How Jack Edwards Became the King of BookTube |
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- Опубликовано: 30 сен 2024
- Check out Jack's work on RUclips → @jack_edwards
On Instagram → / jackbenedwards
On TikTok → www.tiktok.com...
My guest today is Jack Edwards, one of the biggest names in the world of "BookTube."
Booktube and Booktok and the nicknames given to the community that has developed on RUclips and Tiktok around books, book reviews and culture connecting to and stemming from them.
We discussed his rise on RUclips, the value of Shorts, Twitter and online discourse and how to deconstruct art (among other things).
I hope you enjoy.
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His dry humor and charisma is what brings so many viewers to his channel. You get tasteful book recommendations and laugh as well
Im sorry but let’s not forget that he’s a handsome man and a lot of teens found him. There’s a lot of funny and charismatic people doing booktube and some read even more than him and they don’t even have half the subs he has….
@@localabsurdist6661 ooo like who? I'd love to subscribe to more booktubers (just no fantasy, YA, and romance forward ones please!)
@@localabsurdist6661yes who?
@@localabsurdist6661 please give some names, I’d love to check them out!
I thought the same thing till his Dune review 😂
I just love watching him talk for hours! He's so polite and respectful and educated
I would have subscribed to your channel but your videos are far too long. Just some feedback. You are great !
it’s really nice hearing Jack speak, he’s so articulate and also because he’s more private about his personal life it mystifies him - like who actually is this man whose lifestyle I look up to??? it’s so curious
if you look at his earlier vlogs you get to learn a lot about him (or at least who he was a few years ago). I watched them as they came out but I assume they're still up
I'm so here for this 'men written by women' energy from both of them
Yeeeeeeeeeeeeeeees, I love it.
Perfect description for these two lovely dudes!
whatt 😂these descriptions are getting wild
@The Stammering Dunce well it's this trend in the books-multiverse
according to a site,male characters written by female writers are more caring, sensitive, considerate, feminists and far from the toxic idea of masculinity that boys in our society are raised with.
Colleen hoover???
The Cross-over I am HERE for! My two favourite youtubers in one conversation ❤️
One of the reasons I think this world is full of unhappy and tired people, is that most people don’t share their true experiences and feelings. Never loose that Nathaniel. Your willingness to share the good and the bad is helping people more than you know.
I actually loved watching Jack go through interviews and get rejections because I too was struggling with the job search at the time. And I’ve never seen anyone share the before and after of a job interview, people usually don’t show this part in case they don’t get the gig so it was unusual🤷🏻♀️
As a German I see a huge difference between using the phrase I love you- ich liebe dich, and I have Love for you- ich hab dich lieb. The latter one is much more casual and used for friends and family, while saying that you love someone is reserved for your partner/spouse.
In Spanish we have something similar
"Te quiero" and "Te amo"
The first one is not that *powerful (to put it in some way) like the other one.
You take a lot of time to say "Te amo", is very special.
As another german I personally do think you can say "Ich liebe dich" to friends or family but it would be very intentional phrasing that expresses a very deep Connection.
@@laurentvere7142 the same in Portuguese. "Amo te" is very deep and only used for partner/children. "Adoro te" is lighter and casual.
The translation would be to be fond of someone in English but it’s not really used very often when speaking directly to someone. I think love starts to lose meaning when it’s used in so many ways. Machs gut 😊.
When I took German in high school, this is how we were taught the difference, too! One is more “formal” and intimate, one is more “informal” and casual.
Aw the world needs more jack’s; he’s passionate, kind, talented and encourages me to work harder and read more. The entire interview was so pleasant to listen to. You can tell Jack reads a lot with his great wisdom and thoughts. So many interviewers could learn by Nathaniel, such a soothing ambience you managed to create between the two of you. You were respectful, engaged, and asked some great questions
I go to jack's university, and his videos honestly helped me through the application and move in processes so much. He was one of the reasons I started considering Durham in the first place and now I love it here so much. It makes me so happy to know that his initial intentions for the channel had a life changing impact on me
The crossover I wasn't expecting, but WOW - this was so lovely!
