Performance Max Campaign Set Up Guide for 2024

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  • Опубликовано: 6 янв 2025

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  • @PPCAdEditor
    @PPCAdEditor Год назад +4

    Your video provides a fresh perspective on Performance Max Campaigns. The setup guide for 2024 is a must-watch for marketers looking to stay ahead.

    • @user-bn9k
      @user-bn9k 11 месяцев назад

      I have my referral link. When someone joins under my referral link, the page will be redirected to a successful page. When someone lands on the successful page from the referral link, it should be considered a conversion. Irrespective of clicks or impressions, it should not be debited from my Google account. I only want to pay based on conversions. To achieve this, what campaign can I choose?

  • @johns479
    @johns479 10 месяцев назад +2

    Thank you for the upbeat bulleted video easy to watch & understand have tried running 3 different preformance max campaigns the first to never got off the ground the 3rd one is booming so I am starting a new one today & neede to find a quicker way - I think this will be a tremendous help.

    • @AaronYoungGoogleAds
      @AaronYoungGoogleAds  9 месяцев назад

      All the best

    • @justbecause8110
      @justbecause8110 2 месяца назад

      Hi
      How did you get the 3rd p max to start booming ? I'm really struggling to get things to pick up.

  • @LysanderHargrove
    @LysanderHargrove 8 месяцев назад

    Thank you for the lively, easy-to-follow video with bullet points. I've attempted three performance max campaigns; the first two didn't take off, but the third one is thriving. Starting a new campaign today, I needed a faster solution, and I believe this will be incredibly helpful.

  • @JoWebber
    @JoWebber 2 месяца назад

    An excellent, well paced detailed overview.

  • @maxmorris4562
    @maxmorris4562 Год назад

    Tips
    2:01
    3:18,
    4:16
    Walkthrough
    5:30
    7:18
    9:51
    11:41
    13:14,
    14:06 Use RUclips, spend is low
    15:55 Review audiences that are converting

  • @WilliamCummings-om1tr
    @WilliamCummings-om1tr 7 месяцев назад

    Very interesting. I will definitely try to use this information in the future!

  • @JacbaLowe
    @JacbaLowe 6 месяцев назад

    Thank you Aaron! Nice video

  • @CiphersDigital
    @CiphersDigital 8 месяцев назад

    Great information. Thanks for sharing your experiences in the trenches. Extremely detailed video. Well done!

  • @crownroyale-cw5pr
    @crownroyale-cw5pr 6 месяцев назад

    This was brilliant! THANKYOU

  • @nsimo14
    @nsimo14 2 месяца назад +1

    How do you add third party pixel tracking?

  • @StanleyMullican
    @StanleyMullican 7 месяцев назад

    Nice guide Aaron! Thank you🤝

  • @alialjasmi628
    @alialjasmi628 9 месяцев назад

    Hi Aaron, in this video you decided to go with maximize conversions value bid strategy and I've done the same for my new campaigns, however my Google account manager recommended to switch to maximize conversions instead to enable Google AI to collect maximum data. What is your thought?

  • @shaolindido
    @shaolindido Год назад

    Thank you Aaron for the incredible value you share with us. I'm very grateful! 🙏🏼

  • @GulnarKarimova-ug9hw
    @GulnarKarimova-ug9hw 5 месяцев назад

    Nice guide.Thank you

  • @DigitalNivetha
    @DigitalNivetha 9 месяцев назад

    Today I initiated a performance max campaign with the recommended budget of 250$. It's a campaign with no goal setup suddenly it took all the budget for the day within 20mints even before the campaign starts running. Please explain what should be done to avoid this kind of unnecessary spend? It shows some clicks around 311

  • @NicolaHadges
    @NicolaHadges 10 месяцев назад

    Thank you for your video!

  • @RichardSmith-xp2xr
    @RichardSmith-xp2xr 7 месяцев назад

    Useful information. I hope this is still relevant 😅

  • @mars7246
    @mars7246 6 месяцев назад

    When setting up one of these i get this error when trying to complete/create the campaign "Cannot remove goal because a campaign must have at least one conversion goal." anyone know how to fix this?

  • @fliptheswitchyt
    @fliptheswitchyt 8 месяцев назад

    Wondering if anyone else is running into this issue but I'm trying to run a few search ads and my headlines aren't displaying correctly. So, headline 1 and headline 2 are being combined or headline 1 is being matched with description 2. This makes the ads look weird even in the preview. I'm thinking there's some misunderstanding on my part about how these pieces work together. Any advice?
    And yes, I'm pretty new to Google Ads.😊😊

  • @AriadnaLizondoJuni
    @AriadnaLizondoJuni 10 месяцев назад

    Thank you for your video! Do you have any insights on how to manage cannibalization between Pmax and other ongoing campaigns? Thanks!

