Why Company Culture is Vital to the Success of Your Business
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- Опубликовано: 20 июл 2018
- What do employees value more than their paycheck? Culture.
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0:30 How important is the culture of a company and to your company?
1:00 Culture is the most important thing to a company, in my eyes. Yes, you need to solve a problem. If you don't solve a problem, you don't have a business, but culture is vital. If you're not working with people who believe in the same values, ethics, have the same beliefs, same vision, they're not going to stick around.
1:30 It's funny, most people believe that, hey, to recruit top talent you have to pay people well. Did you know money isn't the number one reason people go to a job? It's what they feel they'll be in charge of, what they'll learn, how they'll progress in life. Will they accomplish their goals or their mission? A lot of people think, hey, free food is what going to get people to my company. No, people don't care about free food that much. Culture is what keeps people around.
1:15 You have to have an amazing culture, from caring for people. We recently had someone, Meredith, who's on our staff. She had a baby and, within a week of having a baby, she came back to work. She didn't have to, and no one put this on her. She did it herself. And I was talking to her today, and I was in an office. Not only did Mike, my co-founder, get her a present, the whole office got her a present, and then, on top of that, I also got her a present for her and her baby. I didn't have time to do the shopping.
1:30 I'm like, Meredith, here's my credit card. Just get whatever you want. And she's like, oh all I need a stroller for a hundred something-- I'm like, no no, you can get whatever you want within reason, I'm like, I don't care. I'm like; it's a fantastic culture. She's there for the business and the team, and she's willing to do whatever. I'm like, why wouldn't I try to help her out in her personal life, as well?
2:00 I genuinely care for her as an individual, and I care for the rest of the team, as well, right? But that's building a culture and working with people, not just people who you love but people who've become a family. And that gets harder once you grow to 100, 200, 300,000, 10,000 people, but it's imperative early on, or else you're going to get some unlikeable people within your company, and it's going to derail the vision. It's going to hinder your growth. It's going to wreck what you're trying to accomplish. You don't want people who are going against the grain.
2:30 Now, that doesn't mean there's anything wrong with people who voice their opinions. We love people expressing their views and even telling us there are better ways to do things and we're wrong. We love that. But what I mean is, you don't want people derailing the company is, we dislike people who are set in their ways, in which they say, nope, my way is the highway. You have to do it this way. That's wrong; I don't care if you're the manager. If someone underneath you knows how to do something better, you better listen up and be open to suggestions, right?
2:45 We like building open cultures, where we believe whether you're starting off and you're an intern or your executive, and you're getting paid well into the six figures, that everyone should be open to suggestions. But, again, we place culture above most things within our organization.
3:00 So, if you liked this video, like, comment, share. I do appreciate it. And, if I can ever do anything to help you out, genuinely, even if it's giving you some advice, I don't care for the money, leave a comment below, and I will do my best to try to help you out and answer all your questions. Thank you for watching. 
Хобби
progressing in life and culture is important, some people are their just for the perks and not realizing how important it is to not just hire bodies but to hire people who genuinely care about the company and their job.
I love this so much Neil!! The heart & soul of a company is definitely in the shared values and vision and culture... love so much!!! 💕💕💕
Thanks a lot, Barbie! Glad you enjoyed the video!
The message about Meredith was troubling for me. Kindness in the culture would have been Meredith getting the chance to bond with her baby and knowing that she wouldn't be mommy tracked and lose her position or standing in the organization... Her rushing back to work is a tell tale sign that she may have been fearful of the "mommy" track.
I understand where you're coming from, but she made the decision herself to come back in so early. We tried to tell her many times to go home and enjoy her newborn but she wanted to be in the office!
@@neilpatel did she want to be in the office because she wanted to be there or do you have a less-than-ideal family leave policy? I also don't feel great about that story. I highly doubt anyone would honestly return to work after a week of having a baby unless they thought there would be some type of extra stress if they weren't in the office.
After watching this Video, now I understand why even Obama said that you are a great Business man. Because you understand people and you know what to do when your team needs your help. Like you, I will build my own company with my best friend in a way that people will love to come to work, because I believe, if you can build a company in a way, that people undertstand what you do and why you do it, and they want to help you not because of the money, rather for the same vision - to reach the vision and the dreams together as company and more important, as a family. Now im doing my Bachelor and I cannot wait to make people happy and share my vision with them. Thanks for the great video! Never give up and always follow the dreams!
Have a nice life my friend.
I appreciate your kind words, friend :) Thank you very much. Best of luck with your Bachelor!!
@@neilpatel thank you very much my friend! :)
Hi Neil, your are such a wonderful person. There are not many companies that would have done what you done to help an employee. Great Hero!!!
Thank you, Lorraine!!