2 healthy perspectives + 2 grounded communicators = my favorite RUclips content. Thank you!
jack has absolutely reignited my love for reading and i will forever be in debt to him for that
Istg he could be a hèll of a college literature professor if he wanted. Every time he talks I automatically imagine him teaching a class at Cambridge university. The vibes are strong.
what makes booktok so cozy and addicting is that people (jack) speak so passionately about books, because of their love for them, and therefore makes it that much more enticing for the viewers
I'm at that stage of my life too were I'm out of university but I still have no job and have no idea when I'm going to figure my shit out. It's horrible to notice myself not wanting to go to family gatherings or meet with friends that already have jobs because I just feel so dumb and inadequate, I don't know when that's going to get better but it's so amazing to hear that people I admire have those same experiences, so thanks for sharing, Jack.
You're not inadequate, mate! And I'm sure the universe has so much great things in store for you and they'll all come around sooner than later just like it did for Jack.
I'm much older than you and currently temping. I hated meeting new people because the question of what I did for work always came up in conversation and it sucks to have to say I'm unemployed or job hunting. I wish there wasn't such a stigma about unemployment.
Been a subscriber of Jack since the Study-Tube days. So pleased to see his success, such a genuine and refreshing guy!!
Ok I'm falling in love with a) this format of videos and conversations b) Him c) You guys did make me want to read more and then the whole "Maybe we don't need to get into the trauma of being alive every single time" got me XD
Why is Nathan like a little insufferable? This is my first time hearing him and listening to him and like his questions for the most part are okay but like sometimes his comments are very pompous? I’m referring to his comments on short form content and like not reading anything but non-fiction. I feel like it came across as just im better than you and less of an opinion. Not trying to like spread hate but honestly the vibe just hit me wrong. Like you’re criticizing Jacks entire brand? Which is mostly fiction and short form content. Idk just an opinion
Not sure about the fiction vs nonfiction part but i don’t really think Nathan truly has something against Jack’s short form content. Jack’s main channel’s videos are longer than Nathan’s; Nathan has more ‘short-form’ content than Jack does on RUclips.
@@jejo63660 I think your perception is just different. the entire conversation they have in this video is what is insufferable to me. If he didn’t mean to come off like he had a problem it didn’t work. Because it almost seems like when someone gives a backhanded compliment. And jacks videos are notoriously under like 10 minutes most of the time. And all Nathan did was criticize short form content. Actively. So I understand that is not what you garnered from the video but there was clear sense of praising non-fiction over fiction and like praising long form content, like documentary and interview style videos.
No way! Been watching you both separately for such a long time- such a treat to have this podcast :)
Native German speaker here: it‘s kinda true what you said about Liebe. you don‘t say „Ich liebe dich“ to just anyone. If you do, it‘s a big deal. But, if you like something a lot, younger people also say „Ich lieb‘s“, which is an abbreviated version of „I love it“. So in a romantic sense, Liebe is kind of a big word, but in terms of liking something it does get used more and more often, typically by younger people.
I enjoyed listening to this pod, though I completely disagree with the short-form content, especially on RUclips. I am not a fan. It clogs up my YoyTube feed and offers no value, at least not in my opinion. Just like I enjoy reading books to get to know characters or places, I prefer thoughtful in-depth interviews because of the interplay between the two people. I love to learn. I also find short-form produces more questions and a desire for more information, though I am not as likely to search out the answers.
sooo essentially, this was the most calm and collected for vs against tik tok🤣 argument!
Absolutely thrilled with the collab of my dreams🥰
Not Jack claiming he came up with conceptual book videos and that's why he's been successful and not from copying other booktubers when he already had a significant number of subscribers 😅
Yeah I agree with you, he didn’t describe his situation well. He did vaguely nod to getting his inspo from smaller channels. Plus he didn’t claim that he didn’t have subscribers before but majority of his subscribers now are from booktube
He did the same with study tube… they were and still are study tubers who have done this longer and also more successful than him. I also have a problem when people claim that he’s so charismatic and funny and that is why he is so successful when it comes to booktube now. But we have to consider that he’s a white straight man. A lot of booktubers are women, queer people and people of color. They are also incredibly funny and charismatic but why does he have 10 times the following as some of those creators? Bc the algorithm prefers people like him and also a lot of people (knowingly or not) do prefer people like him. Also age definitely plays a role in it. If he would be 10 years older he wouldn’t have the success that he has now
I loved this conversation and Jack‘s thoughtfulness!
