shoutout to james for not clickbaiting this like he could’ve easily named it “SPILLING ALL THE TEA ABT THE BEAUTY COMMUNITY” but instead he just gave it a normal title THANK U JAMES
wow James had me so engaged in that industry lesson i really took in every word and I never even cared about the legistics of ads before but a sister has been awaken
I thought $60,000 was a lot of money to be asking for a video but after watching James explain it and break it down it makes sense and seems really fair to ask. I personally still would love to see the documentary
I'm so impressed with how well spoken and educated James is about the business and marketing aspect behind RUclips, especially considering he's just 19. You are so right about it being a full time job that's essentially entrepreneurship. You both are so refreshing, drama free and professional.
I really like how James broke it down. Totally makes sense. My husband works for an advertising company and it’s so true. Brands pay so much money on their ads. And the beauty influencers put in so much work and quality into their videos. They definitely deserve to get paid for the work and promotion they do for the brands.
MeAn Uh definitely! I honestly don’t really care about sponsoring because in the end how are they gonna get the money to do things, the only time I ever get annoyed at it is when it’s like a first impression sponsorship and they are like “omg it’s so amazing, beautiful etc.” For like every product, but like either way they do need to get paid and they put a lot of effort and time into the videos and if they have a team it’s more to pay for as well, so I think they deserve it ( hope I make sense)
Yuuuup!!! They use them to get their product out there and yea PR it’s okay and cool, but they take advantage of influencers. I agree withe the sponsorships comments, girl you go and get sponsored, you go and get monetized, i will support you all the way
Yasmin Dass yes. I get it. That’s true. I remember a RUclipsr that I love watching ( whatwouldlizzydo ) used to do first impressions videos but then she said she stopped because it was hard to like something after just one try because sometimes it could be great when you first try it out and after a while it’s not all that and vice versa. And also like James said, at the end of the day ya up to us to buy it or not. I used to want to buy every palette that I would see reviews about and it got to a point where I had to stop buying palettes because I had so many and never even used them. Lmao it’s not their fault though. So now I just pick and choose what I really want to get.
Adriana A oh I also wanted to add that for people who have a problem with the sponsor ship videos, you don’t have to buy the product, like no one is forcing you lol I forgot to add that
I’m actually so happy that James is trying to save this industry in general! There’s so much negativity already in the world of creation and it’s so annoying considering we are all here just to provide happiness and love to everyone. We also have to provide love to ourselves (something that consumers forget) and there is nothing wrong with self appreciation. Self love should be appreciated not defeated! Great job Sister , way to put the future of the beauty industry and the industry in general in a positive direction from here on forward :)
James is going off on a rampage, dropping numbers, doing math equations, making facts! Tati.... just keeps blending and blending. Minding her own. Lmao. I love these two.
Tati is such a professional, and has such an attractive personality in general. Its obvious that her fame doesn't get to her head or in the way she does her job. Most YTers have such grandiose personalities that I can only watch in small doses but I am always down for Tati's videos. Love her!
I just don't understand: If you love someone as much as she claims to have loved James, why did she drag him for the entire world to see instead of go up to him personally and be concerned for him in private?
Damn I’m upset that the documentary isn’t coming now! What James and Tati said was sister smart and I’m really interested in hearing more and learning about the beauty community.
I work in marketing (at an ad agency) and I just want to say that James really nailed it in talking about how advertising and marketing works for a business
Michelle Foucault maybe he just overlooked it?? but then again he’s only 18:19 yrs old and has no degree in marketing/advertising. the stuff he said was already impressive and i guess he’s still on the process of learnin
I mean he pretty much covered ROI without saying it. With a full advertising campaign in traditional media his example would be 100% ROI (1,000,000-500,000/500,000) versus paying a youtuber would be a lot more at roughly 1,566% ROI (1,000,000-60,000/60,000). That doesn't take into account the length of investment but that doesn't really matter. His point is there is a lot more ROI and Profit by paying a youtuber to do the advertising. His break down was great, especially to inform the general public!
I just graduated college with an advertising degree... i never thought i would listen to a pretty decent lecture on marketing dollars from a teenage makeup artists lol sis did that
Right, this is such a highly intelligent and sincere video. James is really, really smart. He and Tati are both very real and have a strong sense of good business practice and ethics. I really love the perspective they offer, and I'm ecstatic that they worked together and shared these opinions at this pivotal time.
lollll right he deffff neeeds to update his insta bio 🤷🏼♂️ atleast put “ marketing genius with a few blending brushes who is really really sister smart “ haha yaasss 😂👍🏼😂
Tati is so well spoken and eloquent. She is what the community needs at the fore front. Someone who is mature, smart and not shady. I’m embarrassed that I’ve never heard of her before because she is someone that I relate to and enjoy watching. She’s not a clone of all the other subscribers, using the same verbiage, the same styles, and same boujey personality. She’s a breath of fresh air and after I send this comment I’m heading to her channel to subscribe and binge ❤️
Britney Roybal If you like honesty, you should check out Stephanie Nicole's channel !! She is the real deal !! No bull crap, she shoots straight from the hip !!! Love Her !!!
