Hi everyone! What do you think of a pre-order system? It means that you place your order (in the size you want), then we go into production and deliver your garments to you first. It allows me to better plan all sizes and avoid being out-of-stock too soon for some sizes (which happened last time) - but you’d have to be patient: is it OK to wait a few weeks before getting your garments? How long is OK, how long is too long?... Thanks for your opinions & comments: some of you watching this are also customers, so I want to get this one right!
I think it's a great idea. It makes it slightly less like laying a bet when you go into production. I have waited weeks for clothes from Israel before. I think the key is just letting people know what to expect. ☺
I think it's a great idea to offer pre-orders, not just to to give you an idea of numbers but also to bring your buyers along and make us feel like investors. We’ve already been invited into your process with these videos, so pre ordering is just the next step towards us owning one of these pieces that we are watching come to life.
I think preordering is fine as long as you set a date of shipment and keep to that. It's not the having to wait, but the not knowing when you'll get it upfront that I think is the biggest problem with pre orders.
Considering your brand is already in a niche section of fashion, catering to customers that are already more conscious of slow fashion an ethical fashion, the delay they experience due to pre-ordering will only make their purchase more valuable, because they will realise that this process also makes it easier to not over produce anything you offer. It can be marketed as a strategic decision in your aim for ethically made clothing too.
I am an engineer and I also sew.. so I totally got it when you said that part is more like engineering :"D .. also this series is very vsery informative and inspiring to me .. thank you for sharing it .. it makes everything look more interesting to me :)
I would be glad to wait up until 2 months. However, being that sizing varies so very much (I'm in the States) - I would need measurements before I would order (I have clothes in my closet from L to XXL - and they all fit the same!)
raggsj38: Agree 100%, both points. Definitely need specific measurement info. I'm 5'4", but long-waisted (like Justine said about herself, only she's 7" taller). Bodies are strange things to fit. :)
I would be happy to preorder and wait for my items. I think your channel attracts a lot of people interested in quality and minimalism, and as those populations are more likely to invest in long-term pieces to add to their wardrobe... a few extra months will not be a major problem in my opinion. Pre-odering will also allow people who have more limited budgets to plan their finances in order to afford the items they desire. I don't personally wear XL or XXL, but I think many women would be thrilled to have access to the pieces you create so I think it's a great idea!
Justine! I missed your videos so much the past couple of weeks! Welcome back ;). I feel like pre-ordering makes so much sense coming from the perspective of you as a small business.... however that waiting period is something that most customers today simply aren't used to because we're so accustomed to fast fashion! Perhaps it is a good system if enough of your customers understand the necessary process to create ethical garments :)?
Wow, I had no idea how much work goes into making clothes. i've seen a few videos before talking about the process, but not in such detail. it kinda makes more sense now why big designer names sell their items for so much.
Hi Justine, I really like your idea of pre-ordering the items if it is feasible in your process. In my experience as a customer, many fashion stores tend to order mainly "medium" sizes and very few garments in small and large sizes, which does not reflect the actual demand. A waiting time of 4 weeks seems fine to me. Good luck with your new collection!
Hi Justine! Thank you for taking us through the process. While I do not work in the industry, it has always been one of my Loves. I know that if you are considering North America as one of your markets, particularly USA and major cities in Canada, you may see a positive response to L, XL & XXL; I feel that there is never enough of it. I remember going to NYC in the fashion district and there were 3 stores I went into that had huge handwritten signs that said "WE have absolutely No L or XL left; none". I never forgot that lol. Also, the way that a lot of the store sizes are built, depends and while some individuals may be a size medium, wearing a large fits better. I think the pre-order is an excellent way to gauge your market! Thanks again!
I think a pre-order system is a briliant idea. In my opinion, there's nothing worse than waiting for something and then not being able to get it because it sold out too quickly. Also, in times of kickstarter and the like people are more used to wait for their purchases, especially if they helped to make it work in the first place. Sewing myself, I would be fine waiting up to 4 months, but I think that's the upper end of tolerable time range. 2 to 3 months are definitely fine. I'm looking very much forward to your next video and the final results! Thank you so much for sharing all of this :)
I love the preorder idea and think that at this point you definitely have the base to make that work. LOVE love loving this series. It's SO well done. Congrats!
Pre-order would not be a problem for me. I thing you will not have any problems selling the L/XL/XXL. They are always the first to be sold out. Most women just have curves. And after a baby or two..... The grey top you were adjusting looked just wow. So looking forward to your next vid. Like waiting for Christmas morning to open a press :).
I've never really cared about fashion (sorry!), but for some reason, I can't stop watching your videos!!! I love how you explain everything, and your own entushiasm is reaching me through the screen. By the way, the video about how to pick shoes was actually pretty useful a few days ago. Thanks a lot!!
I think it is more helpful for us who never really cared about fashion, because when we do get clothes we are informed buyers, and we get the most out of our time and money I used also look at many details before purchasing a garment, before I started following Justine. Just because I hate shopping and I always found it an exasperating experience *smh* And now I know even better what to look for, so I end up less disappointed when I bring the things home!
I'm so excited for this collection! I'm actually living in Japan right now and learning the language so I love that you were inspired by a Japanese concept! Bonus point: the turquoise colors you are looking at are totally in my wardrobe's color palette already!
Wow, congratulations Justine! From what I saw this collection will be a great success. Considering the size of your company, I think it's a very smart idea to have some kind of pre-sell before deciding on the final quantities. I'm looking forward to the next episode, very exciting! :)
Your fabrics & designs are incredible! If one can see actually see the softness, texture, drape and feel on a video, it has to be good. Cannot wait to see the final products.
