I love the fact that I’m binge watching James’ videos, I’m signed up to his 30 day emails….he is literally explaining to me how he is building like, know, and trust to eventually make me more likely to pay for his services, and yet here I am. It’s so meta. I know I’m being sold to, but the value he is giving me for free is so great that I’m absolutely here for it.
They say ‘try to appeal to everyone, you appeal to no-one’ - but yeah, bullshit. I used to hate it when people used to ask what my ‘speciality’ was as a PT. No, tell me your needs, I can probably help.
In the software industry (and no doubt in others), what you're talking about with the avatar thing, we'd call ICP (ideal customer profile). Emphasis on 'ideal'. You might have other customer profiles that are relevant, and it's important you don't exclude them for the sake of the ICP. Exactly the same concept you describe. ICPs apply at the company level too, if you are B2B/consultancy.
Thank you for confirming what I have suspected for a while! I have been trying to apply this advice of "niching down" in my business for months and it just never made any sense to me. I think what they actually mean when they say "niche down" is SPECIALIZE in one skill set. Meaning: Become really good at one aspect of your business so that you have a competitive advantage.
Love your approach and I really don’t want to niche down, but aren’t you niching down when you see their problems and target them with your communication?
am i the only one that thought the 30 day email chain from james just wasn’t the one? he promotes email marketing but for me, it just doesn’t really work no hate, and love the info on this channel etc, anyone else thought the same?
James, I just signed up to your newsletter and there's a mistake in the email I received "So you now offer 10% off your services in a bid to get people over the line to join. 10% of 30 is 3, so now you charge £27. But your costs are still £15, so your take home has gone from £15 to £13. That 10% reduction is a 15% reduction to your take home" Take home would be £12, which makes it a 20% reduction Do I get a prize or am I just another annoying tit that has pointed it out haha.
@@JamesSmithBusiness I'm just starting out in the big wide world of self employed, at my second client and could use the wisdom of others. I wouldn't mind an invite into what you're doing, I see you as no bs. You don't ask you don't get, sometimes it pays to be cheeky?
I wouldn’t say his niche is personal branding. It’s for sure just content that attracts fitness business owners you could call that a niche but it’s more of a group of people he’s talking to
Hey james , awesome video! Your unique style really stands out. I'm a video editing specialist focused on RUclips growth, and I can help enhance your content with high-quality edits and engaging thumbnails. If you're ever open to exploring new ideas or strategies that can boost your channel further, I'd love to connect and see how we can collaborate. Let me know your thoughts!
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I love the fact that I’m binge watching James’ videos, I’m signed up to his 30 day emails….he is literally explaining to me how he is building like, know, and trust to eventually make me more likely to pay for his services, and yet here I am.
It’s so meta. I know I’m being sold to, but the value he is giving me for free is so great that I’m absolutely here for it.
The honey trap 😂😂
😂"Calorie amounts in rug munching" - James Smith, '24
lol I was going to comment the same thing. That stood out to me 😂
Great video. Affirming my thoughts and resistance to going too granular. Enjoying the new content. Thanks 👍🏼
Appreciate you giving all of this away for free you’re a LEGEND Lad yew
They say ‘try to appeal to everyone, you appeal to no-one’ - but yeah, bullshit. I used to hate it when people used to ask what my ‘speciality’ was as a PT. No, tell me your needs, I can probably help.
I always say a good trainer should be able to get anybody from A to B regardless of goals. Hence the “personal” part of the job title 😂
In the software industry (and no doubt in others), what you're talking about with the avatar thing, we'd call ICP (ideal customer profile). Emphasis on 'ideal'. You might have other customer profiles that are relevant, and it's important you don't exclude them for the sake of the ICP. Exactly the same concept you describe. ICPs apply at the company level too, if you are B2B/consultancy.
Thank you for confirming what I have suspected for a while!
I have been trying to apply this advice of "niching down" in my business for months and it just never made any sense to me.
I think what they actually mean when they say "niche down" is SPECIALIZE in one skill set. Meaning: Become really good at one aspect of your business so that you have a competitive advantage.
What do you think for niche down at the begining to make a name firt, i thing in the overcrowed space of fitness, and then get wither?
Yes!! Thank you! At last, someone talking sense!
James is our business older brother that we all needed.
I see "rug munching" is now showing up on my fitness pal.. Good news is the macros are good.
Love your approach and I really don’t want to niche down, but aren’t you niching down when you see their problems and target them with your communication?
I have found that being a white straight male I do put on more weight when I eat more than I move.
epic stuff James thankyou once again
takeaway is *if you are to niche*. then niche the problem, not the avatar?
Now do Jaguar… 🐆🤣
Brah, fuckinell.
They have trended up bigly off the back of it.
They are trending but not in a helpful way. Being the subject of memes on X wont lead to sales. Painfully stupid move.
It's like Bud Light '23 all over again... maybe they hired the same marketing agency?
Great work, I’m in a similar field however always room to learn from people. I just subscribed
It's refreshing to hear someone say niche properly
Got to NITCH down
Your barbecues must be a tense place
Having ads turned off on your channel, smart
Adsense is peanuts
truth bombs 💣
am i the only one that thought the 30 day email chain from james just wasn’t the one? he promotes email marketing but for me, it just doesn’t really work
no hate, and love the info on this channel etc, anyone else thought the same?
Dan Koe mentioned the same
Dan Koe mentioned the same
Dan Koe mentioned the same
I've also been waiting for a lesbian fat loss coach 😂
I hope Jaguar is fkn listening!
Clicked just to like
Wait I adore Formula 1 but I think it's a bit shit as well
James, I just signed up to your newsletter and there's a mistake in the email I received
"So you now offer 10% off your services in a bid to get people over the line to join.
10% of 30 is 3, so now you charge £27.
But your costs are still £15, so your take home has gone from £15 to £13.
That 10% reduction is a 15% reduction to your take home"
Take home would be £12, which makes it a 20% reduction
Do I get a prize or am I just another annoying tit that has pointed it out haha.
My good god i think so, what prize do you want
@@JamesSmithBusiness I'm just starting out in the big wide world of self employed, at my second client and could use the wisdom of others. I wouldn't mind an invite into what you're doing, I see you as no bs. You don't ask you don't get, sometimes it pays to be cheeky?
That haircut is niche
But your niche is personal branding now? So it’s a bit hypocritical
I wouldn’t say his niche is personal branding. It’s for sure just content that attracts fitness business owners you could call that a niche but it’s more of a group of people he’s talking to
@ all the content he’s making right now is about making a personal brand. It’s not just for fitness individuals.
Hahahaahaha
Hey james , awesome video! Your unique style really stands out. I'm a video editing specialist focused on RUclips growth, and I can help enhance your content with high-quality edits and engaging thumbnails. If you're ever open to exploring new ideas or strategies that can boost your channel further, I'd love to connect and see how we can collaborate. Let me know your thoughts!