I love how mature and intelligent James is. I'm older than James, and when he first came out on YT and the controversies, I vowed not to watch. I first saw him on Tati's channel and was impressed then. I don't watch all his videos, but EVERY one I do, I'm entertained and always impressed with his intelligence! Thank you for being a good role model, and being human, everyone makes mistakes, it's how you deal and learn from them that's telling...love you so much!
Omg I was laughing so hard when he said sorry sister after bumping into that poor lady 😂😂😂😂 @jamescharles wtf I can’t believe u liked my comment!! I can’t breathe 😭
How can you not love Tati the most? There’s many reasons but I’ll name 5... 1: she’s beautiful 2: she is the SWEETEST person ever 3: she works SO hard 4: she understands her audience and what she does for a living 5: she is SO TALENTED OMG
Perfectly You Beauty but what is the problem with sponsorships as long as they actually use and recommend the brand??? That’s the whole point in the chat they were having ffs
@@perfectlyyoubeauty She does do them sometimes but not often. I remember 2 or 3 times she was sponsored by clarisonic and twice by Briogeo. Which are both great brands and she uses them everyday. I bought stuff from Briogeo both times she was sponsored and used her 20% discount code.
James is so much smarter then what people think! This video is proof of that. He is such a great role model and so many of the points he makes in this video are the harsh realities of the beauty industry. I’m barely beginning my delve into the makeup world and I use so much advise James gives in his videos to help me. I truly believe that he is going to continue to make big moves in this industry and is on his way to becoming the next Tati of our generation. I love you to the moon and back James and I hope to one day meet you in person and maybe have that once in a lifetime opportunity to sit down and actually have a conversation with you. Thank you for everything you do and please don’t let any of the hate that comes your way change you because you are an amazing human being!!! ❤️❤️❤️
James' rant about marketing is so important!! As a marketing student watching marlena's video, I was like.... am I the only one who knows that 60k is a damn STEAL for huge makeup giants? Business is business. I don't understand why that's so offensive to consumers.
right? I have a degree in Fashion Business /Merchandising and I kept thinking, "Yes, James. YES!" People are naive if they think a person doing this several days a week, and doing it incredibly well, doesn't deserve something to help cut costs and for the production quality that goes into these videos. Product isn't cheap. Crew isn't cheap. Time is not unlimited. ugh. Makes you wonder, though, if Makeup Geek was looking to be relevant again, and thought this was the way back into the light ....
I’m an accounting student and i know that the accountants would be pushing to advertise with the influencers. Like they’re cheap, and they’ll do all the work for you. It is the best solution to increase the profit margins, and have a better bottom line, and ROI
Yes I agree business is business there's nothing wrong about that but, sometimes some influencers not all, seem to forget about the consumer were buying these products were believing that we are always getting the truth so we go out and spend are money on it to bring it home and its nothing like the influencer described it to be 🤷🏻 so did that influencer get on camera to lie to millions of people just because the brand offered a good chunk of cash? That's part of the problem. And the influencers excuse is "its business"
+Danielle Fernandez whatever happened to people doing their research before buying (assumedly) expensive (most definitely) non-necessities though? I'm NOT saying that what you said is completely invalid but what I AM saying is if spending that money is going to be such a big decision for us as consumers that we should not go get a product based on the word of just one person; we should be checking multiple reviews as well as reading product comments/reviews from average consumers (people like ourselves). Even if the influencer you trusted is literally the most honest person in the world, some products just don't work for everyone (we are all special snowflakes lol). Influencers should not struggle with being open and honest, yes, but we as consumers also have the responsibility to ourselves to make educated decisions about what we buy. It's like when parents try to blame tv/video games for being bad influences on their children when the children do something bad even though there's nothing stopping the parents from monitoring/managing what type of tv/video games their children are watching beforehand.
James might be more passionate about business than makeup... he basically stopped doing his makeup to talk about the advertising. I love an intelligent king
Intelligent or ignorant? Sitting there saying how it's a business, and it's so hard being who he is. Aww I'm sorry poor baby has to pay for his own lighting. There are thousands of people living on the streets who I'm sure would gladly take your place.
The bond they shared was so incredibly precious, you can see how much James admired her. The whole "bye sister" drama really makes me think about how unpredictable relationships and people can be :(
I'm going to agree with everyone who suggested that James & Tati team up with Shane Dawson to do this documentary. Yes, Jeffree Star needs to get in on it too. I know he would have a lot to share!
he is. i'm a business major, i've been studying business for 6 years and it's very refreshing to see him being passionate about something i spent so much time on :) he's really good at explaining it in a way so others will understand too!
