Is AI the future of movie-making?
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- Опубликовано: 31 янв 2024
- What if text prompts enabled anyone to make a blockbuster movie, or even an entire box-set’s worth of TV? That is the promise of AI. This technology could one day prove as transformative to the movie business as sound, colour, or even the camera itself. Generative AI can already make videos in seconds which would normally take a visual-effects artist days to create. However it has yet to master photo-realistic video. The people at the forefront of this tech say it is only a matter of time.
00:29 How does AI-generated video work?
02:43 How long until feature films are generated by AI?
03:57 Can AI-generated videos be photorealistic?
04:36 How revolutionary is AI in film?
05:05 A dystopian threat to jobs or democratisation of the industry?
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Art made by artificial intelligence is developing a style of its own: econ.st/40n7Sj4
Watch our film about how AI is changing the entertainment industry: link to previous N&N AI and entertainment film
How AI image-generators work: econ.st/47dOw1T
Watch more of our Now & Next series econ.st/47ezw3E
A battle royal is brewing over copyright and AI: econ.st/3Qilzef
Disney’s troubles show how technology has changed the business of culture: econ.st/46SvmPq
This feels like 10 years old after the announcement of OpenAI's Sora :)
This aged well 2 weeks later we have SORA.
Part for jockeying for position?
no you are very wrong, this has been live for almost a year, Sora is just gonna improve this mode aswell, but yes Sora is incredible
Hey buddy, I SORA first!
All I can think of is what Francis Ford Coppola said when the first Avatar came out - technology can surely enhance the experience but the only thing that will change cinema or push the medium forward is storytelling that is new, original and true to each generation.
The problem is the people who salivate over AI tech in art do not care about anything you mentioned. They think just slapping together tropes, cliches, and concept art makes them a true artist.
The problem is, the world is already drowning in content. AI is going to pump out enormous quantities of everything. There are not enough bored, human eyeballs in the world to possibly watch it all. Each film that is created will be a needle in a haystack the size of Mount Everest.
Ai under human supervision is the future, people still want to be creative..
If we let AI doing all of the creative stuff, then AI will come up with things that either makes no sense or just too creepy for us to enjoy.
So human direction is necessary.
They will all be watched by AIs, every second of them.
@@imacg5 That’s what I think. Bots will be watching content created by other bots.
I think you are right and wrong.
AI will make it easier to tell stories with video. It will massively reduce barriers to entry. Today, if you want to make a sci-fi movie set in space, you need a multi-million dollar budget. In a few years, you'll be able to shoot a movie with your phone and make it look cinematic and add effects.
This will lead to lots and lots of content, but I think the best stuff will float to the top. This is happening with RUclips now.
But, of course, the most popular content will likely be hypersexualised clickbait that appeal to our worst instincts.
But I am excited about a world where it's not only Marvel putting out big blockbusters and your average person could get into directing.
Unfortunately, marketing. Those that are successful can afford to get their thing out. So we end up leaning back on tried and true IP even more than we already do. Hopefully theres a solution to this
All the ethics aside. This stuff will probably result in an onslaught of so much new content that audiences will become overwhelmed and nearly impossible to impress.
that's assuming AI created content will be impressive at all.
Netflix entered the chat
@@WodiesDadthis is the most important point. AI fatigue will be a thing when everything looks blurry swirly not quite perfect. Consumers will still want films that were made properly
Not even 2 weeks ago that this video was published and we are already here with OpenAI Sora 😂 We in the exponential stage Bois 🚀🚀
shook
Indeed. The times they are achangin'
AI was not used in making Everything Everywhere. I just spoke with my friend who was a VFX artist on this film and he says this is not remotely the case. He pointed me to a quote he gave to Moviemaker: “VFX artist Ethan Feldbau agreed.
"The press are kind of running away with that. And I would even say that Everything Everywhere was probably one of the last films made before generative Al and stable diffusion really came into the picture," Feldbau said.”
Exactly, They used alternative methods that are not traditional in the VFX pipeline, this video is just clickbait.
Thanks for this. This was my suspicion. I watched that clip several times over to make sure I hadn’t missed something haha.