  • @smallbusinessmarketerfreel4885
    @smallbusinessmarketerfreel4885 19 дней назад

    I have a client that write copy for and I manage their Google search text ads. She offers beauty services. Would this be a good option? Performance max?

  • @MuhammedAttia-mf4gw
    @MuhammedAttia-mf4gw 9 месяцев назад

    Thanks a lot, is there a way to do performance max for mobile app promotion campaign please?

  • @godsonebz3785
    @godsonebz3785 Год назад +2

    Thank you Aaron for this insightful video.
    Questions: if from the beginning a single Performance Max campaign had been structured with multiple asset groups defining different categories of an e-commerce business, what advice could you give to restructure these asset groups into separate Performance Max campaigns?
    When restructuring asset groups, should I keep the asset group that works best in the existing campaign which has over a year's worth of data?
    Should I start from scratch and lose the data accumulated in the existing campaign?
    Thanks for your time and help!

    • @user-bn9k
      @user-bn9k 11 месяцев назад

      I have my referral link. When someone joins under my referral link, the page will be redirected to a successful page. When someone lands on the successful page from the referral link, it should be considered a conversion. Irrespective of clicks or impressions, it should not be debited from my Google account. I only want to pay based on conversions. To achieve this, what campaign can I choose? please help me

  • @blessedtoquest
    @blessedtoquest Год назад

    What kind of ads would you run for Storage Facility Units? There are multiple locations.

  • @oksie-888
    @oksie-888 8 месяцев назад

    Great info! Could you do a tutorial for PMax campaign to promote RUclips Channel?

  • @Luka-tr7vt
    @Luka-tr7vt Год назад +3

    Can we maybe get a video explaining how to Set up conversion tracking for shopify :)

  • @yanivlevy1006
    @yanivlevy1006 Год назад +1

    Question: Is it worth starting a performance campaign as a solo campaign?

    • @ShubhankarJha
      @ShubhankarJha 11 месяцев назад +1

      Starting a performance campaign solo can be worthwhile, but success depends on factors like your goals, target audience, and budget. Consider your resources and the specific metrics you aim to improve through the campaign. It's crucial to plan strategically and monitor performance closely to make data-driven adjustments as needed.

    • @nieck88
      @nieck88 10 месяцев назад

      Did you watch the video? He says he recommends FIRST to have a campaign (Search or Shopping) with at least 30 conversions in 30 days. After that, you'd consider adding a PMax campaign.

    • @yanivlevy1006
      @yanivlevy1006 10 месяцев назад

      Yes I watched it last month :)
      @@nieck88

  • @NayanJain-ee6zd
    @NayanJain-ee6zd 9 месяцев назад

    Can we run a performance max campaigns for the blogging contents?

  • @sonasinha9879
    @sonasinha9879 Год назад

    I am working on picture framing business My pmax campaign is showing inaccurate datas for the same conversions that I used for non pmax conversion.. why ??please suggest

  • @dimitrismavropoulos9256
    @dimitrismavropoulos9256 Год назад

    Hello! If i have 2 different ad groups inside performance and in each ad group i have different products categories for example ad group1 has book, ad group2 has toys, when i choose lets say 4 sitelinks extension for books those extensions will automatically appear also in ad group2 where toys are so no relevant information. can i somehow change that? thanks in advance

  • @nasrodineelghalbzouri4849
    @nasrodineelghalbzouri4849 3 месяца назад

    Great video! I have a question. I sell furniture online and am considering running a Performance Max campaign. Would it be a good idea to create one campaign with multiple asset groups, each focused on a different product category? This way, I can target each category more effectively with tailored creatives.

  • @user-bn9k
    @user-bn9k 11 месяцев назад

    I have my referral link. When someone joins under my referral link, the page will be redirected to a successful page. When someone lands on the successful page from the referral link, it should be considered a conversion. Irrespective of clicks or impressions, it should not be debited from my Google account. I only want to pay based on conversions. To achieve this, what campaign can I choose? please help me

  • @isarelsalcedo5483
    @isarelsalcedo5483 Год назад

    I already have a campaign how much to fix it make it better

  • @dannyfranchini2192
    @dannyfranchini2192 11 месяцев назад

    The link to buy course on your website is broken 😮

  • @NayanJain-ee6zd
    @NayanJain-ee6zd 9 месяцев назад

    Can we Run a Performance Campaigns for Blogging?