@@juruhime agreed. I loveeee when people are passionate about something and let loose. And there is nothing more satisfying then hearing people lay down FACTS quickly and in a way thats easy to understand 🙌🙌.
wow....two beauty gurus, sitting together, lifting each other up, who respect and support one another....it’s a rarity in the “b3AutEe C0mwNiteE” these days. truly sister refreshing ☺️🙂.
I absolutely died of laughter when james said “sorry sister” it was so like i GOTTA go but a sweet sorry hahaha ahhhh i love it yes james kill it ❤️❤️❤️
Sum Ta-TEA 9:33 - project talking about the downfall about the beauty community 10:32 talking about being close friends 21:16 sponsorships 19:50 RUclipsrs in the beauty community
shoutout to james for not clickbaiting this like he could’ve easily named it “SPILLING ALL THE TEA ABT THE BEAUTY COMMUNITY” but instead he just gave it a normal title THANK U JAMES
I agree last time tho he titled it “MY TRUTH” which was kind of shady but eh. when it was just him hitting on the Dolan twins for 30 minutes.😂
It wouldnt really be clickbait if he named it that but I get what u mean
Damn James really did love her you can tell by how he looks at her.
and like not even in a weird way like in like a best friend way
@@gabbyellery7638 actually I was thinking of a maternal way almost like he was her son but it makes sense because he would call her that.
Tatiana Paez i didn’t even think about it that way and you put it so well
@@gabbyellery7638 💗 Sadly that friendship will never be repaired.
Wat happen between them
oh lord when he broke down everything about advertising/sponsorships, it makes so much sense, we love a smart sister.
Scorpionic yass queen slay
Scorpionic for really thank you sister James for giving us a lesson we should know in class
we LOVE a smart sister
common sense
Well said sister!
Imagine if James did “The Downfall of the Beauty Community” documentary this year
SmellDis Fidelis hehe
It would be the down fall of James Charles
I think if there was “beauty rewind” every year it would’ve been so dark and dramatic 😂
Agree
𝒀𝑬𝑺
wow James had me so engaged in that industry lesson i really took in every word and I never even cared about the legistics of ads before but a sister has been awaken
BITCH... IVE BEEN NOTICED...
I thought $60,000 was a lot of money to be asking for a video but after watching James explain it and break it down it makes sense and seems really fair to ask. I personally still would love to see the documentary
100% agree
Brands don't normally just pay 1 influencer to market their products. That $500,000 can only buy 8 influencers who charges $60,000.
Truth, I was thinking the same!
same
Hui-Ling Chang exactly
I'm so impressed with how well spoken and educated James is about the business and marketing aspect behind RUclips, especially considering he's just 19. You are so right about it being a full time job that's essentially entrepreneurship. You both are so refreshing, drama free and professional.
lastyllobille you need to cool your jets with your gender pronouns. It’s insulting.
@@bingobango170 tf ? He still indentifies as a guy
Yes I’m a marketing major and everything he does I look at it as a marketing perspective and he really does a good job at marketing 👏🏻
BigOof it is offensive to others. I’m not talking specifically about James. You all need to be more sensitive with your pronouns. It’s hurtful
@@bingobango170 The original commenter used a gendered pronoun ONCE. As far as I'm concerned, using proper English isn't and should not be hurtful.
Everyone’s saying how they’re either from ‘bye sister’ or ‘the truth’ BUT whose here after ‘breaking my silence’
as we should
🙋♀️
No one cares when you are watching.
🙋
Cheese Cheese no one asked for your opinion sis so stfu
can we just appreciate Tati’s son lowkey feeling himself in drag in the back lol
Peachy Baby glad someone said it
.... and isn't he gorgeous. With or without make-up.
He walks with such a confidence,
I feel like he looks a little like Adore Delano in drag
Arron Ewer yes!! I couldn't put my finger on who he looked like
I could tell James was SO into this and loved talking about the business aspect of the beauty world and it made me happy
Right💓
I really like how James broke it down. Totally makes sense. My husband works for an advertising company and it’s so true. Brands pay so much money on their ads. And the beauty influencers put in so much work and quality into their videos. They definitely deserve to get paid for the work and promotion they do for the brands.
MeAn Uh definitely! I honestly don’t really care about sponsoring because in the end how are they gonna get the money to do things, the only time I ever get annoyed at it is when it’s like a first impression sponsorship and they are like “omg it’s so amazing, beautiful etc.” For like every product, but like either way they do need to get paid and they put a lot of effort and time into the videos and if they have a team it’s more to pay for as well, so I think they deserve it ( hope I make sense)
Yuuuup!!! They use them to get their product out there and yea PR it’s okay and cool, but they take advantage of influencers. I agree withe the sponsorships comments, girl you go and get sponsored, you go and get monetized, i will support you all the way
Yasmin Dass yes. I get it. That’s true. I remember a RUclipsr that I love watching ( whatwouldlizzydo ) used to do first impressions videos but then she said she stopped because it was hard to like something after just one try because sometimes it could be great when you first try it out and after a while it’s not all that and vice versa.