@@ChristopherCopeland Don't listen to a random VFX artist. Listen to the studio heads that have said most artists won't have a job in 3 years. The animation guild released a study 3 weeks ago about this. The press absolutely should run with this. For the past year, we artists have been shouting from the rooftops that this generative AI tech needs to be regulated and workers need AI protections. I'm part of lawsuits, lobbying efforts, and spreading social media awareness of the dangers of unregulated AI. Because it may be artists affected now, but it's going to affect millions and millions of jobs soon and no country can survive with a permanent class of unemployed people.
Fortunately in 2024, the media and even governments are starting to grasp the huge problem we will face if we leave the AI industry unregulated. The Netherlands just commissioned a study on AI because they don't want to have mass unemployment.
@@jmhorange I’m not sure what you took from my response to this comment. I appreciate your concern, but I am well aware of what AI can/will do to the industry.
Specifically here, I just know what they weren’t using generative AI in Everything Everywhere All At Once and so this comment cleared it up.
AI will basically delete the field of VFX as we know it within two years (at the latest) in my perception.
After everyone becomes unemployed, who will buy tickets for the movies?
Robots
Remember, high production but low demand can lead to cheaper prices
and what's about Schumpeter's theory? New jobs will appear in this area too. If AI can easily do your job, then your job is just irrelevant
@@whocantestme3010 "I'm amazed on how brilliant you are! I was worried that this outdated argument was feeling neglected."
In the big picture, AI will make society more efficient and productive, thus more value will be generated (a lot more), prices for many things that can be done by AI will drop to basically free, so our expenses will drop a bit ...but at the same time competition for a shrinking number of careers will likely drive down wages. The big question will become "Will the money generated by AI find its way back into the pockets of every day people?" ...and that could mean raising taxes on the high earners more to fund a basic minimum income for all. If that happens, we'll be able to buy tickets to the movies. If not, life is about to get harder.
Wow, this video became obsolete in just 2 weeks, It's remarkable how fast this is moving. Just two weeks later - SORA is doing exactly what this video said could not yet be done - and for 60 seconds a clip.
someone who never seen art before consider this art
It isn’t. It’s an abomination.
2030: users generate their own ideal movies
2040: ai generates movies you didn’t even know you wanted
2050: no one wastes their time with movies anymore
Now condense that time frame to about 15 years max 👀
Democratization of filmmaking will ironically lead to the end of cinema as a culture and as an industry. Who would watch other’s story if you can have a 'personally perfect' film optimized by your needs that you aren’t even aware of? or even worse, your own virtual world created only to fulfill your desire? There will be an extinction of 'public' or 'audience'. In the end, we will never be able to share anything considered cultural product with others. Personalization and democratization of everything will lead to the demise of mass culture.
Not necessarily, the cream will always rise to the top, and the “industry” as it is now will be made up of a collection of the most talented people in the field working together. The fact that everyone has high quality cameras did not end professional photography.
Ecen though phones and apps are available to everyone, only a few people get the most views and can make a living off of social media.
People did not go to cinemas hoping to watch stories that they themselves have already imagined, if that’s all you want you might as well hustle close your eyes and daydream. Going to cinema is about being told a story and seeing a particular filmaker’s vision. Even if AI filmaking is available to everyone some people are going to be way better than others at it.
@@bigheadrhino You are talking about the real ‘audience’ back in the day who could focus and listen to other humen being.
Now we have ppl who grew up on short forms, addicted to the dopamine and excitement coming from nasty ‘contents’, not art. This is the trajectory we are on and there is no stopping at this point.
People are already disintegrating quickly by their personalized algorithms and their own filter bubble on the platforms.
There is no such thing as ‘public’ already. This magic wand called AI will only accelerate this global trend of personalization.
@@bigheadrhino Photography is nothing like what's going on now. Studios are replacing artists with AI, right now, as we speak. AI is designed to reduce labor, not help you make your own high quality film. What kind of cream do you see rising to the top? Why would anyone pay to see your film, when they could spend a few minutes and make their own film for free? Some people may be able to do it better than others, but it'll still be worthless in the marketplace since film making will be democratized. The only films that will be profitable are businesses that own massive IP libraries to make their films from, and that's studios...who are laying off artists as we speak.