Love seeing behind the scene from your design ideas, to sketching, pattern making, fabric & color choice, to final collection. Good for people to know and understand the amount of work and why good quality clothes can't be produced at fast fashion prices.
Merci, Justine! It’s really interesting to see the design-to-production process & to learn about some of the many decisions involved every step of the way. The fabrics & colors you’ve chosen are beautiful. Offering preorders is a great idea because it should give you a better sense of demand for each size, plus it gives your fans the opportunity to help support you as you bring your new line into the world. I’ve done preorders before, & it’s well worth the wait in support of a brand/designer I believe in. A few weeks is just fine. How long is too long? Seems like 3 months might be pushing it for garments because the season would be changing, plus those who preordered could gain or lose weight in that length of time. That’s just a guess, though.
I agree ... I'm not in the industry, but as a teacher I'd direct my wanna-be fashion designer students to this site... I'm fascinated watching the process. Thanks, Justine!
Having grown up in the 80's, waiting a month for a piece does not seem excessively long to me! I remember receiving a catalog in the mail, filling out a paper order form, sending /that/ back in the mail with a check, then waiting for the clothes to arrive also via the postal service. It was very common to wait at least a week or more, and items were sometimes on backorder. I am so excited to view your finished collection! Having watched your videos, I trust your construction methods and choice of materials. I would have no problem waiting on a preorder! Thank you, Justine
I am an xs, so I always want more of that option. I love how you are showing us your process. it is very enlightening, and helps me to appreiate what a true designer goes through. I love that grey top!! Want one like that, and in black please. :)
Oh my gosh. I can't even find words to tell you how much I enjoyed this video. I'm an artist and designer myself and I loved seeing your process and your "moment of truth" meeting with the pattern makers. Thanks, Justine!
In terms of producing for sizing...I always keep in mind of where the final supply will be marketed...the demand for the size...that may be one of the variables which helps with determining how well the size may perform. thank you for sharing Professor Justine
Justine have been watching your vids for a while now.... I just have to say you inspire me to learn what you do.. Despite having no experience or a creative bone in your field....have learnt quite a bit from you to want to get involved.. Thank you for your knowledge.. Creativity and diligence..
Hallo Justine. Mir persönlich, gefällt das schwarze T-Shirt sehr gut. Toller Schnitt, der Stoff fällt wirklich schön und es ist ein Teil, das sich super in die Gardrobe integrieren lässt. Und dein deutsch, hört sich toll an 😙
I feel like it's going to be a little expensive for my usual possibility, but I also feel like it's going to worth it! I'd love to wear someting designed by you! Please, with the sizing, I find really helpful when centimeters or inches are given in bust, waist, and hips besides the usual small, medium, large. Congratulations, Justine!!! ❤️❤️❤️
Absolutely fascinating.....this is so interesting and informative....can't wait for the next installment....really does open ones eyes to the REAL cost of clothes as a result....an enormous amount of work, effort, money and time goes into ONE piece......no wonder volume is critical to ROI....I agree with comments below too.....PRE-ORDER would be wonderful...you have a world stage of buyers who trust and believe in you and your designs :-) We don't mind waiting......good things come to those who wait......LOL.....Hugs
I LOVE this series! You just inspired me to run my own business one day. I especially love the technical and engineering part of the process. Learned a lot about decision making and planning. Please continue sharing this journey with the rest of us! We are all your cheer leaders. Best luck with your collection!
Hello Justine! Loved this video, as I had no idea just how much work, time and effort went into a line. I think a few weeks is very tolerable for most customers to wait for their items, particularly when they realize its of high quality. I agree with you that after a month they will forget what they ordered. Good luck with your new line😙
Pre-order system sounds great. I really like your designs, however I'm very petite (4'11.5) and the measurements for the XS are still too big for me. I will wait patiently and hope that one day you will design a petite line.
How exciting, Justine! I have learned so much from you through your videos about color, fit and fashion. Between you and the podcast “Dressed” I have completely changed my view of clothing and textiles in general. Presale is a wonderful idea and as an L / XL due to a larger bust, I am excited to see these options pop up! Looking forward to the collection. 💞🌸🍾
I must admit that you have changed the way i shop . I find myself now concentrating on a core wardrobe. I have been buying mainly blazers, moto jackets, trousers, white cotton covered buttons shirts, turtle neck thin sweaters. I realized i had so many clothes but always gravitated to only a few classy pieces. Elegance was always what i really appreciated. I have probably save lots of money by not buying so many items but I am certainly getting pricier more quality pieces. I took your advice and looked for loved items in thrift stores and can you believe i got a pair of new Karl Lagerfeld black leather booties? I feel so smart right now. Lol. Thank you Justine. Keep us informed
Lovely video, and I think the the pre-order idea is excellent. It may just be the way it played on my phone, but it may be on your end; the audio isn't synced correctly in the second half.
I LOVE your idea of pre-ordering! It's way better planning, marketing and socially responsible. Cabt wait to see this collection. And THANK YOU for continuing to make these brilliant videos in the middle of your crazy schedule. BRAVO!!!!
OK. Just to clarify: the fabric will be already all produced and paid for, otherwise I think that waiting for fabric production AND garment cutting + sewing is too long, I wouldn't want people to forget that they have ordered something 😅.
I do pre-ordering today from a Sydney, Australia small designer firm, Good Day Girls, as they are committed to no waste fashion. I happily wait about 2 months from seeing their designs and then placing order to when I anticipate delivery. It’s great to support designers that are small, unique and concerned about sustainability:
Thank you for sharing the process of your new collection with us. I am finding the technicians business decisions fascinating. As a plus size woman (US 14/16), I am thrilled you are expanding sizing upward. We need more options!