And also like James said, at the end of the day ya up to us to buy it or not. I used to want to buy every palette that I would see reviews about and it got to a point where I had to stop buying palettes because I had so many and never even used them. Lmao it’s not their fault though. So now I just pick and choose what I really want to get.
Adriana A oh I also wanted to add that for people who have a problem with the sponsor ship videos, you don’t have to buy the product, like no one is forcing you lol I forgot to add that
Yasmin Dass 100 percent agree with you. They’re just letting us know if it’s good or not. They’re not forcing us to go out and buy it.
We will never see these two in the same room ever again
I wish not to
CCP Editor EVER EVER
Who knows
Cahyani Citra Utami you know they might make up in 20 thousand years
Who cares tho she tried to expose him and failed .!
I’m actually so happy that James is trying to save this industry in general! There’s so much negativity already in the world of creation and it’s so annoying considering we are all here just to provide happiness and love to everyone. We also have to provide love to ourselves (something that consumers forget) and there is nothing wrong with self appreciation. Self love should be appreciated not defeated! Great job Sister , way to put the future of the beauty industry and the industry in general in a positive direction from here on forward :)
yass i love u christian
When your self love comes at the expense of our hard earned dollar, it’s hard to celebrate it with you.
Christian Salib spoken like a real sister
James is going off on a rampage, dropping numbers, doing math equations, making facts! Tati.... just keeps blending and blending. Minding her own. Lmao. I love these two.
Guns & Glamour I feel like James (because he's so young) constantly feels like he has to prove himself so I'm guessing that's were it's coming from
We love opposites attract queens
youtube throwing this into my recommended is shady
right?!?!?! 💀
Oop tea
word.
youtube is moving mad.
factss
ikr next thing you know its gonna be barney
As someone who has an advertising degree and works in digital marketing, James is SO smart and SO on point with this all!
I am so glad that you pointed out how intelegent Charles really is. Thank you very much.
I second this as another someone with an advertising degree!
99% of the comments: who’s here after “bye sister?”
1% of the comments: when the video released
That's funny lol..
Mohammed Abdullah you reply is so funny lol...
Mohammed Abdullah so funny I forgot to laugh
no.. people here saying “who is here during covid-19” 😂😂
im in the one percent
shoutout to James who is constantly posting QUALITY content, it's always refreshing
Tini Gashi but also why are you so hot
btw emma isn’t gonna date u lol
omg ur hot
good and fresh
wtf ur hot
well this didnt age well
katie dolan ya huh
I feel honoured to be the 1000th like😌
Oooof
THATS WHAT I SAID WHEN I READ THE THUMBNAIL CAPTION
It’s making me cringe watching this 😬🤯
Who else needs more James with Tati videos. They keep it serious but still are themselves, I love this duo.
Adriana Salman yasss Please Sister
Adriana Salman oml preach
i love them so much together???? like??? can they do this every video????
A million times yes.
yes sister yes!!!!
Tati is such a professional, and has such an attractive personality in general. Its obvious that her fame doesn't get to her head or in the way she does her job. Most YTers have such grandiose personalities that I can only watch in small doses but I am always down for Tati's videos. Love her!
Felina Bernabe she is stunning ad such a beautiful person inside as well
james- “i did have a strategy”
tati- “what was it three products?”
*we love a roasting sister*
dayanara flores what a savage sister
*snappy sister
shady sister *
😂😂😂
She said “The community needs to be more respectful of each other instead of pointing fingers and playing the blame game”
Yaaaas totally agree
Solee Rohlwing
I think they're commenting this because she made a video where she was basically blaming other people for the drama in 2019.
That aged like milk 🗿
Tati, your makeup is youthful, bold yet subtle and I cannot stop looking at you!
Namrata Goswami same
Namrata Goswami your*
@@callum3061 ❤️
❤️tati!
Me:good to see you guys as friends again!
Also me:looks at date
ANOTHER ME:oh..
Ella Tamit that’s literally what I said
Ella Tamit omg I literally searched the video name and I said the same thing u commented 😂
Omg samez
Ella Tamit this was like an year ago
Ella A hahahahahahaha
*Tati is soooo underrated, she's honestly such an icon🔥*
agreed
Mhmm
TRUE
Yepp
Agreeedddd loll love her so muchhhhh
I just don't understand: If you love someone as much as she claims to have loved James, why did she drag him for the entire world to see instead of go up to him personally and be concerned for him in private?
this is exactly what i was thinking put into words.
clout
she claims that she was manipulated by other influencers
@@maddieforhan761 Her claims should hardly be taken seriously anymore.
This comment aged like milk
Taylor looked like such a confident goddess walking behind them when they were headed towards Sephora😂❤️ I liveeeeeee
Taylor looked like that really cool girl at school... he looks so good in drag makeup.
True
Camden Givens Who is that?
Nellely Lopez Tati’s Stepson
Who is Taylor? Has she been on Tati's channel before? I must have missed it
We love a “manages to make a 60 second challenge into a 30 minute video” sister.