By the way, this will occur across many industries, not just the creative industries, with AI eliminating labor costs. This isn't a tool for you, it's for corporations to increase wealth inequality and become geopolitically more powerful, and for us to lose wealth and for governments to become weaker. If you are going to use old technologies that disrupted labor in the past like photography or smart phones or the car or the internet, you need an example of a technology that destroyed more jobs than it created like AI. Because if you will look around, you won't see mass unemployment around. If AI was just like every other technology, there would be mass unemployment from the cumulative effects of jobs being destroyed. AI needs to be regulated, or we aren't going to like the future we are moving toward.
@@jmhorange It indeed is not a tool, it’s the emergence of a new intellectual species on this planet. And I ain’t talking about matrix or terminator scenario since they won’t even need that sort of violence.
This was released two weeks to early.
Sora enters the chat.
This aged so well...
Quantity over quality in an already starved of quality market..
How is it that progress and billions end up only in the pockets of a few and workers are always dying of hunger😢😢😢
Every new video about AI is being outdated after some weeks XD
Tech bros and wall street will be gooning themselves to death at the thought of this.
I hate tech bros.
@@badpuppy3 Wannabe technocrats who look their nose down on millions of people yet their creative skills are mid at best. Their ideal world is a mechanical hellhole where even the air you breath has a cost to it.
This scenario resembles life in the ancient Roman Republic, where authorities distributed free bread( Universial Basic Income) and entertainment (youtube, Nexflix , drug) to appease the populace. This tactic aimed to address political instability caused by unemployment, which stemmed from an abundance of free labor provided by slaves (Ai and robots) from conquered territorie
very insightful, where can I read more about this?
Who is watching this after the release of SORA 😉
👇
It still has that weird rotoscope look and cheesy AI art textures, but wonky fingers was the running joke in generative AI art groups before much of that was corrected in only a few months. This is fine for storyboarding or art animation flicks, but it will become more photorealistic soon enough. SAGA was right to fear this.
And look how much better it is in just 3 months of this video, AI is progressing and advancing at an incredible rate.
I see 2 perspectives here, the entertainment industry and the creative content production industry. On the one hand, films and series, while on the other, learning content for social networks.
Actors from both Runway and SORA will occupy space and success will depend on what the consumer will value.
"more opportunities for outsiders", you mean more opportunities for billionaires from the tech industry ?
No for outsiders. I can make animations better and if this keeps up will be able to compete with the dudes in California making every character a strong woman of color
2:36 I'm just here for the Thanos Finger Snap....
Economist; we are doing a piece on AI visuals
OpenAI; we are dropping Sora on Friday
Economist; oh 💩
So far the problem with AI in producing video or sound is a lack of consistency and inaccuracies which make any long form content look spooky. Maybe this will change in the future, but AI and Trent development in the tech stack are making high end film making available to the average person with a small crew.
Now there is SORA
@@c.allangba looks much better, but profound lack of controls.
@@blairzettl3933 Yeah given how businesses use AI images and text to get rid of creatives and both AI images and AI text have a profound lack of controls, I don't think CEO's of movie studios will care about control as long as it brings in profits for their shareholders by reducing labor costs. Also Apple just came out with their AI, it's no Sora but they are working on making it possible to make changes to the AI and not be stuck with the original prompt.
This tech is not meant for a small team or an individual to make a high quality movie. It's meant for major studios with huge IP libraries to make content with as little labor as possible. Because let's say you make a high quality Hollywood movie with AI. Well I could pay for it, or save my money and spend a few minutes making my own. You'll just be making high quality stuff no one will pay for because they have the same tools as you and film making has been "democratized". The only movies that people will pay for will be IP led movies and studios, no matter how this AI tech evolves, have that on lock. We need regulations to protect artist jobs but also all the other industries that will be impacted by AI, millions upon millions of jobs.
@@blairzettl3933elaborate lack of control
The answer: it's not. A very clickbaity title from the Economist.
AI will be used to assist filmmakers in future but no robot is winning a Oscar for directing anytime soon.
or ever
Exactly.
hi I'm sora
However AI or no AI if there is no interesting story/concept, if somebody has absolutely NOTHING to say, AI it's not going to help. It' s still going to be a bad movie. The challenge has never been to make a movie, but to write one that should be made. AI will be the end of cinema. Mankind will drown in bad content and eventually nobody will watch anything.
