LinkedIn Thought Leader Ads

LinkedIn Thought Leader ads allow businesses to promote content their employees may be sharing organically. At the time of this video going live, this feature is still rolling out and may not be available in your accounts yet. But we'll still show you what permissions you will need, which campaign objectives you'll have to select, and what campaign settings you'll need to choose in order to run Thought Leader ads.
UPDATE 8/9/23 - Thought Leader Ads can now use video posts.
0:26 - Granting Proper Account Access to Create LinkedIn Thought Leadership Ads
1:37 - How to Create a Thought Leadership Ad from Scratch
2:01 - Campaign Objectives that are Compatible with Thought Leadership Ads
2:43 - Two Settings You Need to Adjust to use Thought Leader Ads
3:54 - How to Create Sponsored Content for Use with Thought Leader Ads
4:38 - Verified Employee Requirements for Thought Leader Ads
5:45 - Getting Employee Approval to Use Their Organic Posts
7:32 - Example of What Thought Leadership Ads Look Like In-Feed
8:21 - Columns to Review with Thought Leader Ads on LinkedIn
#linkedinthoughtleaderads #linkedinthoughtleader #linkedinads
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[@MichLieben]

Thanks for the great video. Have you encountered a situation where LinkedIn says, "Bummer, no content found" while you actually have existing content?

[@pauls1883]

Can these boosted posts be targeted at geographic areas? (Or are there any other audience targeting options)?

[@PaidMediaPros]

You can use any targeting option already available in LinkedIn.