From Radio Spot to Award-Winning TV Ads with Resul Pookutty - A Case Study

What started as a simple radio spot concept for Abbott transformed into an award-winning TV commercial, showcasing incredible stories of individuals living life to the fullest despite their medical conditions. From river rafting to skydiving and even running marathons in the Himalayas, these remarkable feats of human resilience were brought to life through the power of visual storytelling. With the expertise of Oscar-winning sound designer Resul Pookutty, we turned this project into something truly extraordinary. Watch how we made the transition from sound waves to a powerful visual narrative that continues to inspire many.
#CreativeTransformation #ResulPookutty #TVCommercials #AdvertisingCaseStudy #AbbottCampaign #Inspiration #Storytelling #AwardWinningAds #BehindTheScenes #filmmakingmagic