When I deisgn a website for startups, I always make sure that Above the Fold (without scrolling) information is very clear, simple & engagaging. So that target audience can resonate with that in just seconds. I avoid complex copy, distracting colors instead I prefer using simple high quality graphics that clearly resonate with primary goal of this website. Call to action should be very clear so that user can understand their next steps whether it's signing up, book a demo, watching a video or request for more information. Additionally it should load very fast & support mobile experience.
note to self buy dont make me think by steve krug. and one new thing i learned was that you have around 5 seconds to capture an audience and if most of that is spent on page loading thats time lost. prioritize load time and then capturing them afterwords. also update the tsc website as soon as you can remove all images and stick to gif based videos on the theme of the website so the load time is faster and animated at the same time. must get done 1 month after SHS
Great insights on website first impressions! To add to the discussion, remember that the unique value proposition (UVP) should be crystal clear within those first few seconds. A/B testing headlines can significantly optimize this and increase conversion rates.
Great examples. Would love to hear a discussion about relative importance of things like taglines, copy, imagery, animation. It seemed that you both reacted favorably to minimal, yet descriptive examples. Kind of a goldilocks middle.
Hand drawn hero image. Something that's clearly too good and original to be AI. It signals you made an effort. Photos don't work at all because they can just be stock. Stock drawings are as obviously boring as ai drawings.
Know your target audience and talk with them like you would. Clean, concentrated messaging + design + well executed developed site with a few animations. + build a good brand around the company before the client clicks/searches for your website.
creating a website which is more personally relatable to audience rather than just desigining in assumptions and thinking this components will look great on website
To sum up, I think the most important thing is to provide a clear and accurate statement on what you do. In addition, there must be a call-to-action button on every page. The design itself is also important but it's primary purpose is make the content easy to digest and encourage your customers to perform the desired action. The rest is secondary
Feels like right guy (who should be the expert) talks way less than left guy and instead it feels like left guy drives impressions and opinions. Why even bring in right guy if he only agrees and adds around 10% to the conversation?
i know first priority should not be design at least for startups but it should be how effieciently and really you diffrentiate your self from others which is innovation!
Please don't ship: 1. An ugly product. 2. Something your users will have a hard time using. 3. The type of product that screams "Designed by an engineer" Thank you.
Next time do mobile review design as well Lots of times the design falls apart on mobile and, depending on the product, most people will visit from their phone
@@CosmicCodeChroniclesdepends on the product as I said At the startup I work at now it’s more like 90% are mobile users 10% desktop Also according to Google it’s closer to 70% mobile worldwide
@@CosmicCodeChronicles this is true for actual customers already using the product, but not people looking at a landing page, which they might have found from social media while scrolling on their phone
More sites should use hand drawn illustrations as their front page material. AI stuff and stock photos and illustrations are boring at best. Show me some simple and clean hand made art. That will impress anybody.
Go to any apple product landing page, or tesla. Above the fold doesn’t have to tell you everything. It just has to get you to scroll. Ahhgg startup advice…
A person dressed in exquisite and flashy attire aren't likely to result in a first impression of being a talented engineer or genius scientist. A heavily packaged product makes savvy consumers doubt its core value. "Don't make me think" will not attract users who actually like to think, if that's your target. Appearance design is only tiny part of web system design. Just think about Google's search page! What matters is behind what you see. If a website only use some AI tools that others can use too, what is their differential advantages?
Chapters (Powered by ChapterMe) -
00:00 - Coming Up
00:24 - Intro
01:04 - Artisan AI
02:52 - Bottomless
04:44 - Using animation to draw attention and become more memorable
06:07 - Cloudthread
09:21 - Integrated Reasoning
12:27 - Kapacity
14:21 - Rollstack
15:18 - Design Rule #1: Don't Make Me Think
17:30 - Ampstem
19:12 - Bert Labs
19:57 - Why Google deprioritizes websites with heavy load?
20:38 - Outro
We’re launching a completely new website in 6 weeks with a stronger focus on Ava, our AI BDR - stay tuned… 🤠
I would love to see your website assuming it revolves around AI ML
When I deisgn a website for startups, I always make sure that Above the Fold (without scrolling) information is very clear, simple & engagaging. So that target audience can resonate with that in just seconds. I avoid complex copy, distracting colors instead I prefer using simple high quality graphics that clearly resonate with primary goal of this website.
Call to action should be very clear so that user can understand their next steps whether it's signing up, book a demo, watching a video or request for more information.