Justine I enjoyed both episodes of project racine, I never knew much about designing or what a clothes desighner goes through to put together a collection. both videos made it easy to understand. thank you
I see this as a kickstarter project almost where the pre-order is to get sizes and a quality We otherwise wouldnt be able to as well as the fact that We are being a part of your process , even more fun because you are already an established designer with an eye who We are getting the opportunity to follow and actually care about the clothes We buy. Looking forward to see it go forward !
Oh my gosh, Justine, I have so much respect and admiration for you, I had no idea what is involved in fashion design. You are a genius! Stopping by from South Carolina, USA. 😀
This is the first of its kind video content which shows design to production process. Thank you so much for sharing this with us. Loved it and waiting for the next episode.
I love it!!! I definitely think a pre order is important and you want to actually get people to pay. Ive taken business classes (and so have you haha much more than me) and they repeatedly mention that people don't always buy what they say they'll buy. You kinda need money from them to confirm they're serious (and your work is SO worth paying a preorder for. You can ask and people will happily pay!) Video idea (for after you take a vacation after the collection production craziness. Haha ): Knitted fashion! There isn't too much talk about knitwear design and production in the modern fashion world that I've seen. I knit my own clothing and I would LOVE to hear your thoughts on design of knitwear (haha I'd personally love a whole video series on it but I'm admittedly a knitwear addict haha). Your thoughts on yarn choices, what colors are best with what texture, cable options, lace options , ribbing or no ribbing, how yarn and fabric weight should direct your design choices etc. How does machine knitwear production and design work? Maybe also a video on easy at-home tailoring or a video about going to the tailor (what vocabulary do you need, what are the tailoring options? Do tailors also do alterations like rip out a dress panel in pink and replace with blue)? Like I'll take in the waist or hem stuff at home. It helps make peices look so much better. Definitely something you'd have fantastic pro perspective on. Love your work! It looks stressful and uncertain but you got this! Your commitment to produce locally is phenomenal. You're awesome!
I absolutely adore you, and all of your content. Thank you for being such an inspiration! Being a tall woman, its always wonderful setting the variety of looks you wear in your videos. I cannot wait to see your collection!
I think adding larger sizes is a good idea if you're selling internationally, especially here in the US. I wear a 12/14 US sizes, and am 5'10" so it's difficult to find clothes that fit especially in length. When I went to your website for the last collection you made, I loved that skirt that tied on the side, and those pants too.. and would have bought it, if my size/length (34 inseam) was available. Pre order is a great idea! Looking at fashion designers runway shows, I understand a ton of work goes into the entire process of creating a fashion line; it's interesting to actually see it happen. I look forward to seeing more of this series! Your channel is definitely unique here on You Tube! Love it!
I have no problem with pre-ordering. I like to take time to plan my wardrobe purchases so I get them just right. Waiting isn’t an issue for me. I’m really looking forward to your new collection! You look like you’re having a lot of fun, despite the stress.
So interesting seeing your behind the scenes and just how much work goes into it. Amazing job Justine, this series is fab. The pre-order is a great idea, good things are worth waiting for.
What a lovely and informative video post Justine!! 💛🧡💜 I am learning so much from your YT channel, and the workload you're taking on both from designing/producing your next collection as well the effort you're putting into documenting the process (with great production value as well). I hope this video series gets lots of views to make it worth the hours you're dedicating to it :) Absolutely yes to pre-order!! People buy flights and concert tickets, sometimes up to a year in advance, so I think it's a great idea (not too dissimilar to supporters who fund projects on Kickstarter, Kiva to help boost small businesses etc). Something that would be good for your customers to know is what is a reasonable time to expect for the production so the garments are not rushed. As a consumer, I could say waiting 5-8 weeks would be on the maximum end of the scale, but if you needed more time then your fans would understand and be supportive 😍😍 Can't wait to see what your next clothing and jewellery lines will look like. Would you consider in the future to allow your followers to perhaps vote on designs you've created to go into production? That could be fun!!
When you started talking about the problem of ordering all your inventory ahead of time, I wondered if you could do a pre-order period. I think it's a great idea!
This video was fantastic. I absolutely loved it because it shows how the rubber hits the road and can’t wait for the next one. Preorder system seems like a good idea. I would also recommend a study of the geography you are trying to target as your main market and see what the typical size distribution looks like there.
Dear Justine, I would love a pre-order system and the availability of larger sizes since I often fall somewhere between L and XL. I don't mind waiting if the time-schedule is somewhat known. Kickstarter is an example of where you may have to wait for up to a year for your product, but it is quite clear approximately when you may expect to receive the product. A few weeks of wait should be ok, it makes less of a financial gamble for you. Looking forward to seeing your new designs. Good luck!
This was a very interesting peek inside your world. I would definitley consider a pre-order. I'm excited to see the collection! The very best to you, Justine!
Yes, please offer a pre-order period, but require some payment so that you're getting realistic information. Best of luck! Thanks for sharing your creative process with us!
I really appreciate the work you put into these videos Justine! I love love love watching your creative process. As a creative person myself, working in a non creative role, I'm really inspired to ACT and pursue creativity, because that's really what makes me happy! ♥️♥️♥️
A pre-order time period sounds great. Just be clear when payment will be taken- right away or when open orders are taken. I love that you're going to produce the larger sizes!
I have enjoyed your videos and have learned so much! I’ve been waiting to see if you would expand your size range. Being plus size there is a dearth of clothing that is well proportioned and constructed. Your pieces have a timeless feel that can carry through the seasons so waiting for a pre-order is not such a big deal, as long as an expected due date is given. Adding the larger sizes listed will definitely boost your US business! I wish you great success in whichever way you decide to go!