  • @Zdoterik
    @Zdoterik Год назад

    Would you recommend performance max for a multi location QSR restaurant

  • @swaggy745
    @swaggy745 11 месяцев назад

    Is it worth running a performance max campaign for a kitchen and bathroom remodeler?

  • @arjunmane8635
    @arjunmane8635 Год назад

    Superb! Thank you.

  • @discopumps
    @discopumps 10 месяцев назад

    Im spending 150 per day on performance max. It was performing well from oct- dec. now the last 2 months I started losing money on it. Should I scale it back to just shipping ads? It’s a niche sporting goods company.

    • @SamuelHinz
      @SamuelHinz День назад

      When this happens to me I normally analyze by each Asset group which ones perform the worst & where is Google Ads spending money on a product that doesn't hit the ROAS I want.
      If you do that and eliminate the ones that are just costing you money you will be fine soon again.

  • @seank2793
    @seank2793 Год назад +1

    Do you have a google ad for ecom course

    • @AaronYoungGoogleAds
      @AaronYoungGoogleAds  Год назад +1

      Sure do check out my course called “Sell MORE with Google”
      www.definedigitalacademy.com/sell-more-with-google-copy-2

    • @mitchterheijden1067
      @mitchterheijden1067 Год назад

      @@AaronYoungGoogleAds
      Can i ask you in private some things about my account ? i want to learn google ads also before buying your course

  • @shaolindido
    @shaolindido Год назад

    Does it make sense in your opinion to run a Google Search campaign to e-commerce products priced between 20-40€? Or is it too low ticket for search ads?

    • @nieck88
      @nieck88 10 месяцев назад

      No problem. The price of the products doesn't really matter, just keep an eye on your cost per conversion. Decide how much a conversion may cost you and still make money. I'd test it. And keep optimising. Good luck.

  • @richardbrunt5706
    @richardbrunt5706 5 месяцев назад

    I've spent about $7,000 over the last 6 months on an agency, (plus ads cost). They have me in performance max, even though there are only about 2 conversions a month. It's a high value product. Sounds like this is the wrong type of campaign for me?

    • @SamuelHinz
      @SamuelHinz День назад

      Is it still ecom or lead gen ads? If its leadgen i would recommend to not use pmax. And also with 2 conversions a month you are going to burn throw all the cash.
      PMAX makes sense when you have hundreds of conversions and not just 2. Seems like the agency doesnt care, might as well check account history to see how often they change somethign to improve.

  • @dcaz342
    @dcaz342 5 месяцев назад

    Does anyone out there JUST use PMAX and no other campaigns??? Or just MAX Conversions and not PMAX?

  • @johnford-or6ku
    @johnford-or6ku 8 месяцев назад

    so nice video

  • @mirko5707
    @mirko5707 11 месяцев назад

    yes, I found that performance max has a very high cannibalization of customers who probably buy anyhow. Any idea how to avoid it?

    • @dannyfranchini2192
      @dannyfranchini2192 11 месяцев назад

      The link to buy the mini course isn’t working 😢

  • @NikNik-px2jz
    @NikNik-px2jz 11 месяцев назад

    Loved it , do you use Performance Max Campaigns in Google ads to generate Leads? Only search ads are enough right? To generate leads, inquiries, and appointments for home service businesses?

    • @AaronYoungGoogleAds
      @AaronYoungGoogleAds  11 месяцев назад +1

      Hey YES I do BUT if this is for a business that has a small location target area I stick to search & display only (due to better targeting options). Plus I always start with Search as I don't use PMAX until we are getting 30+ conversions a month

    • @NikNik-px2jz
      @NikNik-px2jz 11 месяцев назад

      @@AaronYoungGoogleAds I got you, thanks 😊

  • @agugi
    @agugi 11 месяцев назад

    Thank you very much for this tutorial video. I have a short question. I already have an ongoing campaign. Google is suggesting to convert this campaign into a performance max campaign. Would it make sense to do that? This way, I wouldn't have to wait for a long time.