How I wish I had you two as friends in my mid 20s. I feel like not many people in their mid 20s delve deeply into such interesting topics & I love that you two do. I'm happy you're able to share your insights with so many other people to provoke thoughts on so many interesting topics & self reflection too. Jack is so eloquent and manages to put his thoughts into words in such a relatable way. I loved this chat. Thank you, gents! 🙏🏼❤️
C'est tellement bon comme podcast, j'adore! Merci de nous présenter une tonne d'invités du domaine des arts, c'est vraiment nice de découvrir pleins d'univers créatifs différents! :-)
Feel like a friendship group of dudes like this would be immaculate vibes
Not me low-key sipping them. 👀🌚
It was the nervous giggles that did it
It looks like they were flirting ❤❤❤
I totes get it, but they’re both straight. But no shame in the ship game as long as we don’t harass them
@@miggs7173 we don’t know anything about anything tho
@@miggs7173 im pretty sure jack is gay
Omg I love Jack! Watched his dark academia video and stayed for the book recommendations haha
I don't think that TikTok will ever give you anything valuable. You might laugh or nod, but you won't remember in 10 minutes what was it that you've watched, because you already consumed so many things. And that is a total waste of time. I really like short films, actually a lot more than a 3 hour movie :D
Im German and it’s absolutely true, we do not use the word „love“ lightly. I feel like saying the German word „liebe“ sort of would be better translated into „I’m in love with you“. So it’s not used as often for platonic love.
* yawn
** readable, maybe, not worth keeping,
***good enough, and a keeper,
****read that again, soon,
*****brilliant, worthy of awe. The majority of my Goodreads stars on books are 3. My personal rating system.
oh, my two favourite boys together - what a treat
I did want him to credit Uncarley… who started celebrity book club before Jack :) but I love his vids and they are unique tooo
He did but not in this podcast
@@Claraisbusynow so he didn’t
I have never liked reading, especcially as a kid I always hated it because I was forced to practise because I was not good at it. At the age of 9 I got tested for Dyslexia, which turned out to be the case. Now I'm 21 and because of Jack and two classmates who are into reading and the joy I see when they are talking about books, I decided to find my genre to give reading a second chance. Now I don't hate it anymore, I don't love it yet, but at leased it has been better than it was, so I am thankfull for that🙏🏻❤ Love, NL🇳🇱
This is one of the most engaging and charming conversations I've heard in so long
Jack you bring me so much joy and hope. I am generally not an optimistic person but listening to you talk about living and being kind to yourself makes me have hope again. Thank you! And thanks Nathaniel for this interview. You guys were absolutely brilliant.
can you put a time stamp for each topic
Jack! Abut the education system sucking joy out of something you once loved: we're currently watching your yt videos in ENGLISH CLASS
I couldn't believe it at first cuz I've been watching you since years but yeah. The assignement is to write down how you review books and then
make a "Booktube" recommendation yourself. I'M PRAYING that this doesn't ruin it for me. I really do.
Thank you both for referencing how the education system can ruin the love of reading. It certainly did for me - being told to read a particular book and then read only from page x to page y and then there will be a quiz. I can only remember 1 book I really enjoyed in high school (in the mid 70s) and that was The Grapes of Wrath. We were assigned to read this over Christmas break and I put it off until the last 2 days of break and then binged on it. These days there would be outrage from assigning a book like that over break. I know this as I was a HS science teacher and heard about the tirades other teachers received from parents when the teacher only suggested a study plan for science class that could be done over the Christmas break. Fortunately in retirement I have found a book club with lifelong readers who open up authors and genres new to me., along with Booktube creators like Jack, of course.
I can't even put into words how much I enjoyed listening to both of you. I've been a subscriber of Jack's pretty much since he started his booktube journey and even though he mainly reads genres I myself usually don't read, I always enjoy his videos and am interested in what he has got to say about them. My attention span is not the longest but I think I could listen to you guys talk for hours and I'd still be totally concentrated and interested. ❤❤❤
I loved Jack’s content but after the “scam” thing I don’t trust him anymore.
