience
12:55 Create Free Content
20:02 Grow your Mailing List
23:49 Validate your Course Idea
28:34 Presell your Course
31:52 Create your Course
35:01 Launch your Course
38:09 Grow your Business
40:28 Next Steps
If you enjoyed this video and you’re looking forward to the rest of the playlist, please let me know by subscribing to the channel! 😃
Hi Devlin! I do not have any intention of starting my own business but I just wanted to say congratulations on your success! You have provided so many wonderful FREE resources to many people who felt hopeless in their current situations. You are an invaluable resource to the field and those looking to enter it. Thank you for all you do!
Thanks so much for this kind message, Jodi! I’m super happy to help and I appreciate the support 😃
Hi Devlin! Thank you for this video! I'm considering starting my own business, and I've been taking notes watching this video! I had watched the first two videos before I realized there's a chain of them coming out, and I'm really looking forward to it!
Hey Devlin, thanks for this video series! It is perfect timing because I've pondering creating resources to help people plan what to do with their time in retirement. As I'm in this age group (50 to 64), I've been amazed at the number of people who don't make any plans on what to do once they retire. Not any concrete ones, anyway. I'm looking forward to the upcoming videos!
Hi Devlin, being contract dependant is a tough challenge - financial insecurity (especially if you have to stop work as I did to care for my child) combined with putting heart and soul into building brilliant work for others - that you then have to walk away from and often can't even show due to client IP restrictions - can be a soul-destroying experience. I love ID and look forward to being able to do your Bootcamps when I can invest, in the interim courses such as this are really appreciated. Your inspiration couldn't have come at a better time, as I said on LinkedIn - your talent and heart are really inspiring. Cheers
I'm from Brazil and in my searches I found your channel. I liked the content! I already arrived and had 7 digits in 2 years before the pandemic. But now I'm looking to do it organically and without paid traffic. Let's go!
Glad that you found your way here! And thanks for supporting the content :D. Hopefully this video / playlist will help you get all set up with an organic approach. Please keep us posted on your progress.
I need you help in selling my digital product
Thank you for starting this course creator playlist, Devlin! It is much appreciated 👍
You’re welcome, Susan! Thanks for the support 😃
Once again, you have provided us with extremely valuable information for FREE, which is why I enrolled in your Bootcamp almost two years ago! Thanks for sharing your knowledge and passion!
Thanks Devlin for sharing your insights on Online Courses! I have been following your material as a freelance ID and developer for a few years and I'm SUPER glad to see you expanding your videos into this new online-course-creator space. I've often wondered why there is not as much cross-over on this subject from IDs. (I think because it is more oriented towards entrepreneurial audiences rather than corporate sector. ) But you are bridging the gap and I am LOVING it!
Hey Miguel! Glad that you're enjoying the overlap...I've wondered the same thing! And am happy to help bridge the gap :D
I was that close from signing up with a course mastery folks, but my daughter told me I should do it myself. Boy! Am I glad she did. Thank you for sharing my very same sentiment;)
Hello Devlin! Thank you. This was great, and I'm so excited to learn more. I've been following your videos on Articulate and they've been so helpful. This video though speaks directly to my flagship project, a resource hub for secondary and post secondary PBL instructors. I'm currently a professor at a large state university, and project based learning has been the focus of my research and part of my teaching most of my career. I plan to create an online course for secondary and post secondary instructors who need support in building their PBL courses. I'm just getting started building a mailing list, so I'm in the early stages. I have a whole new sense of how to go about this, thanks to this video. : ) I'm super excited for your next one. I'll be following along.
So glad to hear that you have such a strong idea in mind already! Please keep at it and keep me posted on your progress 😃
As always, great content! Thanks a lot, Devlin!
You're welcome! And as always, thanks for watching :D
Great information! Looking forward to your upcoming videos in this playlist. Thank you!
Hi Devlin,
I really say thanks for everything you are doing for the people's professional development.
Personally, following your courses and advice, I was able to get some projects in Instructional Design. Besides, I got a one year contract (remote) in a Swiss organization. Even though the pay is very low compared to the standard, I am enjoying working with my team and I am learning a lot in practice. I remember when you said the salary and wage depend also on the experience; so I take that first experience as a learning experience and internship, and I work with full commitment for the success of the organization and my own capacity building.
I am sure it would be difficult without your advice, THANK YOU very much!!!
I am so excited about all of this material! I am a graphic/web designer with 20+ years of experience in marketing. Over the past 2 years, I have been studying ID and doing freelance ID development client work on the side, and I have become passionate about online learning. Now I am considering how I might be able to build out a course of my own. You've lit a fire under my feet! Thank you so much for all of the valuable information and for showing up in the way you do. You're an inspiration!
You're so welcome, Pamela! It sounds like you'd be able to thrive with a course-selling business, and I look forward to helping how I can. Keep me posted on your progress!
Fantastic video thank you. I look forward to sessions that break down each section in more detail (especially about growing the mailing list, validating your course idea and pre-selling the course).