Hello Justine. It was exiting to share a part of your passion's process with you. Pleasant to see you happy. I've enjoyed many of your videos you have taught me I have neutral skint tone, which colors go well with each other and about what the eye is drawn to for distraction/proportion. I enjoy your videos and vlogs much. A big Congrats to you ...and thank you for sharing. thank
Justine - your sharing of this process is utterly fascinating, absorbing, stimulating, and inspiring to be a witness to. Just amazing - I thank you so much! … yes to a pre-order system, by the way - I think that makes absolute sense in exploring a new size range option.
Hi Justine, I'm really enjoying this series. It's fascinating seeing all the work that you do. Having to pay for everything upfront is scary, I hope it all works out. Two weeks seems reasonable to wait for an order.
I am so happy that you are doing this production series - I find it fascinating! As someone who would probably be your XXL (I'm in the US), I think that something that would be very helpful is if you made prototypes of each size, and showed real-sized models in each piece as a sort of prelude to the pre-order phase. This comes to mind because as you are describing your pieces as having a lot of gathers, I wonder if a larger-sized body type would find them flattering or not. Just as you've done so many videos explaining to us which types of fashions are flattering for which body shapes or even plus-sized gals etc, I'm sure that some of your designs would flatter some shapes/sizes more than others. And so having an actual visual of how the garments would lie on each sized/shaped woman would be sooooo helpful to us customers to determine if we would order or not. There is a site called The Garment out of Canada that does ethical fashions from many different vendors. They will often show prototypes of the individual garments on "real world" models and get feedback (via instagram) on interest before committing to ordering a certain number of items, just to get a feel for numbers and sizes. It's very helpful for both the client and the vendor. And a question for you about the business side of things (since I am a former business owner and had to do business and financial planning)... where does your initial cash come from, given that you have to pay so much up front? Do you go to a bank with a business plan and ask for a loan? Or do you actually use your own personal savings? I hope that's not too personal of a question. It's just that here in the US we usually try to convince a bank or investor, etc., to front the money and agree to be paid back over time - easing the immediate financial strain!
Pre-ordering sounds great. I'd say I'd wait as long as I can wear the piece for at least 1 month before the season appropriate for it ends in my country. Love this series!
I love this concept of you documenting the process; it is so interesting to me. Thank you for doing this and I'm really looking forward to the next video! 😊
Outstanding episode!! Superb! So interesting to shadow you as you work through the entire process. It gives me so much respect for your creative talent combined with your business acumen.
WOW! What a process! So glad to learn all the details of designing and producing a garment/collection. I now have a MUCH better appreciation of all the time, effort, $$$ and deep thinking that is required to create and then produce a collection. Amazing process :-) Justine, you are a very creative, brave/strong and positive soul. Kudos to you! YES!! I DO think a pre-order system is a GREAT idea. I have ordered clothing from Elizabeth Suzann here in the states that can take 4-8 weeks to receive. I know the items are worth waiting for, so I do not mind. I think you SHOULD try a pre-order system. Best Wishes!
I LOVE the preorder idea! I don’t buy every type of garment every season. This season I need sweaters and wool pants. Next season I may only need tees and a few skirts. Preordering would help me be more conscientious about what I need and if I’m buying ahead of time for an upcoming season waiting is not a problem.
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Hi everyone! What do you think of a pre-order system? It means that you place your order (in the size you want), then we go into production and deliver your garments to you first. It allows me to better plan all sizes and avoid being out-of-stock too soon for some sizes (which happened last time) - but you’d have to be patient: is it OK to wait a few weeks before getting your garments? How long is OK, how long is too long?... Thanks for your opinions & comments: some of you watching this are also customers, so I want to get this one right!
Justine Leconte officiel voice isn't matching the video! Voice got lapsed 😅
Doesn't matter
I love you and your work so much ❤
I think it's a great idea. It makes it slightly less like laying a bet when you go into production. I have waited weeks for clothes from Israel before. I think the key is just letting people know what to expect. ☺
Not when I watch it?! Is anyone else having that issue?...
Good point. Good communication is essential...
@@justineleconte it's in the second half of the video, the voice mismatch
I think it's a great idea to offer pre-orders, not just to to give you an idea of numbers but also to bring your buyers along and make us feel like investors. We’ve already been invited into your process with these videos, so pre ordering is just the next step towards us owning one of these pieces that we are watching come to life.
I agree! It's almost like a Kickstarter campaign in that people pledge money to see someone's plan become a reality.
Pre-ordered system would be fantastic! I would be happy to wait for my clothes.
Same here!
I'm XXL and I'm so happy you are making XXL now! I loved that skirt with a back bow in your previous collection but not my size :(
I think preordering is fine as long as you set a date of shipment and keep to that. It's not the having to wait, but the not knowing when you'll get it upfront that I think is the biggest problem with pre orders.
Got it 😘
Considering your brand is already in a niche section of fashion, catering to customers that are already more conscious of slow fashion an ethical fashion, the delay they experience due to pre-ordering will only make their purchase more valuable, because they will realise that this process also makes it easier to not over produce anything you offer. It can be marketed as a strategic decision in your aim for ethically made clothing too.
I am an engineer and I also sew.. so I totally got it when you said that part is more like engineering :"D .. also this series is very vsery informative and inspiring to me .. thank you for sharing it .. it makes everything look more interesting to me :)
@@naamahnotorious955 100% agree with you. Makes sens and can become a conscious choice and a strenghth in the communication plan.
Yes! This! Do a pre-order but overestimate by like 10-15% 😁
I would be glad to wait up until 2 months. However, being that sizing varies so very much (I'm in the States) - I would need measurements before I would order (I have clothes in my closet from L to XXL - and they all fit the same!)