What scam thing? I don’t remember…
@@miral9241 i heard that he opened sth on his youtube channel where you have to pay for a subscription. You were supposed to get some exclusive content but he appearently didnt keep his promise. But thats just what i heard and read on reddit - wasnt in there myself
and he didn't gave the money back. The things is... he made money offering people extra content that he never delivered, than he closed the discord channel after he was exposed and kept the money. If this isn't a scam, don't know what is.
@@MMjones6459 And? That's not justify scaming people online.
@@MMjones6459 Yeah but he also suppressed a lot of valid criticism and concern levelled at him, apologised only on the second channel (which is not where the subscription is found), and just generally acted immaturely towards the whole thing. He's young, yeah, but there are a lot of people his age and younger who act with more consideration and less ego.
Why are they flirting AHAHAHDG
Lowkey feels like eavesdropping on a first date😂
Ahh this just helped my anxious study breakdown massively. Such pure energy from them both 💛
I wish this was for hours, both are well-spoken and are having a conversation that is flawless
I'm not a podcast listener by any means, but this was very insightful
German here - I don't think that we have more words to describe the different stages between like and love - it's just that we don't use Liebe as much. I think for most people it's reserved for the highest form of feeling love, mostly for a romantic partner. I remember how odd I found it that english speaking kids would tell their parents 'i love you' - I would never tell my parents 'Ich liebe dich', but more like 'Ich habe dich lieb' which could be translated as I like you very much or I care for you. But even then, I guess, we're still germans and not really prone to verbalizing emotions in general so that might play into it as well. Hope my gibberish makes sense. :)
I mean, it also isn’t a problem that he is hot af lol. But don’t misunderstand, he is great regardless. But just sayin…
That’s probably the reason a lot of young people watch him and they aren’t even aware of it
I was nodding along to everything Jack said about booktube, this man really gets it!
The books recommended by Harry Styles video did help A LOT with making me a reader. I wasn't a reader before 2019 and Jack's videos really helped this habit of mine to the point where now I can't imagine myself not being a reader. Books are a great happiness of mine now and Jack's videos helped make that happen
I feel like the host: overwhelmed by so much social media and short form especially. It's a rabbit hole designed exactly to be a rabbit hole and keep you there, video after video. You go go a few seconds and end end one hour. Result: probably nothing important learnt. Too much info for the brain.
This is the collab we never asked for but are so glad to have ✨ thank u 💖
das wort "liebe" ist im deutschen ein wort das in der regel für tiefe emotionale beziehungen genutzt wird. selbst in liebes-beziehungen wird es erst nach einer gewissen zeit genutzt. es gibt sehr viele worte um mögen, bewundern, verehren etc. zu beschreiben.
I am going to make it a goal to eventually be on this podcast 😂
Omg finally Jack changing his opinion on Murakami. As an avid viewer of Jack's videos, that was the only flaw I even found in them. I'm so glad he changed his view on the guy.
Just gotta say, this podcast is such a breeze of fresh air. Awesome quests and interesting topics, most of what I've never thought so deeply about. Thanks Nathaniel!
who crowned him King? haha
It comes of as arrogant especially when one considers that he copied a lot of content from smaller creators and literally copied the celebrity book club idea from uncarley
I love Jack he is so pure ❤️❤️
So well spoken Jack 🤌💋
Regarding the comment on the difference between using the word 'love' in English and German: I think it largely stems from the fact that you don't say 'I love you in German' to literally anyone other than your romantic partner. You would tell other people 'you are important to me' or 'Ich hab dich lieb' which literally would translate to "I have you love" (it doesn't really work in English). But because the declaration of loving someone is rarely used, I think we also translate this to things and items. We would say 'this is great' 'I really like this' 'this is my favourite', but not 'I love it'.
Fun fact: the literal translation of 'being in love with someone' - 'verliebt', actually holds much less value in German, than in English. Its more like having a crush on someone. That sometimes leads to very interesting dubbing problems in TV shows from the UK/US.. when the translators weren't quite aware of the different meaning abroad
Could listen for hours! Would you two consider making a video together where you both read short stories or poetry, but Nathaniel reads it in different languages and idk analyzing how it’s different??
J'ai vraiment bien aimé cette interview. Vous êtes deux youtubeurs que j'apprécie et dont j'aime le contenu. Merci de partager tout ça avec nous, et prenez soin de vous ❤️
Спасибо за интересного гостя! Блог Джека очень крутой, и сам Джек невероятно интересный и харизматичный блогер. (Как хорошо, что можно включить дополнительно английские субтитры.)