I love how RUclips put this on my recommendation seriously🤣😂
Lol
Sammmeeeee 😂
Same
Ext
Exactly
90% of comments: bye sister
9% of comments: coronavirus
1% of comments: about the video
I’m that %1 and I’m here during corona lol
Yeah
Damn I’m upset that the documentary isn’t coming now! What James and Tati said was sister smart and I’m really interested in hearing more and learning about the beauty community.
Same
Me too!
I work in marketing (at an ad agency) and I just want to say that James really nailed it in talking about how advertising and marketing works for a business
Sara Reffler Ikr it made me wonder if he has a degree in marketing or advert and realized he’s only 18/19 😂😅
Den Gotta love a smart sister.
But what about the ROI? He completely neglected that topic.
Michelle Foucault maybe he just overlooked it?? but then again he’s only 18:19 yrs old and has no degree in marketing/advertising. the stuff he said was already impressive and i guess he’s still on the process of learnin
I mean he pretty much covered ROI without saying it. With a full advertising campaign in traditional media his example would be 100% ROI (1,000,000-500,000/500,000) versus paying a youtuber would be a lot more at roughly 1,566% ROI (1,000,000-60,000/60,000). That doesn't take into account the length of investment but that doesn't really matter. His point is there is a lot more ROI and Profit by paying a youtuber to do the advertising. His break down was great, especially to inform the general public!
“I blacked out, I don’t even remember doing this” my excuse next time I overspend lol
YessiWaters I literally know this feeling 😂😂😂 I always spend about $500 a month on makeup. I do freelance makeup but a good 60% is stuff for me 😭😭
YessiWaters ruclips.net/video/0m2FGBIGVqE/видео.html
Oh I'm using that excuse hahaha
During this clip the girl behind her looked like she was agreeing with Tati that she was crazy about all that make up 😂
Me Everytime I go shopping online and just decide to go ham in 30 minutes on every site.
it's sad how dramatic the beauty community is because friendships like this end
Welp this comment didn't age well
I just graduated college with an advertising degree... i never thought i would listen to a pretty decent lecture on marketing dollars from a teenage makeup artists lol sis did that
Right, this is such a highly intelligent and sincere video. James is really, really smart. He and Tati are both very real and have a strong sense of good business practice and ethics. I really love the perspective they offer, and I'm ecstatic that they worked together and shared these opinions at this pivotal time.
I am not sure why but when James was running through the store and said “sorry sister” to someone...
I was dying 😂😂
Hannah Banana i feel like ur the only one not talking about the drama. lol
It was because he bumped into someone
Toby Brown yes, I know 😂
4:52
He pushed someone
I could listen to James talk about marketing for literally 12 hours.
Amanda Swanson preach!
Yesssss😍😍😍 he makes me love it as much as he does because it sounds so interesting coming from him
Yesssss!! Sister Serious talks with James!
Amanda Swanson me too! He is very smart.
Such a shame how this friendship ended:/ You could tell how much they cared for one another, it’s honestly sad that everything ended
The friendship is still going strong again
Jarlin Castro are they friends again
@@kellywilliamson15 whatt? How did u know? Ive been living under the rock!🤯
@@Rin-bx8nx I believe in Tati's video about the recent drama she said that her and James talked things through.
@@apeasant2126 can you please tell me the title of the vid? If you remember?
No one:-
Literally no one:-
RUclips:- Let's recommend this video right now
My thoughts right now lmao
Rasmidha S hahahahha haha yesss
right?!
Rasmidha S ikr 😂
OMG YESSSSSSS THATS WHAT HAPPENEDDDDDDD
james is super smart he is not just a sister with a few blending brushes.
giee bxltxzxr
Agree, I love his passion while talking about it. He’s smart and talented.
Amen sister
He’s sister smart!😂
yeees
lollll right he deffff neeeds to update his insta bio 🤷🏼♂️ atleast put “ marketing genius with a few blending brushes who is really really sister smart “ haha yaasss 😂👍🏼😂
sister james turned a 60 second challenge in a 32 minutes video
😂
love that for him
And turn a 30 minute challenge in sephora for only 15 minutes
Andrina Herron omgosh wdw❤️❤️❤️
Andrina Herron yeah
“The beauty community is in shambles and me and Tatiare very lucky to be just chilling”
Ruby that’s hurt me
Little did they know..
sis really said sike
Oh my god 😭 The fact that Tati and James flew out James for their wedding in Hawaii and bought him pants melts my heart!! Incredible
Sister James really just gave me the marketing class I took in college in less than 30 min! We love a smart sister
karen jimenez Hahahaha yasss😂🙌🏻
Tati is so well spoken and eloquent. She is what the community needs at the fore front. Someone who is mature, smart and not shady. I’m embarrassed that I’ve never heard of her before because she is someone that I relate to and enjoy watching. She’s not a clone of all the other subscribers, using the same verbiage, the same styles, and same boujey personality. She’s a breath of fresh air and after I send this comment I’m heading to her channel to subscribe and binge ❤️
Britney Roybal you are gonna love her videos!!! One of the most hardworking and positive person
She is the absolute best! If it’s not “ Tati approved “ I’m not buying . The videos with her sisters are my absolutely favorites. Larissa is great
Britney Roybal If you like honesty, you should check out Stephanie Nicole's channel !! She is the real deal !! No bull crap, she shoots straight from the hip !!! Love Her !!!