I totally agree. Providing a size chart would be helpful.
raggsj. I AGREE
raggsj38: Agree 100%, both points. Definitely need specific measurement info. I'm 5'4", but long-waisted (like Justine said about herself, only she's 7" taller). Bodies are strange things to fit. :)
My thoughts exactly. Size chart would help very much.
Y'all do know there is a size chart on her web shop already?
Only person on RUclips who explains all concepts so beautifully ❤ happy I found you 🍀
yayyy! Thanks!
Justine Leconte officiel ❤💗💜💙💚💛
Pre-order is an excellent idea Justine...Good luck on your collection 😍
I would be happy to preorder and wait for my items. I think your channel attracts a lot of people interested in quality and minimalism, and as those populations are more likely to invest in long-term pieces to add to their wardrobe... a few extra months will not be a major problem in my opinion. Pre-odering will also allow people who have more limited budgets to plan their finances in order to afford the items they desire. I don't personally wear XL or XXL, but I think many women would be thrilled to have access to the pieces you create so I think it's a great idea!
Justine! I missed your videos so much the past couple of weeks! Welcome back ;).
I feel like pre-ordering makes so much sense coming from the perspective of you as a small business.... however that waiting period is something that most customers today simply aren't used to because we're so accustomed to fast fashion! Perhaps it is a good system if enough of your customers understand the necessary process to create ethical garments :)?
Wow, I had no idea how much work goes into making clothes. i've seen a few videos before talking about the process, but not in such detail. it kinda makes more sense now why big designer names sell their items for so much.
Off-topic, but the few words of your German I heard sounded FLAWLESS.
Hi Justine, I really like your idea of pre-ordering the items if it is feasible in your process. In my experience as a customer, many fashion stores tend to order mainly "medium" sizes and very few garments in small and large sizes, which does not reflect the actual demand. A waiting time of 4 weeks seems fine to me. Good luck with your new collection!
Yes, that's exactly the problem I see at other brands... Thanks for your feedback!
Hi Justine! Thank you for taking us through the process. While I do not work in the industry, it has always been one of my Loves. I know that if you are considering North America as one of your markets, particularly USA and major cities in Canada, you may see a positive response to L, XL & XXL; I feel that there is never enough of it. I remember going to NYC in the fashion district and there were 3 stores I went into that had huge handwritten signs that said "WE have absolutely No L or XL left; none". I never forgot that lol. Also, the way that a lot of the store sizes are built, depends and while some individuals may be a size medium, wearing a large fits better. I think the pre-order is an excellent way to gauge your market! Thanks again!
Please don’t exclude XS! On behalf of the petite committee, we want to support your beautiful line! ❤️
XS lobby here :)
Another petite supporter!! It's hard enough to find something "small" that is not youth size..
agreed!
I think a pre-order system is a briliant idea. In my opinion, there's nothing worse than waiting for something and then not being able to get it because it sold out too quickly.
Also, in times of kickstarter and the like people are more used to wait for their purchases, especially if they helped to make it work in the first place. Sewing myself, I would be fine waiting up to 4 months, but I think that's the upper end of tolerable time range. 2 to 3 months are definitely fine.
I'm looking very much forward to your next video and the final results! Thank you so much for sharing all of this :)
Ok, thanks! 4 months is much more than the time I need for finished production.
I love the preorder idea and think that at this point you definitely have the base to make that work. LOVE love loving this series. It's SO well done. Congrats!
Pre-order would not be a problem for me. I thing you will not have any problems selling the L/XL/XXL. They are always the first to be sold out. Most women just have curves. And after a baby or two..... The grey top you were adjusting looked just wow. So looking forward to your next vid. Like waiting for Christmas morning to open a press :).
I'm a 2x. You will have no trouble selling those larger sizes!
I've never really cared about fashion (sorry!), but for some reason, I can't stop watching your videos!!! I love how you explain everything, and your own entushiasm is reaching me through the screen.
By the way, the video about how to pick shoes was actually pretty useful a few days ago. Thanks a lot!!
I think it is more helpful for us who never really cared about fashion, because when we do get clothes we are informed buyers, and we get the most out of our time and money
I used also look at many details before purchasing a garment, before I started following Justine. Just because I hate shopping and I always found it an exasperating experience *smh*
And now I know even better what to look for, so I end up less disappointed when I bring the things home!
I'm so excited for this collection! I'm actually living in Japan right now and learning the language so I love that you were inspired by a Japanese concept! Bonus point: the turquoise colors you are looking at are totally in my wardrobe's color palette already!
Oh yes! That bright aqua is calling my name.
Wow, congratulations Justine! From what I saw this collection will be a great success. Considering the size of your company, I think it's a very smart idea to have some kind of pre-sell before deciding on the final quantities. I'm looking forward to the next episode, very exciting! :)
Your fabrics & designs are incredible! If one can see actually see the softness, texture, drape and feel on a video, it has to be good. Cannot wait to see the final products.
I think preorder is a great idea. I would be happy to wait for a quality item regardless of wait time.
Love seeing behind the scene from your design ideas, to sketching, pattern making, fabric & color choice, to final collection. Good for people to know and understand the amount of work and why good quality clothes can't be produced at fast fashion prices.
Your german accent is flawless! And I cannot wait to check out your new clothes bc I am a XL and it is hard to not shop Fast Fashion at my size!
Me too... A lot of the interesting/sustainable brands don't offer XL - I can maybe buy a t-shirt, but nothing really tailored.
Merci, Justine! It’s really interesting to see the design-to-production process & to learn about some of the many decisions involved every step of the way. The fabrics & colors you’ve chosen are beautiful. Offering preorders is a great idea because it should give you a better sense of demand for each size, plus it gives your fans the opportunity to help support you as you bring your new line into the world. I’ve done preorders before, & it’s well worth the wait in support of a brand/designer I believe in. A few weeks is just fine. How long is too long? Seems like 3 months might be pushing it for garments because the season would be changing, plus those who preordered could gain or lose weight in that length of time. That’s just a guess, though.