How do you think Netflix comes up with ideas for new series? By analyzing the viewing habits of users to figure out what they're most interested in. Sadly it's resulting in a lot of cookie cutter shows with no real depth.
No.
Next.
This is the story of Kronos and Zeus. Sadly, the filmmakers are not Zeus.
Well only 2 weeks later look where we are
This video didn't age very well. Open AI announced Sora 2 weeks later 🤣
AI will be the ruin of us all.
what's ironic is that the narrator of this video is clearly AI and also likely the outro guy asking us to subscribe.
Obviously Ai is hoax but nothing else.
Why on earth would „hundreds of millions of people“ would want to watch the same movie if the usp of Ai is literally „we can create whatever you want in an instance“?
No, it won't, I remember 2-3 decades ago they were saying the same thing about CGI and 3D animation, it was supposed to be so realistic that put many actors out of the job, this is the same story again, of course AI will play it's role and will have its part, as CGI and 3D animation have, but I promise you at least for 2-3 decades, classic way of film-making would keep its dominance.
I tend to agree. It will make it easier to produce movie but to completely make a movie would require a highly intelligent AI. At that point people won't be doing any work.
Im a content creator and tried using AI to make short parody animations. It’s extremely time consuming, has a steep learning curve and now I have to hire an artist to help out anyway. You’re absolutely right
Almost every industry that has been shown a money-saving method has taken it on in the past, so statistically speaking yes, AI is. Because the investors don't care about actor, set-designer, writer etc salaries. Only returns. Same as we all do on our money.
Well, I hope AI has the pocket change to buy a ticket, because I'm not paying to watch AI content.
The last reporter image was made by AI? 😀😀
3:11 Wasn't "Unsane" made with just a phone?
I've thought there must be a script machine for decades.
Depressing
I predict that this will just result in a deluge of even crappier movies. As it is, Hollywood relies far too much on VFX and the stories are absolute garbage.
AI will be able to write movies better then humans, wait and see
In short: the AI steals the directive vision from the works of talented directors, ultimately creating nothing 'new'.
AI has no vision. Only a heuristic that is applied blindly to any data fed to its function.
it still needs humans to direct the ai
The thing with AI is it takes from already existing things to create something. I feel like it is best used as a tool best used from people who understand the creation behind making cinema and not as a replacement which is something I fear.
It is like me messing with photoshop software that I don't really understand and play around with the settings, and it comes out kind of cool, but has a lot of small errors. A lot of those tools are best used with people who understand both the software and the medium. I think it could be great for people in developing countries to at least have a chance. I don't think Hollywood needs this. They just seem creatively bankrupt atm. You can still make great movies with a smaller budget.
I'm just worried a lot of hobbyists will think they are the next big directors, and the market will be even more oversaturated with mediocrity like in gaming and music. There is this rush for a constant stream of content and continuous growth that I think is hurting the creative fields. I think AI will be used to push the bottom line instead of making something worthy. I can see some positive potential with AI, but I think it will be abused for the wrong reasons.
no AI can replace a vision of great director.
Yet
imagination has no limit
Hollywood is toast
sooner than later, people will thirst for real flesh and blood
there will be both
broad day light robbery
The future which reflect accuracy in everything it's on AI, where truth, transparency,non corrupt information and many more which humans have been hiding and lying too,AI reflects righteousness and truths which is trustworthy
This has aged well… 😅
Imagine a new Game of Thrones Season 8
I make TV commercials…. I’m worried
make a TV commercial for worry medicine
I have been having this conversation for sometime now. As a filmmaker, I think AI is a tool that can be harnessed for creativity - it should be used, exploring new storytelling techniques. I understand the few and uncertainty that comes with this and what it can portend for the the global film industry. Imagine years ago when the first prototype of the computer surfaced and the 'uncertainty' that seemed to bring - The world cant function without computers now. AI has come to stay!
It was different with computers because they weren't used to grift off of other people's work. Until artists can actually be compensated for their stolen work or even have a say in how or if their work can be taken, I will never side with this, regardless of the benefits.
Absolutely, within this year we will have our first full length ai film on infinityflicks
We don’t care about movies made by AI, just like we don’t care about movie made by no name directors. Half the reason you make a movie is because of who made and the story behind why they did.
