Jen Esparza Marketing That Makes Sense

Jen Esparza Marketing That Makes Sense
Greg Mohr introduces Jen Esparza, who shares her business journey and the services she offers. They discuss common marketing mistakes and the importance of understanding the target audience. Jen provides insights on marketing effectively on a budget and measuring success across different sectors. She recounts starting her business during the pandemic and highlights the support she offers to franchisees. One of the leading franchises in the service industry actually gives a copy of her book to each new franchisee to read before onboarding. The conversation touches upon her book promotion and the significance of maintaining authenticity in marketing efforts. The episode wraps up with closing remarks and Jen's future plans.
Key Points:
• Marketing strategies need to be tailored to the unique needs and passions of small businesses and nonprofits to be effective and impactful.
• Properly segmenting your audience and personalizing your communication is crucial for engaging both clients and donors effectively, especially in nonprofit organizations.
• Using tools like email marketing and platforms like Canva can be cost-effective ways to create professional marketing materials, but maintaining brand consistency and authenticity is key to resonating with your audience.
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