I agree ... I'm not in the industry, but as a teacher I'd direct my wanna-be fashion designer students to this site... I'm fascinated watching the process. Thanks, Justine!
Having grown up in the 80's, waiting a month for a piece does not seem excessively long to me! I remember receiving a catalog in the mail, filling out a paper order form, sending /that/ back in the mail with a check, then waiting for the clothes to arrive also via the postal service. It was very common to wait at least a week or more, and items were sometimes on backorder.
I am so excited to view your finished collection! Having watched your videos, I trust your construction methods and choice of materials. I would have no problem waiting on a preorder!
Thank you, Justine
Women creating beautiful and flattering clothing for other women. What an incredible and inspiring concept!
I am an xs, so I always want more of that option. I love how you are showing us your process. it is very enlightening, and helps me to appreiate what a true designer goes through.
I love that grey top!! Want one like that, and in black please. :)
Love what you are doing. Inspiring new designers - and showing us all the math and engineering involved in clothes!!
They look so comfortable, Is very cool to see all the artistic work you do in the selection.
Oh my gosh. I can't even find words to tell you how much I enjoyed this video. I'm an artist and designer myself and I loved seeing your process and your "moment of truth" meeting with the pattern makers. Thanks, Justine!
I like the pre-order idea! I am an XXL person and would love to see what you have in order to preorder!
In terms of producing for sizing...I always keep in mind of where the final supply will be marketed...the demand for the size...that may be one of the variables which helps with determining how well the size may perform. thank you for sharing Professor Justine
your videos feels like fresh morning breeze to us💜💜💜💜💜💜💜💜💜💜💜
Justine have been watching your vids for a while now.... I just have to say you inspire me to learn what you do.. Despite having no experience or a creative bone in your field....have learnt quite a bit from you to want to get involved.. Thank you for your knowledge.. Creativity and diligence..
Hallo Justine. Mir persönlich, gefällt das schwarze T-Shirt sehr gut. Toller Schnitt, der Stoff fällt wirklich schön und es ist ein Teil, das sich super in die Gardrobe integrieren lässt. Und dein deutsch, hört sich toll an 😙
I feel like it's going to be a little expensive for my usual possibility, but I also feel like it's going to worth it! I'd love to wear someting designed by you! Please, with the sizing, I find really helpful when centimeters or inches are given in bust, waist, and hips besides the usual small, medium, large. Congratulations, Justine!!! ❤️❤️❤️
I love the preorder idea! I would love if the preorder included measurements for each size so I could better know if I should choose XL or XXL. 😊
Absolutely fascinating.....this is so interesting and informative....can't wait for the next installment....really does open ones eyes to the REAL cost of clothes as a result....an enormous amount of work, effort, money and time goes into ONE piece......no wonder volume is critical to ROI....I agree with comments below too.....PRE-ORDER would be wonderful...you have a world stage of buyers who trust and believe in you and your designs :-) We don't mind waiting......good things come to those who wait......LOL.....Hugs
I LOVE this series! You just inspired me to run my own business one day. I especially love the technical and engineering part of the process. Learned a lot about decision making and planning. Please continue sharing this journey with the rest of us! We are all your cheer leaders. Best luck with your collection!
Fascinating! Love watching the behind the scenes creative process. Keep 'em coming! Thanks for sharing. 😊
Hello Justine! Loved this video, as I had no idea just how much work, time and effort went into a line.
I think a few weeks is very tolerable for most customers to wait for their items, particularly when they realize its of high quality. I agree with you that after a month they will forget what they ordered. Good luck with your new line😙
Pre-order system sounds great. I really like your designs, however I'm very petite (4'11.5) and the measurements for the XS are still too big for me. I will wait patiently and hope that one day you will design a petite line.
How exciting, Justine! I have learned so much from you through your videos about color, fit and fashion. Between you and the podcast “Dressed” I have completely changed my view of clothing and textiles in general. Presale is a wonderful idea and as an L / XL due to a larger bust, I am excited to see these options pop up! Looking forward to the collection. 💞🌸🍾
I must admit that you have changed the way i shop . I find myself now concentrating on a core wardrobe. I have been buying mainly blazers, moto jackets, trousers, white cotton covered buttons shirts, turtle neck thin sweaters. I realized i had so many clothes but always gravitated to only a few classy pieces. Elegance was always what i really appreciated. I have probably save lots of money by not buying so many items but I am certainly getting pricier more quality pieces. I took your advice and looked for loved items in thrift stores and can you believe i got a pair of new Karl Lagerfeld black leather booties? I feel so smart right now. Lol. Thank you Justine. Keep us informed
So happy to see you’re including larger sizes XL and XXL. Those will definitely sell.
SO INTERESTING! thanks for taking the time to create these videos. I never miss anything you post.
Lovely video, and I think the the pre-order idea is excellent.
It may just be the way it played on my phone, but it may be on your end; the audio isn't synced correctly in the second half.
Are you watching in HD or lower resolution? It might be a RUclips bug because as I see it, the video is sync, no problem...
I am watching in the highest resolution and the audio is not synced either
@@justineleconte I'm watching in HD and it is consistently going out of sync at 6:18. Hmm, just youtube being very weird then I assume.
For me, it didn't sync in Firefox but when I watched it in Chrome it was alright.
Me too.
I LOVE your idea of pre-ordering! It's way better planning, marketing and socially responsible. Cabt wait to see this collection. And THANK YOU for continuing to make these brilliant videos in the middle of your crazy schedule. BRAVO!!!!