You're welcome, James! Stay tuned because they're coming :D
Thanks, Devlin for sharing a variety of content. Looking forward to this series.
You’re welcome! Thanks for following along 😃
Thanks for sharing. Great video.
Thank you for this wonderful video 🙌
I appreciate this playlist ! Thanks for your generosity 😊
You're welcome! Thanks for watching :D
Wow...cool Devlin. Thanks a lot.
You’re welcome! Thanks for watching 😃
Hi Devlin,This is the best online course tutorial I have found so far! It's straightforward and concise. Thank you so much!
You're very welcome! I'm glad it was helpful :D
I'm really excited about this series. It looks like it's going to be great "How to do it" rather than just "What to do" training.
One question to start off with. You said you've been selling courses for two years. Is that two years since the launch of your first course? If so, how long did it take you from actually starting to work on the course until you actually completed it with your pre-sale group and launched it?
This video is very valuable. Thank you.
Thank you Devlin.
You're very welcome, Kim!
Thanks Devlin. I really appreciate it and enjoyed all the great content that you shared and I'm looking forward to watching more of your content
Glad it was helpful! Thank you for watching :)
Hi Devlin, I want to say thank you for posting this! I've been a part of your support groups and network for a while and it has been a big help. So I wanted to share two things here:
1. If you are doubting yourself, check out all of his videos - they have been one of my go-to resources as I transitioned out of teaching into my corporate job.
2. Following his advice, I recently signed up for a class to help with one of my hobby businesses. I offered to do a free course analysis for the class as I saw a lot of gaps, and now I'm meeting to discuss how I can help and develop a new course!
Y'all can do it, I went from being a painfully burnt out teacher to having a real work-life balance and having time for myself while earning more in my new job.
Thank you so much, Dan. It sounds like you're doing really well, and I appreciate you sharing a bit of your experience here :D
Just Subscribed to your content! Really appreciated your content and vibe! Well delivered and relatable! Thanks Devlin!
Awesome, thank you for supporting the channel! Glad you're getting value from the content :)
Thank you
🔆🔆🔆🔆🔆 Such an inspirational video this is. 🔆🔆
Wow, Devlin. Your content just keeps getting better and better. I can't thank you enough for creating this series, which will help me immeasurably (my dream is to start my own dog training business that includes online courses). One question I have is how did you become comfortable in front of the camera? You always appear so natural and authentic. Thanks again for the wonderful content!
Don't worry - you've answered my question in the third video!
So glad that you're enjoying the content, Jessie! Keep us posted on your journey :D
Thank you for this video. You just brought everything together for me in a streamlined way. I knew all of this it just seemed overwhelming.
Awesome! I'm glad it helped put the pieces together for you. Thanks for watching :)
I know it's been a bit since you've posted this but I have a question. What do you think of the automated webinar way of selling? What about having closed cart periods for people to sign up only during a certain time. Thank you for this valuable video - literally sitting here taking notes!
Really enjoyed your clear process - I would definitely wish to view your next videos thanks
Thanks for watching!
As a business start up coach, really appreciate your approach. Subscribed!
Thanks for the support! I'm glad the video was helpful :D
thank you bro
Hey Devlin! I've been using you as a benchmark since I created my own RUclips channel and I'm really excited that you are sharing your process and results. I wanted to ask - who have been your favorite "gurus" to follow in this space (RUclips, internet marketing, digital products, list building etc...)? Whose advice/methods has had the greatest impact on your success?
Thanks for creating this video and looking forward to more!
Hi! Great question and nice work on your channel. The channels that helped me the most are Think Media, The Futur, Ran Segall (Flux Academy), and Income School (they had some good SEO stuff when I was still blogging primarily). Keep up the good work and I hope this series helps!
Thank you for this! Also, thank you for sharing your information for free. Also, thank you for educating people that there are opportunities to reach beyond the classroom through Instructional Design and Learning & Development. I think legacy platforms liked EducationNews and Journals are limiting sharing this information because they have a vested interest in the status quo.
You're welcome! And yes, the times are definitely changing with the big focus on traditional education...especially since so many creators / educators are sharing practical info either for free or via much lower-priced courses (that are sometimes more effective at helping people secure work and improve their lives than traditional higher education programs)
Devlin - Congratulations on your success! Can you please share what your typical schedule looks like during an average week? How do you distribute and plan your time?
Thanks Lori! It really varies so much...and my hard deadlines are driven by my commitment to YT video publishing schedules. But it generally involves a combo of social media posting / responding / planning, YT video planning / recording, talking to my team, hosting workshops or talking to people in my bootcamp, and planning / recording new courses or course updates...generally between the hours of 10 AM and 5 PM. I'm probably missing a few things, but I could record a whole vid on that if interested!
Thanks a lot for making this video
Glad you liked it!
Well present Devlin, and very useful. I am interested in your follow up videos on creating content. I have a variety of courses ready, having taught these already. Now I would like to turn these into online courses to reach a bigger audience.
Awesome, thank you!
Amazing video, thanks!!
Glad you liked it! Thanks for watching :)
This is really helpful.
Glad to hear it, Erika!