I totally agree with you. If you want your company to be successful and go in a certain direction. Then you will need like seriously need and have to have people with the same vision and cultural values. That doesn't mean you're just going to blindly accept everything and support every decision but you share the same cultural values that others within the company have. In my opinion, it seems like people have lost the importance of culture and shared values because our world has become more connected with the internet and has changed. And people wonder why we have all of this fighting amongst each other. It's because of the lack of cultural values being practically the main reason. Not every reason but the main reason. People believe that you can just accept any culture without question and everything will be great but that's not true. You need to have the same or similar cultural values in order for things to move smoothly. And that's why there's so much conflict in this world going on.
Neil, I loved your video and wish more companies and leaders shared the same concept of values, vision, and culture. When we work, that is another family, sometimes more time is spent with our 'work families' than the one we go to work to support. In my experience, I am still searching for the company to grow with.
Thumbs up and much respect for helping your coworker with stroller! Not many people care to help others, hen we need help, we are looked at like a plague. I sat by the side of an exit on 95 for 4 hours because I ran out of gas going to help someone. In that 4 hours, 1 person stopped, thank you Jesus, they actually came back with gas in a gas can and a few bucks to get something to eat.
You'll find that company eventually, Brandi :)
What you are teaching is absolutely worth it. I read trillion dollar coach and digested it all. I dream to build a company which will be standing for more than a century. Thank you Neil sir 🙏🏻❤️
You can do it!
This was amazing!! required to watch this for class, but I really enjoyed it!! Thanks!!
You are very welcome!
This is superb Neil!!! Just shared it on my LinkedIn account. This is the standard ALL company owners should follow!!
Thanks so much for sharing! I'm glad you liked it!
I totally agree with you Neil! Sharing these same values you talk about in your video is far more important than money. 👍🏻 I believe money is just a consequence of a great teamwork. Also, the market is so competitive and it's vital to be part of a strong team. Thank you for sharing! 😏
"I believe money is just a consequence of a great teamwork" --- amazing way to put it, Maria!! Perfectly said!
Thank you Neil! :-)
I think that the culture is the most necessary thing above the all factors. And most of all is that you should take care of people you work with.
It costs not much to think for everyone and support them in their different aspects and take care of every people you work with. In return you end up of making an strong team which does all the wonders. 🙂
Totally agree, Farhan!
Thanks Neil. After watching this video I have a clearview on why it didn't work out with my previous employment. my culture of learnin and purpose was different from their culture of enjoyment
That's why it's so important during the interview process to get a good idea of what the office culture is like.
Hey Neil , great content , your channel can grow exponentially if you are able to target the right audience... When they will find you , your channel is gonna explode! ALL THE BEST!
Thanks for the kind words and support!
Great energy, Thanks Neil for pointing out the benefits of building a great culture at work.
Glad to share it :)
What an inspiring video! I totally agree, a company is nothing without its people. We should create work environments our employees can thrive, grow, and stay motivated. Hope to see more awesome content! :)
Being a great place to work is the difference between being a good company and a great company.
More to come for sure :) Glad you liked it!
Good company culture is a must
You have got to be one of the most amazing bosses ever. This is so inspiring and motivating. Your words are truly what makes a business run. I agree with this 100%. Keep up the great work.
Glad you liked it! Thanks for the kind words :)
Will you hire me lol? I would love to work for a company that has the morals and values that yours does😊
This interview gave me chills. Hope to work in a place like this one day.
Glad you liked it :)
Nice subject raised...A lot of companies don't care about people...
Unfortunately, that is true.
I intend to agree with several of his opinions especially about the one where you need to have people who share the same goals values ethics and visions they you have in obtaining or achieving your goals.
Great!
THANK YOU! SAVED AND SUBSCRIBED! I RESPECT THE INTRICATE NATURAL-BORN CULTURAL ETHICS YOU BRING TO A COMPANY. IT RESONATES WITH ME THE SAME.
You're most welcome :)
My previous supervisor thought the same as you. Now I am stuck with a guy who believes that things should be one way and that is that. I dread going to work now. And my productivity is on auto-pilot. I recently returned to school to finish my degree so that I can increase my chances for something greater. Loved the vid!
I'm so sorry to hear that, friend. It's always tough to get stuck with a boss who limits your mindset or capabilities.
Neil Patel you'r a real hero
Thank you, Aarav!
Best advice and should be implemented with all companies from now on, Neil.
Thanks so much!!
I found video to be very helpful and I do agree with your video culture is very important and that your employees do become apart of a family and should be showed the respect and gratitude for their services. I might need your help once I start my own business, I would like to show your videos as a training program .
Sounds good, Theresa :)
I enjoyed watching the video very much and it is true to listen to other people they might have a good idea
Thanks so much!