Additionally it should load very fast & support mobile experience.
note to self buy dont make me think by steve krug. and one new thing i learned was that you have around 5 seconds to capture an audience and if most of that is spent on page loading thats time lost. prioritize load time and then capturing them afterwords. also update the tsc website as soon as you can remove all images and stick to gif based videos on the theme of the website so the load time is faster and animated at the same time. must get done 1 month after SHS
Great insights on website first impressions! To add to the discussion, remember that the unique value proposition (UVP) should be crystal clear within those first few seconds. A/B testing headlines can significantly optimize this and increase conversion rates.
Very interesting! Thank you for sharing your insights on different websites, it actually helps us understand what we can do better on our website!
Great examples. Would love to hear a discussion about relative importance of things like taglines, copy, imagery, animation. It seemed that you both reacted favorably to minimal, yet descriptive examples. Kind of a goldilocks middle.
When you click on a RUclips recommended video and... whoe, that's Aaron Epstein! 😀 What's up, my man!
What's your strategy for making a good first impression with your startup website?
Hand drawn hero image. Something that's clearly too good and original to be AI. It signals you made an effort. Photos don't work at all because they can just be stock. Stock drawings are as obviously boring as ai drawings.
Our strategy is having a crystal clear CTA. We've done many iterations to get to a point where the user doesn't have to think about what to do next.
Know your target audience and talk with them like you would. Clean, concentrated messaging + design + well executed developed site with a few animations. + build a good brand around the company before the client clicks/searches for your website.
creating a website which is more personally relatable to audience rather than just desigining in assumptions and thinking this components will look great on website
To sum up, I think the most important thing is to provide a clear and accurate statement on what you do. In addition, there must be a call-to-action button on every page. The design itself is also important but it's primary purpose is make the content easy to digest and encourage your customers to perform the desired action. The rest is secondary
Feels like right guy (who should be the expert) talks way less than left guy and instead it feels like left guy drives impressions and opinions. Why even bring in right guy if he only agrees and adds around 10% to the conversation?
Left guy is for the RUclips audience the yapster
Very useful feedback, Zack and Aaron! Thank you.
- Nate from Rollstack.
Love yc but what this video should be about: “Do we know the specific problem you solve for customer” after a 3 second glance
i know first priority should not be design at least for startups but it should be how effieciently and really you diffrentiate your self from others which is innovation!
Please don't ship:
1. An ugly product.
2. Something your users will have a hard time using.
3. The type of product that screams "Designed by an engineer"
Thank you.
The bottomless, I would not guess it is about some smart scale. I tough it maybe is some service to companies something about deliveries.
Next time do mobile review design as well
Lots of times the design falls apart on mobile and, depending on the product, most people will visit from their phone
bro but very few people open websites on mobile most more than ~95% of the time people use their apps not websites
@@CosmicCodeChroniclesdepends on the product as I said
At the startup I work at now it’s more like 90% are mobile users 10% desktop
Also according to Google it’s closer to 70% mobile worldwide
@@CosmicCodeChronicles this is true for actual customers already using the product, but not people looking at a landing page, which they might have found from social media while scrolling on their phone
More sites should use hand drawn illustrations as their front page material.
AI stuff and stock photos and illustrations are boring at best.
Show me some simple and clean hand made art. That will impress anybody.
yep, five seconds are crucial to make somebody stick around, short headline is essential
I suggest staying silent during the 7-second look. Hard to look at the website at all when someone is narrating what they're reading at the same time
You don't need to take some space of the screen to display a miniplayer of you just to cover a portion of the design your are reviewing?
I'm a simple guy i see a new video on YC - i click
At the risk of sounding too traditional, I think most of these websites need less animation and stronger branding.
Go to any apple product landing page, or tesla. Above the fold doesn’t have to tell you everything. It just has to get you to scroll. Ahhgg startup advice…
But they spend billions of dollars a year in advertising and branding so you already know what they do before you got there.
@@MikeeJ even when they don’t (nest or notion or rivian), they focus on funnels and excitement instead of following a script
Please can you do that of Mobile apps
Have a look at Servcy next time please : )
A person dressed in exquisite and flashy attire aren't likely to result in a first impression of being a talented engineer or genius scientist. A heavily packaged product makes savvy consumers doubt its core value. "Don't make me think" will not attract users who actually like to think, if that's your target. Appearance design is only tiny part of web system design. Just think about Google's search page! What matters is behind what you see. If a website only use some AI tools that others can use too, what is their differential advantages?
these guys have the personality of a string bean
ya as if dribble gives me an idea as to whatit means
Smith Kevin Jackson Ruth Hernandez Gary
🙂
second
My first impression - your video backdrop looks fake 😅
first :)