2 weeks later all this is now irrelevant
The key to AI taking off is to push screens in front of children at the earliest age possible. Keep that screen in front of the the children as much as possible. Ignore signs of stress anxiety headaches and the like. AI will prevail and one day the children won't have to work.
I think people don't understand that art is only art when it's created by humans. Otherwhise, it's empty, without any meaning. Sadly, people prefer money over real art and other people don't care and just want to be entertained, no matter how or what the consequences are.
Some one in the new future will create an equivalent of stock photograph, but do it with creative visual and audio resources for AI movie makers. Stuff like that exist somewhat already, but some one will do a central library of all of it and create a business model out of it.
5:21 people will want/need intellectual property rights for their digital self. maybe the masses will have an uprising and be able to sue big tech once they realize how much they are being recorded and being used through social media and various devices with cams/mics connected to the internet.
AI will give us more quantity and less quality.
I leave this prediction here:
In the future, an oscar winning movie will enter controversy as it is revealed after the ceremony that the film was partially, if not completely, scripted by artificial intelligence.
I also believe AI will also become less about what we can make for others, but for ourselves. A show or movie, or even a game designed specifically around our preferences to the tee
that's what I've been waiting for
2:37 Jobu Tupaki
Whether we like it or not, AI is the future of everything
Those tech bros are so delusional. reality and fantasy are so off in their minds
can 4/5 people dialogue with sad, angry mode etc in one scene
Sora
this video is sooo 3 weeks ago
Nah. I don't think so. People still prefer real actors. AI apps are awesome but I dont think it will replace the human art of making movies. We thought people would stop reading printed books because of ebooks. Print books still outsell ebooks. A survey showed that 68% of younger readers (18 to 29-year-olds) in the U.S. prefer print books.
false. people watch movies with non real characters all the time. also people dont care bout the directors name either most of the time so wat makes u think they will about ai.
@@denzelcanvasYT actors or characters? Those are two different things
In 20 years from now we will watch photo realistic films entirely AI generated :what a time to be alive.Once the cats out the bag it can't be put back in.
Sure it can
No. It will be more like 5-10 years.
Wwiii will set us back and we’ve had several civilization reversals in our history
As a hobby, I composed a Christmas song and then turned to ChatGP and Runway to create a video. It was unbelievable and left me with my mouth open as to what could be created via text input . There were what is called hallucinations, the video created would morph hands to arms or people into other people etc but I would consider this as new art because the future versions ( next Year) will be too perfect. My area of work in narration, e-learning, training and will be heavily impacted but I welcome these tools. Ai will augment/assist me to be more productive and creative. You cannot fight this you need to onboard ASAP ( I'm in my mid-sixties)
If you're in your sixties and it took that long for you to create something that you genuinely enjoyed, then you're probably going to wait an equally long time to get that same feeling, with or without AI
the end is here
This report is old, very old, it is from 10 AI-years ago (about 1 human months ago) 😃!
That is Movie, the literatures of humans. Using AI should be the crime.
People lost link to reality.
So true
As an experimental filmmaker, I have been finding this technique to reveal another dimension of reality that can be filmed through a conversation with the pixels and bits… digital actualities…
welp, I bet my job (film vfx artist) will be gone in 10 years.
Not so fast , just adapt your skill.. WIth your background in vfx you have a unique angle that noone has. i work with former vfx artist at infinityflicks and they have adapted just fine
man this isn't remotely comforting...honestly its kind of tone deaf. What does this former vfx artist do at infinityflicks? I'm open to suggestions but at a glance it sounds like selling out the thing you love.@@joshuadarrington.
EVERYTHING DONE IN THE DARK WILL BE BROUGHT TO THE LIGHT. LUKE 8:17
The idea is the AI would do a lot of the dumb production work, but people would still direct and iterate on the results and add the artistic input that would actually make it interesting for other people to watch.
Yes. Telling the AI to make some clouds move is quite different than making an entire movie. Even the current best cannot make a movie production video, even one just 10 seconds long. I think they will use AI in movie making but it will be making visual effects take less time and stuff like that.