I watch every single video of yours! - Do you have any suggestions to how to make hype around a webshop, that isnt the normal pr or getting a big email list?
It depends on a lot on what you are selling but there are definitely a lot of ways. You should check out other videos here on the channel, my blog, and my podcast to see if there is anything you can find to help you generate buzz.
Awesome ! I had to watch this vid for my class, but this is so true. lso that was so nice for you guys to get Meredith gifts for her baby!
Glad to do it :)
I love your articles, and think this video should have 10x the comments and likes. Seriously.
Thanks so much :)
Awesome man, really !!
Thanks!
A good benchmark for every company.
Glad you liked it, Helena!
Can you make a detailed video on what are some of the best practices to carry on to build a good company culture please
Thanks for the suggestion, Punit :)
Hi Neal, did you get this knowledge of experience or from books? what kinds of bussines experience do u have?
Not from books. I got it from running numerous companies and learning from my mistakes.
Neil i hope you read this! i want you to know that i love your content !! , im building a following on instagram and just started on youtube about forex and day trading ( its what i do ) but should i run ads to grow my following and then offer my products or should i invest that money directly on funnels for like courses services etc ... would love some help thanks
You should test everything to see what works best for you and your particular target audience.
thanks
Greetings Neil,
My question is that can i make a website for free just to start up and will it work for affiliate marketing? Neil i love you and i learn so much from you, and thankyou for helping us out and giving somuch info for free.
It helps a lot with trust and credibility to have your own site with your own domain.
what are the cheapest way to make a website? And i also wanted to say that i love you, you help me so much understanding these stuffs. I can't say thanks enough to you...
Company culture is the life of a business. Take the time to build a strong culture that makes your brand a force to be reckoned with. The long-term benefits are irreplaceable.
Very true!
thanks a lot
You are most welcome
Company culture is big. It's why even though I have a better job now, I still want to go back to my old company.
It really is important. People care so much about it!
Dear Neil Patel Brother i have a question for you please give me correct answer i am working on Google AdWords of 4 year's i think "Google Reading All Humanity Mind Think" I am Right or Worng? 🤔
Rohit Tanwar 😂😂😂😂😂😂😂
I'm not sure I got that!
What you been taking bro?
Sorry my friend but I have no idea what that means :)
Good Insights
Thank you!
Hey Neil can you please let me know where can I get clients for my web developing agency that I want to grow big? Like what is the best platform for it?
Start blogging. Content marketing and SEO work very well for driving inbound leads.
Neil thank you so much. I really appreciate your reply!
Hi, I happened to see this video.. I am part of the culture team in my company and we are rolling out workshop.. any ideas you want to give on key things to be kept in mind while such things are rolled out.
I would come up with a list of core values for your company culture :) At my agency we have three! But our main core value is 'Think big!'
Great video
Thanks!
great video man
Thank you, David!
Culture is important, it boosts your growth!
Absolutely, Manav!!
Sir can you suggest me about hotel marking via website and how I get more traffic from hotel website
Content marketing and local SEO can definitely help. Blog about things to do and places to see in your location.
Thanks your sir
It's always great to hear from you
Thanks you so much ....
Thanks.
You're welcome!
A brilliant man name Neil Patel.✔
I wanted to start Tech Blogging can you have any suggestion.👍
Go for it!
Quite influential I'm watching this for 300 level business class.
Nice!!
I am here for the same reason!
Neil.. do u know how to speak gujarati language?
P.S I am gujarati
Yes I do :)
he doesn't know a word in Hindi but 😀😁 is a gujju so knows gujrati
Where, when, and how can I sign up to be on your team!! LOL
Keep an eye out for job openings here NPDigital.com :)
Hi Neil, Are you on Instagram? I want to follow you there too :-) However, I could not find any verified Neil Patel.
I don't use Instagram anymore
jadore la beteeeeu
How important do you think culture is to business success? In what ways can getting the culture right can contribute to the business and getting it wrong can harm the business?
I think company culture is so important! Establishing your company culture will not only help your company internally, but it will also make sure you're partnering with clients who are a good fit with your company. Just make sure you're establishing a healthy company culture that is inclusive to everyone and makes your employees feel empowered.
Better moods = better performance
Yikes. An amazing company culture would have said, "Meredith, you are valued here and we appreciate your contributions to the company. We support you and we want you to have time to bond with your baby. Your position will be here when you return from your paid parental leave in three months."
We did tell her that :) She wanted to be in the office. It was her personal choice.
That's how people stick to the company, giving high payment and shouting at them is never a good idea
Never a good idea!!
Early Squad Ayee
?
Hi Neil, is there a way to private message you for some advice