She has awesome review videos!! I love her and value her opinions.
Yeah been in absolute love with her for about 3 years now, she is the queen 😍
i can't tell if this aged like wine or milk...
ya honestly same
wine
milk
Definitely milk...
🍼
I fckn screamed hardcore when he accidentally ran into that chick and was all like "SORRY SISTER" 😂
sister same!!
Same😂
Haha same
longLivekay lol 😂
why did you scream
I love how mature and intelligent James is. I'm older than James, and when he first came out on YT and the controversies, I vowed not to watch. I first saw him on Tati's channel and was impressed then. I don't watch all his videos, but EVERY one I do, I'm entertained and always impressed with his intelligence! Thank you for being a good role model, and being human, everyone makes mistakes, it's how you deal and learn from them that's telling...love you so much!
You told all i wanted to say !! Agreed 100% ❤😍😚 lots of love
5:30 *"I blacked out I don't even remember doing this"* me buying makeup I don't need
invisiblesoup OMG YOUR PFP IS STEVE FROM STRANGER THINGS I dunno his real name bc I forgot lol
Dino diamonds I think his real name is Joe Keery
me when I realize i didnt study for a test that just got handed out.
invisiblesoup sameee 😂😂
Also the Sephora employee in the back twirling her finger saying they were crazy LOL
“THIS WOMAN IS THE QUEEN OF MAKEUP”
WELL JAMES U DETHRONED HER
And that’s on PERIODTT
She kinda did it to herself
lmao...
she dragged a 19 year old for fuckin vitamin gummies
Stfu
I was literally thinking "Who's that drag queen who keeps following them around?" and then I watched Tati's video loooool
Shaina Childs it’s Jeffery Star
I haven't seen it yet but Im assuming it's Taylor ( her stepson)
i love how james did his contour for straight up 5 minutes because he was talking about something he was so passionate about
james and tati being wholesome and best friends for 32 minutes straight
And spilling the tea
@Asia Pusceddu OH MY GOD 😭💀
The way James “ran” was so funny 😂😂
I was so confused at the person w the red hair following them then I realized it's Taylor now I'm fucking crying 😂😂😂
LMAO I DIDNT EVEN REALIZE THAT UNTIL I READ THIS OMG I AM DEAD LMAOOOOOO SSSKKDSKDK
ahhh WAE SAMEEEE
same im shook
Who is Taylor ?
@@rae7108 tati's stepson lmao they dressed him up in drag on her channel
James: Well I did have a strategy
Tati: What was it? three products?
Omg that part😂😂💞
Artutopia ruclips.net/video/0m2FGBIGVqE/видео.html
"I blacked out, I don't even remember doing this" me, every time I go to target
Dude yasssss
Malloryxo 😂😂
oh honey, you got a big storm coming
And Jeffreys vid 😎
Omg I was laughing so hard when he said sorry sister after bumping into that poor lady 😂😂😂😂
@jamescharles wtf I can’t believe u liked my comment!! I can’t breathe 😭
Emily Alexis sameeeee I died lol 😂
I am BEGGING you to make this a series SISTER SWEEP. I am living for you and Tati!!
Andrea Perry i can see it now:
ULTA SISTER SWEEP FT. _______
MAC SISTER SWEEP FT. _______
ALDO SISTER SWEEP FT. _______
And for a more advanced sweep...
SISTER SWEEP AT TJMAXX
SISTER SWEEP AT WALMART
SISTER SWEEP AT TARGET
SISTER SWEEP AT MARSHALLS
How can you not love Tati the most? There’s many reasons but I’ll name 5...
1: she’s beautiful
2: she is the SWEETEST person ever
3: she works SO hard
4: she understands her audience and what she does for a living
5: she is SO TALENTED OMG
OMG preach sister
And doesn’t do sponsored videos
Perfectly You Beauty but what is the problem with sponsorships as long as they actually use and recommend the brand??? That’s the whole point in the chat they were having ffs
Mia WDW Phan AMEN
@@perfectlyyoubeauty She does do them sometimes but not often. I remember 2 or 3 times she was sponsored by clarisonic and twice by Briogeo. Which are both great brands and she uses them everyday. I bought stuff from Briogeo both times she was sponsored and used her 20% discount code.
James' knowledge of consumer marketing and how companies use influencers really impressed me.
Only sister James can make a 60 second challenge into 30 minutes
Omfg lol 😂
😂😂😂
I know right?!?