@@jacobnunya808 And Sora just came out that does videos up to a minute. Anyone that thinks AI will just be used to do mundane stuff doesn't understand business. If I'm a shareholder in a movie studio, why would I want the studio wasting money having AI do mundane stuff while paying workers wages to do the interesting stuff? That's labor cutting into my investment and any other rival studio that uses AI to its full capabilities will outcompete my studio in the marketplace. And making visual effects take less time just means, laying off workers, and not building the skills of the labor force to be able to do interesting stuff if they wanted too.
All this needs to be regulated. The animation Guild is aware studios plan to use this to replace workers, they aren't looking at clouds moving and saying, "I guess that's where the tech stops."
Democratization and dismantling gatekeeepers is key! Unleash the creativity!
What creativity? You're essentially stealing art to pull a slot machine
@@Mrhellslayerz it’s not stealing. If that’s stealing, then your brain is filled with stolen things.
@@Mrhellslayerz wrong. By that logic, everything in your mind is stolen.
Imagine~ the lord of the ring movie series but only prompt from book to AI imagery.
they have already done this! i think it was called lord of the rings 1950s ai or something similar
@@joshuadarrington. No I mean the book not an adaptation of 50's movie, are they?
You can replace characters in movies with yourself or your favorite actors. And swap voices and tailor movies to your own personal preferences. You can reshoot movies in different styles, imagine Scarface but in the style of Toy Story? You can make live action inter dimensional cable lol
It's just hype!
I hope this comes soon, is going to crash woke hollywood and over prices/over paid actors. Is going to end with the mediocre output of execs that hate originality.
Very intriguing.
📝 Summary of Key Points:
📌 AI technology can be used to create videos and movies quickly and efficiently, replacing the need for visual effects artists and reducing production time.
🧐 Runway, a company that uses generative AI, can generate realistic and accurate videos based on written descriptions, allowing users to manipulate objects, scenes, and transform actors with a click.
🚀 AI has the potential to revolutionize the movie-making business by making film production more affordable and accessible, but it also raises concerns about job loss and the dystopian implications of AI-generated content.
💡 Additional Insights and Observations:
💬 "AI can unleash new forms of creativity and experimentation in movie-making."
📊 No specific data or statistics were mentioned in the video.
🌐 The video does not reference any external sources or references.
📣 Concluding Remarks:
The video explores how AI technology can transform the movie-making industry by enabling quick and efficient video creation. It highlights the capabilities of Runway's generative AI in generating realistic videos based on text prompts. While AI has the potential to make film production more affordable and accessible, it also raises concerns about job displacement and the potential negative consequences of AI-generated content. The video emphasizes the importance of considering who gets to tell stories and what kind of stories are produced in this new era of AI-driven filmmaking.
Generated using TalkBud
Open AI Sora just came out... this video is already redundant
Should have waited 2 weeks...
AI generated video will never pass the uncanny valley test, imo
That is what they said for image lol
Never? Ouch.
just wait for 5-10 yrs, they will be able to simulate a whole world
It's great for storyboarding and pre viz, but you still see a lot of blur and fragments of the image, I'd say in the next five to eight years yes. But unfortunately The Economist who has no clue about CG or how CG art is created is hyping that....please put people in charge who know their stuff.....terrible!
ASK AI TO PAY THE TAX NOW LAW.
Wonder documentary!
Can AI make a prompt?
So it could democratise movie making?
Make this business more like software: Anybody with determination, excitement and basic computing can have the potential to make something that the big companies buy and profit from?
And the regular Jo(e) can also profit a bit?
But the result is that we have VASTLY more choice and faster development.
Fascinating. It’s crazy to think they’ll be a day when we can all make our own movies.
3 weeks later and this video is totally obsolete after SORA shows realistic cinematic results many people can’t notice. This guy in the video don’t have the eye of a filmmaker he is just a generic user activating the must common trick in the system… I want to see real artist using this tech… so many people will lost their jobs… will be a dark era for filmmaking in general … we will live OVER SATURATED of content.
Globe’s a village now (AI)
Imagine watching movies that are fully written by AI, videos made by AI, sounds and effects by AI.
Now imagine this as a loop process so that AI will create movies 24/7/365 non-stop.
What people need to understand is A.I is the *future*. Anything you can do A.I can do it better, A.I can do anything better than you!