    • @AaronYoungGoogleAds
      @AaronYoungGoogleAds  11 месяцев назад +1

      If this campaign is successful I would keep it and run a test with a seperate PMAX campaign

    • @agugi
      @agugi 11 месяцев назад

      I thought the same, but I wanted to make sure. That's why I created a new campaign. Thank you very much for the information and response.@@AaronYoungGoogleAds

    • @user-bn9k
      @user-bn9k 11 месяцев назад

      I have my referral link. When someone joins under my referral link, the page will be redirected to a successful page. When someone lands on the successful page from the referral link, it should be considered a conversion. Irrespective of clicks or impressions, it should not be debited from my Google account. I only want to pay based on conversions. To achieve this, what campaign can I choose? please help me

  • @chrisw9854
    @chrisw9854 10 месяцев назад

    If Google is so clever, and assuming you're converting/replicating an existing shopping/search campaign to Pmax, why isn't signal data auto filled?

  • @billluo6170
    @billluo6170 Год назад

    Hi Aaron, I have two Pmax campaign, one campaign for all products, another campaign with 10 asset group categories, do you think i should turn off all products campaign?

    • @nieck88
      @nieck88 10 месяцев назад

      How are the (products) campaigns performing?

  • @borntosparkle3779
    @borntosparkle3779 11 месяцев назад

    Hai sir in meta ad run campaign I can't upload videos why sir kindly reply me

  • @KimVincent-x6k
    @KimVincent-x6k 5 месяцев назад

    Teach me your ways

  • @FullVibez
    @FullVibez Год назад

    Nice video, one doubt - In terms of Google Map ads, do we only have the option of running Performance Max campaigns or can we also run Search Ads to show our GMB profile?

  • @orangeperspective1
    @orangeperspective1 Год назад

    Are Google Ads Representative from Google helpful? Are their advice really helpful?

    • @sven5652
      @sven5652 Год назад

      I have come to the conclusion after multiple meetings that not all advice should be followed blindly. Working for an agency I noticed that high spending ad accounts get the more experienced representatives and therefore better advice. Some things they advice you on are related to make you spend more on the platform

    • @SamuelHinz
      @SamuelHinz День назад

      no, i worked there. Most have no idea.

  • @blazklemen4595
    @blazklemen4595 Год назад

    Great video as always. My question is; how many asset groups do you recomend in a P.Max campaign? Is 6-7 to much? On my site I have developmental toys (0 - 3 years), other smart toys for 3+ kids, and board games in 1 main category. And then devided in to 4-5 categories based on the toy. Is it ok if i make 1 campaign with an asset group for all the toys, then 1 group for babies, second for smaller kids , third one for kids kitchens and so on? Or should i make a diferent campaign for each one. Thank you so much for your time and help, Blaž.

    • @sven5652
      @sven5652 Год назад

      Hi Blaz, you can structure your campaign as per your suggestion - no need to make seperate campaigns. Let’s say you are spending 300+ daily and you want to allocate the budget to your wishes then you could do that. Personally I structure my campaigns based on the categories, but I also factor in the search volumes from my keywordresearch sheet.

    • @user-bn9k
      @user-bn9k 11 месяцев назад

      I have my referral link. When someone joins under my referral link, the page will be redirected to a successful page. When someone lands on the successful page from the referral link, it should be considered a conversion. Irrespective of clicks or impressions, it should not be debited from my Google account. I only want to pay based on conversions. To achieve this, what campaign can I choose? please help me

  • @lapserdak24
    @lapserdak24 Год назад

    Is it good for custom cakes business?

    • @SamuelHinz
      @SamuelHinz День назад

      If you want to generate leads i recommend you dont use pmax. Other campaigns will be better & cheaper with higher quality leads.

  • @Michal_Vision
    @Michal_Vision Год назад

    Hey, Thanks for this video you are great. But still i have question for you. :) Can i run 2Pmax Campaign together or this is bad ? :( I'm not sure with that.

    • @nieck88
      @nieck88 10 месяцев назад

      You could. What's your reasoning behind it?

    • @SamuelHinz
      @SamuelHinz День назад

      I run often 3-5 different pmax campaigns. So if one tanks the whole account is experiencing less of a dip in general.

  • @pbryan1967
    @pbryan1967 Год назад

    $600 /mth in USD , AUD, NZD ??

  • @jasonzeng7000
    @jasonzeng7000 Год назад

    I have a search campaign for more leads, the data looks perfect, while 99% of the data are from display instead of search. And no leads. What should I do?😂 thank you

  • @CarterTess
    @CarterTess 4 месяца назад

    14116 Dayna Village

  • @HarperBrown-mr9bc
    @HarperBrown-mr9bc 11 месяцев назад