Behind the Brand [RVCA]

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  • Опубликовано: 6 сен 2024
  • In this episode, we take a look into the core of one the most free-flow, artist driven brands in the world today. We hear from founder, Pat Tenore about how things came to be as well as the talented designers, skateboarders, surfers, musicians and artist's alike that make up RVCA to be one of our favorite brands. Take a look!
    www.rvca.com
    www.karmaloop.com
    www.karmalooptv.com
    Follow us on EMUZE: www.emuze.com/...
    @rvca
    @karmaloop
    @karmalooptv

Комментарии • 54

  • @mar78andres28
    @mar78andres28 3 года назад +5

    Been a proud RVCA fan and supporter for 10 years now.. their unique and selflessness view towards life and wear is what’s kept me loyal to the brand.

  • @GZBulletZA
    @GZBulletZA 8 лет назад +22

    The word *"like"* was used 487 times in this video

  • @RubbelisPro
    @RubbelisPro 10 лет назад +49

    WAIT IT'S PRONOUNCED RUCA? WHY DIDN'T I KNOW THIS.?

    • @TheAlmightyClipse
      @TheAlmightyClipse 10 лет назад +6

      Cuz you're a stupid fuck.

    • @RubbelisPro
      @RubbelisPro 10 лет назад +18

      right because the company isn't spelled rvca okay man. No you're a genius. Pure.

    • @sessionsinparadise7357
      @sessionsinparadise7357 8 лет назад +2

      +TheAlmightyClipse another dumb fuckn hipster. Fuckn idiots. R v c a. What is spelled on brand but R u c a is what it says. Idk. Sounds dumb as shit

    • @walterwhite872
      @walterwhite872 7 лет назад

      Adam cuz your not true to yourself

    • @tatankahaska
      @tatankahaska 5 лет назад +1

      Cause your one Nīele Haolē !!

  • @DWINC
    @DWINC 2 года назад +1

    Been an O’Neill fan since the 80s
    RVCA is slowly becoming my favorite brand. Only downside is that they don’t cater us here in Europe. In the Netherlands fit guys wear xxl because we’re the tallest people in the world, but nothing is sold beyond xl……..

  • @rx3004
    @rx3004 4 года назад +1

    I’m here bc my dad used to be a pro back in Brazil at skating and now all he wears is rvca and I kinda grew into it and I’m a fan my self 14 years young✊🏻🛹

  • @TheAlmightyClipse
    @TheAlmightyClipse 10 лет назад +5

    It awesome how they can go from being involved with skate/surf culture to being involved in MMA with BJ Penn and Vitor Belfort...

  • @snezray2324
    @snezray2324 4 года назад +2

    THE RVCA NAME (PRONOUNCED: REW-KA) WAS DEVELOPED FIRST AND FOREMOST OUT OF THE "V" AND "A" = WHICH SYMBOLIZES THE BALANCE OF OPPOSITES AND HOW THEY COEXIST: NATURE X INDUSTRIALIZATION, WOMAN X MAN, PAST X PRESENT...FUTURE. TODAY. TOMORROW. LIFE.

  • @user-sd7qt3hy8l
    @user-sd7qt3hy8l 9 лет назад +11

    It's "Rooka". Shit. No wonder everyone looks at me like im a noob when I pronounce it "R" "V" "C" "A" lol. Wow I'm a dumbass.
    Well...Now I know. lol

  • @jennybower4738
    @jennybower4738 6 лет назад +4

    Can’t wait to support RUCA even more!! You guys are really rad 👌🏻

  • @daylenkruze9101
    @daylenkruze9101 6 лет назад +2

    Best brand period

  • @AstenTechnical
    @AstenTechnical 11 лет назад +3

    Love this brand.

  • @jake147258
    @jake147258 8 лет назад +5

    I remember years ago when i first heard about this brand and i walked into the shop and asked for the "RVCA shirt" The girl just looked at me weird and went "err rooka?"

  • @drawndownunder8316
    @drawndownunder8316 5 лет назад +1

    Great story. About the artist.✌🌴

  • @ryandeguzman4257
    @ryandeguzman4257 4 года назад +1

    Like this brand😊

  • @tatankahaska
    @tatankahaska 5 лет назад

    RUKa started with the art of Aloha from Hawai’i that’s why I love ruka !!

  • @brandonblanco9785
    @brandonblanco9785 3 года назад +1

    RVCA please make an MTB/BMX division please 🙏🏽

  • @jordanallen1864
    @jordanallen1864 2 года назад

    Love your work! Respect.

  • @ponokealii
    @ponokealii 11 лет назад +1

    this is how i want my brands to be! :P

  • @Eletricmonkey2
    @Eletricmonkey2 6 лет назад +1

    5:06 yeah i know like you know man you know

  • @YeahBellaMia
    @YeahBellaMia 11 лет назад +1

    I love this

  • @130world1
    @130world1 10 лет назад

    Great brand, you should do updates on some profiles and continue to cover them

  • @robbylafont
    @robbylafont 11 лет назад +1

    A lot, instead of a hammer, they use a gear (to represent industry). Instead of a sickle, they use wheat to represent nature/agriculture....

  • @girlandchocolate
    @girlandchocolate 11 лет назад

    whats the ending song?

  • @mysterycloak9750
    @mysterycloak9750 10 лет назад +4

    I buy this brand at tillys

  • @yomattt
    @yomattt 11 лет назад

    Behind the Brand Diamond Supply Co.

  • @kasandrapurplekitten
    @kasandrapurplekitten 8 лет назад +1

    song?

    • @KingAlobar21
      @KingAlobar21 7 лет назад +3

      True Love Will Find You in the End by Daniel Johnston. This is a cover by Josh Harmony.

  • @SammyxSweetheart.02
    @SammyxSweetheart.02 11 лет назад

    I know right

  • @jesuschrist3460
    @jesuschrist3460 10 лет назад +1

    Im pretty sure RVCA stands for Rich vs Cheap Administration

    • @seancamp8358
      @seancamp8358 10 лет назад +5

      It means clothes in greek

    • @darthdeze
      @darthdeze 7 месяцев назад

      @@seancamp8358it’s also Spanish slang for Girlfriend or Wife

  • @blackl1steddrums
    @blackl1steddrums 8 лет назад +1

    4:12 Muscian.

  • @RickytheTicky
    @RickytheTicky 11 лет назад +1

    What does that have to do with this.

  • @williamanderson4134
    @williamanderson4134 3 года назад

    I lost my job due to covid and a friend of mine recommended sir Luiz and ever since trading with his platform I have been benefiting a lot

  • @ROSE-bh9gu
    @ROSE-bh9gu 7 лет назад +1

    😁

  • @macgregdful
    @macgregdful 11 лет назад +3

    I call bullshit as Billabong owns this company...enough said.

  • @gnarlytothemax
    @gnarlytothemax 11 лет назад +2

    over priced T shirts? just hype and good marketing.

  • @jleg1104
    @jleg1104 Год назад

    Omg stop saying “ya know”