Hi Devlin, thanks for the video. I finished creating a course on how to overcome obstacles...Its already done..how do you think I should go about this from here? Thanks.
i love your content ! it's very refreshing
Glad you're finding it useful!
Hi Devlin, thanks for you content. Regarding the mailing list, how do you grow it at the beginning? Do you run lead generation ads on Fb or what strategy do you recommend for that? Thanks!
Hi Emil, great question! No, I do not run any ads. This is the video where I talk about how to quickly grow your mailing list: ruclips.net/video/Kp_pQdFx0p0/видео.html
Hey Devlin, I cant thank you enough for your videos on ID. They have assisted me immensely. A quick question about mailing lists... I am creating a course for an audience who are predominantly not literate and therefore don't do e-mail but are tiktokers. What do you advise?
Great question, Ishaq! It's best to build an audience of your most engaged followers on a platform that you "own," like email, because then if any individual social media platform fails or you lose your account for any reason, you can send your audience to a new platform via email.
Does your audience use text messaging? Perhaps that could be a good alternative? Even if you can send video and / or audio clips that way? Just throwing out ideas but hopefully this helps :D
Cool cheers from portugal
Hey there! Thanks for watching the video :)
Which microphone do you use?
Awesome! To clarify-- you wouldn't necessarily recommend building a course on Storyline to sell? (I don't know if this is even possible tbh). But you recommend the playlist of videos approach on one of those hosting sites like Teachable?
Hey! I definitely wouldn't recommend building a SL course to sell unless you're selling to businesses and they'd be hosting the course on their LMS platform (or something similar). If you're selling directly to customers, then video-based courses are much more in line with expectations.
@@DevlinPeckYT that makes sense! Thanks!
we would like it
Thanks Shivam!
G'day. I have almost accidentally stumbled onto 250,000 followers after I started creating content for outdoor enthusiasts in January this year. I'm now wondering how to convert that into a proper business and multiple income streams. I've kind of been niche down to the knot guy and want to build a course on tying knots for the outdoors. I lack the tech skills to do this. Is there a service I can employ to help build it? I am now starting to build an email list.
Cheers, John.
Hi! Are there any examples of successful (6 figure) courses /programs that don't teach people how to make money? It seems that's the only golden goose model.
Hi Devlin I want to make a course to help people discover themselves, look into themselves and their lives and help them grow. My question is how to find out if people want something like this and would pay for it?
Good question! The other videos in this playlist can guide you on how to build your audience and start collecting information to determine if there is a market for that need.
ruclips.net/video/qHAOdhDnTlg/видео.html
Could you download the video and reuse it?
Hi Devlin, thanks so much for your great Video. Really. Here it is my problem: I have a Blog (240.000 visitors/year) an email list (+ 3000 subscribers + 56% open rate). I have created my first video course (based on many subscribers request). I need to say I have not involved them on the course creation. Now it’s not easy to sell it (by email test prel-unch).Only a few buy it ( price is € 89). In your opinion where is the problem? What Can I do? Thanks in advance! 🙏
It's hard to say with just stats alone, but it might be helpful to connect with your audience to find out what they value about your course so you can adjust accordingly. Feedback is key! Thanks for watching :)
Thanks Devlin. I'll try in this way.. Thanks so much.
Hope you are well
I want to know one thing about my course
What is the best price for my cat clicker training online course?
please answer
Hey! Thanks for watching. I can't say I have specifics for that. You might want to do some research on what others in that niche are charging for something like that. Sounds like a cool idea :D
Question: Devin, how important is it that your video content shows your face?
It depends, but I wouldn't say it's necessary! There are plenty of creative ways to make meaningful content without it :)
We have 506k TikTok followers and started an online course but it does not do very well. Need help
Hey there, if you need more guidance, feel free to check out the full playlist here: ruclips.net/p/PLDW3IzDXPIgp8gNh-yYFOXRM3vEMbRuFF
I teach Arabic and English in the United States and I want a partner who helps me with the technology part. I know my content. I am a veteran teacher who has over 20 years of diverse and extensive teaching experience. Can you recommend someone for me? I really appreciate your information. It's been very helpful for me. My best wishes to you and I look forward to hearing back from you:)
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Took 1.5 years for my course/community to reach 7 figs.
Congratulations! That's an awesome accomplishment.
@DevlinPeckYT it wasn't an easy 1.5 eaither haha, but worth it.
the most important part is growing the mailing list. you completely glossed over this. This alone requires a 5 part series. dude.
Agreed! That's why later on in this series, we cover how to grow your mailing list in more detail: ruclips.net/video/Kp_pQdFx0p0/видео.html 😁
i like it and thanks for this. I think live events are the way to go these days. @@DevlinPeckYT
How do we make money selling online courses when almost every topic today is available for free on RUclips ⁉️🤷🏾
You're so right! There is a lot of free content out there (which is awesome!!) But if you can provide something of value to your audience there's an opportunity for paid content too. Especially when what you're offering is higher quality or more in-depth than what is available for free :)
Thank you
You're welcome!