I would buy xxl upfront. I would have purchased in your last release. I like the idea. This will help you finance upfront x
OK. Just to clarify: the fabric will be already all produced and paid for, otherwise I think that waiting for fabric production AND garment cutting + sewing is too long, I wouldn't want people to forget that they have ordered something 😅.
Thanks for taking us along on this new project! It’s fun and informative!! Wishing you continued success!!
I think your preorder idea is brilliant. I would happily wait. It’s like Christmas!
you speak simply and directly with your lessons! Thank you for your encouragement and professionalism..and friendly tone of voice..
I love the way this has been filmed and put together. make its feel like an intriguing story.
All you create is so so sooo beautiful! 😍 Love the background so much! Grey, black and red to frame a beautiful, empowered, smart girl!
I do pre-ordering today from a Sydney, Australia small designer firm, Good Day Girls, as they are committed to no waste fashion. I happily wait about 2 months from seeing their designs and then placing order to when I anticipate delivery. It’s great to support designers that are small, unique and concerned about sustainability:
Thank you for sharing the process of your new collection with us. I am finding the technicians business decisions fascinating. As a plus size woman (US 14/16), I am thrilled you are expanding sizing upward. We need more options!
Justine I enjoyed both episodes of project racine, I never knew much about designing or what a clothes desighner goes through to put together a collection. both videos made it easy to understand. thank you
I see this as a kickstarter project almost where the pre-order is to get sizes and a quality We otherwise wouldnt be able to as well as the fact that We are being a part of your process , even more fun because you are already an established designer with an eye who We are getting the opportunity to follow and actually care about the clothes We buy. Looking forward to see it go forward !
Oh my gosh, Justine, I have so much respect and admiration for you, I had no idea what is involved in fashion design. You are a genius! Stopping by from South Carolina, USA. 😀
This is the first of its kind video content which shows design to production process. Thank you so much for sharing this with us. Loved it and waiting for the next episode.
I love it!!!
I definitely think a pre order is important and you want to actually get people to pay. Ive taken business classes (and so have you haha much more than me) and they repeatedly mention that people don't always buy what they say they'll buy. You kinda need money from them to confirm they're serious (and your work is SO worth paying a preorder for. You can ask and people will happily pay!)
Video idea (for after you take a vacation after the collection production craziness. Haha ): Knitted fashion!
There isn't too much talk about knitwear design and production in the modern fashion world that I've seen. I knit my own clothing and I would LOVE to hear your thoughts on design of knitwear (haha I'd personally love a whole video series on it but I'm admittedly a knitwear addict haha). Your thoughts on yarn choices, what colors are best with what texture, cable options, lace options , ribbing or no ribbing, how yarn and fabric weight should direct your design choices etc. How does machine knitwear production and design work?
Maybe also a video on easy at-home tailoring or a video about going to the tailor (what vocabulary do you need, what are the tailoring options? Do tailors also do alterations like rip out a dress panel in pink and replace with blue)?
Like I'll take in the waist or hem stuff at home. It helps make peices look so much better. Definitely something you'd have fantastic pro perspective on.
Love your work! It looks stressful and uncertain but you got this! Your commitment to produce locally is phenomenal. You're awesome!
Watching your journey has been a fascinating experience. I can't wait for the next episode!
I absolutely adore you, and all of your content. Thank you for being such an inspiration! Being a tall woman, its always wonderful setting the variety of looks you wear in your videos. I cannot wait to see your collection!
Preorder is great. I for one is a L to XL depending on the fit. Thanks
Awesome !! Thanks. Fun watching your process as a visual artist myself ( and a sewer) It is nice to see other artists work.
I am happy you have chose to do larger sizes. I will cruise your designs to see what to pre-order, which is great you have my size!!
I think adding larger sizes is a good idea if you're selling internationally, especially here in the US. I wear a 12/14 US sizes, and am 5'10" so it's difficult to find clothes that fit especially in length. When I went to your website for the last collection you made, I loved that skirt that tied on the side, and those pants too.. and would have bought it, if my size/length (34 inseam) was available. Pre order is a great idea! Looking at fashion designers runway shows, I understand a ton of work goes into the entire process of creating a fashion line; it's interesting to actually see it happen. I look forward to seeing more of this series! Your channel is definitely unique here on You Tube! Love it!
I wear a US 18/20, if that is within your range, I would LOVE to order a piece from your collection!!
I have no problem with pre-ordering. I like to take time to plan my wardrobe purchases so I get them just right. Waiting isn’t an issue for me. I’m really looking forward to your new collection! You look like you’re having a lot of fun, despite the stress.
So interesting seeing your behind the scenes and just how much work goes into it. Amazing job Justine, this series is fab. The pre-order is a great idea, good things are worth waiting for.
I've been waiting for this! this series is a real eye-opener.
I love both the gray tank and the black tee...and your cat mug - adorable!
What a lovely and informative video post Justine!! 💛🧡💜 I am learning so much from your YT channel, and the workload you're taking on both from designing/producing your next collection as well the effort you're putting into documenting the process (with great production value as well). I hope this video series gets lots of views to make it worth the hours you're dedicating to it :) Absolutely yes to pre-order!! People buy flights and concert tickets, sometimes up to a year in advance, so I think it's a great idea (not too dissimilar to supporters who fund projects on Kickstarter, Kiva to help boost small businesses etc). Something that would be good for your customers to know is what is a reasonable time to expect for the production so the garments are not rushed. As a consumer, I could say waiting 5-8 weeks would be on the maximum end of the scale, but if you needed more time then your fans would understand and be supportive 😍😍 Can't wait to see what your next clothing and jewellery lines will look like.