Thanks for this interview. 🥰
I am a newbie booktuber. I'm still trying to find my voice. Hopefully i can get myself out there! :)
The crossover we all wanted ❤
I didn't know I needed a conversation of this duo. Thanks for this!
What an awesome conversation, great questions and great answers!
It’s so interesting how Jack was able to find the right way to pivot his content in order to grow. I see multiple study youtubers who now struggle with losing views even though a few years ago their channels were bigger than Jack’s. It’s like they’re stuck.
One can easily say he is well read by the way he talks. My crush just intensify everyday 😭
Definitely agree that TikTok is much more relaxing and enjoyable when going directly to the creators you're following instead of watching the barrage of dreck that's promoted to you!
Yoah... Two of my favorite RUclipsrs (for different reasons) coming together for a video... I never saw this coming.
I'm so happy for this interview, thanks to both of you for this delightful moment!
I never expected this cross over, but I'm here for it!
it’s probably just the fact that both of you have a very curious and inviting personality and way of communicating but i am fully convinced that you’re both in love with each other simply because of your body language and how you’re both paying such close attention to each others words haha
This was such an insightful conversation and really helped me think about my relationship with media and the pros and cons of digital platforms. Thanks so much for this episode!
Nathaniel you should do one with Pick Up Limes! ❤
I'll now use mystifying in every possible sentence
✨️mystifying ✨️
I.ll keep my dirty naughty thoughts to myself today 😊
This is totally off topic but, in defense of TikTok, I think it depends on what "side" of the app you find yourself on. There are meaningful conversations and relationships being built there but it's a different flavor from RUclips. I think the stitches and the duets allow more voices to be added to the conversations being had and it adds to the nuance. I've noticed that especially since the length of videos have increased. I've learned a lot about media literacy (oddly enough) from interacting with the way news circulates there. In the end, I think it's valuable but not for the same things you'd turn to something like a RUclips video for. TikTok is a jumping off point for a lot of topics. It gives you a direction to go in research and it might fill in some tiny holes but I don't think it's something you should turn to for every take ever.
I hope that made sense lol. I loved this whole conversation! You two are a breath of fresh air :)
The topic at first glance didn’t seem to be one that I would find interesting, but I thoroughly enjoyed this whole conversation. I like the depth of your questions and the interchange of both of your viewpoints. I had no idea who Jack Edwards was but found him very refreshing and genuine.
I love you two so muchhh you have no idea!!!!!!!! I never expected this collab and I'm so happyyyyyyyyyy😁❤
I really like Jacks passion for books and I admire his lightness and kindness. Thank you, I enjoyed this.
“grow up, just be nice to people” actually so wild because it’s actually be childlike and kind to be wise and mature. insane
16:53 I'm a Portuguese speaker and in Portuguese you'd say adeus. This is literally the first time I looked at it that way "to god" This was such a brilliant aha moment for me!!!
same with adios!
I aspire to have conversational skills like these! 🙌🏽
I'm sorry, but you completely misrepresented Murakami and that interview. It was not a question about a teenage student boy, it was how a woman saw herself. She had prefaced this with how compelling and accurate his female characters are in other works.
I can't get over how Jack is still so young but I feel like I've known him for ages!
I have started reading a lot, and I definitely get better at it, as Jack says! ❤ I don't think I read faster now, but I clear time for it and pay more attention 😊
no way that they live in the same universe 🤯
Really enjoyed this convo! Jack is such a good guest and so articulate. Would love to see him on again in the future!
I loved this podcast episode so much the conversation around content and creation is perfection I want to see Jack in more podcasts.
I was so invested and engaged in this conversation that I didn't realize that an hour had passed while I was patiently listening.
Love Jack! Great podcast 😊
40:00 -> in a way, Jack is an athlete too because he reads so much and trains that "muscle" constantly thats why he has so much great insight into things that people who train for things, have.
55:00 being skeptical of non fiction>>>>
what the f.. the collab i didnt think i needed
this is such a random collab but i love both of u 💞
Yay love this 🌞 I really appreciate the work you guys are doing
Jack in a podcast!! so cool!!
Booktube definitely showed me that I actually love reading!
THE BEST EPISODE SO FAR 👀