I know right😂😂
James is so much smarter then what people think! This video is proof of that. He is such a great role model and so many of the points he makes in this video are the harsh realities of the beauty industry. I’m barely beginning my delve into the makeup world and I use so much advise James gives in his videos to help me. I truly believe that he is going to continue to make big moves in this industry and is on his way to becoming the next Tati of our generation. I love you to the moon and back James and I hope to one day meet you in person and maybe have that once in a lifetime opportunity to sit down and actually have a conversation with you. Thank you for everything you do and please don’t let any of the hate that comes your way change you because you are an amazing human being!!! ❤️❤️❤️
Only James can make a 60 second challenge thing into 30 minutes haha ❤❤
And i guarantee this took all day long to film lol
Dave Disci Vlogs omg I live for your vids
SO True I was thinking the same thing
tati looks like shed be that cool aunt everyone loves at family reunions
Right! She’s awesome x
How far hes come from not being able to be afford pants, to launching his own palette.
And he got to the point where he could get backstabbed by his best friend.
And to a point where he launched his own show
and that palette sold out internationally in less than a day on its first release. And now he has a large merch line
@@annabella9378 which was sold out worldwide in a few minutes of its release
James' rant about marketing is so important!! As a marketing student watching marlena's video, I was like.... am I the only one who knows that 60k is a damn STEAL for huge makeup giants? Business is business. I don't understand why that's so offensive to consumers.
right? I have a degree in Fashion Business /Merchandising and I kept thinking, "Yes, James. YES!" People are naive if they think a person doing this several days a week, and doing it incredibly well, doesn't deserve something to help cut costs and for the production quality that goes into these videos. Product isn't cheap. Crew isn't cheap. Time is not unlimited. ugh.
Makes you wonder, though, if Makeup Geek was looking to be relevant again, and thought this was the way back into the light ....
I’m an accounting student and i know that the accountants would be pushing to advertise with the influencers. Like they’re cheap, and they’ll do all the work for you. It is the best solution to increase the profit margins, and have a better bottom line, and ROI
+Lorraine Briggs You hit MUG right on the nose.
Yes I agree business is business there's nothing wrong about that but, sometimes some influencers not all, seem to forget about the consumer were buying these products were believing that we are always getting the truth so we go out and spend are money on it to bring it home and its nothing like the influencer described it to be 🤷🏻 so did that influencer get on camera to lie to millions of people just because the brand offered a good chunk of cash? That's part of the problem. And the influencers excuse is "its business"
+Danielle Fernandez whatever happened to people doing their research before buying (assumedly) expensive (most definitely) non-necessities though? I'm NOT saying that what you said is completely invalid but what I AM saying is if spending that money is going to be such a big decision for us as consumers that we should not go get a product based on the word of just one person; we should be checking multiple reviews as well as reading product comments/reviews from average consumers (people like ourselves). Even if the influencer you trusted is literally the most honest person in the world, some products just don't work for everyone (we are all special snowflakes lol).
Influencers should not struggle with being open and honest, yes, but we as consumers also have the responsibility to ourselves to make educated decisions about what we buy. It's like when parents try to blame tv/video games for being bad influences on their children when the children do something bad even though there's nothing stopping the parents from monitoring/managing what type of tv/video games their children are watching beforehand.
Only James could make a 60 second challenge *THIRTY MINUTES LONG*
Hahahahaha 111 yess sister
Hahahahaha 111 high key trueee 😂😂😂
THATS WHAT I SAID 😂😂😂
I came for the challenge, I left learning a lot and respecting all of James's knowledge
Kristen A that is exactly my thoughts
literally tho
“the beauty community is in shambles” like just wait
lol
Just wait now lmaoo
i would’ve loved a shane dawson doc abt the beauty community tbh
"Finding Laura Lee"
Yasssssssssss tell him that fr
OMG OMG OMG OMG OMG OMG OMG OMG OMG!!!
THEY WOULD PROBABLY HIRE A HITMAN TO GET RID OF HIM AND HIS DOCU :/
Why is Jeffree 2000 something in the back? Killing it
that’s tatis stepson Tyler in drag
@@Bio_meli didn't know he was into makeup
Hes not they did a video with him on Tati's channel
Yeah he’s not into makeup lol
@@Bio_meli oh, my bad😂
James might be more passionate about business than makeup... he basically stopped doing his makeup to talk about the advertising. I love an intelligent king
Emma a intelligent shister!
Sister!
Emma smart shister 💁🏻♀️
Intelligent or ignorant? Sitting there saying how it's a business, and it's so hard being who he is. Aww I'm sorry poor baby has to pay for his own lighting. There are thousands of people living on the streets who I'm sure would gladly take your place.
@Kelly Kennedy Resorting to childish comebacks because you know there's nothing you can say to this?
The bond they shared was so incredibly precious, you can see how much James admired her. The whole "bye sister" drama really makes me think about how unpredictable relationships and people can be :(
I'm going to agree with everyone who suggested that James & Tati team up with Shane Dawson to do this documentary. Yes, Jeffree Star needs to get in on it too. I know he would have a lot to share!
okay wtf yes
And they all have gotten along very well forever!