Would you consider in the future to allow your followers to perhaps vote on designs you've created to go into production? That could be fun!!
When you started talking about the problem of ordering all your inventory ahead of time, I wondered if you could do a pre-order period. I think it's a great idea!
This video was fantastic. I absolutely loved it because it shows how the rubber hits the road and can’t wait for the next one. Preorder system seems like a good idea. I would also recommend a study of the geography you are trying to target as your main market and see what the typical size distribution looks like there.
I’ve been loving these episodes of the journey thanks for sharing and giving us a peek!
Dear Justine, I would love a pre-order system and the availability of larger sizes since I often fall somewhere between L and XL. I don't mind waiting if the time-schedule is somewhat known. Kickstarter is an example of where you may have to wait for up to a year for your product, but it is quite clear approximately when you may expect to receive the product. A few weeks of wait should be ok, it makes less of a financial gamble for you. Looking forward to seeing your new designs. Good luck!
This was a very interesting peek inside your world. I would definitley consider a pre-order. I'm excited to see the collection! The very best to you, Justine!
Yes, please offer a pre-order period, but require some payment so that you're getting realistic information. Best of luck! Thanks for sharing your creative process with us!
I really appreciate the work you put into these videos Justine! I love love love watching your creative process.
As a creative person myself, working in a non creative role, I'm really inspired to ACT and pursue creativity, because that's really what makes me happy! ♥️♥️♥️
That amount of detail IS design...this is amazing...congratulations on your latest offering🎉❕👍
A pre-order time period sounds great. Just be clear when payment will be taken- right away or when open orders are taken. I love that you're going to produce the larger sizes!
This was like a gorgeous documentary!
I have enjoyed your videos and have learned so much! I’ve been waiting to see if you would expand your size range. Being plus size there is a dearth of clothing that is well proportioned and constructed. Your pieces have a timeless feel that can carry through the seasons so waiting for a pre-order is not such a big deal, as long as an expected due date is given. Adding the larger sizes listed will definitely boost your US business! I wish you great success in whichever way you decide to go!
I will vote for pre-order. It just make sense in all aspects. I can't wait to see the final design. Cheers Justine 🍸🍸🍸
Hello Justine. It was exiting to share a part of your passion's process with you. Pleasant to see you happy. I've enjoyed many of your videos you have taught me I have neutral skint tone, which colors go well with each other and about what the eye is drawn to for distraction/proportion. I enjoy your videos and vlogs much. A big Congrats to you ...and thank you for sharing. thank
Justine - your sharing of this process is utterly fascinating, absorbing, stimulating, and inspiring to be a witness to. Just amazing - I thank you so much! … yes to a pre-order system, by the way - I think that makes absolute sense in exploring a new size range option.
Hi Justine, I'm really enjoying this series. It's fascinating seeing all the work that you do. Having to pay for everything upfront is scary, I hope it all works out. Two weeks seems reasonable to wait for an order.
I am so happy that you are doing this production series - I find it fascinating! As someone who would probably be your XXL (I'm in the US), I think that something that would be very helpful is if you made prototypes of each size, and showed real-sized models in each piece as a sort of prelude to the pre-order phase. This comes to mind because as you are describing your pieces as having a lot of gathers, I wonder if a larger-sized body type would find them flattering or not. Just as you've done so many videos explaining to us which types of fashions are flattering for which body shapes or even plus-sized gals etc, I'm sure that some of your designs would flatter some shapes/sizes more than others. And so having an actual visual of how the garments would lie on each sized/shaped woman would be sooooo helpful to us customers to determine if we would order or not. There is a site called The Garment out of Canada that does ethical fashions from many different vendors. They will often show prototypes of the individual garments on "real world" models and get feedback (via instagram) on interest before committing to ordering a certain number of items, just to get a feel for numbers and sizes. It's very helpful for both the client and the vendor.
And a question for you about the business side of things (since I am a former business owner and had to do business and financial planning)... where does your initial cash come from, given that you have to pay so much up front? Do you go to a bank with a business plan and ask for a loan? Or do you actually use your own personal savings? I hope that's not too personal of a question. It's just that here in the US we usually try to convince a bank or investor, etc., to front the money and agree to be paid back over time - easing the immediate financial strain!
This process is so fascinating, Justine!!! Loving this series!
Pre-ordering sounds great. I'd say I'd wait as long as I can wear the piece for at least 1 month before the season appropriate for it ends in my country. Love this series!
I love this concept of you documenting the process; it is so interesting to me. Thank you for doing this and I'm really looking forward to the next video! 😊
Absolutely fascinating! Wishing you much success moving forward!👍❤️😉
Outstanding episode!! Superb! So interesting to shadow you as you work through the entire process. It gives me so much respect for your creative talent combined with your business acumen.
That was fascinating and so interesting. I am really looking forward to the next episode....
WOW! What a process! So glad to learn all the details of designing and producing a garment/collection. I now have a MUCH better appreciation of all the time, effort, $$$ and deep thinking that is required to create and then produce a collection. Amazing process :-)
Justine, you are a very creative, brave/strong and positive soul. Kudos to you!
YES!! I DO think a pre-order system is a GREAT idea. I have ordered clothing from Elizabeth Suzann here in the states that can take 4-8 weeks to receive. I know the items are worth waiting for, so I do not mind. I think you SHOULD try a pre-order system. Best Wishes!
Worth the wait! Looking forward to the next episode. You are, in my opinion, the best you tuber around.
I LOVE the preorder idea! I don’t buy every type of garment every season. This season I need sweaters and wool pants. Next season I may only need tees and a few skirts. Preordering would help me be more conscientious about what I need and if I’m buying ahead of time for an upcoming season waiting is not a problem.