Tati is soooo low key, she can conquer everyone! so cute.
Yessss that would be epic!!!
This needs to be noticed
this 10,000 times
Tati's shady hair fluff when James said he went straight to Too Faced.... Love her!
Queen x Christine right! Every time he mentioned them lmao!
Queen x Christine I live under a rock sometimes can you tell me why she shaded them? Lol
I laughed everytime James mentioned Too Faced because of Tati's reaction.
Gina Abdulnoor they were very rude to her at an event and she never knew why. She addressed it once in a video and doesn't mention it again.
Holy shit James is actually hella smart
Edit: Thanks for all the likes and comments! BITCH A SISTER IS BLESSED THANK YOU FOR THE LIKE BOO BOO
he is. i'm a business major, i've been studying business for 6 years and it's very refreshing to see him being passionate about something i spent so much time on :) he's really good at explaining it in a way so others will understand too!
Maria Bourgeois my thoughts exactly lol
@@juruhime agreed. I loveeee when people are passionate about something and let loose. And there is nothing more satisfying then hearing people lay down FACTS quickly and in a way thats easy to understand 🙌🙌.
Maria Bourgeois we been knew
Maria Bourgeois i believe he was enrolled to NYU before he took on youtube
RUclips: lets put this vid is her recommendations 2 years later
wow....two beauty gurus, sitting together, lifting each other up, who respect and support one another....it’s a rarity in the “b3AutEe C0mwNiteE” these days. truly sister refreshing ☺️🙂.
Ada _ so true
.....Frik
the fact that Taylor is there in full drag like we stan a man comfortable with his masculinity.
I was so confused as to who it was and then I was like, oh shit, its Taylor!
@@OnCamWithCami right! I was like who is that wtf o.O then I was like ohhh yeahhh Tati's video- her son😂
Mia Yasmeen ruclips.net/video/0m2FGBIGVqE/видео.html
Never seen James so comfortable with any other youtuber and imma👏living👏for👏it
sk sk I love that you can tell that it’s not a super new friendship where they’re still just barely comfortable with eachother
sk sk do you know what "imma" means?
I absolutely died of laughter when james said “sorry sister” it was so like i GOTTA go but a sweet sorry hahaha ahhhh i love it yes james kill it ❤️❤️❤️
Ppl are saying who’s here after bye sister
But I mean who’s here after the truth..
Oh shit
tea
Wdym
ME
Mariella Koufalis have u not watched Jameses video
I love Tati's hair it has like the prettiest highlights EVER hello?!
Sophia just find a picture & take it to your stylist..
See James agrees
looks so damn soft lol
@@Bri333cheese Tati is honest about her extensions.
Lucky
I don’t think James could’ve done that explanation any better I freaking love him sm
Elaina Amador
The flash drive on your desk part had me shook. Such a perfect way to illustrate a point.
Wish this friendship could be taken back.....
james is so smart and he explains things sooo well WUT
OMG JAMES LIKED THIS WHATTTT WOUVIEJFOTODKVKEOWOA
This was the most entertaining and educational video I've ever sister seen and I'm so here for it.
JAMES I WANNA SEE THE DOCUMENTARY
We need to be shook!
Alli B. You mean sister shook
Sum Ta-TEA
9:33 - project talking about the downfall about the beauty community
10:32 talking about being close friends
21:16 sponsorships
19:50 RUclipsrs in the beauty community
2018:nope
After their friendship went down hill
2019:let’s recommend this!
EverythingValerie wtf I literally just commented this and then scrolled through and found your comment 😂
EverythingValerie so true
Soooooo tru
Exactly!
Love hearing your opinions on this community, this kind of content is very enticing.
It’s so weird to think that James only had 1million subs last year and now he’s got 8.3. Wow he’s come so far, like go sis
Leah Sturdy WHAT?!! 7 MILLION SUBSCRIBERS IN ONE YEAR??!!! WOW
everyone is talking about bye sister and the truth
but who is here after breaking my silence...
🖐🏻👁👄👁
Me ✋🏽
Imagine chilling in Sephora and being sister shoved by the One True Sister himself
sister shook
Yesenia Soto what an iconic moment.
I would be sister blessed
illuminaudy - my one goal in life
So lucky
Only James knows how to make a “60 second challenge” into a video that’s 32 minutes long
No thanks B lol fr
Ikr
lmao, seriously
No thanks B that’s the first thing that get on my mind😂😂
hahaaaa so true
2008 Jeffree Star was slaying in the background. 😂😂😂😂😂😂😂
Lol why i was thinking the same thing😂😂😂
LMAO i was looking for this comment
That's Tati's stepson!!!!
Noah Henry Um...no it’s not?
@@andreeapotra yes he is. Go watch the transformation video in tati's channel 😊
Who’s her in April 2020 quarantine
Mia Moda meeee
me, also 69th like
Muaaa
Im in may
Omg I'm here lol